San Jose State University students significantly impact pedestrian volumes when school is in session. 60% of recorded pedestrians around the university are between the ages of 15-30.

There tends to be more pedestrian traffic overall during summer months. Winter months see a general slowdown in pedestrian activity, except in select locations near Plaza de Cesar Chavez. Christmas in the Park and Ice Rink events contribute to this trend.

San Pedro Street, Santa Clara Street west of 1st Street, and 1st Street between Santa Clara and San Fernando Streets have the highest consistent pedestrian volumes downtown.

SoFA District experiences lower pedestrian volumes compared to downtown on average. However, this is expected to grow in the coming years due to an estimated 1,300 units of upcoming residential development.

People age 0-14 make up to 6% of pedestrians recorded throughout downtown except at Paseo de San Antonio between Market and 1st Streets, where the figure reaches 11% during the winter months. People ages 65+ make up to 5% of pedestrians recorded throughout downtown.

Locations in proximity to Plaza de Cesar Chavez (winter) and San Jose State University (spring) enjoy the seasonal boost in pedestrian activity these destinations draw.

Pedestrian Count Key Findings

DOWNTOWN SAN JOSESan Jose Downtown Association (SJDA) has conducted pedestrian counts as a means to measure the success of downtown’s economic growth. Over the course of a year from June 2015, December 2015, and April 2016, pedestrian counts were conducted throughout eight locations. This schedule allowed us to chart seasonal differences in downtown San Jose - San Jose State University students, summertime events and festivals, sports and concert seasons and Christmas in the Park, among others. The information derived from these counts furthers SJDA’s advocacy, business development, street life and downtown activation goals.

Full report can be found online at sjdowntown.com

For more information contactNate Echeverria, necheverria@sjdowntown.comBusiness Development Manager

San Jose Downtown AssociationProperty Based Improvement DistrictOctober 2016

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3,868

1,000

2,40

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2129

2,676

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TAYLOR STREET

Evening (9 p.m.-11 p.m.)

WeekdayWeekend

379

489

845

542

1,6751,859

1,7272,237

8141,251

1,4851,529

1,5782,127

1,7173,170

2,4921,851

1,5242,256

762

PEDESTRIAN COUNTS | ANNUAL AVERAGEJune 2015, December 2015, and April 2016Eight areas downtown were selected for pedestrian counts. These locations provide an equitable spread of popular downtown destinations and locations where development and retail potential exists.

1

2 3

7

6

5

4

8

LOCATIONS1. San Pedro Street between Santa Clara and St. John Streets

2. Santa Clara Street between Almaden Ave and San Pedro Street

3. Santa Clara Street between 2nd and 3rd streets

4. Paseo de San Antonio between Market and 1st Streets

5. Paseo de San Antonio between 3rd and 4th Streets

6. 1st Street between Santa Clara and San Fernando Streets

7. 1st Street between San Carlos and San Salvador Streets

8. San Fernando Street between 2nd and 3rd Streets