DoubleClick is the leading provider of comprehensive

Internet advertising solutions for Web advertisers and publishers

worldwide.

3 Business Components

• Technology

• Media

• Data

Technology

• DART - Dynamic Advertising, Reporting and Targeting

• NetGravity

DARTbb: How Dynamic Advertising Works

Request for Ad from

DoubleClick

IP AddressCountry

State/ Region Domain

CompanyBrowser

Operating SystemAffinity

User ProfileBusiness User

New York

Targeted Ad isDelivered to Anonymous

User

Ad Sales: DoubleClick Network

Ad Sales: Portfolio of Leading Publishers

Internet Advertising Money Flow- Ad Sales

Most Advertiser Relationships on the Web...

• 26 offices• 17 countries•6,400 sites

Ad Sales: DoubleClick International

Data

• Abacus Direct

Metrics

• 22 billion ads / month

• Q3 system revenues $60 million

• 1200 employees at year end

The Future

Dwight Merrimandmerriman@doubleclick.net