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HOCHEGGER|BG A Brief Presentation December 2008
HOCHEGGER|BG
A Brief Presentation
December 2008
About Us.2
■ Profile
Hochegger|BG is a subsidiary of Hochegger Holding, an Austrian-
based group of consulting companies in the public relations,
public affairs and marketing communications.
Established in 2005, Hochegger|BG represents Group’s extensive
network in Central and Eastern Europe - Hochegger|CEE on the
Bulgarian market. Hochegger|CEE operates in Hungary,
Bulgaria, Croatia and Serbia and is represented by partner
companies in Czech Republic, Slovakia, Slovenia and Romania.
About Us.3
■ Profile
Hochegger Holding is an
exclusive partner of the worldwide
network of Burson-Marsteller - a
leading global public relations
group established in 1953.
Burson-Marstellet operates in 57
countries through 90 direct offices
and 47 partner companies.
About Us.4
■ Structure Hochegger Group
Hochegger|ComHochegger|Financials
Martrix
HocheggerBulgaria
HocheggerHungary
Hochegger|CEE Holding
HocheggerCroatia
HocheggerSerbia
StrategicCommunicationsConsulting
Public Affairsand Lobbying
Product PR
Crisis PR
ReputationManagement
Market Entry PR
Investor Relations
Financial PR
CorporatePublishing
CorporateAdvertising
IPO Consultancy
M&ACommunications
Classic Advertising
Corporate Designand Packaging
MarketingCommunications
Entertainment andEvent Marketing
Viral Marketing
Online Strategies
About Us.5
■ Hochegger|COM
Established in 1988 by Peter and
Paul Hochegger
More than 100 high qualified experts
in PR, public affairs and marketing
Fastest growing PR agency in Austria
and Central Eastern Europe
EUR 25 million annual revenue
Member of the international B-M
network since 1992
About Us.6
■ Hochegger|CEE
■ Austria
Hochegger|CEE HQ, Vienna
■ Hungary
Hochegger|HU, Budapest
■ Bulgaria / FYROM
Hochegger|BG, Sofia
■ Croatia / Bosnia-Hercegovina
Hochegger|HR, Zagreb
■ Serbia / Montenegro
Hochegger|SRB, Belgrade
About Us.7
■ Selected Clients: Austria
Lufthansa
Mobilkom Austria AG
Novomatic AG
ÖBB (Austria federal railways )
OMV E&P
Raiffeisen Capital Management
Raiffeisen Investment AG
REWE Austria
STRABAG
Telekom Austria AG
Vienna International Airport
VISA Europe
Agrana AG
Austria Center, Vienna
Austrian Wind Power
Austro Control
Bank Austria Creditanstalt
Baxter
BEWAG
Cisco Systems Austria
Coca-Cola
Conwert
Henkel Austria
Hewlett-Packard Austria
Lenzing AG
About Us.8
■ Selected Clients: CEE
Bank Austria / Unicredit BevCanEast Conwert Immobilien EURO BILLA ITC Boardband Platform: Austria, Bulgaria Lufthansa: Henkel CEE Kapsch CarrierCom BEWAG Raiffeisen Investment AG: Austria, Bulgaria, Serbia Semmelrock / Wienerberger STRABAG Telekom Austria Group SAP: Serbia, Bulgaria
About Us.9
■ Selected Clients: Bulgaria
Raiffeisen Investment Lufthansa Philip Morris Roca Image Campaign of Bulgaria within EU SAP SWISS Spinnaker Developments ITC Broadband Platform for Bulgaria e-Health Card Launch Project
Portfolio.10
■ Corporate Communications Media Relations
Community Relations
Reputation Management
Investor Relations
B2B Communications
Media Analysis
■ Online Marketing
Web-Platforms Development
Online Marketing
Portfolio.11
■ Crisis Management Crisis Mapping
Prevention Tools
Communication in Emergencies
■ Public Affairs Situation Analysis
Government Relations
Issues management
Corporate Social Responsibility
Portfolio.12
■ Product Communication Brand Communication
Market Research
Advertising
Direct Marketing Communications
■ Event Management Symposia
Panel Discussions
Roadshows
Employee Events
Team.13
Experienced professionals in
communication working in close
cooperation with experts from the
CEE network.
■ Basic Team Bulgaria Radina Ralcheva
Ivailo Georgiev
Asya Ognyanova
Radiana Shopova
Daria Kerancheva
Ivelina Paunova
Reference Projects.14
■ The PM Club: Philip Morris
BHochegger|BG developed the concept of an informal discussion community for Philip Morris Bulgaria.
BThe PM Club is a platform where media, business representatives and opinion leaders share views on socially significant tobacco-related issues: youth smoking prevention, tobacco industry legislation, illegal import and customs issues, CSR
Reference Projects.15
■ e-Health Project Slivnitsa
BHochegger|BG developed the communication strategy and coordinated the launch of the e-Health Card Project, a public-private partnership pilot project of Ministry of Health, ICW, Cisco and KONTRAX, introducing the first e-health card system in Bulgaria in the Municipality of Slivnitsa
■ Government of Republic of Bulgaria
BHochegger|BG public relations team participates in the awareness communication campaign of Bulgaria within EU, carried out by Hochegger|COM Austria and Burson-Marsteller.
Reference Projects.16
■ One Life Charity
B
B
■ O■ O
One Life Charity - a group of expatriates friends, including representatives of foreign investors, major companies and diplomatic missions devote part of their time to help children suffering from life shortening and life threatening diseases in Bulgaria.
Hochegger|BG communicates One Life’s CSR events
Bike Racing Sofia-Borovets ‘06, ‘07
Play for Life Football Tournament ‘08
Reference Projects.17
■ KD
B
B
B
B
B B
Support the KD corporate objectives for
development on the Bulgarian market;
Build KD brand awareness on the Bulgarian market
“Educate” the audience about mutual funds industry;
Create and follow consistent communication
approach and very proactive behavior;
Deliver information on a regular basis in order to
create friendly media environment and ensure
feasibility of KD activities on the market;
Develop and communicate key messages
Demonstrate KD commitment to the Bulgarian
market and the implementation of international
experience.
Reference Projects.18
■ KD
B
B
B
Position KD as a company with a long lasting successful expertise in asset management with wide range of international experience and local knowledge
Reach target clients’ groups through extensive communication program and build and maintain strong relationships
Profile KD representatives as market experts
Reference Projects.19
■ Earth Wind Fire and Water
BThe agency initiated and organized a Black Sea Coast event presenting the products of Canon Bulgaria, Crownline, Diamond Dynamics, Hypo Alpe-Adria-Leasing, Santa Marina Residential Village and Wiesmann.
250 VIP guests attended the
Earth Wind Fire and Water Event
The Ancient Elements Meet the Modern Luxury.
■ Earth – Santa Marina Village
■ Water – Crownline yachts
■ Air – Diamond aircraft
■ Fire – Wiessman cars
Reference Projects.20
■ ITC Broadband Platform for Bulgaria
B
B
B
Based on Austria `s experience, Hochegger|BG initiates the project ITC Broadband Platform for Bulgaria.
Nine leading ICT companies join their forces, lobbing at the government and the political bodies for faster development of broadband internet in Bulgaria.
The main purpose of the Platform, is by means of a public-private partnership uniting efforts of governmental institutions and major ICT companies to initiate development of National Broadband Strategy for Bulgaria.
Reference Projects.21
■ ITC Broadband Platform for Bulgaria
BWithin the Platform international consulting company Arthur D. Little made national researches of the ICT market in Bulgaria, working out a comparative analysis towards other EU countries.
Based on the researches, the Platform partners have defined recommendations for broadband development in six key areas, presenting the document to the Bulgarian government
Citizens and Government
Business Society Households Rural Areas Legislation Framework
Reference Projects.22
■ ITC Broadband Platform for Bulgaria
BThe Ministry of State Administration, the Ministry of Finance, the Ministry of Regional Development and Public Works, State ICT Agency and CRC are attracted as observing partners to the Platform
BThe discussions and public forums with regard to the National Broadband Strategy development meet wide media coverage.
Hochegger BulgariaBurson-Marsteller Associate Office
7 Paris Street, Floor 7BG 1000, Sofia
T + 359 | 2 | 488 15 76 F + 359 | 2 | 489 67 02
