Sistema de Opinión InteractivoInteractive Opinion System

April 2012

Today we bring YOU a unique TV Station that clicks with the

Connected US Hispanic market

And that’s 89% of Hispanics

SOi TV will add to your success1. SOI TV is up and running! We are already a Nationwide Hispanic Broadcast TV

Network in 15 leading cities and growing aggressively. Our OTA signal covers 55% of the US Hispanic HHs. We are experienced TV content Producers.

2. Opitainment delivers Hispanic Engagement. Opitainment is a new and emerging TV genre. Latinos are opinionated and love to share and defend their Opinions and sentiments. We embrace Hispanic Public Opinion in the US.

3. 89% of Total Hispanics are Connected. It’s more fun to watch Social TV than Traditional TV. Social Media interactivity is a reality for the general market, untapped and emerging fast for Hispanics: a ready-made consumer base!

4. Potential new consumers for your Brands. Our highly-social, opinionated and internet connected Hispanics watching Broadcast TV will want to consume your brands. Great news for your marketing strategy! Latino Engagement promotes live TV viewing and delivers growth for your brand social media channels!

SOI TV is up and running!

SOi TV will add to your success

3 Million plus Hispanic HH & growing….15 Top

HispanicDMA’s

Broadcast TV Digital Signal.3 signal next to Telemundo

The Team

WE ARE SEASONED TV ENTERTAINMENT VETERANS25+ Years

Network Administration Strategic Planning Original Productions Consumer Brand Development Business Development

15 - 20 Years Network Launch & Distribution Socio-Economic Marketing Muliti-national Content Syndication Award winning journalism

• We are not a local TV StationWe are a National Hispanic TV Network

– Attracting National Advertising Dollars

• Cedel Investments Funds:– Long term comitment– Owns Urbano Express with

2011 revenues of $150MM– OwnsLatin Lists 2011 revenues

of $45MM.

Source: Ad Age Hispanic Fact Pack 2011

We are experiencedTV Content producers

There are enough newscasts. SOi TV brings you an OPINIONCAST (“EL OPINIARIO”). In real time, we showcase what the multicultural spectrum of latinos are thinking, feeling on the facts, news and trending topics.

“El Opiniario” unveils the true, unscripted sentiment of the Latino Community, in a non-intrusive, appealing interface of statistics, contrast, and graphics.

Opitainment SegmentsDuring commercial breaks, 3X per hour, 24X7, SOi TV airs Opitainment ® Shorts. Our anchors ask questions, promote contests, solicit the opinion of the audience and share the results. These micro-programs are at the pulse of our interactive programming; inquiries about our programs, reactions to news, issues, trending topics and more.

Whatever Tonight presents a space where experts of ANY

subject, from models and chefs, to accountants and lawyers, can

share their knowledge and experiences with the audience. Every night, Whatever Tonight

will surprise you with a great new guest.

Great PortfolioOf Acquisitions

Muñoz has 2 wifes, 2 families, 2 homes and 6 kids. Muñoz problems is that he has two simultaneous and parallel families, both wives love him. For 18 years this family man has split his life between his two homes and, so as to not loose either one, he must run like crazy so he’s not discovered.

Muñoz Vale X 2NOVELA

End of Story

A courageous journalistic team vastly experienced and with a daring soul will do in depth investigations, narrating and describing the most shocking, impressive and incredible cases,

JOURNALISTIC INVESTIGATION-

The English Teacher is the story of an executive from a humble background, who thanks to his work and tenacity becomes a high ranking executive, but since he doesn´t speak English, must hire a teacher, and a love story flourishes.

NOVELA

The Witch Amanda was trained as a witch since chilhood and by chance she ends up in the highest power circles where Presidents and Governors use her services to influence destiny.

NOVELA

The Seventh DoorMysterious Stories

Mankind has not yet found explanations for extraordinary events. In Septima Puerta we show really mysterious stories that could happen to you anytime.

DRAMA

Jail Stories

Aureliano Folle tours Uruguay Jails and shows the audience the most riveting and powerful Inmates crimes.

JOURNALISTIC INVESTIGATION-

Output deals

Content Providers

Artear

SOi TV will add to your success

Opitainment delivers Hispanic Engagement

Let me tell you a big secret: Hispanics have an opinion on just about anything.

Well then… let me tell you a second secret… and they love to let everyone know their opinions

SOI gives our audience what

they love most… a voice for their

opinions

Opitainment:Opinion + Entertainment

SOi TV is pioneering Opitainment, a new concept of converting the Opinion of the latino audience into entertainment, 7 days a week.

SOi TV monitors the entire process of the Public Opinion experience from A to Z. Checks & balances are in place throughout the process management of feedback from the audience, we analyze, interpret, generate screen and archive for future use.

Opitainment engages TV Viewersand engaged viewers are more loyal!

TVAudience

DigitalAudience

ConnectedHispanic

Our target is 89% of Total Hispanics

Soi TV integrates Cross-Platform Hispanic Audiences

Hispanics also want to connect with TV…and now they have Soi TV!

The Connected Hispanic

The Connected Hispanic

The Connected Hispanic

The Connected Hispanic

The Connected Hispanic

It’s more fun to watch a program in Soi TVThan in Traditional TV

Traditional TV

Soi TV

More fun to watch in

Live Opitainment Segments(National and Local)

TV Program Interactivity(Original Production)

Screen Interactivity Layer

2nd ScreenApplications

Phase 1

Multiple Interactivity levels

We include all connected Latinos

Phase 2

Phase 3

Phase 4

Integrated MultiplatformTV Screen

Twitter

Facebook

Mobile Carriers

AppleAndroid

RIM

YouTube

Web

SocialDigital

Marketing

GooglePollDaddyAsk.com

www.soitv.com

SOITV

@SOITV

YOSOITV

SOITV

SOITV

30,000 + Followers10% of Univision in 4 months

Almost 8,000 likes2% of Univision in 4 months

Almost 2,000 unique Visitors daily in 4 months

Bottom Line:Soi TV is the First US Hispanic Social TV Network!

And Social TV is already successful

in the US General Market!

Social TVBest

Practices

Hispanics will gofrom must see TVto… must join TV!

Potential new consumers for your Brands:

Latino Engagement promotes live TV viewing and delivers growth for your brand social media channels.

SOi TV will add to Business success

3.5 Million Hispanic HHs watch Broadcast TV

We estimate 40% are connected: 1.4 Million

Connected Hispanics are great consumers

Most Soi TV viewers are connectedand already pay an Internet Service Fee

TVAudience

DigitalAudience

Soi TV integrates Cross-Platform Hispanic Audiences

SocialTV

This is a totally new engaged TV audience

Audience

What they say

Who they are

BrandFollowers

Public Opinion

Demo/Psico

Social Media Growth

Basic

Soi TV consistently adds value to your Brand Marketing

Only SOi engages the Hispanic Audience

Spots don’t drive Social TV

Brand Content and cross-platform integration drive Social TV!

Social TV is also about…

Gaming Mechanics (Competition)Prize Offers (awards & rewards)Participation (voting, influence)

It’s not only about making your Brand Famous,

It’s about making your Brand Favorite!

Watch

Join

Share

Contribute

Enjoy

LoveThe Social TV Marketing Cycle

Just Watch

The Traditional TV marketing Cycle

We are ready to add to the success of your company!