94
4 Approaches to Downtown Development Downtown Strong
4 Approaches to Downtown Development
Downtown Strong
www.arc.gov
• 13 states • 420 counties • 205,000 square miles • 25 million people
Where is the Appalachian Region
www.arc.gov
ARC VISION STATEMENT
Appalachia is a region of great opportunity that will achieve socioeconomic parity with the
nation
ARC MISSION STATEMENT
To innovate, partner and invest to build community capacity and strengthen economic
growth in Appalachia
What is the Appalachian Regional Commission (ARC)
www.arc.gov
What does ARC do? CREATE ECONOMIC OPPORTUNITIES
DEVELOP A READY WORKFORCE
BUILD CRITICAL INFRASTRUCTURE
CULTIVATE NATURAL AND CULTURAL ASSETS
FOSTER LEADERSHIP AND COMMUNITY CAPACITY
www.arc.gov
• $152 million invested
• 591 economic development projects
• Create or retain over 21,300 jobs
• Train over 29,000 students and workers
• Attract an additional $206.1million in additional project funding
• Leverage $735.3 million in private investment
ARC Investments
www.arc.gov
What is Community
Development?
Distinguishing Characteristics
• Focuses on the whole community.
• Emphasizes public participation as self-help.
• Uses participatory democracy as a model for decision making.
• Uses a holistic approach.
Citizen participation , both in purpose and function, distinguishes community development from other types of interventions.
Unless people BUY IN to self-help and the decision-making process is open to all STAKEHOLDERS the process should not be designated as community development.
A comprehensive process to manage change that involves citizens creating a shared vision for the future
7
What is a Stakeholder?
8
“An individual, group, or organization who may affect, be affected by, or perceive itself to be
affected by a decision, activity, or outcome of a project.” (PMI, 2013, p. 563)
www.arc.gov
Why are Stakeholders Important? “You cannot get projects carried out without persuading large numbers of extremely difficult sorts of people to understand the importance of what is being done and to work together”
– Baker,1962, p. 328, study of large capital projects in the UK
“The continuing developments of relationships with stakeholders for the purpose of achieving a successful project outcome”
– McElroy and Mills, 2003, p. 103
9
www.arc.gov
Stakeholder Identification Process
Step One
Brainstorm to identify all people or organizations in your community that may be impacted by or have an impact on a your Downtown
Revitalization efforts.
Step Two
Create a Stakeholder Register, which lists the stakeholders and relevant information for each stakeholder or stakeholder group.
10
Stakeholders: Planning Process
11
Develop Action Plan
Identify Strategies
Identify Community
Assets Visioning
www.arc.gov
Importance of Stakeholders in Downtown Development/Downtown Revitalization
Organization-that is well represented by business and property owners, bankers, citizens, public officials, chambers of commerce, and other local economic development organizations.
Promotion creates excitement downtown. Street festivals, parades, retail events, and image development campaigns are some of the ways.
Design enhances the attractiveness of the business district. Historic building rehabilitation, street and alley clean-up, colorful banners, landscaping, and lighting all improve the physical image of the downtown as a quality place to shop, work, walk, invest in, and live.
Economic Restructuring involves analyzing current market forces to develop long-term solutions.
12
Downtown Strong in Virginia
www.arc.gov
Virginia Department of Housing and Community Development
Resources for Business District Revitalization
www.arc.gov
Virginia DHCD Planning Resources
• Pre-Project Planning Grants: Conduct a single objective needs analysis or to prioritize community or economic conditions for future direction -Up to $15,000 through CDBG Program and $100,000 through ARC Program
• Business District Revitalization Planning Grants: Assist in undertaking activities that are designed to identify opportunities to improve the economic and physical conditions within the community-Up to $30,000 or $40,000 (regional) through CDBG Program
www.arc.gov
Evolution of Planning: Building the Ecosystem
• Community Development Block Grant- Business District Revitalization: designed improve the economic environment of a locality by enabling the removal of slums and blighting conditions which threaten the health, safety, and welfare of the community as a whole and have an adverse impact on the value of real property which, in turn, adversely impacts community wealth. Up to $700,000 available
• Appalachian Regional Commission: Asset-Based Development projects with the goal to build a strong and sustainable asset-based economy, bringing jobs and prosperity to Appalachian communities while preserving their character. This program seeks to develop the cultural, natural, community, structural, and local business and economic assets of the Region. Up to $500,000 available
www.arc.gov
Evolution of Planning: Building the Ecosystem
• Virginia Main Street: Preservation-Based economic and community development program that follows the Main Street Four-Point Approach™ developed by the National Trust Main Street Center. For Design projects – up to $5,000 each and for Economic Vitality projects – up to $25,000 each
• Industrial Revitalization Fund: Leverages local and private resources to achieve market-driven redevelopment of vacant and deteriorated industrial and commercial properties-Up to $600,000 per project
• Community Business Launch (CBL): Provides tools to effectively prepare multiple entrepreneurs to operate successful businesses in a downtown or neighborhood commercial district and allow them to compete for funding to start up their new endeavor. Up to $60,000 available
www.arc.gov
Capacity Building and Technical Assistance Resources
Technical Assistance/Consultations
Pre-Project Development
Program Development
Trainings, including Community Coaching
Organizational Assessments
Work Planning Assistance
www.arc.gov
State Coordinated Program
www.arc.gov
Virginia Downtown Highlight: Town of St. Paul
www.arc.gov
www.arc.gov
www.arc.gov
www.arc.gov
www.arc.gov
www.arc.gov
Town of St. Paul Successes: 2011 to NOW
Private investment: $8 million Building renovated:
23 Jobs to date: 82 net
jobs created or retained Businesses to date:45
Downtown Strong in Tennessee
www.arc.gov
• 35 certified Main Street communities
• 58 Tennessee Downtown communities
Downtown Development in Tennessee
www.arc.gov
1098 Net New Jobs
288 Net New Businesses
$194 million Total Public/Private Investment
118 Public Improvement Projects
$125 Million Total Private Investment
$69 Million Total Public Investment
318 Net New Housing Units
99,167 Volunteer Hours Contributed
353 Building Rehabilitation Projects
TENNESSEE MAIN STREET COMMUNITIES
www.arc.gov
• An affiliated program of Tennessee Main Street
• Uses the MS approach in communities that are not ready for the full commitment to MS
• Requires a 5-person steering committee who commits to the training provided by TNECD and the National Main Street Center
• Provides a $15,000 grant to implement training
Downtown Development in Tennessee
www.arc.gov
Main Street Entrepreneur Grant / TN Placemakers Grant
• $50,000 grants to fill downtown buildings and train entrepreneurs
• Available to Main Street and TN Downtowns
• 12 participating communities, applications open now
• Funded co-working spaces, Co.Starters training, business pitch contests, makers spaces, etc.
Downtown Development in Tennessee
www.arc.gov
Downtown Development in Tennessee
www.arc.gov
Downtown Development in Tennessee
www.arc.gov
Downtown Development in Tennessee
www.arc.gov
Downtown Development in Tennessee
www.arc.gov
Downtown Development in Tennessee
www.arc.gov
Commercial Façade Grant
• $100,000 grants through the CDBG program to improve building facades
• 43 participating communities (20 at $25,000)
• Funded signs, windows, doors, awnings, painting
Downtown Development in Tennessee
www.arc.gov
Downtown Development in Tennessee
www.arc.gov
Downtown Development in Tennessee
www.arc.gov
Downtown Development in Tennessee
www.arc.gov
Downtown Development in Tennessee
www.arc.gov
Downtown Development in Tennessee
www.arc.gov
Downtown Development in Tennessee
www.arc.gov
Downtown Development in Tennessee
www.arc.gov
ARC Funding
• Funds available for planning, infrastructure, entrepreneurship
• Tourism projects
• Downtown Wifi project
Downtown Development in Tennessee
www.arc.gov
Success Story – Erwin, TN
• RISE – Young Leaders group
• New festivals and events
• Tourism planning grant through ARC ($20,000)
• Entrepreneur grant through ARC POWER ($15,000)
• Commercial façade grant ($100,000)
• Moving from TN Downtowns to Main Street
Downtown Development in Tennessee
www.arc.gov
Success Story – Erwin, TN
Downtown Development in Tennessee
www.arc.gov
Success Story – Erwin, TN
Downtown Development in Tennessee
www.arc.gov
Success Story – Erwin, TN
Downtown Development in Tennessee
www.arc.gov
Success Story – Erwin, TN
Downtown Development in Tennessee
Downtown Strong in North Carolina
www.arc.gov
Enhancing Downtown Districts’ Economic Success
• Downtowns revitalization requires both small and large investments that come from a variety of sources.
• The key to the investments is that they spur additional development in downtown and beyond.
• Downtown Development Niches: – Farmers Markets – Farm to Table Restaurants – Wineries, Breweries, Distilleries – Housing – Arts and Culture – Unique Experiences
53
www.arc.gov
The NC Main Street & Rural Planning Center works in regions, counties, cities, towns, downtown districts and in designated North Carolina Main Street communities, to inspire placemaking through building asset-based economic development strategies that achieve measurable results such as investment, business growth and jobs.
NC Main Street & Rural Planning Center
www.arc.gov
Impact of Main Street in NC
Since the inception of the Main Street program in 1980, local communities have experienced the following in their downtown districts: • $2.75 Billion in public/private investment • 6,095 Buildings Renovated • 6,337 Façade Improvements • 5,883 Businesses Net Gain • 23,472 Jobs Net Gain
www.arc.gov
Waynesville, North Carolina population 9,232
www.arc.gov Frogs Leap Public House
“Great local farm to table food! In fact, there's a list of local sources on a blackboard so you can see just where they get all their food from. Love that! There's a little something for everyone, even if you're a vegetarian. Highly recommend while in Waynesville!” - Scarlett, dined 10/21/2014
Waynesville-Farm to Table Restaurants
www.arc.gov
Waynesville -Unique Vacation Rentals in the of downtown
59 62 Main Street, Waynesville,
www.arc.gov
Kinston, North Carolina population 21,677
www.arc.gov
Kinston – Local Food
www.arc.gov
Kinston – Local Beer
www.arc.gov
Kinston – Unique Housing
www.arc.gov
Shelby, North Carolina population 20,323
www.arc.gov
Shelby – The Don Gibson Theatre
Originally – The State Theatre - Art Deco Renovated in 2009, Reopened October, 2009
www.arc.gov
Shelby - Earl Scruggs Center
66
www.arc.gov
Shelby - Newgrass Brewing Co.
67
Partially funded by Main Street Solutions Funds
www.arc.gov
Burnsville, North Carolina population 1,693
www.arc.gov
Burnsville - Public Art Drives the Economy
69
www.arc.gov
Morganton, North Carolina population 16,918
www.arc.gov 71
www.arc.gov
Morganton - Downtown as an Arts Incubator
72
www.arc.gov
Morganton – Turning Alleys into Art
73
www.arc.gov
Morganton – Center of Small Businesses
74
www.arc.gov
Wilson, North Carolina population 49,610
www.arc.gov 76
Wilson – Vollis Simpson Whirligig Park
www.arc.gov 77
Wilson –Whirligig Station
Downtown Strong in Georgia
www.arc.gov
Investing in Downtown Public Space Impacts Private Investment
Small Scale Projects In Small Towns Have Big Impacts:
Three Georgia Examples
Toccoa, GA Population 8,412
• Stephens County – Northeast Georgia near the South Carolina border
• 32.9% poverty rate (2015 data)
• Georgia Main Street City
City of Toccoa Removal of 1970s Era “Downtown Mall”
Project Details Total Project Cost: $1,800,000
FUND SOURCE AMOUNT
City of Toccoa (over two years) $185,591
Sale of City Owned Antique Market
$200,000
Utility Improvements $200,000
Appalachian Regional Commission
$300,000
Georgia Department of Community Affairs: CDBG Redevelopment Fund
$500,000
USDA-RD Rural Business Enterprise Grant
$75,000
OneGeorgia Authority Equity Fund
$339,409
Results in First Twelve Months After Project Completion
33 storefronts renovated to SHPO standards
11 new businesses downtown
17 full-time jobs created
28 part-time jobs created
$3.5 million in private investment
2015 Annual Report (most recent available) $1,560,870 in public and private investment
19 buildings renovated
18 net new jobs created
5 net new businesses created
All for less than $2 million
If it had not been for ARC, we would not have been able to fund the
project. They were the first entity to come through with funding, which
added credibility to the project.
Connie Tabor Toccoa Main Street Manager
Gainesville, GA Population 40,000
• Hall County – Northeast Georgia (70 miles from Atlanta)
• Poultry Capital of the World
• Poverty rate in 2015: 31.9%
• One of Georgia’s largest Main Street cities
www.arc.gov
• Recommended strategy in the city’s ARC-funded 2015 redevelopment plan ($50,000 total cost)
• Will provide wireless access across the downtown area
• Intended to attract and retain Millenials to the downtown area to live and work
• ARC contributed $30,000, Gainesville contributed $30,000
City of Gainesville Wireless Cloud
Summerville, GA Population 4,360
• Chattooga County – Northwest Georgia (50 miles from Chattanooga, TN)
• Isolated due to mountainous terrain, two-lane roads
• One of the region’s most economically distressed counties
• Poverty rate: 35.9%
• Georgia Main Street City
Increasing Walkability in Summerville
Project Details
• Weekend excursion train from Chattanooga to Summerville brings an average of 200 visitors a weekend (20+ weekends/year)
• Limited sidewalk access and unsafe creek crossing make downtown “too far” from the depot, despite being .4 miles away
• ARC and Summerville are investing in sidewalk improvements, a pedestrian path and a footbridge to provide access between the depot and downtown
Total Project Cost: $150,900
ARC $120,720
City of Summerville
$30,180
Will provide pedestrian access to 53 businesses downtown, including restaurants, shops and a theater
City of Rockmart Population: 4,199
• Polk County – Northwest Georgia (50 miles from Atlanta)
• At-Risk Community
• On the Silver Comet Trail
Bringing Music and More to Downtown
• Capitalize on the popularity of the Silver Comet Trail
• ARC funds assisting with building a downtown amphitheater
• Marketing plan to maximize use of the amphitheater and adjacent event center
www.arc.gov
• A plan (downtown master plan, Main Street plan) based on community participation and input
• At least one full-time staff person dedicated to downtown development
• Participation in the Main Street program
• Assistance from the local regional commission
• PERSISTENCE (all four of these communities have been working on downtown development for many years)
What do these projects have in common?
www.arc.gov
• Brooxie Carlton, Deputy Assistant Commissioner, Rural Development [email protected]; 615.336.2481
• Olivia Collier, North Carolina ARC Program Manager [email protected]; 919.814.4656
• Tamarah Holmes, Associate Director, Policy and Strategic Development [email protected]; 804.371.7056
• Annaka Woodruff, Georgia ARC Program Manager [email protected]; 706.566.4200
