INTERACTIVE ARCHITECTURE

(MEDIA FACADES)

TLVS MURTHY 1100100195

SECTION-B

SEMINAR

ABSTRACT

Interactive Architecture is a processes-oriented guide to creating dynamic spaces and

objects capable of performing a range of pragmatic and humanistic functions. These

complex physical interactions are made possible by the creative fusion of embedded

computation (intelligence) with a physical, tangible counterpart (kinetics). A uniquely

twenty-first century toolbox and skill set virtual and physical modeling, sensor

technology, CNC fabrication, prototyping, and robotics necessitates collaboration across

many diverse scientific and art-based communities. Interactive Architecture includes

contributions from the worlds of architecture, industrial design, computer programming,

engineering, and physical computing.

INTRODUCTION

The term Media Facade is often associated with over-dimensional screens and

animated, illuminated advertising, and places like Times Square, the Strip in Las Vegas

and Hong Kong are trailblazers for this media architecture. The faade itself is

dematerialized and turned into one huge advertising medium for sending messages. At

the onset of dusk the building moves into the background and serves only as a

backdrop for the light show which then becomes the main attraction. Media facades can

evoke the most diverse emotions, from a big city feeling to annoyance at light pollution.

They are also seen as tourist attractions, Pop Art or as eye sores.

Architecture tends to use media facades more and more as a stylistic feature. What

used to be applied to facades after construction more in the way of a blemish is now

part of the planning process and offers new scope for visionary design which coined the

term 'Mediatecture'.

OBJECTIVES

Designing interactive applications for Media Facades is a challenging task. Architectural sized large scale screens can result in unbalanced installations, and meaningful interaction is easily overshadowed by the drastic size of the display.

The objective of this research is Studying patterns of human interaction with the built environment to create a level of interaction in conjunction with an interdependent relationship between humans and the spaces they inhabit, or between these spaces and nature itself.

To make a space adapting to its environment to optimize both the experience and the efficiency of the space.

THE DIGITAL CITIES

The Digital Cities looked at how digital technology helps us understand and improve the

planning and experience of our city. These also looked at the impact on movement in

cities: how communication and information technologies enhance a person's experience

of place; how people interpret cities with the use of technology; and how mapping

influences the design and planning of cities. It also foregrounded issues such as privacy

and security.

Followers of energy efficiency and sustainability in the built environment have always

understood the importance of the facade as a key element for a building to achieve

these aims. In recent times the multiple roles played by the facade in providing natural

light, enhancing visual amenity and improving thermal comfort has come to the fore.

This is in no small measure due to improvements in technology being achieved at low

costs. A number of international and local buildings have demonstrated the

effectiveness of a facade to resolve aesthetic priorities against performance

requirements. These buildings stand apart from others in part because of the level of

detail in the resolution of the facade, and its integration with the other building systems.

Research on public digital displays has recently started shifting its focus from single

purpose public displays that are developed with a single task or application in mind to

general-purpose displays that can run several applications, developed by different

vendors. Display applications stores, privacy, user generated content, application and

content scheduling, interaction mechanisms, and interaction abstractions have been the

focus of recent research.

This recent shift is analogous to what happened in the smartphone market when

phones became open to applications from third parties and can have a similar impact on

the public display market. However, for this to happen, we need a better understanding

of what a public display application is: what types of applications can be developed, how

and what resources are guaranteed by the display system and which are not, how the

display system manages the various applications that may be running and the

resources assigned to each application, how users interact with an application, etc.

Through experimentation architects are coping with questions of changeability,

adaptability, and interaction. However, there are no comprehensive design

methods to support this type of architecture. In this paper i aim to bring together

methods that can support the design of interactive architecture and making

spaces more interactive and responsive to humans with the help of Technology in

context to Vijayawada.

METHODOLOGY

Survey will be carried in vijayawada, in locations having digital displays in facades.

ASPECTS TO BE SURVEYED ARE

The impact of the digital display will be studied to analyze both positive and

negative impacts on people.

Study the behavior patterns of people in response to the displays.

Study of the role of digital displays plays in that particular location.

Analyzing the locations for digital displays.

After the completion of the survey , analysis on Vijayawada is compared with

other developed cities to

SHOPPERSTOP

(SHOPPING COMPLEX) in

Vijayawada