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Dr. Žiga Turk
Round Table on the Measurement and Use of Data on Social Progress and People’s
Well-Being
Conference Centre Brdo, 29 November 2010
Contents
• The 5 “ABCDE” global transformations are a challenge for policy makers.
• There are reasons to look beyond GDP– and see why Slovenia was overtaken by Czech
Republic
• There are reasons to keep GDP
ABCDE of grand transformations
• Automation and abundance• BRICs and globalization• Climate change and energy• Demography• E-everything
Our industrial model: people work
… so that they can buy a car.
The idea worked for a long time!
But they do not buy cars!
Leading to abundance of stuff in the rich world!
So we stopped selling people devices to move from one place to another!
What we sell is the ability for a 43-year-old accountantto dress in black leather, ride through small towns
and have people be afraid of him.
Plain Design Award
We spend money on design, brand …
Plain Fair-traded
And on good consciense
and more good conscience!
Some would say money does not make you more happyandmove beyondGDP
Source: Economist
But some say a dollar is worth more to the poor than to the rich.
log($) does makes people happy.
Source: Economist
But we do not have money!
So there are reasons to look at GDP and beyond • economy, consumers are looking beyond the
functional and the material• when you are reasonably well of it takes a lot
more money to be a little happier• because of the crisis right now we do not have
the money
And there are good reasons not to look only beyond GDP• we have a crisis because the GDP is down,not because people are unhappy!
• we can define– good times “joy-less outnumber the job-less”– bad times “job-less outnumber the joy-less”
• which would you rather have?
In Slovenia we always thought we are better than any of the former communist countries
But we were overtaken:
Where?
So there are messages for policymakers beyond the GDP, but
• your % of GDP for healthcare are GDP Euros.• your % of GDP for education are GDP Euros.• your % of GDP for research and development
are GDP Euros.
THE END
Credits & Inspiration
• Images:– Google Picture Search– Flickr– Wikipedia– Economist
• Inspiration– Reflection Group on the Future of Europe– Stephane Garelli– Daniel Pink