PowerPoint Presentation

Digital Performance Management Platform

2015 SOASTA. All rights reserved.CONFIDENTIAL Not for Distribution

Top ecommerce & media choose

CONFIDENTIAL Not for Distribution | 2016 SOASTA, All rights reserved. | October 3, 2016

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58 of the Top 100 Internet Retailerschoose SOASTA

Over $1b in online salesdouble-digit gains from the Companys online businesThe brands that do not evolve their shopping habits to reach this consumer will basically lose,No. 73 in the Internet Retailer 2015 Top 500 GuideE-commerce grew nearly 80% for Estee Lauder in China during Q2.Mr. Freda said branching out to online sales is the only way to reach important and growing demographics such as millennials.Fabrizio Freda pegged overall e-commerce and mobile commerce growth combined at nearly 30%What we know about [CUSTOMER NAME HERE]

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CONFIDENTIAL Not for Distribution | 2016 SOASTA, All rights reserved.

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Amazon is eating your lunch, and its not even close

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CONFIDENTIAL Not for Distribution | 2016 SOASTA, All rights reserved. | October 3, 2016

Evolve with SOASTA

DPM

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CONFIDENTIAL Not for Distribution | 2016 SOASTA, All rights reserved. | October 3, 2016

Use casesPromotions. A/B Tests. Inventory.

Promotion not performing?then be pro-active!

2014 SOASTA. All rights reserved.

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CONFIDENTIAL Not for Distribution | 2016 SOASTA, All rights reserved. | October 3, 2016

.cut the price. Send out another e-mail blast..

Use cases

2014 SOASTA. All rights reserved.

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CONFIDENTIAL Not for Distribution | 2016 SOASTA, All rights reserved. | October 3, 2016

Get involved in the design. Build alternate scenarios.

Use cases

2014 SOASTA. All rights reserved.

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CONFIDENTIAL Not for Distribution | 2016 SOASTA, All rights reserved. | October 3, 2016

DPM Unique

Real-Time Campaign Analytics

Real-User Performance Data

NOT samplingAll the dataAll the timeKept forever

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CONFIDENTIAL Not for Distribution | 2016 SOASTA, All rights reserved. | October 3, 2016

Hows this different from other analytics tools (GA, Coremetrics, etc.)How does the SOASTA approach leverage analytic tool data vs data from mpulse (performance)Its all about the mPulse DATA not products/product names

Its all about the output/results: real-time campaign analytics

All of the data, all of the time, forever:Data science driven by real mathPrecisionPredictive analyticsSession analytics

Setup the story this is what youre about to seeThis is the customers problem: XYZ (no visibility to promotions that werent working until the next day)

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SOASTA Real-Time Campaign Analytics

Anomaly Detection (Tolerance Bands)All ActivityActivity by CampaignCumulative RevenueAll ActivityCumulative Revenue by CampaignAnomaly Detection Revenue spike? Is there a price error?Revenue too low? Check webperf

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CONFIDENTIAL Not for Distribution | 2016 SOASTA, All rights reserved. | October 3, 2016

Tell the campaign story what happens when something goes wrong? What does the marketer do as a result of this visualization?

Top left : Activity -- Anomaly detection (seasonality within day) (Intelligent alerting??????)Standard deviationSimple alerting thresholds dont work need deep data science to know how YOUR users use the siteGive an example of when you might go out of the bands: i.e. mis-priced products at $9 instead of $90 and it causes page views to go way upEvents mean different things at different times (midnight-8am, going below 1,000 page views is OK, but not ok during rest of day)

Bottom left: activity by campaign

Top right: cumulative revenue

Bottom right: cumulative revenue by campaign10

SOASTA Real-Time Campaign Analytics

A day in the life

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CONFIDENTIAL Not for Distribution | 2016 SOASTA, All rights reserved.

Tell the campaign story what happens when something goes wrong? What does the marketer do as a result of this visualization?

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Real-Time Session Path Analysis

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This dashboard is geared toward the campaign manager.

Same dashboard as previous, but Isolated to a single campaign

Session path: key pointsWhat is the customer doing on their site?Abandonments & performance relationship? IN REAL-TIMEOD story: Landing page is slow, but users are still going around it and converting via home page

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How does this help you?

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Top 3 challenges our customers address with Digital Performance ManagementHow does web performance impact conversion, revenue and user engagement?

How can we optimize revenue performance from our digital campaigns and promotions?

How to prioritize areas for improvement that have the greatest impact on conversion and revenue?

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CONFIDENTIAL Not for Distribution | 2016 SOASTA, All rights reserved.

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Web Performance

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CONFIDENTIAL Not for Distribution | 2016 SOASTA, All rights reserved. | October 3, 2016

Web Performance

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CONFIDENTIAL Not for Distribution | 2016 SOASTA, All rights reserved. | October 3, 2016

Web Performance

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CONFIDENTIAL Not for Distribution | 2016 SOASTA, All rights reserved. | October 3, 2016

Conversion Impact Score

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CONFIDENTIAL Not for Distribution | 2016 SOASTA, All rights reserved. | October 3, 2016

3rd Party Performance

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CONFIDENTIAL Not for Distribution | 2016 SOASTA, All rights reserved. | October 3, 2016

Third Party Risk

CONFIDENTIAL Not for Distribution | 2016 SOASTA, All rights reserved. | October 3, 2016

DPM is Real Time e-Business View

(Digital Operations Center)

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CONFIDENTIAL Not for Distribution | 2016 SOASTA, All rights reserved. | October 3, 2016

Proof of Revenue (PoR)

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CONFIDENTIAL Not for Distribution | 2016 SOASTA, All rights reserved. | October 3, 2016