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SOCIAL MEDIA& ON LINE PR

An Overview, Stats and figures on Social Media

By Dr Phil Osagie, Global Strategist, JSP

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Definition

Interactive Dialogue

Users generated content

Social communications

Transformational

Consumer Generatedvs Traditional Media

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Power to the People!

It is democratizing communities. It isshifting the power away from theeditors and publishers and the

establishment. Now it is people whoare in control

It is a shift from monologue to adialogue

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Major Social MediaPlatforms

Wikis

Blogs

Podcasts

Micro blogging-

Twitter etc

Content communities-

YouTube etc

Picture sharing

Social networking

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Social Networks

Facebook

My Space

Google+

Bebo

LinkedIn

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Stats

Facebook 750 million users- 1 in 9people on earth

People spend 700 billion minutes permonth on Facebook

20 billion Facebook applications installeddaily

YouTube generated 92 billion page viewsper month and 5 billion video streams permonth

Wikipedia hosts 17 million articles 300 images uploaded on Flickr every

minute Flickr hosts 5 billion images

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Stats

2/3 of the global internet population visit

social networks

5.3 billion mobile subscribers

6.1Trillion SMS messages sent in 2010

11 billion applications downloaded

By 2013 mobile will overtake the pc in

mainstream web access 200million Tweet users & 140m tweets a

day

40 billion tweets 8

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More

Twitter handles 1.6 billion queries per

day Twitter adds 500,000 users daily

Google+ has 25 million users

Google+ fastest social network to reach10million users in 16 days

1 billion searches a day

Google maps guided 12 billion miles in2010

80% of companies use social media forrecruitments

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More

100 million LinkedIn members. 18m ingroups.

1 million new members every week.

2 billion searches annually. 3 billion photos archived in flickr.com.

300 million job related searches every

month.

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Key Success Factors

Credibility

Consistency

Responsibility

Engagement

Great content

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SUCCESS FACTORS

Define your strategy(think

conversations not campaigns)

Dont assume social media is the only

answer

Listen

Engage

Converse sharing, asking, advising ,

raving etc

Measure

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FACILITATORS INFODr Phil Osagie

Public Relations Strategist

Communications Specialist on Emerging Markets & Africa

Global Strategist, JSP Communications & JSP Canada

President PRCAN & Faculty at Pan African Univ. (LBS)

Email:drphilosagie@live.com

Cells: +2348035651565, +14167296945

Web:www.jspcorporate.com, www.jspcanada.com

LinkedIn:

http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top

Blog: http://pr1advertising.wordpress.com

http://drphilosagie.posterous.com/

Facebook:www.facebook.com/drphilosagie

Twitter:https://twitter.com/#!/drphilosagie

mailto:drphilosagie@live.comhttp://www.jspcorporate.com/http://www.jspcanada.com/http://www.linkedin.com/profile/edit?trk=hb_tab_pro_tophttp://pr1advertising.wordpress.com/http://drphilosagie.posterous.com/http://www.facebook.com/drphilosagiehttps://twitter.com/https://twitter.com/http://www.facebook.com/drphilosagiehttp://drphilosagie.posterous.com/http://pr1advertising.wordpress.com/http://www.linkedin.com/profile/edit?trk=hb_tab_pro_tophttp://www.jspcanada.com/http://www.jspcorporate.com/mailto:drphilosagie@live.com

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