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2018 Downtown Indiana Partnership Opportunities
2018 Downtown Indiana
Partnership Opportunities
Downtown Indiana, is a non-profit 501c3 working to create a vital, attractive downtown area for the community
by engaging and advocating on behalf of business and property owners as well as patrons of the downtown.
One of the ways we accomplish this mission is by producing a series of highly-visible and successful events that take
place in downtown Indiana. These events are a regional draw and encourage visitors to enjoy our business district.
Each event affords local businesses the opportunity to participate in cost-effective marketing through sponsorships.
Please review the following information which includes sponsorship levels for all budgets.
Downtown Indiana
9 North 9th Street
Indiana, PA 15701
724-463-6110
Email: [email protected]
www.downtownindiana.org
Downtown Indiana Calendar of Events
July 19, 2018
First Commonwealth Bank Taste & Tour
September 8, 2018
Northern Appalachian Folk Festival
September 29, 2018
S&T Bank Oktoberfest
November 2, 2018
Wine Walk
November 17 - December 16, 2018
First Commonwealth Bank
It's a Wonderful Life Festival
January 2019
Annual Meeting
February 23, 2019
S&T Bank Winter Warm Up
ATTENDANCE : 350
Downtown Indiana’s Taste & Tour highlights the best offerings from our amazing downtown restaurants.
Guests follow their passports to a variety of restaurants who offer generous samples of their specialties
and new menu items. Attendees vote on Best Overall, Healthiest and Most Creative. The evening
concludes with music and raffle prizes in IRMC Park. Now in its 17th year, Taste & Tour is one of our
most popular and anticipated events!
Sponsorship Levels
Naming Sponsor-$2,500 Exclusive to One
Direct Competitive Industry Exclusivity above $500 level
Company name/logo becomes incorporated into event name and will appear on all event materials including but
not limited to flyers, email promotions, tickets, and print/broadcast advertising
Acknowledgement on DI website and social media
Signage at event and verbal recognition during event program
Opportunity to distribute marketing materials at event
Right of first refusal following year
Six event tickets
Gold Sponsor—$1,500 Exclusive to One
Recognition as Gold Sponsor on all flyers, posters and email promotions
Acknowledgement on DI website and social media
Verbal recognition during event program
Opportunity to distribute marketing materials on site
Four event tickets
Peoples Choice Sponsor—$500 Exclusive to One
Recognition as People’s Choice sponsor on all posters and email promotions as well on social media and the DI
website
Logo appears on People’s Choice Ballot
Verbal recognition during event
FIRST COMMONWEALTH BANK TASTE & TOUR
JULY 19, 2018
SOLD
ATTENDANCE : 1,500 –2,000
In 2018, the Northern Appalachian Folk Festival (NAFF) will celebrate its sixth year of bringing art, free live music and
entertaining, educational programming to Indiana, PA’s downtown. A truly interactive festival, NAFF invites attendees
of all ages to learn, perform and create. This year we will celebrate our Coal Heritage and will provide exhibits,
activities and more that bring that history to life and allow our visitors to learn and celebrate along with us.
Each year, Children’s Alley provides our youngest visitors with a safe, dedicated space for age-appropriate
activities and entertainment. Meanwhile, the downtown business district is lined with some of the region’s finest
craftsmen, vendors and other exhibitors—bookended by free, live performances on two stages. Musical acts with
local and regional ties, representing a variety of genres, play throughout the day. Activities will also take place
throughout the downtown in the week leading up to NAFF to promote the event and to further celebrate our
heritage.
NAFF 2017, was our biggest and best event yet drawing record crowds to the downtown. A growing cultural
presence, NAFF is an opportunity to connect with neighbors from around the block and the region.
Sponsorship Levels
Naming Sponsor—$7,500 (exclusive to one)
Company name becomes incorporated in name of festival and integrated with logo on all printed & electronic
promotional materials and event-related communications
Recognition on both DI and NAFF websites and social media
Banners/signage at event
Speaking opportunities from stage including band introductions
Industry Exclusivity (no direct competitors above $2,500 level)
Exclusive to one
Right of first refusal following year
On-site opportunities for product or service placement
Opportunity to distribute marketing materials on site
Three-year commitment also available at discounted rate
Gold Sponsor—$5,000 (exclusive to two)
Recognition as Gold Sponsor on all promotional materials, sponsor logo incorporated in print ads and festival
poster
Recognition on both DI and NAFF websites and social media
Banners/signage at event
Industry Exclusivity (no direct competitors above $2,500 level)
Right of first refusal following year
Speaking opportunities from stages
On-site opportunities for product or service placement
NAFF SEPTEMBER 8, 2018
East OR West Stage Sponsor $4,000 (each)
Exclusive to two
Industry Exclusivity (no direct competitors within this sponsorship level)
Sponsor logo on stage banner, print ads and poster
Sponsor name included in day-of announcements; social media mentions, and inclusion on website
Right of first refusal following year
Children’s Alley Sponsor $2,500
Non-Exclusive
Company logo on Children’s Alley banners and signage; sponsor name spoken during day-of announcements;
acknowledgement where appropriate in press materials; social media mentions, and inclusion on website
Staged Performer Sponsor $1,000
Non-Exclusive
Name used where appropriate in promotion of performer & in day-of announcements related to performer
Social media mentions and inclusion on website
Activity/Workshop Sponsor $500
Non-Exclusive
Sponsor logo on related signage related to activity, social media mentions, inclusion on website
Preferred Product or Service Provider Negotiable - Inquire
NAFF SEPTEMBER 8, 2018
Greetings from NAFF
ATTENDANCE: 400+
Oktoberfest is a tasting event that highlights craft beer, regional breweries and local home brewers. Guest
enjoy sampling, food, music and the opportunity to interact with craft brewers and fellow beer enthusiasts.
Oktoberfest brings 20 or more breweries to downtown Indiana and attracts 400+ attendees. Now in its 7th
year, Oktoberfest has become a fall tradition. This is a ticketed event with general admission and VIP tickets
offered.
Sponsorship Levels
Naming Sponsor-$2,500 Exclusive to One
Direct Competitive Industry Exclusivity above $500
Gold Sponsor—$1,500 Exclusive to One
Recognition as Gold Sponsor on all flyers, posters and email promotions
Acknowledgement on DI website and social media
Verbal recognition during event program
Opportunity to distribute marketing materials on site
Logo appears on event t-shirt
Four VIP tickets
5 Star Beer Sponsorship $500 - A special opportunity for establishments that serve craft beers
1/6 Barrel of a special collaborative holiday brew by Levity Brewing Co. and Noble Stein Brewing Co.
Focused marketing during 5-week It’s a Wonderful Life Christmas Festival when the special brew is delivered
Four VIP tickets
Logo on event t-shirt
Verbal recognition during event
Half Pint Helpers—$100
Name on T-Shirt & recognition on social media
One General Admission Ticket
Preferred Product or Service Provider—Negotiable - Inquire
S&T BANK OKTOBERFEST
SEPTEMBER 29, 2018
SOLD
ATTENDANCE: 400
The Downtown Indiana Wine Walk is a wine-tasting event that highlights wineries from throughout the western
Pennsylvania region and beyond. Stops on the walk take place at Philadelphia Street retailers, each of whom are
paired with a winery. Attendees are able to sample and buy wine while acquainting themselves with the retail hosts.
Wine Walk is traditionally the kick-off to holiday shopping season for downtown retailers.
Sponsorship Levels
Naming Sponsor-$2,500 Exclusive to One
Direct Competitive Industry Exclusivity above $500 level
Company name/logo becomes incorporated into event name and will appear on all event materials including but not
limited to flyers, email promotions, tickets, and print/broadcast advertising
Acknowledgement on DI website and social media
Signage at event and verbal recognition during program
Opportunity to distribute marketing materials at event
First right of refusal following year
Six event tickets
Gold Sponsor—$1,500 Exclusive to One
Direct Competitive Industry Exclusivity above $500 level
Recognition as Gold Sponsor on all flyers, posters and email promotions
Acknowledgement on DI website and social media
Verbal recognition during event program
Opportunity to distribute marketing materials on site
Four event tickets
Wine Glass Sponsor -$1000
Company name incorporated on sampling wine glass distributed to all guests
Verbal recognition during event
Two event tickets
WINE WALK NOVEMBER 2, 2018
Sponsorship Levels
Naming Sponsor
3 Year Commitment - $7500 year one, $6500 year two, $6500 year three
1 Year Commitment—$7500
Exclusive to one sponsor
Company name/logo becomes incorporated into event name and will appear on all event materials including but
not limited to flyers, email promotions, and print/broadcast advertising
Signage at event and verbal recognition from stage for the duration of event
Acknowledgement on both IAWL and DI website/social media
Opportunity to distribute sponsor-provided marketing materials during festival
First right of refusal following year
Gold Sponsor—$5,000
3 Year Commitment—$5,000 year one, $4,000 year two, $4,000 for year three
1 Year Commitment—$5,000
Exclusive to one sponsor
Recognition as Gold Sponsor on all event printed materials
Signage at event and verbal recognition from stage for the duration of event
Opportunity to distribute sponsor-provided marketing materials during festival
Acknowledgement on both IAWL and DI website/social media.
First right of refusal following year
Holiday Movies Naming Sponsor-$3,500
Exclusive to one sponsor.
Company name/logo becomes incorporated into event name and will appear on all event materials including but
not limited to flyers, email promotions, and print/broadcast advertising
Opportunity to distribute sponsor-provided marketing materials during movies
Acknowledgement on both IAWL and DI website/social media
Signage at theater during movies acknowledging sponsorship and ability to show commercial prior to movie
First right of refusal following year
For 20 years, Indiana has celebrated the start to the holiday season with the Lucy Donnelly Holiday Parade &
Festival on the Friday evening before Thanksgiving. Each year, the crowd grows and the parade gets a little larger,
as downtown Indiana lights up. In 2016 Downtown Indiana expanded upon this one-night tradition, and for the past
two years has hosted 5 weekends of music, activities and fun. In 2018, plans include expanding activities
throughout downtown and developing more options for Friday evenings, while keeping Saturday focused on kids &
families—and Santa!
SOLD
FIRST COMMONWEALTH BANK IT’S A WONDERFUL LIFE FESTIVAL
NOVEMBER 17—DECEMBER 16, 2018
IAWL Sponsorship Levels (cont’d)
Individual Weekend Sponsor
3 Year Commitment—$2,500 year one, $2,250 year two, $2,250 year three
1 Year Commitment—$2500
Exclusive to one sponsor per weekend
Recognition as a Weekend Sponsor on all event printed materials.
Recognition in all advertising for individual weekend
Signage at event during sponsored weekend
Acknowledgement on both IAWL and DI website/social media
Holiday Movies Individual Weekend Movie Sponsor-$1000
Exclusive to one sponsor per weekend
Recognition as a Individual Weekend Movie Sponsor on all printed materials. Recognition in all advertising that
weekend’s movies
Signage at event during sponsored movies
Acknowledgement on both IAWL and DI website/social media
Holiday Structure Sponsor
Stage Sponsor—$2,500 Holiday Structure—$1,000
Exclusive to one per structure
Recognition as Structure Sponsor on all event printed materials
Signage on sponsored structure for the duration of the festival
Acknowledgement on both IAWL and DI website/social media
Individual Activity Sponsor—$750
Exclusive to one per activity
Recognition as Activity Sponsor on all event printed materials
Signage at sponsored activity
Acknowledgement on both IAWL and DI website/social media
Entertainment Sponsor—$750
Exclusive to one per entertainer
Recognition as Entertainment Sponsor on all event printed materials
Signage at sponsored entertainment
Acknowledgement on both IAWL and DI website/social media
Patron —$250
Recognition on patron sign at festival
Acknowledgement on both IAWL and DI website
FIRST COMMONWEALTH BANK IT’S A WONDERFUL LIFE FESTIVAL
NOVEMBER 17—DECEMBER 16, 2018
The annual meeting is held each January for members & supporters of Downtown Indiana to receive updates and
network while enjoying great food from one of our local restaurants. During the meeting, the Downtown Ambassador
and Heart of Downtown Awards are presented by the DI board.
Sponsorship Levels
Presenting Sponsor-$1,500 Exclusive to One
Direct Competitive Industry Exclusivity above $500 level
Company name/logo becomes incorporated into event name as presenting sponsor and logo will appear on all
event materials including but not limited to invitations, email promotions, tickets, event program and print/
broadcast advertising
Acknowledgement on DI website and social media
Signage at event and verbal recognition during program
Opportunity to distribute marketing materials at event
Six event tickets
Gold Sponsor—$1,000
Recognition (name of company) as Gold Sponsor on invitations, event program and email promotions
Acknowledgement on DI website and social media
Verbal recognition during event program
Four event tickets
Silver Sponsor—$500
Recognition in event program
Verbal recognition during event
Two event tickets
DI ANNUAL MEETING JANUARY 2019
ATTENDANCE: 250
Family-friendly activities in IRMC Park including crafts, marshmallow toasting and outdoor games. Free and
open to the public. Those purchasing a $15 ticket can enjoy the best winter foods that downtown Indiana
has to offer and have a chance to win Penguins tickets.
Sponsorship Levels
Naming Sponsor-$1,500 Exclusive to One
Direct Competitive Industry Exclusivity above $500 level
Company name/logo becomes incorporated into event name and will appear on all event materials including but
not limited to flyers, email promotions, tickets, and print/broadcast advertising
Acknowledgement on DI website and social media
Signage at event and verbal recognition during program
Opportunity to distribute marketing materials at event
First right of refusal following year
Six event tickets
Gold Sponsor $1,000 Exclusive to One
Direct Competitive Industry Exclusivity above $500 level
Recognition as Gold Sponsor on all flyers, posters and email promotions
Acknowledgement on DI website and social media
Opportunity to distribute marketing materials at event
Four event tickets
Family Fun Activity Sponsor—$500
Recognition as sponsor of DI crafts and activities on signage and in verbal announcements at event
Recognition on DI website and social media
Two event tickets
S&T BANK WINTER WARM UP FEBRUARY 2019
SOLD
Sponsorship Levels
Premier—$7,500
Recognition on DI and event websites with link to your business website
Recognition in weekly e-newsletters and in DI e-blasts (excluding named events)
Recognition on DI social media throughout the year
Recognition on DI event social media
Recognition on signage at Northern Appalachian Folk Festival and It’s a Wonderful Life Festival
Recognition as DI Premier Sponsor at Annual Meeting and all membership meetings
Recognition in DI Annual Report (January 2019)
Four tickets to all DI ticketed events including Taste & Tour, Oktoberfest, Wine Walk, Winter Warm Up and the
Annual Meeting
Partner —$5,000
Recognition as a Partner on DI and events websites with link to your business website
Recognition in weekly e-newsletters
Recognition on DI social media
Recognition as DI Partner at Annual Meeting and all membership meetings
Two tickets to all DI ticketed events including Taste & Tour, Oktoberfest, Wine Walk, Winter Warm Up and the
Annual Meeting
Advocate—$2,500
Recognition on DI website with link to your business website and social media as DI Advocate
Recognition at DI Annual Meeting and all membership meetings as DI Advocate
Two tickets to Annual Meeting and to one other tickets event of sponsor’s choosing (Taste & Tour, Oktoberfest,
Wine Walk, Winter Warm Up)
YEAR-ROUND SPONSORSHIP
Downtown Indiana Sponsorship Commitment Form
Name of sponsor as it should be appear on materials:
Contact Title
Phone E-Mail
Event Sponsorship Level
Event Sponsorship Level
Event Sponsorship Level
Event Sponsorship Level
Event Sponsorship Level
Linda G. Mitchell Sponsor Representative
Executive Director
Downtown Indiana
Downtown Indiana appreciates your support!
THANK YOU
