Practical Advice for Men

Gentleman Norman and Laura Martella, Co-Authors

12 year old Pomeranian, Gentleman Norman, offers practical advice for men on grooming and

wardrobe, relationship maintenance and manners through his beautifully photographed coffee

table book. “How To Be A Man.” Ladies everywhere are waiting in line for a pawtographed copy and

a glimpse of this media mogul. This fun-loving book is the perfect gift for people of all ages. The

Gentleman Norman brand reminds us of the significance of Style, Manners and Charity in our lives.

Gentleman Norman has a loyal Facebook following , 3,000 Twitter followers, has appeared on Good

Morning America and was the lead story in the Huffington Post December 2012.

www.GentlemanNorman.com I mrsmartella@gmail.com I PO Box 1727 Rancho Santa Fe, CA 92067

GENTLEMAN NORMAN EDUCATES MEN ON “HOW TO BE A MAN”

Pomeranian Pup Puts His Paws to Paper in Newly Released Book: Gentleman

Norman: How to be a Man SAN DIEGO, CA – May 22, 2012 Pint-sized Pomeranian and newly

crowned author, Gentleman Norman, as he is famously known, is pleased

to announce the release of his first book, Gentleman Norman: How to Be

a Man. From grooming and wardrobe, to relationship maintenance and

manners, the book details the fundamental qualities of a true gentleman

and demonstrates the virtues that every respectable gentleman must

possess.

From canine confidante to established author, Norman is ready to share

his well-bred secrets with the world. Full of wisdom, panache and

confidence, Norman’s beautifully photographed coffee table book draws

upon his own twelve years of life experience - eleven of which are

marked by a remarkable friendship with loving owner, Georgia native and

Rancho Santa Fe, California resident, Laura Martella. After a difficult

divorce and the death of her mother from Alzheimer’s disease in 2011,

Martella developed the idea of a book about traditional values and good

old-fashioned manners. A therapeutic process for both Martella and

Norman, Gentleman Norman: How to be a Man offers readers a tongue-and-cheek guide to good form,

proving chivalry need not - and should not - die.

Accustomed to the VIP list and a beloved regular at San Francisco’s prestigious Fairmont Hotel, Norman has

charmed his way into the hearts of Americans everywhere. Young whippersnappers don’t threaten his larger

than life personality, and he sure isn’t afraid to wear pink - provided it’s cashmere, of course.

From accompanying Martella on shopping trips to helping her through tough times, the pooch full of

personality and compassion, knows how to work a room, lend a thoughtful paw and has table manners better

than most people. This mini mogul realizes big isn’t about the size, but rather the attitude and heart. Martella

and Gentleman Norman are giving back to a cause close to both of their hearts and will be donating a portion

of book sales to the Alzheimer’s Association San Diego/Imperial Chapter.

Gentleman Norman: How to be a Man is available for purchase at select retailers in California and nationwide

at www.gentlemannorman.com. MSRP: $34.00. For additional information on Gentleman Norman, please visit

his Facebook page and follow him on Twitter at @GentlemanNorman.

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Authors Laura Martella and Gentleman Norman will be present at the following

upcoming events in California, New York and Georgia:

Thursday, May 2, 2013

Honorary Chair, Leap Into Fashion

7:00 –10:00 p.m.

421 W B St

San Diego, CA 92101

Friday, March 29, 2013

Easter Event

The Cloister at Sea Island, Georgia

100 Cloister Drive

Sea Island, GA 31561

Thursday, March 21, 2013

Special Appearance

Rooftop Couture Fashion Show

W San Diego

421 W B St

San Diego, CA 92101

Tuesday, March 19, 2013

Special Appearance

Cherry Blossoms in Springtime!

US Grand Hotel

326 Broadway

San Diego, CA 92101

Friday, February 8, 2013

New York Pet Fashion Show Event

Booth with Diamonds in the Ruff

Hotel Pennsylvania – 18th Floor

401 7th Avenue

New York, NY 10001

Saturday, February 2, 2013

Book Signing, Circa On Cedros

1:00 – 3:00 p.m.

143 S Cedros Ave

Solana Beach, CA 92075

Friday, November 23, 2012

Book Signing

Gump’s San Francisco

135 Post Street

San Francisco, CA 94108

Friday, October 13, 2012

Book Signing, 12:00 – 2:00 p.m.

Gump’s San Francisco

135 Post Street

San Francisco, CA 94018

Thursday, October 11, 2012

Book Signing, 1:00 – 3:00 p.m.

Neiman Marcus, Beverly Hills

9700 Wilshire Boulevard

Beverly Hills, CA 90212

Sunday, September 9, 2012

“Weekends with Locals” Book Signing

12:00 – 2:00 p.m.

Warwick’s La Jolla

7812 Girard Avenue

La Jolla, CA 92037

Thursday, September 6, 2012

Fashion’s Night Out, Book Signing

6:00 – 8:00 p.m.

Neiman Marcus, Fashion Valley

72027 Friars Road

San Diego, CA 92018

Thursday, July 19, 2012

12:00 – 2:00 p.m.

Book Signing

Neiman Marcus, San Francisco

150 Stockton St

San Francisco, CA 94108

GENTLEMAN NORMAN SUCCESSFULLY TEACHES AMERICA

“HOW TO BE A MAN”

Pint-sized Pomeranian Pup and Author Celebrates a Successful Year of Raising

Awareness for the Alzheimer’s Association

SAN DIEGO, CA – Jan. 25, 2013 Pomeranian and author, Gentleman Norman, is pleased to

announce his larger-than-life track record in 2012. Gentleman Norman, author of Gentleman

Norman: How to be a Man, has taught America’s finest on all things grooming and

wardrobe, relationship maintenance and manners, and most importantly, spent the better

half of 2012 demonstrating the virtues that every respectable gentleman must possess.

From canine confidante to established author, Norman has been sharing his well-bred

secrets with the world. Accustomed to the VIP list, a stint on Good Morning America, a cover

model for the iconic Gump’s holiday catalog, and a beloved regular at San Francisco’s

prestigious Fairmont Hotel, Norman has charmed his way into the hearts of Americans

everywhere.

Martella and Gentleman Norman will continue to spread awareness for the Alzheimer’s

Association through the sale of their book, a cause very close to Martella and Gentleman

Norman.

Gentleman Norman: How to be a Man is available for purchase at select retailers in

California and nationwide at www.gentlemannorman.com. MSRP: $34.00. For additional

information on Gentleman Norman, please visit his Facebook page and follow him on Twitter

at @GentlemanNorman.

Authors Laura Martella and Gentleman Norman’s accomplishments in 2012 and upcoming

appearances in 2013 include:

Gentleman Norman and Laura Martella were awarded Best Dressed of 2012 by

Leonard Simpson’s 10 Best Dressed Awards.

Gentleman Norman graced the cover of the iconic Gump’s Holiday Catalog.

Gentleman Norman hosted a holiday tea and book signing at The Hotel Plaza

Athénée in New York City, and might we add, he was a highlight on the

Huffington Post the morning of the tea.

Gentleman Norman will be the featured dog as the model for New York’s

Fashion Dog Show in conjunction with the Westminster Dog Show in February

2013.

Gentleman Norman has been invited to attend fashion week events on

Madison Avenue in New York City...how can we say no? Fashion is his thing.

Gentleman Norman is making a special appearance on Cedros Avenue, a

design district close to his home, to help men know what women really want for

Valentine’s Day.

Gentleman Norman is stopping by his hometown news station, UT-TV, on

Valentine’s Day for a special love segment.

Gentleman Norman and little brother, Howard, are appearing at the private

club and resort, The Cloister at Sea Island.

Holding five separate events in San Francisco, from Gump’s and Neiman Marcus

to the Fairmont Hotel, Gentleman Norman has become quite the connoisseur of

luxury travel.

Let’s not forget about our multiple trips to New York City and our event at

Neiman Marcus Beverly Hills. We wonder where we will be off to next...

In true celebrity fashion, Gentleman Norman’s taste in hotels is exquisite. Some of the luxury,

pet friendly hotels he is affiliated with are:

Fairmont San Francisco

Peninsula Beverly Hills

Plaza Athénée New York

La Valencia, San Diego

The Cloister at Sea Island, Georgia

Rancho Valencia, San Diego

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AUTHOR

LAURA MARTELLA

Laura Martella is the pure essence of style and grace. A native

of Atlanta, Georgia, Laura has always had a sensitive

appreciation for the value of beauty in all aspects of her life. A

lover of interior design and fashion, she is also a woman who has

an inherent understanding for the value of impeccable manners.

There is a certain effortlessness in her ability to make people feel

at ease; southern hospitality if you will. With this in mind, it will

come as no surprise that the book collaboration between she

and her beloved Pomeranian, Gentleman Norman is a tutorial

on just that; how to be a gentleman.

Laura's book, Gentleman Norman: How to be a Man is a project

full of passion. It was inspired by the loss of her mother Patricia

Zweig, to Alzheimer’s disease early in 2011. Laura began working on the book in the fall of

that year, after enduring her mother’s seven year battle with the disease. As the only child,

Laura was committed to the task of making the decisions that would impact the last years of

her mother's life. The creation of the book was a natural segue allowing Laura to explore all

of her assets, which hadn't been tapped into since her earlier work as a fashion coordinator.

As the creative director of the book, Martella visualized and styled every vignette and wrote

each line of clever repartee. While overseeing the publishing details, her keen attention was

focused on every subtle nuance throughout the process. Each meticulously crafted

photograph features Gentleman Norman with an elegant yet unidentified woman in

beautiful surroundings – a nod to Laura’s appreciation for aesthetics. Laura weaved

sentimental touches throughout the book as well. In honor of her father’s service, Laura

incorporated a touching vignette with a World War II veteran. Ultimately, it was Martella’s

goal to position Norman as an approachable and lovable face to raise awareness for a

devastating disease.

In honor of Norman’s twelfth birthday this year, Martella has

launched a national book tour, sharing Norman’s practical

advice for the modern day man. Clearly the timing is right to

share his wisdom with the world, as the book has received

praise across the board. From Good Morning America

correspondent Lara Spencer, to an enthusiastic endorsement

from the esteemed Tom Wolfe (America’s First Concierge) it has

been touted and tweeted about.

Currently when Laura isn't busy making appearances around

the country, she's enjoying her time at home in Rancho Santa

Fe, California. There, Mrs. Martella is focused on making a

beautiful home for her husband Mike, her other Pomeranian

Howard and of course... Norman.

Gentleman Norman is no stranger to the press. He appeared on Good Morning America

with Lara Spencer, graced the cover of the iconic Gump’s holiday catalog and was

recognized as “Most Loved Pet” in The Book by Neiman Marcus.

On the local level, Gentleman Norman has been featured in Riviera San Diego, Ranch &

Coast and Fine Magazine.

Media Quotes

“This is Gentleman Norman and he has a book out. In fact, he is his own man. A portion of the

proceeds goes to support the Alzheimer’s Association San Diego.”

-Lara Spencer, Good Morning America

“Fist-pumping, flip flop-wearing guys today could learn a thing or two from this stylish 12-year-old

Pomeranian who is more polished than Prince William — and more adorable than Justin Bieber.”

-Jennifer Gimbel, Babble.com

“Well, Boo better make room, because there’s another pup claiming a slice of his turf (ruh-roh!).

Enter, Gentleman Norman.”

-Angela Tafoya, Refinery29

“Alright, well it is everything that I feared it was going to be…we are going to have a dog…telling

us how to be like a man.”

-Marc Bailey, CW6 San Diego

“Gentleman Norman is a dog…and he is not just any dog, he’s a 12 year old Pomeranian who

has a teddy bear cut… which makes him look like a teddy bear, and he is absolutely stellar.”

-Keith “Madison” Miller, KPRI 102.1 FM

“Some men might not like the idea of learning about manners and grooming from a dog, but in

the case of Gentleman Norman they might change their minds.”

-Kathy Day, Rancho Santa Fe Review

“A new book teaching men of all ages lessons on how to be a gentleman.”

-Bridget Naso, KUSI News

“Norman knows exactly what to do in every situation. Norman is the perfect person to teach other

people how to behave.”

-Tom Wolfe, America’s First Concierge

Everybody goes crazy when Norman comes into the Hotel. Norman is really part of the Fairmont

San Francisco family.”

-Thomas Klein, The Fairmont San Francisco General Manager

Gentleman Norman has 3,000 Twitter followers and a loyal Facebook following. All

Facebook posts average over 100% saturation of impressions within the Facebook fan

base due to the incredible amount of activity.

Facebook.com/GentlemanNorman

Twitter.com/GentlemanNorman

Pinterest.com/GentlemanNorman

Youtube.com/GentlemanNorman

Instagram @GentlemanNorman

GENTLEMAN NORMAN FACT SHEET

Gentleman Norman

A guide with practical advice for the modern man; all from the

perspective of Gentleman Norman. The brand new coffee table

book highlights gentlemanly advice from grooming and wardrobe

to relationship maintenance and manners.

National Launch: May 2012

Publisher:

Co-authors:

Gentleman Norman LLC

Laura Martella and Gentleman Norman

Contributing

Photographers:

John Riedy Photography, Brianna Caster Photography, Coast

Highway Photography and Bob Snell Photography

Book Construction:

8 1⁄2 x 10 in, 92pp, 56 color photographs, hardcover

Price MSRP: $34.00 U.S. / $42.00 Canada

ISBN: 978146752902

Gentleman Norman

Website:

http://www.gentlemannorman.com/

Available for

Purchase:

The beautiful coffee table book is available for purchase at Neiman

Marcus, select retailers in California and nationwide at

www.gentlemannorman.com.

To place an order on

Amazon:

Gentleman Norman: How to be a Man is available for purchase on

Amazon.

Phone Number:

858.752.4161

Contact Information: Gentleman Norman, LLC.

Laura Martella

P.O. Box 1727

Rancho Santa Fe, CA 92067

MrsMartella@gmail.com

Facebook

Twitter

Instagram

www.facebook.com/GentlemanNorman

www.twitter.com/GentlemanNorman

@GentlemanNorman