Everyday moisture is the key to beautiful skin.

OverviewDove is the brand of personal care

products that include all the per-sonal care products from shampoos to deodorants to facial washes.

The brand has a strong focus on “Purity, moisture, natural beauty and

soft skin”Dove operates in 87 countries today.The advertisements of Dove are

done by Ogilvy and Mather Market-ing and Advertising Agency

Product Range Of Dove For Women

Product Range Of Dove For Men

History Of DoveThe brand Dove was found by ‘Lever

Brothers’The brand first began in 1957. They

only sold beauty soap bars.It was a beauty bar offering a revolu-

tionary new formula containing 1/4 cleansing cream and “Doesn’t Dry Like Soap”.

Advertisement TacticsDove endorsed every celebrity from

Groucho Marx, to the dancers on American Bandstand.

Dove beauty bar advertising fo-cused on the face and introduced the use of the "Dove Face Test",

For the Dove Face Test, "real" women testimonials were used for the first time to advertise .

Target AudienceDove targets women of all ages,

shapes and sizes.Its main targets are working women.Focuses on women who are non-

models and convey that they are beautiful.

It creates a strong personal and emotional connection between the brand and the consumers.

Dove Brand In IndiaA team close to a few women were handed trial

packs of Dove Beauty Bar.After trying out the brand, their reactions were

recorded and the most spontaneous responses (8 of them) were chosen to be used in TV ad-vertisements.

When Dove extended to shampoos in 2007, the brand decided to take the similar route.

In a span of 9 days, over 250 women were in-terviewed and 1,000 minutes of footage recorded.

Dove: Campaign For Real Beauty In 2004

Dove: Real beauty Sketches In 2013

Print Advertisements By Dove in the 1950’s

Print Advertisements By Dove Now

Logo Changes of Dove