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Dr. Geoffrey Bird,
Associate Professor and Program Head
MASTER OF ARTS IN TOURISM MANAGEMENT
The Future of Tourism and Hospitality
• Jobs and sector growth
• Global opportunities
• Meaningful employment
• Adaptive, resilient
• Growing complexity
• Professional progression
• Opportunity / transferability
• Personal fulfillment
WHY STUDY TOURISM AND HOSPITALITY AT A GRADUATE LEVEL?
• Keep working, keep learning
• Choice of program delivery to suit your lifestyle
• Faculty with global experience and strong commitment
to teaching
• Flexible admissions
WHY STUDY AT ROYAL ROADS UNIVERSITY?
MATM students on field study,
London UK 2014
OUR PROGRAMS
• BA International Hotel Management
• BA Global Tourism Management
• MA Tourism Management
– Blended (online with residencies)
– On campus
• Graduate Certificate in Tourism Management
SOME OF OUR MATM FACULTY
Dr. Geoff Bird Dr. Carolin Rekar-Munro Rod Harris MBA Rebecca Wilson-Mah MSc CHRC
Rob Gialloreto MBA Natasha Richardson MA
Dr. Eugene Thomlinson Bill Lewis MBA
Dr. Brian White
Dr. Valerie Sheppard
RESEARCH INVOLVING STUDENTS
• Pacific rim education tourism market research and strategy
• Resilience of bear-viewing businesses in the Great Bear Rainforest
• Governance structure for a proposed tourism association
• Interpretive plan for Scottish Cultural Centre, Victoria
• Treaty 7 (Alberta) First Nations: Tourism strategic plan
• Managing and interpreting D-Day’s sites of memory (military heritage, France)
• Analysis of liquor policy relating to micro-cider enterprises
• Mountain bike tourism and community development
• Sustainable resort development in World Heritage Sites
• Creating a tool to assess brand equity of a destination
MASTER OF ARTS IN TOURISM MANAGEMENT
MATM group in Paris, 2015
MATM Residency at RRU, 2015
TWO CHOICES
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On-Campus:
• Starts in May, full-time.
• Finished in 12 - 18 months
• Field studies component (international or within Canada)
• Minimum 2 years work experience / 10 years for flexible
Blended:
• Starts in September- online with 3 residencies.
• Finished in 23 months
• Field studies component is optional
• Pre-requisite: 5 years work experience / 10 years for flexible
ON-CAMPUS IMPORTANT DATES
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Application Deadline: mid February, 2016
Program commences on-campus: May 16, 2016
Option A: Research
Completion: May, 2017
Option B: Internship
Completion: October, 2017
BLENDED IMPORTANT DATES
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Application Deadline: June, 2016
Program commences online: Sept, 2016
1st residency: Sept 25-Sept 30, 2016
2nd residency: April 24-29, 2017
3rd residency: May 23-28, 2018
Start of research paper: May, 2018
Projected completion: December, 2018
COURSES
Global Tourism
Tourism Leadership
Product & Market Innovations
Transforming Destinations
Strategic Tourism Marketing
Strategic Planning for Tourism
Research Methodology
2. Electives 1. Core
Sustainable Tourism Management
Ethics in Tourism and Hospitality
Trends and Issues in Hospitality
Finance for Tourism and Hospitality Management
Internship (420 hours)
Tourism Social Entrepreneurship
Consulting Project
Independent Study course
(Plus non-tourism electives)
3. Completion
Graduate Research Paper
ADDITIONAL ELECTIVES
• Cultivating Creative Confidence and
Competencies
• Innovation Tools and Processes
• Workplace Innovation: Strategy and
Culture
• Social Media Strategy and
Governance
• Developing Environmental
Understanding
• Intercultural and International
Communication Theory
• Leading Strategic Systems and
Culture Change
• Organizational Change
• Organization Design
• Organization Development
• Managing Complex Projects
• Leading Organizational Change
• Coaching for Leadership
GRADUATE CERTIFICATE IN TOURISM MANAGEMENT
• Stepping stone into the MATM
• For those interested in only specific courses in the MA
• Great if you are interested in starting with a few courses
• Flexible: join April or December
• Customized: you choose any three courses* (except completion options)
• Options: full distance, on campus or a blend of the two deliveries
HOW WE ASSESS YOUR APPLICATION
Considerations:
• academic history, professional experience, English requirements
Two approaches to assessment
1. Standard assessment
• Relevant work experience: 2 years on campus and 5 years blended
2. Flexible assessment:
• Work experience: 10 years demonstrating increasing levels of responsibility
YOUR APPLICATION SHOULD INCLUDE:
Online application form
Official transcripts
Resume
Two letters of reference
Personal statement
*Please allow yourself three weeks to apply
FINANCING • A variety of awards, scholarships, and bursaries available • Our Financial Aid team will work with you to discover the financial resources you need
Contact our Financial Aid Team at 250.391.2600 Ext. 4222 or through the above links.
STAY IN TOUCH!
Go to http://sthm.royalroads.ca/
Attend a teleconference with Faculty or chat with a program graduate – contact us at [email protected]
royalroadstourism
Program Head: [email protected]
Enrolment Advisors: 1-877-778-6227
MORE INFORMATION?
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