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Social Social Media Media

Strategy Strategy 20122012

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How How Social Are Social Are

You?You?

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Which social networks are Which social networks are you using?you using?

Source: Forrester.com: Gina Sverdlov's Blog, 2011

Percentage of People with an Account

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Why are People Social?Why are People Social?

Source: Pew Internet: Why Americans use social media by Aaron Smith, 2011

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Which Which segment segment (s) are (s) are

you you popular popular

inin??

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FreFreee

$$$$

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What do I measure?What do I measure?Site visitsUnique visitorsPage ViewsTime on SiteRegistrations ConversionsPostsTweetsFansFollowsMentionsRankingsDemographics

LinksGoogle TrendsNielsen BuzzMetricsClick throughsVideo viewsChannel SubscriptionsVideo embedsSlideShare viewsTagsDiggsStumblesApp downloadsPodcast Subscribers

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Are Are perceptions perceptions

of youof youoror ??

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What are What are the the

avenues avenues for for

maximum maximum impact?impact?

Mobile SocialNetworkUsageBy Age

Source: The Nielsen Company December 2009

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Conclusion Derived From: Elsevier Research Paper

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Define a Define a clear clear

messagemessage

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““We We believe in believe in thinking thinking

differentlydifferently””

AppleApple

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Define Define Clear Clear

Realistic Realistic GoalsGoals

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Engage in Engage in ConversatiConversati

onon

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Realize Realize that this that this

is a is a continuoucontinuous processs process

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widhadh@widhadh.comhttp://www.widhadh.com