From.Asia For.Asia

http://www.registry.asia

Welcome to the Asia CENTURY

About me

• Ching CHIAO, VP Community Relations

• Responsible for business development, channel communication, regulatory affairs, and socio-techno projects and programs

• Over 8 years experience in domain industry

World is searching for

even...

LasVegas.asiaSold for $30,000!

About .Asia• Not-for-profit Organisation

• Focused Mission: “.ASIA” gTLD Registry

• Contribute to Asia Internet community:

• Digital Inclusion Projects

• Educational Initiatives

• Research and Development

• From Asia / For Asia

• First global top-level-domain headquartered in Asia

• Participation and Support from Asia

• Open Membership

Members

Multi-phased Startup• Pioneer Domains Program

• Community / Global Brand / Partner: Jul – Sep 2007

• Celebrity / Social: Jan – Feb 2008

• Sunrise

• SR1 – Governmental Reserved Names: Apr 2007 (ongoing)

• SR2 – Registered Marks: Oct 9, 2007 – Jan 31, 2008

• SR2a: Early Bird Sunrise

• SR2b: General Marks Sunrise

• SR2c: Extended Protection

• SR3 – Registered Entities in Asia: Nov 13, 2007 – Jan 31, 2008

• Landrush: Feb 20 – Mar 12, 2008

• Go Live: Mar 26, 2008

Reserved Names

• 4,526 names submitted by, or prepared for Asia/Australia/Pacific governments from Mar~Aug 2007

• Tier1-Country names (2-letter code, full name or variants)

• Tier2-Major city / place names: Reserved for 18 months after GoLive

• Tier3-Other important city / place names, government service marks: Reserved before GoLive

• Activation: Oct, 2007 ~

• Validation Through related Government agencies

• Azerbaijan, Australia, Hong Kong, Mongolia, Singapore, S. Korea,. etc

www.unesco.asia www.unesco.eu

Up-to-Date Numbers

• Sunrise & Landrush: ~500,000 applications

• GoLive (Mar. 26th, 2008): ~300,000 registrations

• Daily growth: ~1,000 registrations (Mar~June average)

• Auction: ~$7 Million USD up to now

• Industry contribution: $20 Million USD (est.)

Distribution by Applicant (SR)

Distribution by Applicant (LR)

New / IDN TLD

• Offer IDN.asia (example: 中文.asia) and .Asia IDN-TLD (example: 日本語.アジア)in other Asian languages

• Multilingual TLD registry (DotAsia sTLD app. in 2004

http://www.icann.org/tlds/stld-apps-19mar04/asia.htm) • Requests from Registrar Community

• Provide experience and knowledge for future new TLD process to the ICANN Community

COM + EU + ASIA

BJ08.asia

Thank you

Ching CHIAO chiao@registry.asiahttp://www.registry.asiahttp://www.chiao.asia