Dr Nikesh KiranProgramme Officer , Animal Husbandry

1. Conduct a field trip to Attappady to study the Marketability of

Attappady Black Goat and also roll out the project.

KeyPoints

Status till Oct 15

Nov 1st Dec 1st Jan 1st Feb 1st Remarks if any

Action Taken

Filed trip conducted

Part 1 completed

Funding Infrastr. Roll out

Key Findings (Field Trip)

● GAPS

● Current goat population is 11000, out of which Attapadi Black is 2500

● No proper identification system and data management for goats.

● Crude sales point for saleable goats

● No organised Marketing system. No product diversification.

● No working capital. HR issues.

● Breed is getting diluted as they mix all breeds of goat together.

● SALIENT FEATURES

● Goat rearing is not a livelihood activity for tribes. But it’s like an investment with

‘high liquidity’ for them.

● Almost all the families rear goats with herd size ranging from 5-40 numbers.

● Main source of income is MNREGS and agricultural activities

● Milk from goats is not collected.

STRATEGIES TO BE ADOPTED

● Increase Production : Intensive breeding programme for goats.

● 3 Goat Artificial Insemination centres (with support from KLDB)

● Maintaining a parent population (taking best of the best and culling the worst

of the worst continuously at field level)

● Data Management

● A survey to identify all the Attappadi Black goats and ear tagging of all above 6

months of age.

● Free Insurance to all Att. Black Goats including group insurance for kids.

● Android based software to manage population and sales.

● Market Management

● Proper sales shed for 150-200 goats (saleable goats)

● Products shall be Live Goat, Premium Goat Meat, Goat Milk, Dried Dung.

● Production Strategy

● Small scale goat slaughter unit with upto 25 gays per day capacity

● One goat-shed each with 50 goat capacity at each tribal village. (192 villages)

● Goat milk and dung collection centres at village level.

● Marketing Strategy

● Live goat sale on a regular basis (social media/online marketing to find buyers)

● Goat meat – Chilled and packed. Sold at premium markets

● Goat meat fresh – sold at un-organised markets and bulk buyers

● Goat milk – in Bulk quanities to Ayurvedic Pharma Companies

● Goat Milk retail – Bottled milk to premium markets (second stage)

● Branding and marketing of goat-dung with convergence with Kannur Goat

Producer Company (Ajashree)

STRATEGIES TO BE ADOPTED

2. Start Kerala Chicken Programme within 4 months.

Key Points Status till Oct 15 Nov 1st Dec 1st Jan 1st

Feb 1st Remarks if any

Action Taken (details attached)

Quotation invited for CS to start Producer Company and the producer company will be

registered by November

College of avian science and technology agreed to provide land for Parent Breeder Farm

Empanelled one insurance broking agency for Broiler Chicken Insurance scheme ‘Janani’

Conducted a meting with AHD and visited the Jersey Farm Vithura for a land availability.

The Department agreed in principle to provide space for Parent Breeder farm at Vithura.

Intimated secretary Animal Husbandry about the programme.

2. Start Kerala Chicken Strategies to be adopted

● Meeting with Minister AHD, Secretary AHD and ED to obtain a decision to

utilise the land available with AHD.

● Speeding up producer company formation (which will in turn speed up cash

flow in the project) – State Mission Team meeting at target districts.

As on Dec 1

● MOU signed with CS for the incorporation of producer company.

● Proposed directors and first level share holders selected for the

director board.

3. 4 or 5 Hatcheries need to be opened within 4 months

KeyPoints

TargetStatus till Oct 15

Nov 1st Dec 1st

Jan 1st

Feb 1st

Remarks if any

Action Taken

5 Hatcheries(Details

attached)2 5 7-10

• One hatchery is functioning at Kuriyottumala Farm, Kollam.

• Planning to use the existing hatcheries of AHD and District Panchayaths

• One Hatchery at Thrissur owned by District Panchayath expressed willingness to hand over the space for Kudumbashree units.

3. Strategies for Starting Hatcheries

● C.C. decision to be obtained for empanelling govt. hatcheries

to be used for Kerala Chicken

● Meeting with poultry entrepreneurs in Kerala to decide on

selling Day Old Chicks to them.

● Speeding up Kerala Chicken Project, so that the chicks can be

used for Kerala Chicken Project itself.

Dr Ravi KumarABC Expert, Animal Husbandry

1. Start 15 ABC ME units

Key

PointsTarget

Status

till Oct

15

Nov 1st Dec

1st

As

on

Jan

1st

Feb

1st

Remarks

if any

ABC ME

Units15 1

15

units

22

units

•Targets and general orientation given to DPMs. Will complete the target by January 2019

•A press release on the same to create awareness among general public.

• Success stories in this area will be documented and published

As on Dec 1

•All the districts identified beneficiaries

•Started 15 ABC Pet ME Units.

2. Get 10 Crore from Panchayath and other Department for

ABC project.

Key PointsStatus till

Oct 15Nov 1st As on

Dec1st

Jan

1st Feb 1st Remarks if

any

10 Cr for ABC

through

Convergence –

Action Taken

2.25 cr.4.21

cr.

•Gave target to the Districts to avail fund for ABC unit as per the dog census 2012.

•A letter has been prepared with population to fund status to all the LSG heads to get more

fund for ABC, to be sent to Panchayath directorate and all LSG’s

• The success stories of ABC Unit will be documented and published

•Award for the LSG’s who has completed the most number of ABC (one LSG/District)

3. Start 5 new mobile ABC units using MLA Fund.

Key

PointsTarget

Status

till Oct

15

Nov 1st

As

on

Dec

1st

Jan

1st

Feb

1st

Remarks if

any

Mobile

ABC Units5 1

•Directed to start 5 Mobile ABC units in Pathanmthitta, Alappuzha, Ernakulam, Kottayam and

Thrissur District.

•Pathanamthitta District submitted a proposal to SC Department and agreed to provide financial

assistance for Mobile ABC unit.

•Proposal submitted to the MP by the Ernakulam District

•Kalpetta MLA is willing to provide fund for Mobile ABC Unit.

As on Dec 1

•SC department sanctioned amount for Mobile ABC unit in Pathanamthitta District and all

other district submitted request to sanction MLA/MP fund.

4. Daily monitoring is required for ABC units. Mobile units

should also brought under monitoring system

Key PointsStatus till

Oct 15Nov 1st Dec

1st

Jan

1st

Feb

1st

Remarks if

any

Methods

Adopted

•Presently weekly monitoring is done in ABC activities.

•A separate column is added in the monitoring table for mobile ABC Units.

•Mobile ABC units caught 820 dogs during this FY

As on Dec 1

Instruction has been given to the District to collect the data's daily

Arun P.Rajan, State Assisstant Programme Manager, Animal Husbandry

1. With in 4 months 150 Farmers should be linked with the buy Back

policy with MPI or KEPCO

Key

PointsTarget

Status till

Oct 15Nov 1st

As

on

Dec

15

Jan1st Remarks if

any

Buy Back

Policy150 Farmers 53 76

Some issues

are there in

payment and

lifting of

birds

•53 units tied up with supply and buy back.

•Planning to conduct a meeting with MPI and KEPCO to solve the issues

•Targets given to 6 districts 25 each (TVM, KLM, PTA, ALP, EKM and TSR) to tie up with

MPI and KEPCO

As on Dec 1

•TVM,KLM, PTA Linked 27 ,20 and 29 Units respectively.

.

2. Identify new 200 (minimum) beneficiaries and Start kerala chicken units using these identified beneficiaries ( Get licence, Sanction subsidies etc)

Key Points Target

Status

till Oct

15

Nov 1st

As

on

Dec

1st

Jan1st

Remarks

if any

New

Beneficiaries200 55 121 200

All districts

identified

beneficiari

es

•55 Units started

•Competed the beneficiary selection of new 50 units

•Targets given to Districts to start new Kerala Chicken Units 4/block in 137 blocks

•Expected to start 548 units by January

•Convergence with MGNREGA to built farm shed is on progress

3. A farm survey should be completed and get the details of 700 farmers Also Complete Geo tagging of Kerala Chicken beneficiaries

Key Points TargetStatus till

Oct 15Nov 1st Dec

1st

Jan

1st Feb 1st Remarks if

any

Farm Survey and

collect details of

700 farmers

•Already collected the unit details

•It is planning to conduct a mass campaign in NHG level to collect the details of all animal husbandry

activities

•A mobile app will develop to monitor the AH activities and also Geo tag the units.

•Technical Committee meeting for the same is conducted with Kerala Startup Mission

•The JEVA team will geo tag the units

•The mobile app will be completed by November and the study and the Geo tagging will be completed by

January

As on DEC 1

● Selected and work order has been given to the firm to prepare mobile application and web

page for geo-tagging the animal husbandry activities of Kudumbashree.

4. Ksheerasagaram, Goat Village- A comprehensive study needs

to be done within 4 months.

Key PointsStatus till

Oct 15Nov 1st

As

on

Dec 1st

Jan

1st

Feb

1st

Remarks if

any

Action taken

Geo-

tagging

procedure

is going

on.

•Planning to conduct a mass campaign in NHG level to collect the details of all animal

husbandry activities with the support of ADS and geo tag the units

•Also planned to update the progress once in three months

As on Dec1

• Selected and work order has been given to the firm to prepare mobile

application and web page for geo-tagging the animal husbandry activities of

Kudumbashree .As both are inter-linked, comprehensive study will be completed

depending upon the implementation of mobile application and web page.

Ananthu , State Assisstant Programme Manager, Animal Husbandry

1.Identify and establish one common outlet through which milk has to be

collected from different units. Sales has to be done through these

outlet

Key Points TargetStatus till

Oct 15Nov 1st

As on

Dec1s

t

Jan

1st

Feb

1st

Remarks if

any

Common

outlet for

milk

1 unit3

Units.

•Decided to start the unit at Thrissur

•Identified the beneficiaries

•Visited KVASU for a technical Meeting(They agreed to provide Technical support)

On Dec 1

•Market study will be completed

•Will create a brand name for the product.

•Training to the beneficiaries regarding branding and marketing will be completed

•Identification of Customers will be completed(flats)

Strategies Adopted

● Provide Technical assistance to the beneficiaries with the support of KVASU.

● DPMs are assigned to complete Market study and the training regarding marketing and

branding in convergence with the kudumbashree marketing team.

● Regular Monitoring.

As on Dec 1

● Market study and training to the beneficiaries completed

● Started 3 Sales Outlet.

● 1 at Thrissur District and 2 at Thiruvananthapuram District

● Milk is marketing in the brand name Milky Latte.

3. Form 5 new Value addition units in dairy field (eg :Paneer)

Key

PointsTarget

Status

till Oct

15

Nov

1st

As

on

Dec

1st

JAN

1st

Fe

b

1st

Remarks

if any

Value

addition

units

5 unit6

units

8

unit

s

•The districts which have more number of Ksheerasaagaram units is target for

the same. i.e Trivandrum, Kollam, Idukki, Thrissur and Kottayam.

•Gave targets to DPM and beneficiary selection is going on.

On Dec 1(Strategies)

• Beneficiary selection will be completed by regular monitoring

• Training to the beneficiaries will be completed with the support of college

of dairy science and technology

As on Dec 1

● All the Targeted Districts completed beneficiary selection and training to the

beneficiaries.

● Thrissur,Thiruvananthapuram and Kollam district started 3,2,and 1 unit respectively.

● Identified brand name for the product and is marketing in the brand name MILKY

LATTE.

● Products which are now marketing are Paneer,Curd,Lassi,Ghee etc.

● Kottayam and Idukki will start the units by this month.

3. Start one egg packing unit and link with super market

Key

PointsTarget

Status

till Oct

15

Nov

1st

Dec

1st

As

on

Jan

1st

Feb

1st

Remarks

if any

Egg

packing

unit

1 unit 1

2

unit

s

•Conducted a feasibility study in Alappuzha and obtained market study report

•Beneficiary selection is going on

On Dec 1(Strategies)

• Beneficiary selection will be completed

• Product designing and branding will be completed

• Steps will be taken to increase the volume of product by including the

beneficiaries in panchayath backyard poultry schemes.

As on Dec 1

Alappuzha

● Total 38 groups are identified from the Mararikulam Gramapanchayth of

Alappuzha district.

● A collective centre is allocated to kudumbashree by the Mararikulam Grama

panchaythat and it is the district egg collection centre

● Conducted discussion with FSSAI for the purpose of licensing in order to market

widely.

● Product designing and branding completed. Steps taken to obtain QR code

● Egg is going to be market in the brand name MARARI.

● Official inauguration is proposed to be conducted with in this month.

Thrissur

● A small scale egg packing unit(5 groups) was started at Mathilakam CDS in

Thrissur District. Egg is marketing in the brand name JENOVA