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Dr. Arturo Z. Vasquez The University of Texas - Pan American
Economics and Finance (956) 665-5204
Email: [email protected] 2004 - 2015
Education
PhD, Texas Tech University, 1990.
Major: Marketing Supporting Areas of Emphasis: International Business Dissertation Title: Organizational Consequences and Marketing Ethics
PhD, The University of Texas at Austin, 1986.
Major: Economics Supporting Areas of Emphasis: Demography Dissertation Title: Economic Cycle, Migration, and Employment: A Model of Conjunctural Development
MA, University of Texas at Austin, 1983.
Major: Demography and Economics Dissertation Title: The National Labor Market: General Theory and Methods for Its Analysis
BA, Catholic University of Peru, 1981.
Major: Social Sciences Dissertation Title: Capitalism and Cooperative Organization
Professional Positions Academic - Post-Secondary
Professor of Marketing and International Business, UTPA - College of Business Administration,
Department of Management, Marketing, and International Business. (September 1, 2005 - Present).
Tenure Associate Professor of Marketing and International Business, UTPA - College of Business
Administration, Department of Management, Marketing, and International Business. (September 1996 - August 2005).
Visiting Professor, Universidad de Concepcion, Concepcion, Chile, Industrial Engineering: Master
Program. (2010 - 2015).
Visiting Professor, Universidad de San Ignacio de Loyola, Lima, Peru, Graduate Programs. (2012 - 2015).
Visiting Professor, Universidad del Bio-Bio, Chillan, Chile, Graduate Program: Master in Business
Administration. (2014 - 2015).
Visiting Professor, Universidad del Norte, Barranquilla, Colombia, Graduate Programs: Master in Business Administration. (2002 - 2012).
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Visiting Professor, Universidad de Talca, Talca, Chile, Graduate Program: MBA-Executive Program and MBA-International Business. (1999 - 2010).
Visiting Professor, Universidad Catolica de la Santisima Concepcion, Concepcion, Chile, Business
professors. (2007 - 2009).
Visiting Professor, Universidad de Chile, Santiago, Chile, Graduate Program: MBA-Ingenieros Comerciales and Ingenieros Civiles Industriales. (2007 - 2009).
Visiting Professor, Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM) Campus
Santa Fe, Mexico, Division of Graduate Programs. (2007).
Visiting Professor, Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM) Campus Estado de Mexico, Mexico, Division of Graduate Programs. (1994 - 2007).
Visiting Professor, Universidad de Deusto-Este, San Sebastian, Espana, Doctoral Program in
Economics and Management. (2006).
Visiting Professor, Universidad del Pacifico, Lima, Peru, Graduate Programs: Master in Business Administration. (2006).
Visiting Professor, University of Hawaii at Monoa, Oahu, Hawaii, College of Business
Administration - Pacific Asian Management Institute. (2004).
Licensures and Certifications Certification for Building Competency Models, Workitec, Inc. (March 12, 2008 - March 14, 2008).
Professional Memberships Academy of International Business. (2001 - 2015). Society for Marketing Advances. (2000 - 2015). Program Co-Chair 2008, Academy of Marketing Science. (1990 - 2015). American Marketing Association. (1986 - 2015). CLADEA. (1986 - 2015). President 1995-1996, Business Association of Latin American Studies. (1984 - 2015). Association Latinoamericana de Academicos de Marketing. (2000 - 2009). American Society for Competitiveness. (1997 - 2008).
Development Activities Attended Continuing Education Program, "Teaching Excellence Workshops," UTPA - COBA - Teaching
Excellence Committee, Edinburg, Texas. (September 2013 - May 2014).
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Workshop, "Teaching Business Ethics," AACSB, Tampa, Florida. (March 26, 2012 - March 27, 2012).
Workshop, "Structural Equation Modeling," Society for Marketing Advances, New Orleans,
Louisiana. (November 4, 2009). Workshop, "Professional workshop on Building Competency Models.," Workitec, Fort Lauderdale,
FL. (March 11, 2008 - March 15, 2008).
Professional Awards and Honors Honored Guest, the Ph.D. Project Marketing Doctoral Students Association. (July 29, 2005). Awardee, the Ph.D. Project Marketing Doctoral Students Association. (2004).
TEACHING
Teaching Experience
The University of Texas - Pan American BADM 9391, Dissertation-Extension, 8 courses. BADM 9690, Dissertation-Residency, 6 courses. ECON 6351, Topics in Economics, 1 course. FINA 6342, Financial Topics Seminar, 3 courses. INTB 3330, International Business, 3 courses. INTB 4365, Int'l Competitiveness, 6 courses. MARK 3371, Principles of Marketing, 1 course. MARK 3385, Hispanic Marketing, 3 courses. MARK 4330, International Marketing, 6 courses. MARK 4365, International Competitiveness, 2 courses. MARK 4385, Hispanic Marketing, 3 courses. MARK 4389, Marketing Strategy, 2 courses. MARK 6301, Foundations of Marketing, 10 courses. MARK 6370, Marketing Policy & Man, 7 courses. MARK 6371, Marketing Seminar, 3 courses. MARK 6375, Business Ethics, 8 courses. MARK 8312, Marketing Theory, 3 courses. MARK 8320, Philosophy of Science Seminar, 1 course. MARK 8322, Scholarship Seminar, 3 courses. MARK 8371, Research Methods Seminar, 1 course (co- teaching) MARK 8371, Seminar in Marketing Topics, 2 courses. MARK 8372, Marketing Issues Seminar, 1 course. MGMT 6332, Management Seminar, 3 courses. MIS 6335, Seminar in MIS, 2 courses.
Non-UTPA Courses Taught University of Concepcion, Chile, Organizational Ethics, (2010 - 2014)
Non-Credit Instruction Review Course, COBA, 24 participants. (May 2011).
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Review Course, COBA, 16 participants. (May 2010). Review Course, COBA, 52 participants. (October 2009 - December 2009). Workshop, UTPA, 45 participants. (November 17, 2009).
Directed Student Learning Dissertation Committee Chair, "Consumer Augmented Reality: Formation, Consequences, and
Privacy Issues," Marketing. (July 2014 - Present). Advised: Atieh Poushneh
Doctoral Advisory Committee Chair, Marketing. (June 2013 - Present).
Advised: Atieh Pushneh Dissertation Committee Chair, "Consumer Ambivalent Responses to Imported Products: Product
Adoption, Customer Satisfaction, Source of Origin," Marketing. (August 2012 – August 2015). Advised: Miguel Sahagun
Dissertation Committee Chair, Marketing. (July 2013 - June 2014).
Advised: Mohamadreza Asgari Doctoral Advisory Committee Chair, Marketing. (September 2011 - June 2014).
Advised: Mohammadreza Asgari Reader and evaluator of a Scholarship Seminar paper. Marketing. (December 2014).
Advised: William Locander Advised: Ning Wang Reader and evaluator of a Scholarship Seminar paper, "Effects of Consumption Category on
Pay-What-You-Want Pricing," Marketing. (December 2013). Advised: Amy Xi Wang
Reader and evaluator of a Scholarship Seminar paper, "Factor Affecting Customers' Preferences
for Robots," Marketing. (May 2013). Advised: Khaled Khasawneh
Supervised Research, "Consumer Motivations to Buy Products Derived from Endangered
Species," Marketing. (September 2012 – August 2013). Advised: Amy Wang
Supervised Research, "Customer Responses to Airline Mergers: The Case of United Continental
Holdings," Marketing. (September 2012 - May 2013). Advised: Mohammadreza Asgari
Master's Thesis Committee Member, "Master comprehensive examination," Other (Within The
University of Texas - Pan American). (March 2013 - April 2013). Advised: Michelle Hernandez
Supervised Research, "Fitting consumer needs to perceived product value: The example of Apple
Versus Samsung products," Marketing. (September 2011 - December 2012). Advised: Yi-Chia Wu
Supervised Research, Marketing. (1998 - 2012).
Advised: Jason Flores, Robert Saldivar, Paul Barretta, Miguel Angel Sahagun,
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Mohammadreza Asgari, Hector Romero, Morris Kallini, Yun Chu, Wolfgang Hinck, Sergio Alonso, Jason MacDonald
Dissertation Committee Chair, "The Effect of Choice and Degree of Participation on Customer
Value and Performance Outcomes," Marketing. (June 2011 - August 2012). Advised: Jason Flores
Doctoral Advisory Committee Chair, Marketing. (September 2010 - August 2012).
Advised: Miguel Sahagun Doctoral Advisory Committee Chair, Marketing. (September 2008 - August 2012).
Advised: Jason Flores Reader and evaluator of a Scholarship Seminar paper, "Marketing Mix Practices for Coping with
Crime-related Insecurity Perception in the Lodging Sector," Marketing. (May 2012). Advised: Oliver Cruz
Supervised Research, Marketing. (May 2011 - May 2012).
Advised: Miguel Sahagun Supervised Research, "Loyalty between customers and grocery stores in the Rio Grande Valley,"
Marketing. (May 2011 - August 2011). Advised: Pablo Jose Escobedo
Supervised Research, Marketing. (November 2010 - August 2011).
Advised: Pablo Escobedo Supervised Research, Marketing. (September 2010 - August 2011).
Advised: Paul Barretta Supervised Research. (2008 - 2009).
Advised: Kassandra Sandoval, Ricardo Canseco Dissertation Committee Member, Marketing. (2006 - 2008).
Advised: Charles Richardson
Teaching Awards and Honors 2014 College Excellence Award in Mentoring, The University of Texas-Pan American (May 5,
2014). 2013 Teaching Excellence Award, Universidad de Concepcion, Chile. (December 17, 2013). 2011 U.S. Professors of the Year Award, UTPA. (September 2011). 2010 Minnie Stevens Piper Award Finalist, UTPA. (November 2010). 2010 College Excellence Award in Teaching, The University of Texas-Pan American. (May 7,
2010). Teaching Excellence Award, University de Talca, Chile. (August 19, 2005).
RESEARCH
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Intellectual Contributions Book Chapters
Vasquez, A. Z., Sahagun, M. A., Escobedo, P. J. (2014). Customer Store Loyalty: Process,
Explanation Chain, and Moderating Factors. In Fabio Musso and Elena Druica (Ed.), Handbook of Research on Retailer-Consumer Relationship Development (pp. 70-85). IGI Global.
Aguero, C., Vasquez, A. Z. (2013). Strategic Planning of Intangible Resources. In Christiaan Stam
(Ed.), European Conference on Intellectual Capital (pp. 19-26). Haarlem: IN Holland University of Applied Sciences.
Vasquez, A. Z. (2011). Validation of Knowledge in Marketing Ethics Research - Learning from
Shelby D. Hunt. In John R. Sparks (Ed.), Legends in Marketing - Shelby D. Hunt, Vol.6: Macromarketing, Ethics, and Social Responsibility: The Research Tradition Period (vol. 6). Sage.
Vasquez, A. Z. (2009). Ethical Decision-Making in the Light of Culture and Control. In Svensson,
Goran, and Greg Wood (Ed.), Business Ethics: Through Time and Across Contexts (pp. 79-112). Lund: Studentlitteratur AB.
Refereed Journal Articles
Flores, J., Vasquez-Parraga, A. Z. (2015). The Impact of Choice on Co-produced Customer Value
Creation and Satisfaction. Journal of Consumer Marketing, 32(1), 15-25. Sandoval, E., Vasquez, A., Sabat, R. (2015). Stock Market Integration of Chile, Colombia and Peru
in MILA. Innovar, Journal of Administrative and Social Sciences, 25 (Special Issue). Vasquez, A. Z., Sahagun, M. A. (2014). Explaining Customer Loyalty to Retail Stores in U.S.
Hispanic Markets. International Journal of Economic Behavior (IJEB), 4, 3-16. Vasquez, A. Z. (2014). Evaluation of how Peruvian firms compete internationally. Labor Analysis,
37(447), 29-32. Sahagun, M. A., Vasquez, A. Z. (2014). Can Fast-food Consumers be Loyal Customers, if so how?
Theory, Method and Findings. Journal of Retailing and Consumer Services, 21(2), 168-174. Torres-Moraga, E., Vasquez, A. Z., Barra, C. (2014). Internet Banking: How does Service Quality
Impact on Customer Relationships in Internet Banking. Journal of Internet Banking and Commerce.
Vasquez, A. Z. (2014). Employment and Economy in Mexico under the Shadow of NAFTA in the
last 20 Years (1994 – 2014). Labor Analysis, 38(445), 9-11. Vasquez, A. Z. (2014). Work Ethics in Peru Twenty Five Years Later. Labor Analysis, 38(414),
14-16. Marquina, P., Vasquez, A. Z. (2013). Consumer Social Responses to CSR Initiatives Versus
Corporate Abilities. Journal of Consumer Marketing, Volume 30(Number 2), 100-111. Vasquez, A. Z. (2012). Firm Competitiveness: Who is the Dog and Who is the Tail? Labor Analysis,
36(420), 9-11.
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Vasquez, A. Z. (2011). Ethical Leader, Ethical Brand and Firm Competitiveness. Labor Analysis, 35(405), 40-42.
Vasquez, A. Z. (2011). Ethics and Electoral Politics: Who Should be Ethical and Why. Labor
Analysis, 35(407), 47-49. Vasquez, A. Z. (2011). The Ethical Leadership of a Manager or Director Relies on His
Organization's Control System and Ethics Auditing. Labor Analysis, 35(406), 47-48. Zamora, J., Vasquez, A. Z., Rodriguez, A., Gonzalez, A. (2011). Road Travelers' Motivations and
Loyalty: Train Versus Bus Services. Journal of Travel & Tourism Marketing, 28, 541-555. Zamora, J., Vasquez, A. Z., Diaz, R., Grandon, M. (2011). Towards an Understanding of
Restaurant Customer Loyalty. Studies and Perspectives in Tourism, 20(2), 563-583. Vasquez, A. Z. (2010). The Manager's Dilemma Is Not "To Be or Not To Be" But "To Be Ethical or
Not Ethical". Labor Analysis, 34(401), 42-44. Torres, E., Vasquez, A. Z., Barra, C. (2010). How to Measure Service Quality in Internet Banking.
International Journal of Services and Standards, 6(3/4), 236-255. Vasquez, A. Z. (2010). A Foul is Neither Tolerated in Soccer Nor in Business and Daily Life. Labor
Analysis, 34(399), 40-42. Flores, J., Vasquez, A. Z. (2010). Ethical Orientations and Attitudes of Hispanic Business Students.
Journal of Academic Ethics, 7(4), 261-275. Vasquez, A. Z. (2010). Planning a Competency-based Learning Program for the Company. Labor
Analysis, 34(395), 35-36. Vasquez, A. Z. (2010). Competency Models for the Job. Labor Analysis, 34(393), 38-40. Torres, E., Vasquez, A. Z., Barra, C. (2010). Antecedents of donor trust in an emerging charity
sector: The role of reputation, familiarity, opportunism and communication. Transylvanian Review Administrative Science, 29E(February), 159-177.
Vasquez, A. Z. (2010). Competency-based Learning for the Job. Labor Analysis, 34(392), 46-48. Olavarrieta, S., Torres, E., Vasquez, A. Z., Barra, C. (2009). Derived Versus Full Name Brand
Extensions. Journal of Business Research, 62(9), 899-905. Rojas, J., Vasquez, A. Z. (2009). Determinants of Student Loyalty in Higher Education: A Tested
Relationship Approach in Latin America. Latin American Business Review, 10(1), 21-39. Torres, E., Vasquez, A. Z., Barra, C. (2009). The Path of Patient Loyalty and the Role of Doctor
Reputation. Health Marketing Quarterly, 26(3), 183-197. Torres, E., Vasquez, A. Z., Zamora, J. (2008). Customer Satisfaction and Loyalty: Start with the
Product, Culminate with the Brand. Journal of Consumer Marketing, 25(5), 302-313. Sandoval, E., Vasquez, A. Z. (2008). The Effect of Exchange Rate Risk on the Conditional
Relationship Between Beta Risk and Return in International Equity Markets. The International Journal of Business and Finance, 2(2), 1-18.
Sandoval, E., Vasquez, A. Z. (2008). The Pricing of Exchange Rate Risk in Up and Down World
Stock Market Periods. Global Journal of Business Research, 3(1), 27-39.
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Vasquez, A. Z. (2007). Competencies for the Job: Competency-Based Learning; Needs and
Possibilities. Labor Analysis, XXXI(365), 27-35. Guo, C., Vasquez, A. Z., Wang, Y. (2006). An Exploratory Study of Motives for Mexican Nationals
to Shop in the US: More than Meets the Eye. Journal of Retailing and Consumer Services, 13(5), 351-362.
Valenzuela, F., Vasquez, A. Z., Llanos, O., Vilches, S. (2006). The Influence of Service Recovery
Evaluation on Customer Post-Complaint Behavior. International Journal of Business and Information, 1(1), 53-73.
Valenzuela, F., Vasquez, A. Z. (2006). Trust and Commitment as Mediating Variables in the
Relationship Between Satisfaction and Hotel Guest Loyalty. Socioeconomic Panorama, 24(32), 18-23.
Vasquez, A. Z., Hinck, W. (2006). Criteria to Evaluate Knowledge: Scientific Requirements and
Practical Tools for Research Applications. The International Journal of Knowledge, Culture & Change Management, 5(10), 39-44.
Torres, E., Vasquez, A. Z. (2005). Integrating the Benefits for Bank Service Customers: Traditional
Versus Internet Banking. Socioeconomic Panorama, 23(31), 8-21. Tello, J., Vasquez, A. Z. (2005). Profiles and Strategic Positions of the Vitiviniculture Firms of the
Maule Region. Socioeconomic Panorama, 23(31), 46-56. Bravo, M., Vasquez, A. Z., Zamora, J. (2005). Loyalty in the Air: Real and Fictitious Factors in the
Formation of Loyalty Among Airline Passengers. Studies and Perspectives in Tourism, 14(2), 101-126.
Sandoval, E., Vasquez, A. Z. (2005). Management Performance Measures and Shareholder Value
Creation: The Case of Latin American Companies. Journal of Business & Economics Research, 3(9), 57-68.
Vasquez, A. Z. (2004). Employment and Work Culture in Mexico Under The Shadow of NAFTA,
1994-2002. Labour Relations in the Asia-Pacific Countries, 49, 109-121. Zamora, J., Vasquez, A. Z., Morales, F., Cisternas, C. (2004). Formation Process of Guest Loyalty:
Theory and an Empirical Test. Studies and Perspectives in Tourism, 13(3-4), 197-221. Zamora, J., Valenzuela, F., Vasquez, A. Z. (2004). Influence of Household Origin and Social Class
on Choice of Rural Vacation Destinations. Journal of Travel Research, 42(4), 1-5. Vasquez, A. Z., Reto, F. (2004). Investment and Marketing Strategies of Mexican Companies in the
United States: Preliminary Evidence. Thunderbird International Business Review, 46(2), 149-164.
Vasquez, A. Z., Reto, F., Borders, A. L. (2004). Rationale and Strategies of Latin American
Companies Entering, Maintaining, or Leaving U.S. Markets. Journal of Business and Industrial Marketing, 19(6), 359-371.
Conference Proceedings
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Vásquez, A. Z., Valencia, H. (2015). Five-Stage Acculturation Process of Hispanic Consumers: Theory and Findings. Western Hemispheric Trade Conference.
Vasquez, A. Z. (2015). Incorporating Ethics and Social Responsibility in International Business
Curricula. Western Hemispheric Trade Conference. Vásquez, A. Z., Guiñez, N. (2014). How Do Chilean Students and American Students Differ in their
Ethical orientations? Theory, Method and Empirical Research. XXX Encuentro Nacional de escuelas y facultades de Administración y Economía (ENEFA), Chile.
Guiñez, N., Vásquez, A. Z., (2014). Ethical Orientation of Undergraduate and Graduate Students in
Chilean Universities: Theory, Method and Empirical Research. XXIV Asamblea CAPIC (Conferencia Académica Permanente de Investigación Contable), Universidad de la Frontera, Chile.
Vásquez, A. Z., Sahagún, M. A. (2014). Customer Store Loyalty in U.S. Hispanic Markets.
Academy of Marketing Science - World Marketing Congress. Vasquez, A. Z. (2014). Incorporating Ethics and Social Responsibility in Marketing Curricula.
Association of Marketing Management. Sandoval, E., Vásquez, A. Z. (2014). Evaluation of an Emerging Stock Market in Latin America,
MILA. Academy of Marketing Science - World Marketing Congress. Vasquez, A. Z., Valencia, H. (2014). Five-Stage Acculturation Process of Hispanic Consumers:
Theory and Findings. Academy of Marketing Science - World Marketing Congress. Valencia, H., Vasquez, A. Z. (2014). An Exploratory Study of the Ethnocentric Tendencies of
Mexican-American Consumers. Business Association of Latin American Studies. Vasquez, A. Z. (2013). Bank Customer Loyalty: Core Process and the Influence of Context. Society
for Marketing Advances. Vasquez, A. Z. (2009). Managers’ Religion and Ethics across Cultures. Proceedings of the Global
Business and Technology Association (GBATA). Torres, E., Vasquez, A. Z., Barra, C., Farias, A. (2008). The Role of Service Quality in Generating
Trust Towards Internet Banking. Puebla: Proceedings of CLADEA, Latin American Council of Business Schools, Universidad de las Americas.
Vasquez, A. Z. (2008). Store Choice and Loyalty Among Supermarket Users. Zagreb: 15th Recent
Advances in Retailing and Services Science, European Institute of Retailing and Services Studies (EIRASS).
Sandoval, E., Vasquez, A. Z. (2008). The Effects of Exchange Rate Risk on the Conditional
Relationship Between Beta Risk and Return in International Equity Markets. San Jose: Proceedings of the 2008 Costa Rica Global Conference on Business and Finance.
Zamora, J., Vasquez, A. Z. (2008). Road Travelers' Motivations and Loyalty in Intercity Services.
New Orleans, Academy of Marketing Science: Proceedings of the 2008 AMS Cultural Perspectives in Marketing Conference.
Rojas-Mendez, J., Vasquez, A. Z. (2007). Determinants of Student Loyalty in Higher Education: A
Relationship Marketing Approach. Coral Gables, FL: Proceedings of 2007 Academy of Marketing Science.
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Torres, E., Vasquez, A. Z. (2006). A Loyalty Model Proposal: Separating Product Loyalty from Brand Loyalty Brand. Puebla: Proceedings of the XIX Latin American Congress on Strategies - SLADE 2006.
Torres, E., Olavarrieta, S., Vasquez, A. Z., Barra, C. (2006). Derived Brand Extension Versus
Conventional Extension: An Experimental Study. Algarrobo: Proceedings of ENEFA. Rojas-Mendez, J., Vasquez, A. Z. (2006). Determinants of Student Loyalty in Higher Education:
Tested Model in Relationship Marketing. Algarrobo: Proceedings of ENEFA. Vasquez, A. Z. (2006). In Harlan Spotts (Ed.), Global Ethics Versus Local Ethics: How Do
Marketing Managers Make Ethical Decisions Across Cultures. Coral Gables, FL: Developments in Marketing Science.
Sandoval, E., Vasquez, A. Z. (2005). The Effects of Management Performance Measures on
Shareholder Value Creation Across Countries and Industries. Merida, Yucatan: Proceedings of IX Congreso de Investigacion de la Acadmia de Ciencias Administrativas.
Valenzuela, F., Vasquez, A. Z., Llanos, O., Vilches, S. (2005). The Influence of Service Recovery
Evaluation on Customer Post-Complaint Behaviour. Hong Kong: Proceedings of the International Conference on Business and Information.
Vasquez, A. Z., Rojas, J. (2005). In C. DeMoranvile (Ed.), The Process of Building Loyalty in Bank
Customers: Latin American Versus Anglo-Saxon Perspectives. Munster: Proceedings of World Marketing Congress / Academy of Marketing Science.
Valenzuela, F., Vasquez, A. Z. (2005). Trust and Commitment as Mediating Variables in the
Relationship Between Satisfaction and Hotel Guest Loyalty. Pert: Proceedings of ANZMAC. Torres, E., Barra, C., Vasquez, A. Z. (2005). Brand Extension, Derived Versus Traditional:
Analysis of Category similarity and Its Impact on the Brand. Santiago de Chile: Proceedings of CLADEA, Latin American Council of Business Schools.
Zamora, J., Vasquez, A. Z., Diaz, R. (2005). Towards an Understanding of Restaurant Customer
Loyalty: Modeling Four Case Studies. Santiago de Chile: Proceedings of the 2005 Annual TTRA Conference.
Zamora, J., Vasquez, A. Z., Morales, F., Cisternas, C. (2004). Formation Process of Guest Loyalty:
Theory and an Empirical Test. Proceedings of First American Congress on Small Hotel Positioning and Competitiveness.
Torres, E., Vasquez, A. Z. (2004). Positioning Based on Customer's Culture: Analysis of TV
Advertising in Chile. Arica: Proceedings of ENEFA.
Presentations Given Vasquez, A. Z., IX International Week Symposium, “Strategic Keys of Firm Competitiveness
Today,” CENTRUM, School of Business of Pontifical Catholic University of Peru, Lima, Peru. (September 12 - 13, 2014.
Vasquez, A. Z., Faculty and students of Universidad del Bio-Bio, Chile, "The ethics of students:
Theory, methodology and findings," Universidad del Bio-Bio, Chillan, Chile. (December 18, 2013).
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Vasquez, A. Z., Faculty and Students of University of Concepcion - Chile, "University Student Ethics: Research-based Learning - Using Science to Understand Ethical Behavior," University of Concepcion - Chile, Concepcion - Chile. (December 17, 2013).
Vasquez, A. Z., 2013 SMA Conference, "Bank Customer Loyalty: Core Process and the Influence
of Context," Society for Marketing Advances, Hilton Head-South Carolina. (November 2, 2013). Vasquez, A. Z., 2013 SMA Conference, "What if a Student Fears Human Interaction in Class?,"
Society for Marketing Advances, Hilton Head - South Carolina. (November 1, 2013). Vasquez, A. Z. (Author & Presenter), Sahagun, M. A. (Presenter), International Conference in
Economics and Administration, "Customer Loyalty to Retail Stores: Theory, Test and Explanation," University of Bucharest, Romania, Bucharest, Romania. (June 8, 2013).
Vasquez, A. Z. (Author & Presenter), Sahagun, M. A. (Presenter), Spring Marketing Brown Bag, "Is
Cheating Justified in Sport Activities?," UTPA Marketing Department, Edinburg. (April 12, 2013).
Vasquez, A. Z. (Author & Presenter), Spring Marketing Brown Bag, "Utilitarianism Versus
Deontology in Student Ethics: Recent Research," UTPA Marketing Department, Edinburg, TX. (February 15, 2013).
Vasquez, A. Z. (Author & Presenter), Faculty and Students of University of Concepcion - Chile,
"Crisis in Europe and its Economic and Financial Repercussions in Chile and the U.S.," University of Concepcion - Chile, Concepcion - Chile. (December 13, 2012).
Vasquez, A. Z. (Author & Presenter), World Marketing Congress, "When Ethics is Reduced to
Utilitarianism," Academy of Marketing Science and Reims Management School, Reims, France. (July 21, 2011).
Vasquez, A. Z., Sahagun, M. A., Pan American Days 2011, "The Environmental Crisis in the Gulf of
Mexico: Causes and Consequences," UTPA Office of International Studies, Edinburg. (April 14, 2011).
Vasquez, A. Z. (Author & Presenter), Emerging Markets in the New World Order: The Paradigm
Shift, "How Does Culture From Emerging Markets Impact on Their Managers' Ethical Decision Making?," American Marketing Association-Academy of Indian Marketing, New Delhi, India. (December 18, 2010).
Vasquez, A. Z. (Author & Presenter), Symposium on Environmental Crises, "BP and Environmental
Ethics: Explainign the Gulf of Mexico Oil Spill and Environmental Disaster on the Basis of Ethics Research," Universidad de Concepcion, Concepcion, Chile. (December 9, 2010).
Vasquez, A. Z., Sahagun, M. A., International Days 2010, "How Prepared are Mexican College
Students to Confront Future Moral Challenges?," UTPA, Edinburg. (November 17, 2010). Vasquez, A. Z., Symposium on Competency-based Learning, "How to develop Competency-based
Learning for University Students," Universidad Inca Garcilaso de la Vega, Lima, Peru. (May 28, 2010).
Vasquez, A. Z., Symposium on Competency-based Learning, "Developing Competency-based
Learning for University Students," University Wiener, Lima, Peru. (May 26, 2010). Vasquez, A. Z. (Author & Presenter), Flores, J. (Author & Presenter), International Week - Global
Health and Welfare, "Student Ethics: How Ethical We Are and How Ethical We Should Be," University of Texas - Pan American, Edinburg, Texas. (November 2009).
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Vasquez, A. Z., Symposium on Student Ethics at UTPA, "Student Ethics at UTPA: Results of the
Research on Student Ethics," UTPA International Week 2009, Edinburg, Texas. (November 17, 2009).
Vasquez, A. Z., Symposium on the Causes and Effects of the Financial Crisis, "Mortgage and
Financial Crisis: Causes and Effects on International Businesses," Universidad de Concepcion, Concepcion, Chile. (July 30, 2009).
Vasquez, A. Z., Conference on Competitiveness in the State of Tamaulipas, "Firm
Competitiveness: Studies Performed in the Rio Grande Valley," State of Tamaulipas, Mexico, Reynosa. (June 20, 2009).
Vasquez, A. Z., University Consortia of Tamaulipas, "Student Ethics in Mexico: Diagnosis and
Correctives," University Consortia of Tamaulipas, Reynosa. (May 20, 2009). Vasquez, A. Z., Spring Brownbag, "Who are Responsible for the U.S. Mortgage and Financial
Crisis? Why? A Scientific Explanation of the Crisis on the Basis of Ethics Research," MMIB-UTPA, Edinburg. (April 8, 2009).
Vasquez, A. Z., Fall Brownbag, "Marketing Ethics: The Challenge of Research Validation,"
MMIB-UTPA, Edinburg. (November 4, 2008). Vasquez, A. Z., "Firm Competitiveness: How Should Modern Firms be Created and Sustained in
the Current Environment of International Competitiveness," IIES, Reynosa. (September 1, 2008).
Vasquez, A. Z., "International Competitiveness: Role of the Firm Versus Role of the State; Myths
and Challenges," Universidad de Concepcion, Santiago de Chile. (August 19, 2008). Vasquez, A. Z., "Entrepreneurs and Executives! Michael Porter Became Obsolete, What is Next?,"
Universidad de Talca, Snatiago de Chile. (August 12, 2008). Vasquez, A. Z. (Author & Presenter), Flores, J. (Author & Presenter), Pan American Days -
Changes and Challenges in the Americas, "How Ethical Are Hispanic Students? Recent UTPA Survey Results," University of Texas - Pan American, Edinburg, TX. (April 2008).
Vasquez, A. Z., 2008 Pan American Days, "How Ethical Are Hispanic Students: Recent UTPA
Survey Results," University of Texas-Pan American, Edinburg, TX. (April 17, 2008). Vasquez, A. Z., 2008 Pan American Days, "Latin and Hispanic Consumers: Aren't They
Differernt?," University of Texas-Pan American, Edinburg, TX. (April 17, 2008). Vasquez, A. Z., 2008 AMS Cultural Perspectives in Marketing Conference, "The Theoretical and
Methodological Challenges of Studying Customer Loyalty Across Cultures," AMS, New Orleans, LA. (January 18, 2008).
Vasquez, A. Z., "Ethics and Firm Strategy Today," Universidad de Concepcion, Concepcion, Chile.
(August 16, 2007). Vasquez, A. Z., "The Role of Ethics Audit in Business Success," Universidad de Bio-Bio,
Concepcion, Chile. (August 12, 2007). Vasquez, A. Z., "How to Solve Ethical Dilemmas in the Workplace," Delphi Company, Reynosa,
Tamaulipas. (May 12, 2007).
Report Generated on March 2, 2015 Page 13 of 21
Vasquez, A. Z., Spring Brownbag, "Reciprocal Loyalty: From Customer-Employee Interface to Company Loyalty Policies," MMIB at UTPA, Edinburg, TX. (April 13, 2007).
Vasquez, A. Z., 2007 Pan American Days, "Economic Development and Demographic Change in
Latin America: New Trends," UTPA, Edinburg, TX. (April 5, 2007). Vasquez, A. Z., "Entrepreneurs and Executives! Michael Porter Became Obsolete, What is
Next?," Universidad de Concepcion, Concepcion, Chile. (November 20, 2006). Vasquez, A. Z., 2006 National Congress of Psychology, "The Psychosocial Determinants of
Customer Loyalty: Theory and Method," National Congress of Psychology, Talca, Chile. (October 20, 2006).
Vasquez, A. Z., 2006 American Marketing Association Summer Educators' Conference - Special
Session, "Is It Time for a General Theory of Marketing?," American Marketing Association, Chicago, IL. (August 2006).
Vasquez, A. Z., 2006 Academy of Marketing Science Conference - Special Session, "Research
validation in Marketing Ethics," Academy of Marketing Science, San Antonio, TX. (May 2006). Vasquez, A. Z., 2006 Pan American Days, "Hemisphere Free Trade: Pro's and Con's," UTPA,
Edinburg, TX. (April 6, 2006). Vasquez, A. Z., 2006 Pan American Days, "Populist Movement Trends in Latin America," UTPA,
Edinburg, TX. (April 6, 2006). Vasquez, A. Z., 2006 Pan American Days, "Is It the End of Market Economics in Latin America?,"
UTPA, Edinburg, TX. (April 3, 2006). Vasquez, A. Z., University Forum for Business, "How to Solve Ethical Dilemmas in Business,"
Instituto Internacional de Estudios Superiores, Reynosa, Tamaulipas. (March 9, 2006). Vasquez, A. Z., Visiting Graduate Students from the University of Luneburg, Germany, "Competing
for the Future, Domestically and Internationally," UTPA, Edinburg, TX. (February 28, 2006). Vasquez, A. Z., 2005 International Week, "U.S. and European Universities for Global Marketing,"
UTPA, Edinburg, TX. (November 18, 2005). Vasquez, A. Z., Fall Brownbag, "Explaining Customer Loyalty: From Discovery to Justification,
and Back to Discovery," MMIB at UTPA, Edinburg, TX. (November 11, 2005). Vasquez, A. Z., 2005 American Marketing Association Summer Educators' Conference - Special
Session, "Marketing Strategy: Present and Future," American Marketing Association, San Francisco, CA. (July 2005).
Vasquez, A. Z., Ph.D. Project Marketing Doctoral Student Association Conference, "From
Dissertation to Publication," Ph.D. Project Marketing Doctoral Student Association, San Francisco, CA. (July 28, 2005).
Vasquez, A. Z., Visiting Graduate Students from the University of Luneburg, Germany, "The
Process of Competition: Competing for the Future," UTPA, Edinburg, TX. (February 15, 2005).
Vasquez, A. Z., Cultural perspectives on Marketing Conference, "What US and Latin American
Schools Can Learn from Each Other," Academy of Marketing Science, Puebla, Mexico. (September 24, 2004).
Report Generated on March 2, 2015 Page 14 of 21
Vasquez, A. Z., Ph.D. Project Marketing Doctoral Student Association Conference, "Discovery
versus Justification in Scientific Research," Ph.D. Project Marketing Doctoral Student Association, Boston, MA. (August 5, 2004).
Vasquez, A. Z., Chilean Students of Philosophy and Psychology Classes., "How Do I Know I
Know?," University of Talca, Talca, Chile. (May 28, 2004). Vasquez, A. Z., Visiting Graduate Students from the University of Luneburg, Germany, "The
Process of Competition: Competing for the Future," UTPA, Edinburg, TX. (February 17, 2004).
Contracts, Grants and Sponsored Research Grant
Vasquez, A. Z., "Undergraduate Research Initiative Grant," Sponsored by UTPA-URI, The
University of Texas - Pan American. (2010 - December 2011).
Vasquez, A. Z., "Undergraduate Research Initiative Grant," Sponsored by UTPA-URI, The University of Texas - Pan American. (2008 - 2009).
Vasquez, A. Z., "Instituto Internacional de Estudios Superiores (IIES) Research Grant," Sponsored
by Instituto Internacional de Estudios Superiores (IIES), Other. (May 2007 - June 2008).
Vasquez, A. Z., "Faculty Development Council Grant," Sponsored by Faculty Development Council, The University of Texas - Pan American. (March 11, 2008 - March 15, 2008).
Vasquez, A. Z., "University of Talca Research Grant," Sponsored by University of Talca, Other.
(September 1, 2006 - December 15, 2006).
Vasquez, A. Z., "Faculty Research Council Research Grant," Sponsored by Faculty Research Council, The University of Texas - Pan American. (November 2004 - December 2005).
Vasquez, A. Z., "Faculty Research Council Research Grant," Sponsored by Faculty Research
Council, The University of Texas - Pan American. (January 2004 - October 2004).
SERVICE
Department Service Faculty Mentor, Dr. Felix. (September 2013 - Present). Faculty Advisor, 8 Doctoral Students (September 2007 - Present). Faculty Coordinator, Marketing Brown Bags. (2011 - 2015). Committee Member, Tenure and Promotion. (2011 - 2015). Committee Member, Post-tenure Review Committee. (2012 - 2014). Committee Member, Promotion Committee to Full Professor. (2011 - 2014).
Report Generated on March 2, 2015 Page 15 of 21
Committee Member, Doctoral Comprehensive Examination Committee. (2010 - 2014). Committee Chair, Committee to develop Guidelines and Forms for External Review of Faculty.
(November 2013 - May 2014). Committee Member, Mary G. Moad 2014 Ethics Award. (January 2014 - February 2014). Committee Member, Department Merit Evaluation Committee. (2012 - 2013). Committee Chair, Ph.D. Admissions, Content, and Curriculum Committee (PHDACC). (2011 -
2013). Committee Chair, Committee to develop a Rubric for Peer Review of Teaching. (January 2013 -
May 2013). Committee Chair, Promotion Committee to Full Professor. (2010 - 2011). Committee Chair, Tenure and Promotion Committee. (2010 - 2011). Committee Member, Ph.D. Admissions, Content, and Curriculum Committee (PHDACC). (2007 -
2011). Committee Member, Doctoral Comprehensive Examination Committee. (2009 - 2010). Committee Chair, Promotion Committee to Full Professor. (2008 - 2010). Committee Member, Tenure and Promotion Committee. (2007 - 2010). Committee Chair, Academic Marketing Program Review Self-Study. (2008 - 2009). Committee Member, Department Merit Evaluation Committee. (2008 - 2009). Committee Member, Doctoral Comprehensive Examination Committee. (2008 - 2009). Originator of Proposal to Create an Executive Seminar, "How to Make a Business Competitive," a
two-day executive seminar. (2007 - 2008). Committee Chair, Doctoral Comprehensive Examination Committee. (2007 - 2008). Committee Chair, Post-tenure Review Committee. (2007 - 2008). Committee Member, Department Target Journals. (2006 - 2007). Committee Member, Department Merit Committee. (2005 - 2007). Committee Chair, Faculty Search Committee. (2005 - 2006). Committee Member, Task Force for Hispanic Business Studies. (2004 - 2005). Committee Member, Committee to Review Tenure and Promotion Policies. (2003 - 2004).
College Service Faculty Advisor, Faculty Advisor for Atieh Pushneh. (June 2013 - Present).
Report Generated on March 2, 2015 Page 16 of 21
Faculty Advisor, Faculty Advisor for Doctoral Student Miguel Angel Sahagun. (2010 - 2015). Faculty Advisor, Faculty Advisor for Doctoral Student Mohammadreza Asgari. (2011 - 2014). Committee Chair, College Tenure and Promotion Committee. (2014 - 2015). Committee Member, Committee for Key Policies Task Force (2014-2015) Committee Member, Teaching Excellence Committee. (September 2012 - May 2015). Committee Chair, Academic Appeals Committee. (June 8, 2014 - June 11, 2014). Committee Member, Committee for Promotion to Full Professor in Finance. (September 2013 -
May 2014). Committee Chair, COBA Awards Committee. (2012 - 2013). Committee Member, COBA Council. (2011 - 2013). Committee Chair, Ph.D. Admissions, Content, and Curriculum Committee (PHDACC). (2011 -
2013). Committee Member, COBA Representative to the Academic Integrity Council. (2008 - 2013). Committee Member, AAA Advocate for the Department of Management. (2010 - 2011). Committee Member, COBA Representative to the Faculty Research Council (FRC). (2008 - 2011). Committee Member, Ph.D. Admissions, Content, and Curriculum Committee (PHDACC). (2007 -
2011). Faculty Advisor, Faculty advisor for Doctoral Student Hector Romero. (2009 - 2010). Faculty Advisor, Faculty advisor for Doctoral Student Jason Flores. (2007 - 2010). Committee Chair, Promotion Committee to Full Professor. (2007 - 2010). Committee Member, Tenure and Promotion Committee. (2007 - 2010). Faculty evaluator, Ad-hoc Team to Asssess Student Performance of Strategic Management
Courses at COBA. (May 2010). Special assignment from the Dean of the College, Ad-hoc Faculty Evaluator. (2009). Committee Member, Ad-hoc Committee to Investigate the Case of Misconduct/Fraud in Research.
(2008 - 2009). Committee Chair, Academic Appeals Committee. (2008). Committee Chair, Post-tenure Review Committee. (2007 - 2008). Committee Member, Tenure and Promotion Committee to Advise the Dean on Changes in the
COBA Evaluation Criteria. (2007 - 2008). Committee Member, Doctoral Dissertation Committee for Charles Richardson. (2006 - 2008).
Report Generated on March 2, 2015 Page 17 of 21
Faculty Advisor, Students in Free Enterprise (SIFE). (2005 - 2007). COBA Representative, Faculty Development Council. (2005 - 2006). Faculty Advisor, Students in Free Enterprise (SIFE). (April 2006 - May 2006). Faculty Advisor, Faculty Advisor for Doctoral Student Morris Kallini. (2004 - 2005). COBA Representative, Faculty Development Council. (2004 - 2005). Faculty Advisor, Students in Free Enterprise (SIFE). (April 2005 - May 2005). COBA Representative, Faculty Development Council. (2003 - 2004).
University Service Committee Member, Academic Program Working Group. (September 2013 - Present). Committee Member, University Academic Integrity Council. (2008 - 2013). Committee Member, International Advisory Committee. (September 2009 - August 2012). Committee Member, UTPA Faculty Research Council. (2008 - 2011). Committee Member, Latin American Studies Advisory Committee. (2004 - 2009). Committee Member, Planning Committee for the International Week. (1999 - 2009). Committee Member, Planning Committee for the Pan American Days. (1999 - 2009). Committee Member, Study Abroad Committee. (1999 - 2009). Committee Chair, UTPA Faculty Development Council. (2005 - 2006). Committee Member, Latin America Academic Advisory Committee. (1999 - 2006). Vice Chair, UTPA Faculty Development Council. (2004 - 2005). Committee Member, UTPA Faculty Development Council. (2003 - 2004).
Professional Service Editorial Review Board Member, International Journal of Economic Behavior (IJEB). (2013 - 2018). Editorial Review Board Member, Innovar, Journal of Administrative and Social Sciences. (2010 -
2016). Editorial Review Board Member, Multinational Business Review (MBR). (2007 - 2016). Editorial Review Board Member, Journal of Marketing Theory and Practice (JMTP). (2006 - 2016). Editorial Review Board Member, Journal of International Consumer Marketing. (2006 - 2015).
Report Generated on March 2, 2015 Page 18 of 21
Editorial Review Board Member, European Business Review (EBR). (2005 - 2015). Editorial Review Board Member, Socioeconomic Panorama, Talca. (2003 - 2015). Editorial Review Board Member, Journal of Managerial Horizons, Concepcion. (2001 - 2015). Editorial Review Board Member, Journal of International Business and Technology (JIBAT). (1998
- 2015). Reviewer, Ad Hoc Reviewer, Journal of Retailing and Consumer Services. (2013 - 2015). Reviewer, Ad Hoc Reviewer, AMS World Marketing Conference. (2000 - 2015). Reviewer, Ad Hoc Reviewer, Latin American Council of Business Schools (CLADEA) Conference.
(2006 - 2015). Reviewer, Ad Hoc Reviewer, Journal of the Academy of Marketing Science (JAMS). (2000 - 2015). Reviewer, Ad Hoc Reviewer, Society of Marketing Advances. (2000 - 2015). Reviewer, Ad Hoc Reviewer, Journal of Business Ethics (JBE). (1998 - 2014). Reviewer, Ad Hoc Reviewer, AMA Winter Educators' Conference (American Marketing
Association). (1996 - 2014). Reviewer, Ad Hoc Reviewer, AMS Cultural Perspectives in Marketing. (1996 - 2013). Reviewer, Ad Hoc Reviewer, Academy of Marketing Science Conference. (1995 - 2014). Reviewer, Ad Hoc Reviewer, AMA Summer Educators' Conference (American Marketing
Association). (1995 - 2014). Reviewer, Ad Hoc Reviewer, Journal of Reviews on Global Economics. (March 2013 - May 2013). Reviewer, Ad Hoc Reviewer, Journal of Business Research (JBR). (2004 - 2011). External evaluator of faculty tenure, Pennsylvania State University, New kensington, Pennsylvania.
(June 2011 - August 2011). External evaluator of faculty research, University of Puerto Rico, San Juan, Puerto Rico. (March
2011 - April 2011). Reviewer, Ad Hoc Reviewer, Academy of International Business. (2007 - 2010). Reviewer, Ad Hoc Reviewer, Journal of Business and Industrial Marketing (JBIM). (2006 - 2010). Reviewer, Ad Hoc Reviewer, Journal of International Management (JIM). (2004 - 2010). Associacion Latinoamerica de Academicos de Marketing (ALAM). (2000 - 2010). Reviewer, Ad Hoc Reviewer, Society of Marketing Advances Conference. (1997 - 2010). Reviewer, Ad Hoc Reviewer, Academy of Marketing Science. (1990 - 2010). Reviewer, Ad Hoc Reviewer, American Marketing Association. (1986 - 2010).
Report Generated on March 2, 2015 Page 19 of 21
Organization officer, Business Association of Latin American Studies (BALAS). (1984 - 2010). Symposium organizer on Student Ethics at UTPA: How Ethical We are and How Ethical We Should
Be, Edinburg, Texas. (November 2010). External evaluator of faculty research, University of Puerto Rico, San Juan, Puerto Rico. (April
2010 - May 2010). Workshop Organizer, Universidad Catolica de la Santisima Concepcion, Concepcion. (2007 -
2009). Workshop Organizer, Instituto Internacional de Estudios Superiores, Reynosa, Tamaulipas. (2004
- 2009). Reviewer, Ad Hoc Reviewer, Journal of Retailing (JR). (2002 - 2009). Reviewer, Ad Hoc Reviewer, Journal of Services Marketing. (1998 - 2009). Manuscript referee, Marketing Management by Dawn Iacobucci. (July 2009 - August 2009). Reviewer, Ad Hoc Reviewer, Applied Research in Quality of Life (ARIQOL). (2007 - 2008). Dissertation Committee Member, Pace University, New York, New York. (2006 - 2008). Reviewer, Ad Hoc Reviewer, American Society for Competitiveness. (1997 - 2008). Reviewer, Ad Hoc Reviewer, Journal of Administrative Sciences, Sinaloa. (1997 - 2008). External evaluator of faculty tenure, Missouri University of Science and Technology, Rola,
Missouri. (October 2008 - November 2008). Conference Co-Chair, Academy of Marketing Science Cultural Perpectives in Marketing
Conference, New Orleans, LA. (January 16, 2008 - January 19, 2008). Committee Chair, 2008 Academy of Marketing Science Cultural Perspectives in Marketing
Conference, New Orleans, LA. (January 16, 2008 - January 19, 2008). Reviewer, Ad Hoc Reviewer, Marketing and Society (AMA SIG) Dissertation Proposal Competition.
(2006). Manuscript referee, Advanced Research in Quality of Life. (2006). Chairperson, Universidad del Pacifico, Lima. (2005 - 2006). Manuscript referee, Thunderbird International Business Review. (1998 - 2006). Appointed Judge in a Team of Four to Select the Best Awarded Conference Paper, 2006 ENEFA
National Conference, Algarrobo. (November 12, 2006 - November 13, 2006). Session Chair, Symposium on the Psychosocial Determinants of Customer Loyalty in Services,
2007 National Congress of Psychology, Talca. (October 20, 2006). Session Chair, Special Session on Is It Time for a General Theory of Marketing?, 2006 American
Marketing Association Summer Educators' Conference, Chicago, IL. (August 4, 2006 - August 7, 2006).
Report Generated on March 2, 2015 Page 20 of 21
Session Chair, Special Session on Ethics and Social Responsibility Track, 2006 Academy of
Marketing Science Conference, San Antonio, TX. (May 24, 2006 - May 27, 2006). Business Association of Latin American Studies (BALAS) Conference. (1988 - 2005). Session Moderator, Special Session on Global Education and NAFTA: Exploring the
Opportunities for International Education, 2005 International Week at the University of Texas-Pan American, Edinburg, TX. (November 18, 2005).
Session Chair, Special Session on Marketing Strategy, 2005 American Marketing Association
Summer Educators' Conference, San Francisco, CA. (July 29, 2005 - August 1, 2005). Chairperson, Planning Committee for the Ph.D. Project Marketing Conference. (2000 - 2004). Committee Co-Chair, Planning Committee for the Ph.D. Project Marketing Conference. (2000 -
2004). Manuscript referee, Hispanic Marketing. (May 2004).
Public Service Guest Speaker, University of Bio-Bio, Faculty and Students, December 2014 and May 2015. Guest Speaker, University of Concepcion, Faculty and Students, December 2014. Guest Speaker, IDEA College Preparatory IB World School in Donna, Donna, TX. (October 26,
2012 - November 9, 2012). Guest Speaker, AELE. (May 2012). External evaluator for faculty tenure and promotion, Pennsylvania State University, New
Kensington, Pennsylvania. (June 2011 - August 2011). Workshop Organizer, AELE, Talara, Piura. (May 2011). Workshop Organizer, AELE, Lima, Lima. (May 2010). Academic Advisor for mission re-assessment and curriculum re-structuring, Instituto Internacional
de Estudios Superiores (IIES), Reynosa, Tamaulipas. (2004 - 2009). External evaluator for faculty promotion and tenure, Missouri University of Science and
Technology, Rola, Missouri. (October 2008 - November 2008). Workshop Organizer, UCSC Faculty Training. (August 2008). Workshop Organizer, IIES Faculty Training, Reynosa, Tamaulipas. (June 2008). Workshop Organizer, UCSC Faculty Training. (August 2007). Workshop Organizer, IIES Faculty Training. (June 2007). Workshop Organizer, ITESM Faculty Training. (June 2007). Workshop Organizer, ITESM Faculty Training. (June 2007).
Report Generated on March 2, 2015 Page 21 of 21
Workshop Organizer, Delphi Company, Reynosa, Tamaulipas. (May 12, 2007). Workshop Organizer, Universidad de Talca Faculty Training. (September 2006 - December 2006). Co-Coordinator, Texas Internship Program for the University of Talca's MBA Graduates, Edinburg,
TX. (2004 - 2005). Committee Member, Planning Committee for the Ph.D. Project Marketing Conference. (2000 -
2004).
Consulting Academic, Executive and Professional Workshops dedicated to 1) Competency-based Learning, 2)
Ethics Auditing, and 3) Scientific Research for Journal Publications. (2007 - Present).