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Dr. NEERAJ PANDEY

Associate Professor National Institute of Industrial Engineering (NITIE) (Under Ministry of HRD, Government of India) Vihar Lake Road, Powai, Mumbai – 400087 E-mail: npandey@nitie.ac.in neerajpaney100@gmail.com EDUCATION Post-Doctoral Research, Marketing 2011-2012 Johns Hopkins University, Baltimore, Maryland, USA Faculty Development Programme in Management 2006-2007 IIM Ahmedabad, India Ph.D. , School of Management Studies 2002-2006 Motilal Nehru National Institute of Technology, Allahabad, India

M.B.A., Marketing 1996-1998 Department of Business Administration, Lucknow University, India B.Sc., Math & Physics 1992-1995 Allahabad University ACADEMIC EXPERIENCE Associate Professor, Marketing 2014-Till Date National Institute of Industrial Engineering (NITIE) Mumbai, India Assistant Professor, Marketing 2009-2014 National Institute of Industrial Engineering (NITIE) Mumbai, India Assistant Professor, Marketing 2007-2009 Thapar University, Patiala, India Lecturer 2004-2007 Thapar University, Patiala, India EXPERIENCE IN USA

Post-Doctoral Research as Visiting Scholar at Johns Hopkins University, Baltimore, Maryland, USA (July, 2011–July, 2012) Area: Pricing (Marketing)

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Presented research paper entitled “An empirical approach to leveraging Social Networking Sites (SNS)for promotion of green product and services”, in 21st Annual Frontiers in Service Conference, Co-Sponsored by University of Maryland, INFORMS,AMA and IBM held at Robert H. Smith School of Business, University of Maryland, College Park, MD, USA; June 14-17, 2012 Attended International Symposium on Social Determinants of Health at Johns Hopkins University, Homewood Campus, Baltimore organized by Johns Hopkins University, Maryland, USA; May 8-9, 2012 Attended Theory & Practice in Marketing (TPM) Conference on Marketing Strategy at Harvard Business School, Boston organized by Harvard Business School, Boston, Massachusetts, USA; May 3-5, 2012 Attended International Global Health Seminar on Issues in Global Health: Advancing Efficiency and Quality through Regulatory Science at National Press Club, Washington DC organized by Johns Hopkins Carey Business School, USA and Food and Drug Law Institute, USA; December 2, 2011 Invited Lecture/Talk on “Pricing for Businesses” at New York Institute of Technology (NYIT), Manhattan, New York, USA; November 29th, 2011 CITI (Collaborative Institutional Training Initiative) Certification for Social and Behavioural Responsible Conduct of Research conducted by University of Miami, USA, Member ID: 2541692; November 3rd, 2011 CITI (Collaborative Institutional Training Initiative) Certification for Social and Behaviour Research – Basic conducted by University of Miami, USA; Member ID: 2541692; November 1st, 2011 Attended 3rd Annual Complexity in Business Conference at University of Maryland, Washington DC Campus, USA organized by Robert H. Smith School of Business, University of Maryland, College Park, MD, USA; October 14th, 2011 DISTINCTIONS AND AWARDS ‘Best Management Faculty Award’ for 2017-2018 by Bombay Management Association (BMA); March 15, 2019 ‘Outstanding Management Teacher Award’ by AIMS International for 2018; January 3, 2019 Faculty Fellow at 7th AIM-AMA (American Marketing Association) Sheth Foundation Doctoral Consortium at MICA Ahmedabad; January 4-6, 2019 Faculty Fellow at 5th AIM-AMA (American Marketing Association) Sheth Foundation Doctoral Consortium at Welingkar Institute, Mumbai; January 6-8, 2017 ‘AIMS-IRMA Outstanding Management Researcher Award’ by AIMS International and IRMA for 2016; December 26, 2016

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‘Best Teacher’ Award by National Institute of Industrial Engineering (NITIE) for 2014-2015; September 10, 2015 ‘Outstanding Young Management Teacher’ Award by Higher Education Forum (HEF); September 5, 2015 Faculty Fellow at 4th AIM-AMA (American Marketing Association) Sheth Foundation Doctoral Consortium at IMT Ghaziabad; January 7-9, 2016 ‘Best Professor in Marketing Management’ Award by Jury of Lokmat National Education Leadership Awards at Taj Lands End Mumbai, India; February 13th, 2014 Visiting Faculty at IIT Bombay, IIM Raipur and IIM Kozhikode Dewang Mehta Best Professor in Marketing Management Award by Jury of 20th Dewang Mehta Business School Awards, Mumbai, India at Taj Lands End Mumbai, India; November 24th, 2012 International Award for Excellence in the World Universities field by Journal of the World Universities Forum, USA (2008) Awarded Special Incentives under Performance Incentive Scheme for excellence in Teaching and Research by Thapar University, Patiala (2007-2008) Junior Research Fellowship (JRF) by University Grants Commission, New Delhi (2002-2004) NET by University Grants Commission, New Delhi (2000) Ekikriti Scholarship by Uttar Pradesh Government (1987-1989)

PUBLICATIONS Books: Pandey, Neeraj and Singh, Gaganpreet, Marketing Issues in SMEs: Cases from India, Pearson Education, First Edition, 2012 Pandey, Neeraj and Dharni, Khushdeep: Book on “Intellectual Property Rights”, PHI Learning, First Edition, 2014 Book Chapters: ‘Examining impact of the promotional frames on WTB of green products: Moderating role of user status and product categories’, in Book “New Age Customer Centric Marketing” Ed. Kiran Sharma, Isaac Jacob and Monica Khanna, ISBN: 978-93-855370-4-2, ELK Asia Pacific Journals; pp. 131-134, Tripathi, Avinash and Pandey, Neeraj (2017)

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‘Pricing Strategy in Online Grocery Retail: Insights from GMMR’, in “Proceedings: International Conference on Changing Perspectives and Paradigms in Business and Behavioral Sciences”; Ed. Ravi Kiran, ISBN 978-1-63041-449-8, pp. 257-262, Pandey, Neeraj and Ranjan, Saurabh (2014) ‘Marketing Strategies for Small & Medium Enterprises in the face of global recession and beyond’; Ed. Rajesh Arora; Mudraink, New Delhi,; ISBN 978-93-83303-22-9, pp. 5-9, Nandkeolyar, Dilip; Pandey, Neeraj; Kiran, Ravi and Kumar, Shailendra (2013) ‘Strategic Marketing of E-Government for Technology Adoption Facilitation’ in Book “Critical Thinking in E-Governance” Ed. Jaijit Bhattacharya, ISBN 978-81-906294-3-0, GIFT Publishing, New Delhi; pp. 51-60, Pandey, Neeraj and Geetika (2008) ‘National E-Governance Plan Revisited: Achievements and Road Ahead’ in Book “Foundations of E-Government” Ed. Ashok Agarwal and V Vanuatu Ramana, ISBN 978-81-903397-8-0, GIFT Publishing, New Delhi; pp.86-94, Geetika and Pandey, Neeraj (2007) ‘Competitiveness through E-Government in Power Sector: Identification of Critical Success Factors to Acquire Winning Edge’ in Book “E-government: Macro Issues” Ed. R.K. Mitra, ISBN 81-903397-5-3, GIFT Publishing, New Delhi; pp. 313-324, Geetika and Pandey, Neeraj (2006) ‘Paradigm Shift in Micro Finance Institutions: A Futuristic Model’ in Book “Dynamic Management in Global Economy” Ed K.N.S. Kang, ISBN 81-770810-0-4,New Century Publications, New Delhi; Chapter 6, Part- I, Geetika; Pandey, Neeraj and Das, Kingshuk (2005) Select Journal Publications: Pandey, Neeraj; Tripathi, Avinash; Jain, Devendra and Roy, Saptarshi (2019), “Does price tolerance depend upon the type of product in e-retailing?: Role of customer satisfaction, trust, loyalty, and perceived value”, Journal of Strategic Marketing https://doi.org/10.1080/0965254X.2019.1569109 Nayal, Preeti and Pandey, Neeraj (2019), “Redemption Intention of Coupons: A Meta-Analytical Review and Future Directions”, Journal of Promotion Management (in Press) Tripathi, Avinash and Pandey, Neeraj (2019), “Voluntary pricing mechanisms for green product purchase: altruistic versus self-enhancing consideration”, The International Review of Retail, Distribution and Consumer Research, Vol. 29, No. 2, pp. 198- 217 https://doi.org/10.1080/09593969.2019.1575260 Singh, Gaganpreet and Pandey, Neeraj (2019), “Revisiting green packaging from a cost perspective: the remanufacturing versus new manufacturing process”, Benchmarking: an International Journal , https://doi.org/10.1108/BIJ-04-2018-0099 Tripathi, Avinash and Pandey, Neeraj (2019), “Promotional framing of green products: Mediating role of sale proneness”, Journal of Promotion Management; https://doi.org/10.1080/10496491.2019.1612491

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Pandey, Neeraj and Paul, Gaurav (2019) “Marketing at Patanjali Ayurved: Creating Value in a Herbal Way”, South Asian Journal of Business and Management Cases (In Press) Pandey, Neeraj (2019) “Case Analysis Carasid: Interventions that Make Businesses Sustainable”, Vision, Vol. 23, No. 2, pp. 217-218 Pandey, Neeraj; Jha, Sumi and Singh, Gaganpreet (2019), “Promotion of green products on Facebook: Insights from Millennials”, International Journal of Management Practice (in Press) Pandey, Neeraj; Patwardhan A, Avadhut and Rao, Swarnima (2019), “Four Decades of New Product Development Research: An Integrative Review”, International Journal of Product Development, Vol. 23, No. 1, pp. 1- 14 Pandey, Neeraj and Gudipudi, Bhargav (2019), “Understanding ‘What is Privacy’ for Millennials on Facebook in India”, Journal of Data Protection & Privacy, Vol. 2, No. 3, pp. 224-233 Pandey, Neeraj and Shinde, Sandesha (2019), “V-Xpress: B2B Marketing in the Logistics Industry”, Emerald Emerging Markets Case Studies, Vol. 9, Issue 1, pp. 1-23 Keskar, Mugdha Y.; Pandey, Neeraj and Patwardhan, Avadhut (2019), “Development of conceptual framework for Internet Banking Customer Satisfaction Index (IBCSI)”, International Journal of Electronic Banking (In Press) Pandey, Neeraj and Thombal, Ashutosh (2018), “Why Stents Are Expensive: Drivers of High Prices in Emerging Markets”, Health Marketing Quarterly, Vol. 35, No. 4, pp. 298-312; https://doi.org/10.1080/07359683.2018.1524597 Singh, Gaganpreet and Pandey, Neeraj (2018), “The Determinants of Green Packaging that Influence Buyers’ Willingness to Pay a Price Premium”, Australasian Marketing Journal, Vol. 26, pp. 221-230; https://doi.org/10.1016/j.ausmj.2018.06.001 Pandey, Neeraj and Raina, Abhinav (2018), “Five Decades of Research in Healthcare Pricing: Future Directions for Academia and Policymakers”, International Journal of Management Practice, Vol. 12, No. 3, pp. 301-320 Keskar, Mugdha Y. and Pandey, Neeraj (2018), “Internet Banking: A Review (2002-2016)”, Journal of Internet Commerce, Vol. 17, No. 3, pp. 310-323 https://doi.org/10.1080/15332861.2018.1451969 Tripathi, Avinash and Pandey, Neeraj (2018), “Does impact of price endings differ for the non-green and green products?: Role of product categories and price levels”, Journal of Consumer Marketing, Vol. 35, No. 2, pp. 192-205 https://doi.org/10.1108/JCM-06-2016-1838 Tripathi, Avinash and Pandey, Neeraj (2018), “Are nine-ending prices equally influential in Eastern culture for pricing green products?”, Journal of International Consumer Marketing, Vol. 30, No. 3, pp. 143-156. https://doi.org/10.1080/08961530.2017.1384711

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Pandey, Neeraj and Kumar, Anish (2018), “Responding to 4G Telecom Pricing War: Ignore, Accommodate or Retaliate”, Emerald Emerging Markets Case Studies, Vol. 8, Issue 2, pp. 1-12 Tripathi, Avinash and Pandey, Neeraj (2017), “Price Framing Literature: Past, Present, and Future”, The Marketing Review, Vol. 17, No. 3, pp. 307-336 Pandey, Neeraj and Maheshwari, Vaibhav (2017), “Four decades of coupon research in pricing: Evolution, development, and practice”, Journal of Revenue and Pricing Management, Vol. 16, No. 4, pp. 397-416 Nandkeolyar, Dilip; Pandey, Neeraj; Kiran, Ravi and Kumar, Shailendra (2017) “Why do Indian SMEs fail and succeed?: Insights from auto-component industry”, International Journal of Indian Culture and Business Management, Vol. 15, No. 1, pp. 82-99 Singh, Gaganpreet and Pandey, Neeraj (2017), “Determinants of Celebrity Owned Brands for leveraging Price Premium”, Journal of Fashion Marketing and Management, Vol. 21, No. 3, pp. 1-40 Pandey, Neeraj; Mehta, Nikhil and Basu, Shreya Roy (2017), “Semiconductor Pricing Strategy in USB Market: A Market Leader’s Dilemma”, Business Perspective and Research, Vol. 5, No. 1, pp. 1-10 Patwardhan, Avadhut; Pandey, Neeraj and Dhume, S. M. (2016), “Integrated model for understanding Indian physicians internet usage pattern: An empirical approach”, International Journal of Healthcare Management, Vol. 10, No. 1, pp. 1-15 Pandey, Neeraj (2015) “Case Analysis: Havells India Limited – Transition from an Industrial Brand to a Consumer Brand”, Vikalpa, Vol. 40, No. 3, pp. 383-387 Singh, Gaganpreet and Pandey, Neeraj (2015) “Leveraging Returnability for Price Premium”, Journal of Revenue and Pricing Management, Vol. 14, No.4, pp. 276-292 Patwardhan, Avadhut; Pandey, Neeraj and Dhume, S. M. (2015), “Leveraging TAM for examining internet usage among physicians’ in changing Indian pharmaceutical marketing context: A structural equation modeling approach”, Journal of Medical Marketing,Vol. 14, No. 4, pp. 201 -211 Singh, Gaganpreet and Pandey, Neeraj (2015) “Revisiting Three Decades of Price Premium Research in Marketing: A Literature Review”, International Journal of Revenue Management, Vol. 8, No. 3/4, pp. 219-240 Singh, Gaganpreet and Pandey, Neeraj (2015) “ALLISCO: Pricing Multiple Joint Products”, Emerald Emerging Markets Case Studies, Vol. 5, Issue 4, pp. 1-12 Pandey, Neeraj and Singh, Gaganpreet (2014), “Radiance: Transactional level pricing in the Indian fireworks industry”, Emerald Emerging Markets Case Studies, Vol. 4, Issue 3, pp. 1-16

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Pandey, Neeraj and Jaiswal, Anand K. (2014) “Change Management: A Case of State Power Utility in India”, Asian Case Research Journal (ACRJ), June, Vol. 18, No. 1, pp. 61-80 Pandey, Neeraj and Srivastava, Vibhav (2013) “Factors affecting tourist’s intention to purchase: A study of Indian domestic tourist”, International Journal of Indian Culture and Business Management, Vol. 6, No. 3, pp. 314-329 Pandey, Neeraj and Singh, Gaganpreet (2013), “Value Communication: Low-cost marketing initiatives for ‘Guru Ki Bani 58282”, Emerald Emerging Markets Case Studies, Vol. 3, Issue 3, pp. 1-9 Pandey, Neeraj and Kaushik, Shrey (2012) “Factors affecting consumer’s green product purchase decisions: An empirical approach”, International Journal of Business Competition and Growth, Inderscience Publication, Vol. 2, No. 4, pp. 341-356 Pandey, Neeraj and Kaur, Gagandeep (2011), “Factors influencing employee attrition in Indian ITeS call centres”, International Journal of Indian Culture and Business Management, Vol. 4, No. 4, pp. 419-435 Pandey, Neeraj and Sharma, Mohit (2010), “Whither Service Quality in Indian B-Schools: An Analytical Approach”, International Journal of Indian Culture and Business Management, Vol. 4, No. 1, pp. 48-72 Srivastava, Vibhav, Pandey, Neeraj and Sharma, Harish (2009), “Identifying Product Attributes through Conjoint Analysis with special reference to Color Doppler”, Journal of Medical Marketing, October, Vol. 9, No. 4, pp. 319-328 Pandey, Neeraj (2009), "Issues in Adoption, Diffusion and Application of Broadband in Developing Countries" Advances in Management Journal, March, Vol. 2, No. 3, pp. 15-20 Pandey, Neeraj and Bhattacharya, K.K.(2008), “The Academia Dynamics in New Intellectual Property Regime in Third World Countries” Journal of the World Universities Forum, Volume 1, No. 2,pp.1-7 Conference Proceedings Publications: Pandey, Neeraj and Somvanshi, Bhagyashree (2018) “Designing Digital Coupons for Food Industry” ANZMAC 2018 Conference Proceedings; pp. 430 Tripathi, Avinash and Pandey, Neeraj (2017) “Does promotional framing of green and non-green products differ in emerging economies?” Proceedings of 23rd EBES Conference; pp. 68-69 Pandey, Neeraj and Tripathi, Avinash (2016), “Examining impact of promotional frames, product categories and purchase volume on willingness to buy (WTB) of green products”, Proceedings of Fourteenth AIMS International Conference on Management; pp. 18 Singh, Gaganpreet; Pandey, Neeraj and Bhide, Amol V. (2015), “Determining product categories for which buyers are willing to pay price premium to e-tailers for return policy”,

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Proceedings of ANZMAC Conference on Innovation and Growth Strategies in Marketing; pp. 239-246 Pandey, Neeraj (2015), “Development of multi-item scale for measuring effectiveness of promotion campaigns on Facebook”, Proceedings of INFORMS Marketing Science Conference; pp. 33 Patwardhan, Avadhut; Pandey, Neeraj and Dhume. S. M. (2014), “Understanding Internet Adoption Pattern of Physicians: A Hybrid Approach for Pharmaceutical Marketing”, Proceedings of Second PAN-IIM World Management Conference, pp. 155-156 Nandkeolyar, Dilip; Pandey, Neeraj; Kiran, Ravi and Kumar, Shailendra (2013), “Management of Marketing Strategies for Small & Medium Enterprises in the era of Globalization”, Proceedings of 13th International Conference on GBMTI; pp.21 Pandey, Neeraj (2010), “Strategic CRM Initiatives for Competitive Advantage with special reference to Banking Industry in India”, Proceedings of INFORMS Marketing Science Conference; pp. 1-2 Pandey, Neeraj and Kaur, Gagandeep (2010), “Managing Outsourcing Dynamics and Attrition: A Case of Call Centres in India”, Proceedings of National Conference on Economic Crisis Management: Survival and Growth; pp. 20 Pandey, Neeraj and Kaur, Gagandeep (2009), “Marketing Entrepreneurship and Facilitating Innovation: A Case Based Approach”, Proceedings of National Conference on Innovation Management & Entrepreneurship; pp. 63 Srivastava, Vibhava and Pandey, Neeraj (2009), “Factors for Tourist’s Intention to Purchase: An Exploratory Study”, Proceedings of International Conference on Tourism in Global Village; pp. 1-12 Pandey, Neeraj (2008), “Competitive Advantage through Supply Chain Management: A Case Analysis of McDonald’s India”, Proceedings of 11th Punjab Science Congress; pp. 41 Geetika and Pandey, Neeraj (2007), “E-government for Improving Performance of Power Sector in India”, Proceedings of Pacific Asia Conference on Information System; pp. 113 -119 Geetika and Pandey, Neeraj (2006), “Copyrights Issues in Software: An Indian Perspective”, Proceedings of the National Seminar on Copyrights: Emerging Issues in India; pp. 42-45 Sahu, Naresh Chandra and Pandey, Neeraj (2006), “Impact of Knowledge Sharing Culture on Corporate Performance: A Theoretical Analysis”, Proceedings of National Seminar on Recent Developments in Engineering; pp. 438-449 Pandey, Neeraj (2006), “Power Sector Reforms: A Case Study of Uttar Pradesh Power Corporation Limited”, Proceedings of the National Seminar on Service Sector Management; pp.137-148

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Geetika and Pandey, Neeraj (2005), “Whither Power Sector Reforms: Emerging Issues and Challenges”, Proceedings of the International Conference on Productivity and Quality Research; pp. 139 Pandey, Neeraj and Geetika (2005), “Innovative Motivational Tools: Key to Organizational Success”, Proceedings of the International Conference on Productivity and Quality Research; pp. 106 Geetika, Pandey, Neeraj, and Das, Kingshuk (2005) “Paradigm Shift in Micro Finance Institutions: A Futuristic Model”, Proceedings of the International Conference on Dynamic Role of Management in Global Economy; pp. 7-15 Geetika and Pandey, Neeraj (2004) “Intellectual Property and Technological Developments: Changing Dynamics and Newer Perspectives”, Proceedings of the National Seminar on Intellectual Property Rights; pp. 170-178 CASE STUDIES “V-Xpress: B2B Marketing in the Logistics Industry”, Emerald Emerging Markets Case Studies, 2019, Vol. 9, Issue 1, pp. 1-23 (https://www.emeraldinsight.com/doi/abs/10.1108/EEMCS-05-2018-0079) “Marketing at Patanjali Ayurved: Creating Value in a Herbal Way”, South Asian Journal of Business and Management Cases, 2019 “Responding to 4G Telecom Pricing War: Ignore, Accommodate or Retaliate”, Emerald Emerging Markets Case Studies, 2018, Vol. 8, Issue 2, pp. 1-12 (https://www.emeraldinsight.com/doi/abs/10.1108/EEMCS-11-2017-0251) “Nestle Maggi: Pricing and Repositioning Challenge of Recalled Product”, 2016, Ivey Publishing, Richard Ivey School of Business, pp. 1-9 (Also available at https://hbr.org/product/nestle-s-maggi-pricing-and-repositioning-a-recalled-product/W16344-PDF-ENG) “Marketing at Nyassa”, 2016, Ivey Publishing, Richard Ivey School of Business, pp. 1-11 (Also available at https://cb.hbsp.harvard.edu/cbmp/product/W16064-PDF-ENG) “ALLISCO: Pricing Multiple Joint Products”, Emerald Emerging Markets Case Studies, 2015, Vol. 5, Issue 4, pp. 1-12 (http://www.emeraldinsight.com/doi/abs/10.1108/EEMCS-09-2014-0214) “Malaysia Airlines: The Marketing Challenge after MH370 and MH17”, 2015, Ivey Publishing, Richard Ivey School of Business, pp. 1-14 (Also available at https://cb.hbsp.harvard.edu/cbmp/product/W15214-PDF-ENG) “Ekohealth: Developing Price Structures”, Ivey Publishing, Richard Ivey School of Business, 2014, pp. 1-13 (Also available at https://cb.hbsp.harvard.edu/cbmp/product/W14479-PDF-ENG)

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“Comedy Nights with Kapil: Maintaining Value Creation”, Ivey Publishing, Richard Ivey School of Business, 2014, pp. 1-5 (Also available at https://cb.hbsp.harvard.edu/cbmp/product/W14459-PDF-ENG) “Ludhiana City Bus Services Limited: Pricing for Profits”, 2014, Ivey Publishing, Richard Ivey School of Business, pp. 1-12 (Also available at https://cb.hbsp.harvard.edu/cbmp/product/W14182-PDF-ENG) “Radiance: Transactional level pricing in the Indian fireworks industry”, 2014, Emerald Emerging Markets Case Studies, Vol. 4, Issue 3, pp. 1-16 (http://www.emeraldinsight.com/doi/abs/10.1108/EEMCS-07-2013-0156) “Madhu Automobiles: Managing Marketing Strategy for Success”, The Case Centre, UK (European Case Clearing House), 2013, R. No.513-114-1, pp. 1-10 (https://www.thecasecentre.org/educators/products/view?id=119190) “Value Communication: Low-cost marketing initiatives for ‘Guru Ki Bani 58282”, Emerald Emerging Markets Case Studies, 2013, Vol. 3, Issue 3, pp. 1-9 (http://www.emeraldinsight.com/doi/abs/10.1108/EEMCS-04-2013-0025) “Managing Business Planning and Growth: A Case of Small Scale Service Business Enterprise (SSSBE) in India”, The Case Centre, UK (European Case Clearing House), 2013, R. No.513-085-1, pp. 1-15 (https://www.thecasecentre.org/educators/products/view?id=117697) “Baljees Regency: Restructuring of Pricing and Leadership”, The Case Centre, UK (European Case Clearing House), 2013, R. No. 513-037-1, pp. 1-19 (http://www.thecasecentre.org/educators/products/view?id=114839) “Uttar Pradesh State Electricity Board: Managing Transitions”, Case Registered at Case Centre, IIM Ahmedabad; 2009, R. No. IIMA/BP0331, pp. 1-18 (https://cases.iima.ac.in/index.php/uttar-pradesh-state-electricity-board-managing-transitions.html) SPONSORED RESEARCH GRANTS Project Director, ICSSR (Indian Council of Social Science Research) funded Research Program Project entitled “Implementing Universal Health System (UHS) in India: Issues, Approaches and Challenges” (2018-2020) Co-Investigator, Bureau of Police Research and Development (BPRD), Ministry of Home Affairs funded Project entitled “Impact of Police Commissionairates on Police Effectiveness and Policing Outcome” (2019-2020) Core Team Member, Research Project on ‘Issues and Challenges in adoption of solar powered equipment’s in rural households in western Maharashtra’ Golden Jubilee Socially Relevant Project awarded by NITIE (2013-2014) (Won Best Socially Relevant Project Award: 1st Prize) Principal Investigator for Research Project on ‘Developing a Multi-item Scale for Measuring Social Networking Sites (SNS) Promotion Effectiveness’ awarded by NITIE (2012-2013)

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Principal Investigator for Research Project on ‘Case-Writing on Indian Power Sector Reforms’ awarded by Thapar University (2007-2008) CONFERENCE PRESENTATIONS International Conferences: “Privacy Issues in Digital Coupons: Role of Perceived Control, Trust and Risk” in Sixteenth AIMS International Conference on Management held at SIBM Pune; January 3-5, 2019 “Designing Digital Coupons for Food Industry” in ANZMAC 2018 Conference held at University of Adelaide, Australia; December 3-5, 2018 “Service-Value-Loyalty Chain: A Theoretical Underpinning for Emerging Markets” in Applied Research International Conference on Business & Social Sciences held at University of Oxford, UK; November 15-16, 2018 “Does promotional framing of green and non-green products differ in emerging economies?” in 23rd EBES Conference held at Madrid, Spain; September 27-29, 2017 “Examining impact of the promotional frames on WTB of green products: Moderating role of user status and product categories” in 12th SIMSR Global Marketing Conference, held at K.J. Somaiya Institute of Management Studies and Research, Mumbai; February 9-10, 2017 “Examining impact of promotional frames, product categories and purchase volume on willingness to buy (WTB) of green products” in Fourteenth AIMS International Conference on Management, held at MICA, Ahmedabad; December 26-28, 2016 “Development of multi-item scale for measuring effectiveness of promotion campaigns on Facebook”, in INFORMS Marketing Science Conference held at Baltimore, USA; organized by Johns Hopkins University, USA; June 18-20, 2015 “Marketing Oriented Strategic Planning: The need of the hour for Indian SMEs in the face of Globalization” in International Conference on Advances in Management and Technology, organized by and held at MNNIT Allahabad; January 29-31, 2015(Best Paper Award) “Understanding Internet Adoption Pattern of Physicians: A Hybrid Approach for Pharmaceutical Marketing”, in PAN-IIM World Management Conference, organized by and held at IIM Kozhikode; November 5-8, 2014 “Pricing Strategy in Online Grocery Retail: Insights From GMMR”, in International Conference on Changing Perspectives and Paradigms in Business and Behavioral Sciences organized by and held at Thapar University, Patiala; March 28-29, 2014 “Management of Marketing Strategies for Small & Medium Enterprises in the era of Globalization”, in 13th International Conference on Emerging Trends, Challenges & Opportunities in Global business, Management, Tourism & IT, organized by Research

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Development Association and held at The International Centre Goa, India; September 28-29, 2013 (Best Paper Award) “Strategic Marketing Issues for PSU controlled petroleum retail outlets in deregulated oil industry environment”, in PetroWorld India 2013 Conference, organized by Penwell Corporation, UK and held at Bombay Exhibition Centre, Mumbai India; August 22-24, 2013 “Baljees Regency: Managing Transition in Family Owned Business”, in Fourth Asian Invitational Conference on Family Business, Co-Sponsored by ISB (Indian School of Business) Hyderabad held at ISB Hyderabad, India; February 1-3, 2013 “An empirical approach to leveraging Social Networking Sites (SNS) for promotion of green product and services”, in 21st Annual Frontiers in Service Conference, Co-Sponsored by University of Maryland, INFORMS, AMA and IBM held at Robert H. Smith School of Business, University of Maryland, College Park, MD, USA; June 14-17, 2012 “Strategic CRM Initiatives for Competitive Advantage with special reference to Banking Industry in India”, in INFORMS Marketing Science Conference held at Cologne, Germany; June 17-19, 2010 “Factors for Tourist’s Intention to Purchase: An Exploratory Study” in International Conference on Tourism in Global Village held at IIM Lucknow; April 8-10, 2009 “Strategic Marketing of E-Government for Technology Adoption Facilitation” in 6th International Conference on E-Governance held at IIT Delhi; December 18-20, 2008 “National E-Governance Plan Revisited: Achievements and Road Ahead” in 5th International Conference on E-Governance held at Hyderabad University, Hyderabad; December 28-30, 2007 “E-government for Improving Performance of Power Sector in India” in Pacific Asia Conference on Information System held at Auckland, New Zealand; July3-6, 2007 “Competitiveness through E-Government in Power Sector: Identification of Critical Success Factors to Acquire Winning Edge” in 4th International Conference on E-Governance held at IIT Delhi; December 15-17, 2006 “Issues in Cross Cultural Business: A Holistic Perspective”" in International Conference on Intercultural Communication Competence held at IIM, Ahmedabad; October 26-27, 2006 “Linkages between Organizational Dynamics and Organizational Performance: A Case Study of State Power Utility in India” in Global Conference on Business and Economics held at Harvard University, Massachusetts, USA; October 15-17, 2006 “Whither Power Sector Reforms: Emerging Issues and Challenges” in International Conference on Productivity and Quality Research held at IIT Delhi; December 12-15, 2005 “Innovative Motivational Tools: Key to Organizational Success” in International Conference on Productivity and Quality Research held at IIT Delhi; December 12-15, 2005

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“Paradigm Shift in Micro Finance Institutions: A Futuristic Model” in International Conference on Dynamic Role of Management in Global Economy held at Punjab College of Technical Education, Ludhiana; April 9, 2005 National Conferences: “Instrument Development for Digital Coupon Redemption Intention” in 3rd National Conference on Industrial Engineering & Technology Management held at NITIE Mumbai; Nov 30 – Dec. 1, 2018 “A Proposed Paradigm Shift: Marketing for SMEs” in National Management Conference held at PR Centre for Management Education, New Delhi; June 29, 2014 “Marketing Strategies for Small and Medium Enterprises in the face of Global Recession and beyond” in National Conference on Execution held at PR Centre for Management Education, New Delhi; December 28, 2013 (Best Paper Award) “Understanding Internet Usage Patterns of Physicians and Devising Internet based Pharmaceutical Promotions” in National Conference on Excellence in Research and Education held at IIM, Indore; May 10-13, 2012 “Attrition in Indian ITeS-BPO firms: Why the employees are leaving?” in National Conference on Changing Perspectives and Paradigms in Business and Behavioral Sciences held at Thapar University, Patiala; April 27-28, 2012 “Managing Outsourcing Dynamics and Attrition: A Case of Call Centres in India” in National Conference on Economic Crisis Management: Survival and Growth held at Motilal Nehru National Institute of Technology, Allahabad; March 12-13, 2010 “Marketing Entrepreneurship and Facilitating Innovation: A Case Based Approach” in National Conference on Innovation Management & Entrepreneurship held at Thapar University, Patiala; November 6-7, 2009 “Whither University IPR Policies” in National Seminar on Intellectual Property Rights: Multilateral Obligations, Implementation and Its Socio-Economic Implications held at Pacific Institute of Management, Udaipur; February 14-16, 2008 “Competitive Advantage through Supply Chain Management: A Case Analysis of McDonald’s India” in 11th Punjab Science Congress held at Thapar University, Patiala; February 7-9, 2008 “Impact of Knowledge Sharing Culture on Corporate Performance: A Theoretical Analysis” in National Seminar on Recent Developments in Engineering held at Thapar University, Patiala; November 10-11, 2006 “Copyrights Issues in Software: An Indian Perspective” in National Seminar on Copyrights: Emerging Issues in India held at Thapar University, Patiala; March 25, 2006

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“Power Sector Reforms: A Case Study of Uttar Pradesh Power Corporation Limited” in National Seminar on Service Sector Management held at RIMT, Mandi Gobindgarh, March 9-11, 2006 “Intellectual Property and Technological Developments: Changing Dynamics and Newer Perspectives” in National Seminar on Intellectual Property Rights held at Thapar University, Patiala; March 26-27, 2004 ARTICLE IN MAGZINES Pandey, Neeraj, “Understanding E-Commerce Pricing”, Marketing Rook 5.0, February 2015 EXPERT LECTURES Keynote Address/Talk on “Current Disruptions in Marketing” at Indira Institute of Management; February 19th, 2016 Invited Session on “Pricing: Concepts, Practices and Research Scope” at IIM Ahmedabad; September 24th, 2012 Invited Talk on “Pricing for Businesses” at New York Institute of Technology (NYIT), Manhattan, New York, USA; November 29th, 2011 Session on “Cases in Supply Chain Management” in MDP on Supply Chain Management at NITIE Mumbai; February 4-6, 2019 Session on “Marketing Philosophy for Managerial Excellence” at MDP on Managerial Skills for Technical Personnel held at NITIE, Mumbai; September 19th -23rd, 2016 Session on “Marketing Mix and STP in Oil & Gas Industry”, “Pricing and Industrial Marketing” and “Enhancing Retail Outlet Profitability” at UBP for Hindustan Petroleum Corporation Ltd. (HPCL) on Strategic Marketing held HPMDI (Hindustan Petroleum Management Development Institute), Nigdi, Pune (Multiple Sessions) EDITORSHIPS AND EDITORIAL REVIEW ASSIGNMENTS Editor-in-Chief, Udyog Pragati – The Journal of Practicing Managers, published by NITIE; November, 2015 to June, 2017 Editorial Board Member, AIMS International Journal of Management, Journal published by Association of Indian Management Scholars (AIMS) International, from March 2nd, 2014 to till date Editorial Board Member, European Journal of Business and Management, Journal published by IISTE, from June, 2012 to till date Reviewer, American Marketing Association (AMA) Summer Conference 2018; organized by AMA at Boston, USA; August 10-12, 2018

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Reviewer for Marketing Intelligence and Planning, Benchmarking: An International Journal; IT Professional, International Journal of Emerging Markets, International Business Review, Journal of Intellectual Property Rights, Service Science, Vikalpa, Udyog Pragati, International Journal of Services Sciences, Emerald Emerging Markets Case Studies (EEMCS), The Journal of Creative Communications, NACRA Case Research Journal, The Case Journal Member, NITIE Case Development Centre from August, 2013 to October, 2015 Reviewer, Administrative Sciences Association of Canada (ASAC) Conference 2014 for Marketing Track organized by Nipissing University, Muskoka, Ontario Canada; May 9-13, 2014 Reviewer, Innovations in Services Marketing and Management: Strategies for Emerging Economies., Book published by IGI Global, from October, 2012 to till date Reviewer of ‘Marketing – Asian Edition’ by Paul Bains et al, 1st Edition; Oxford University Press, New Delhi, India Reviewer of ‘Sales and Distribution Management’ by Tapan Panda and Sunil Sahadev, 2nd Edition; Oxford University Press, New Delhi, India Editorial Advisory Board Member, Innovations in Services Marketing and Management: Strategies for Emerging Economies., Book published by IGI Global, October, 2012 Reviewer, Administrative Sciences Association of Canada (ASAC) Conference 2013 for Marketing Track organized by Memorial University, Newfoundland, Canada; June 8-11, 2013 Reviewer of ‘Marketing Management-A South Asian Perspective’ by Philip Kotler et al, 13th Edition; Pearson Prentice Hall, New Delhi, India Associate Editor, Journal of World Universities Forum, Vol. 1, Journal published by Common Ground Publishing, Australia, 2008 TEACHING EXPERIENCE AND STUDENT MENTORING Research Interests: Pricing, Digital Marketing, Business to Business Marketing, Service Management Teaching Interests: Marketing Management, Pricing, Digital Marketing, Business to Business Marketing/Industrial Marketing, Marketing Research, Marketing Models, Business Research Methods, IPR Management.

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Ph.D. Students: Ph. D. Awarded Dilip Nandkeolyar, A Study on Business Planning and Marketing Strategy in the context of Globalization for Small and Medium Enterprises in Select Automobiles Clusters of India (Awarded in 2014) Gagandeep Kaur, Employee Attrition in ITeS Call Centres in Selected Clusters of North India (Awarded in 2014) Avadhut Arun Patwardhan, A study of Internet usage patterns of general physicians and specialists for devising internet based pharmaceutical promotions (Awarded in 2017) Gaganpreet Singh, Leveraging Returnability, Sustainable Packaging and Celebrity Endorsement for Price Premium (Awarded in 2017) Avinash Tripathi, Impact of Price framing on Willingness to Buy (WTB) of green products (Awarded in 2018) Ph. D. Ongoing Mugdha Yogesh Keskar, Development of Customer Satisfaction Index for measuring customer satisfaction of internet banking customers in India (Thesis Submitted) Vivek Singh Tomar, Perceptions, Attitudes and Lifestyles of Online Shoppers (Co-Guide at Amity University, Noida) (Thesis Submitted) Preeti Nayal, Enhancing digital coupon redemption in the movie industry Pappu Kalyan Ram, Social Coupons PGDIE/PGDPM/PGDMM (equivalent to M.Tech) Six Month Project Guidance Guided 23 M. Tech. equivalent Six Month Project CURRICULUM DEVELOPMENT Member, Curriculum Review Committee for MBA equivalent programs at NITIE Mumbai, 2018 Developed and Introduced new elective “Healthcare Marketing” for the Post Graduate Programmes (PGP) at NITIE, Mumbai, 2018 Member, Board of Studies for Marketing in K. J. Somaiya Institute of Management Studies & Research, Mumbai, since July, 2017

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Developed and Introduced new elective - “Pricing for Products & Services” and “Digital Marketing” for the Post Graduate Programmes (PGP) at NITIE, Mumbai, 2012 Developed and Introduced new elective - “Pharmaceutical Marketing” for the Fellow Programme in Management (FPM) at NITIE, Mumbai, 2011 Member, Curriculum Review Committee at Thapar University, Patiala (2008-09) Developed Curriculum for Electives of Marketing Specialization of MBA Programme at Thapar University, Patiala (2007-08) Developed Curriculum for Management Modules of BE-MBA Programme at Thapar University, Patiala (2006-07) CONSULTING EXPERIENCE Board of Apprenticeship Training (WR), Mumbai (2015) “Evaluation of Advertisement Campaign on Apprenticeship Training Scheme” Dr. Reddy’s Laboratories Limited, Hyderabad (2014) “Manpower Assessment” Diligent Media Corporation, Mumbai (2013) “Productivity Improvement Study” Oil & Natural Gas Corporation Limited, Maharashtra (2010-2011) “Need Assessment Survey of CSR activities for ONGC” BPCL Refinery, Kochi, Kerala (2010-2011) “Human Capital Assessment” Owens Corning (India) Limited, Maharashtra(2010-2011) “Manpower Productivity” Bharat Petroleum Corporation Limited, Mumbai (2010) “Human Capital Assessment” Hindustan Petroleum Corporation Limited, Mumbai (2010) “Manpower Study” EMCO Limited, Thane, Maharashtra (2010) “Productivity Improvement” MRF Limited, Chennai (2010) “Industrial Engineering Study” TTK-LIG Limited, Chennai (2010) “Productivity Study” Gujarat State Fertilizers & Chemicals Limited, Vadodara (2010) “Devising Production Productivity Linked Bonus Scheme” SRF Limited, Chennai (2010) “Job Evaluation for Staff and Supervisors” Marpol Pvt. Limited, Goa (2010) “Manpower Assessment Study” RFCL (Ranbaxy Fine Chemicals Limited) Limited, New Delhi, 2009; Pre-Consultancy Survey on “Productivity Study of Sales Department”

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ACC Limited, Mumbai; March 23rd, 2010; Pre-Consultancy Survey on “Staffing” Owens Corning (India) Limited, Taloja, Maharashtra; July 16th, 2010; Pre-Consultancy Survey on “Manpower Productivity” DNA, Diligent Media Corporation, Mumbai; February, 2013 and March, 2013; Pre-Consultancy Survey on “Productivity Improvement Study” Imaginarium (India) Pvt. Limited, Andheri, Maharashtra; September 11th, 2012; Pre-Consultancy Survey on “Time and Motion Study” Dr. Reddy’s Laboratories Limited, Hyderabad; 20th December, 2013; Pre-Consultancy Survey on “Manpower Assessment” Board of Apprenticeship Training (WR), Mumbai; 23rd October, 2014; Prepared & Submitted Tender Document with Quotation for “Evaluation of effect of advertisement campaign on Apprenticeship Training Scheme in the Western Region” India Government Mint, Mumbai; 4th February, 2015; Pre-Consultancy Survey on “Marketing Roadmap for Commemorative Coins” Finolex Industries Limited, Pune; 2nd September, 2016; Pre-Consultancy Survey on “Manpower Optimization Study” International Packaging Products Private Limited, Owens Corning Limited, Silvassa; 23rd March, 2017; Pre-Consultancy Survey on “Manpower Assessment” VKC Group, Coimbatore; 14th September, 2017; Pre-Consultancy Survey on “Manpower Planning Study” Sarda Energy & Minerals Limited (SEML), Raipur; 25th & 26th October, 2017; Pre-Consultancy Survey on “Manpower Study” CONFERENCE CHAIR Chairperson for Conference Track on “Digital Marketing”, in 14th SIMSR Global Marketing Conference on Marketing to Millennials, organized by K. J. Somaiya Institute of Management Studies & Research, Mumbai, India and Beijing International Studies University, Communication University of China and Vega School - Cape Town; February 7-8, 2019 Chairperson for Conference Track on “Pricing”, in 13th SIMSR Global Marketing Conference on Marketing to the Global Consumer, organized by K. J. Somaiya Institute of Management Studies & Research, Mumbai, India and College of Business & Public Administration, California State University, San Bernardino, USA; February 15-16, 2018 Chairperson for Conference Track on “Integrated Marketing Communication”, in 12th SIMSR Global Marketing Conference on New Age Customer Centric Marketing,

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organized by K. J. Somaiya Institute of Management Studies & Research, Mumbai, India; February 9-10, 2017 Chairperson for Conference Track on “Integrated Marketing Communication”, in National Conference, organized by Indira Institute of Management, Pune India; February 19-20, 2016 Chairperson for Conference Track on “Consumer Behavior”, in 11th SIMSR Global Marketing Conference on Experiential Marketing, organized by K. J. Somaiya Institute of Management Studies & Research, Mumbai, India; January 13-15, 2016 Chairperson for Conference Track on “International Marketing”, in 10th SIMSR Global Marketing Conferenceon Engagement Marketing, organized by K. J. Somaiya Institute of Management Studies & Research, Mumbai, India; February 24-25, 2015 Co-Chair for Third Technical Session in International Conference on Changing Perspectives and Paradigms in Business and Behavioral Sciences, organized by and held at Thapar University, Patiala, India; March 28-29, 2014 Chairperson for Technical Session on “Emerging Issues in Business and Management”, in 13th International Conference on Emerging Trends, Challenges & Opportunities in Global business, Management, Tourism & IT, organized by Research Development Association and held at The International Centre Goa, India; September 28-29, 2013 MDPs/UNIT BASED PROGRAMMES (UBP)/ CONFERENCES/ WORKSHOPS ORGANISED Coordinator, Workshop on “Consumer Insights Research & Practice: State-of-the-Art and Future Trends” at NITIE Mumbai; November 1 & 2, 2018 Coordinator, Case Study Writing Workshop at NITIE Mumbai; November 17 & 18, 2017 Course Leader, UBP on “Strategic Marketing” for senior Marketing Officers of Hindustan Petroleum Corporation Ltd. (HPCL) held at HPMDI (Hindustan Petroleum Management Development Institute), Nigdi, Pune (MULTIPLE PROGRAMS) Course Coordinator, MDP on “Data Analytics for Effective Decision Making” held at NITIE, Mumbai; October 6th –8th, 2016 Coordinator, Case Study Writing Workshop at NITIE Mumbai; March 25 & 26, 2016 Discussion Leader, Workshop on “Pricing and Branding for Start-ups” for NEN (National Entrepreneurship Network) held at 91 Spring Board, New Delhi; December 14, 2013 Course Coordinator, MDP on “Managerial Skills Development Programme” held at NITIE, Mumbai; October 7th –11th, 2013 Course Coordinator, MDP on “Managerial Skills Development Programme” held at NITIE, Mumbai; May 16th –20th, 2011

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Course Coordinator, MDP on “Marketing Strategy for Industrial Products” held at NITIE, Mumbai; February 28th – March 2nd, 2011 Coordinator, MDP on “Foreign Trade Management and WTO” held at Thapar University, Patiala in collaboration with Indian Institute of Foreign Trade(IIFT), New Delhi; April 7th – 11th, 2009 Coordinator, MDP on “Data Analysis through SPSS” held at Thapar University, Patiala; January 30th -31st, 2009 Coordinator, MDP on “Managerial Skills Development Programme” held at Science & Technology Entrepreneurs Park, Thapar University, Patiala; November 7th -8th, 2008 Coordinator, MDP on “Strategic Management – A Competitive Perspective” held at Peach Blossom Resort, Fagu, Shimla organized by Thapar University; September, 5th-7th, 2008 Co-coordinator, MHRD Sponsored National Seminar on Copyrights: Emerging Issues in India held at Thapar University, Patiala; March 25, 2006 Co-coordinator, TIFAC, Department of Science & Technology, Government of India Sponsored Patent Awareness Workshop held at Thapar University, Patiala; September 30, 2005 ADMINISTRATIVE RESPONSIBILITES Area Coordinator, Marketing Group, at NITIE Mumbai, since February 15, 2018 Professor Incharge (International Relations) at NITIE Mumbai; since May 1, 2019 Coordinator, Consumer Insights Centre at NITIE Mumbai, since February 15, 2018 Area Cluster Head at NITIE Mumbai, since April 10, 2018 Professor Incharge (Research) at NITIE Mumbai; November 2, 2015 to June 14, 2017 Member, National Institutional Ranking Framework (NIRF) Committee at NITIE, Mumbai, since April 18, 2019 Chairperson, File Movement System Committee, June, 2019 Coordinator, Case Development Centre at NITIE Mumbai; October 12, 2015 to February 23, 2018 Area Coordinator, Marketing Group, at NITIE Mumbai, from November 6, 2013 to April 30, 2015 Faculty Coordinator, Marketing Interest Group (MIG), NITIE Mumbai, since June 2015 Member, Task Force for Chair Professorship at NITIE Mumbai; 2016

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Member, Board of Examinations, Indian Institution of Industrial Engineering (IIIE), Navi Mumbai, September 2009 to September 2012 Founder-President, Aretha Society at Thapar University, Patiala, December, 2008- June, 2009 Coordinator, Post Graduate Programmes at L.M. Thapar School of Management, Thapar University, Patiala , July, 2008 - June, 2009 Resource Person, Science & Technology Entrepreneurs Park, Thapar University, Patiala, July, 2008 - June, 2009 President, BASE (Business Acumen for Students of Engineering) Society at Thapar University, Patiala, April, 2006 - June, 2009