Dr. Lal on wheelsCANTER ACTIVATION

BY RUDRAM INDIA

Objective

To create awareness about Dr. Lal Path Lab initiated MEGA HEALTH CHECK UP CAMP at their lab.

Details of the Campaign

Cities to be covered:- Jaipur & Pune.

Duration:- 5 Days per City.

Target Group:- A & B Class Audience.

Area’s to be covered:- Market Places and High-end Colony’s adjoining Dr. Lal Path Lab.

Area of Jaipur Cityto be covered

Crystal Palm Mall

Nirman Nagar

Trident MallSikar Road

Vidyadhar Nager

DCM Road

Opp.MoraniMoter Tonk

Road

SitapurIndustrial Area

Opp.SMS

MedicalCollege

Dr. Lal Path LabJAIPUR

Area of Jaipur Cityto be covered

RTO Road

Opp.Rajdhani Hospital

C- Scheme

Gaurav Tower Malvya Nager

DurgaPura By Pass

Amrapali CircleVaishali Nager

Shashtri Nager Circle

Near Khasa Kothi

CCD At C-Scheme

Dr. Lal Path LabJAIPUR

Area of Pune Cityto be covered

Dr. Lal Path Lab, Pune

F.C ROAD North main road

Moledino Road SGS Mall

Eat Street Bund Garden Road

J.M. Road Ishanya Mall

Area of Pune Cityto be covered

Dr. Lal Path Lab, Pune

HADAPSAR Sadhu Waswani Chowk

Golf Course Road Kalyani Nager

KONDHWA South Main Road

Koregaon Park Inorbit Mall

Pictures of Canter Front

Canter Side View

Pictures of Canter Back

Operational Flow

• The branded mobile vehicle will move around the city covering 3-4 locations/ day

• The promoters will distribute handouts to the TG’s in the market. They will also approach the shop owners in the market as they are also the potential customer.

• The announcer on the vehicle will announce about the health camp and will try to interact with the potential people.

THANK YOU