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Draft lib outexi - postonline training program

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New Generation Subaru Liberty & Outback Training Module 2
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Page 1: Draft   lib outexi - postonline training program

New Generation Subaru Liberty & Outback Training Module 2

Page 2: Draft   lib outexi - postonline training program

Program Overview

New generation Liberty– New model range:

• Pricing • Features

– Communications and target audience

– Advertising material

New generation Outback– New model range:

• Pricing • Features

– Communications and target audience

– Advertising material

Competitive Analysis– Equipment Adjusted Pricing

Engineering and Technical Information

New Genuine Accessories– Accessory Review– Accessory Packs

Assessment

Page 3: Draft   lib outexi - postonline training program
Page 4: Draft   lib outexi - postonline training program

New Liberty Model Range

Liberty 2.5i Liberty 2.5i Premium Liberty 2.5i Premium (Satellite Navigation option)

Liberty 2.5i Sports Liberty 2.5i Sports Premium Liberty 2.5i Sports Premium (Satellite Navigation

option)

Liberty 2.5 GT Premium with Satellite Navigation

Liberty 3.6R Premium with Satellite Navigation

New model: Liberty Exiga - November launch

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New Liberty Model List Prices* - Sedan

2.5i SedanLiberty 2.5i 6 speed manual $33,990Liberty 2.5i Lineartronic CVT $36,490Liberty 2.5i Premium Lineartronic CVT $39,990Liberty 2.5i Premium Lineartronic CVT (Sat nav) $42,490

2.5i Sports SedanLiberty 2.5i Sports Lineartronic CVT $39,490Liberty 2.5i Sports Lineartronic CVT Premium $43,490Liberty 2.5i Sports Premium Lineartronic CVT (Sat Nav) $46,990

2.5 GT Premium SedanLiberty 2.5 GT Premium 6 speed manual (Sat Nav) $52,990Liberty 2.5 GT Premium 5 speed auto (Sat Nav) $54,990

3.6R Premium Sedan Liberty 3.6R Premium 5 speed auto (Sat Nav) $51,990

*All prices are Subaru (Aust) Pty Limited’s “List Prices” including applicable GST and LCT, but exclude all other costs, such as registration, stamp duty, CTP insurance and dealer delivery fees. Prices are effective as of 10/8/2009 and are subject to change without notice.

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New Liberty Model List Prices* - Wagon

2.5i WagonLiberty 2.5i 6 speed manual $35,990Liberty Exiga 2.5i Lineartronic CVT $37,490^Liberty 2.5i Lineartronic CVT $38,490Liberty Exiga 2.5i Premium Lineartronic CVT $41,990^Liberty 2.5i Premium Lineartronic CVT $41,990Liberty 2.5i Premium Lineartronic CVT (Sat nav) $44,490

2.5i Sports WagonLiberty 2.5i Sports Lineartronic CVT $41,490Liberty 2.5i Sports Lineartronic CVT Premium $45,490Liberty 2.5i Sports Premium Lineartronic CVT (Sat Nav) $48,990

2.5 GT Premium WagonLiberty 2.5 GT Premium 6 speed manual (Sat Nav) $54,990Liberty 2.5 GT Premium 5 speed auto (Sat Nav) $56,990

*All prices are Subaru (Aust) Pty Limited’s “List Prices” including applicable GST and LCT, but exclude all other costs, such as registration, stamp duty, CTP insurance and dealer delivery fees. Prices are effective as of 10/8/2009 and are subject to change without notice.

^Liberty Exiga models are standard with 6 Seats and DVD. Available from November.

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Liberty 2.5i key features• Features:

– New generation styling and shape

– Bigger body size

– Black interior

– 2.5-litre Boxer engine

– Lineartronic Continuous Variable Transmission (CVT)

– 6-speed manual transmission

– Paddle shift (automatic transmission)

– Electric park brake

– 6-stack CD player / AM/FM/RDS with MP3/WMA and Auxiliary jack with 6 speakers

– Leather steering wheel

– Leather gear shift (manual transmission)

– Chrome gear shift (automatic transmission)

– Steering wheel audio and cruise control

– Dual zone climate control air-conditioning

– One touch lever folding rear seats (wagon only)

– Roof spoiler (wagon models)

– 17" alloy wheels

– Reclining rear seat (wagon models only)

– Front fog lights

– Side spoiler

– Privacy glass

– Knee airbag (drivers side)

Page 8: Draft   lib outexi - postonline training program

Liberty 2.5i Premium key features

• Additional features on top of the entry level Liberty 2.5i:– Lineartronic Continuous Variable Transmission (CVT) only

– Electric sunroof

– Leather seats

– 8-way power driver seat with dual memory and lumbar support

– Dual zone climate control air-conditioning with rear A/C vents

• Optional Satellite Navigation features:– Multi-information in-dash satellite navigation system and single

CD/DVD player (8" touch screen) with 6 speakers

– Rear view reverse camera

– Bluetooth enabled with voice recognition

– RCA jack

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Liberty 2.5i Sports key features• Additional features on top of the entry level Liberty 2.5i:

– Lineartronic Continuous Variable Transmission (CVT) only

– Alloy pedals and footrest

– 18" alloy wheels

– Bilstein sports suspension

– Sports grille and bumper

– Headlights - Self leveling HID Xenon low beam with auto off

Page 10: Draft   lib outexi - postonline training program

Liberty 2.5i Sports Premium key features

• Additional features on top of the entry level Liberty 2.5i Sports:

– Electric sunroof

– Leather seats

– 8-way power driver seat with dual memory and lumbar support

– 8-way power front passenger seat

– Dual zone climate control air-conditioning with rear A/C vents

• Optional Satellite Navigation features:– McIntosh entertainment system with built in multi-information in-dash satellite

navigation system and single CD/DVD player (8" touch screen) with 10 speakers

– Rear view reverse camera

– Bluetooth enabled with voice recognition

– RCA jack

Page 11: Draft   lib outexi - postonline training program

Liberty 2.5 GT Premium key features

• Additional features on top of the Liberty 2.5i Sports Premium:

– 2.5-litre turbocharged Boxer engine

– 5-speed automatic transmission

– 6-speed manual transmission

– Dual tail pipe

– Rain sensing wipers

– Headlights - Dusk sensing

– SI-Drive

– Smart key

– Engine push start button

– McIntosh entertainment system with built in multi-information in-dash satellite navigation system and single CD/DVD player (8" touch screen) with 10 speakers

– Rear view reverse camera

– Bluetooth enabled with voice recognition

– RCA jack

Page 12: Draft   lib outexi - postonline training program

Liberty 3.6R Premium key features

• Additional features on top of the Liberty 2.5i Premium:– Choice of Ivory or Black interior

– 3.6-litre Boxer engine

– 5-speed automatic transmission only

– Dual tail pipe

– Smart key

– Engine push start button

– SI-Drive

– Headlights - Self leveling HID Xenon low beam with auto off

– Headlights - Dusk sensing

– Rain sensing wipers

– Woodgrain instrument panel

– 8-way power front passenger seat

– McIntosh entertainment system with built in multi-information in-dash satellite navigation system and single CD/DVD player (8" touch screen) with 10 speakers

– Rear view reverse camera

– Bluetooth enabled with voice recognition

– RCA jack

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Liberty Exiga: Versatility for the Family• Liberty Exiga Features:

– A Versatile Utility Vehicle to offer in the Liberty Wagon range

– New model styling and shape with high versatility

– Same running gear as Liberty 2.5i Wagon

– LineartronicTM CVT (Continuously Variable Transmission) standard

– 6 seat (2x2x2) configuration in theatre style…everyone travels first class!

– Rear DVD entertainment system

– Knee airbag

– Dual zone climate control air-conditioning

• Liberty Exiga Premium features:

– Leather seats

– 17” alloy wheels

– Power front seats

– Multi-information in-dash satellite navigation system and single CD/DVD player

– Rear view reverse camera

– Bluetooth enabled with voice recognition

– RCA jack

Liberty Exiga - November launch

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Why Buy Liberty?

Confidence comes standard: SAWD, Boxer Engine, Symmetrical Drivetrain, Five-star ANCAP safety rating, VDC Electronic Stability

ControlPerformance

Symmetrical AWD

2.5 & 3.6 litre Boxer engine

Award winning 2.5 Turbo Boxer engine (GT)

Lineartronic CVT in 2.5 models

SI-Drive (GT & 3.6R)

Excellent handling

Double wishbone rear suspension

Style

Aggressive, sporty new exterior styling

Sophisticated, spacious European interior style

Sports package – Bilstein suspension, aluminium pedals, 18 inch alloy wheels

Luxury

10-speaker McIntosh sound system (optional)

Satellite Navigation (optional)

Leather seats with Driver power seat (Premium models)

Sunroof (Premium models)

Dusk Sensing Headlights and Rain Sensing Wipers (GT & 3.6R)

Dual zone climate control

Safety

Five-star ANCAP safety rating

Std front, side, curtain & knee airbags

VDC electronic stability control

Electric Park Brake

Brake Assist

Page 16: Draft   lib outexi - postonline training program

“Stylish and refined with an exciting

performance edge”

Aggressivelysophisticated

Liberty Positioning

Page 17: Draft   lib outexi - postonline training program

Liberty Target Audience - Give me Style

– Male skewed– Age 35 to 64– Married– Professional, Managers – Looking for a stylish and sophisticated car that is reliable and has great performance

Page 18: Draft   lib outexi - postonline training program

Insert press ad

And TV commercial

Liberty Advertising Material

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Page 20: Draft   lib outexi - postonline training program

New Outback Model Range

Outback 2.5i Outback 2.5i PremiumOutback 2.5i Premium (Satellite Navigation option)

Outback 3.6ROutback 3.6R Premium with Satellite Navigation

Outback 2.0 Diesel Outback 2.0 Diesel PremiumOutback 2.0 Diesel Premium (Satellite Navigation

option)

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New Outback Model List Prices*2.5i OutbackOutback 2.5i 6 speed manual $37,990Outback 2.5i Lineartronic CVT $40,490Outback 2.5i Premium 6 sped manual $41,490Outback 2.5i Premium Lineartronic CVT $43,990Outback 2.5i Premium 6 speed manual (Sat nav) $43,990Outback 2.5i Premium Lineartronic CVT (Sat nav) $46,490

3.6R OutbackOutback 3.6R 5 speed auto $48,490Outback 3.6R Premium 5 speed auto (Sat Nav) $55,990

2.0D Outback Diesel2.0D Outback 6 speed manual $40,4902.0D Outback Premium 6 speed manual $43,9902.0D Outback Premium 6 speed manual (Sat nav)

$46,490*All prices are Subaru (Aust) Pty Limited’s “List Prices” including applicable GST and LCT, but exclude all other costs, such as registration, stamp duty, CTP insurance and dealer delivery fees. Prices are effective as of 10/8/2009 and are subject to change without notice.

^Outback 2.0D available from November.

Page 22: Draft   lib outexi - postonline training program

Outback 2.5i key features• Features:

– New generation styling and shape

– Bigger body size –Largest Outback ever!

– Black interior

– 2.5-litre Boxer engine

– Lineartronic Continuous Variable Transmission (CVT)

– 6-speed manual transmission

– Paddle shift (automatic transmission)

– Electric park brake

– 6-stack CD player / AM/FM/RDS with MP3/WMA and Auxiliary jack with 6 speakers

– Leather steering wheel

– Leather gear shift (manual transmission)

– Chrome gear shift (automatic transmission)

– Steering wheel audio and cruise control

– Dual zone climate control air-conditioning

– One touch lever folding rear seats

– Roof spoiler

– 17" alloy wheels

– Reclining rear seat

– Front fog lights

– Side spoiler

– Privacy glass

– Knee airbag (drivers side)

Page 23: Draft   lib outexi - postonline training program

Outback 2.5i Premium key features

• Additional features on top of the entry level Outback 2.5i:– Electric sunroof

– Leather seats

– 8-way power driver seat with dual memory and lumbar support

– Dual zone climate control air-conditioning with rear A/C vents

• Optional Satellite Navigation features:– Multi-information in-dash satellite navigation system and single

CD/DVD player (8" touch screen) with 6 speakers

– Rear view reverse camera

– Bluetooth enabled with voice recognition

– RCA jack

Page 24: Draft   lib outexi - postonline training program

Outback 3.6R key features• Additional features on top of the Outback 2.5i:

– Choice of Ivory or Black interior

– 3.6-litre Boxer engine

– 5-speed automatic transmission only

– Dual tail pipe

– Headlights - Self leveling HID Xenon low beam with auto off

– Headlights - Dusk sensing

– Rain sensing wipers

– Woodgrain instrument panel

– SI-Drive

– Smart key

– Engine push start button

Page 25: Draft   lib outexi - postonline training program

Outback 3.6R Premium key features

• Additional features on top of the Outback 3.6R:– Leather seats

– 8-way power driver seat with dual memory and lumbar support

– 8-way power front passenger seat

– Electric sunroof

– Dual zone climate control air-conditioning with rear A/C vents

– McIntosh entertainment system with built in multi-information in-dash satellite navigation system and single CD/DVD player (8" touch screen) with 10 speakers

– Rear view reverse camera

– Bluetooth enabled with voice recognition

– RCA jack

Page 26: Draft   lib outexi - postonline training program

Outback 2.0 Diesel key features• Additional features on top of the Outback 2.5i:

– 2.0-litre Diesel turbocharged Boxer engine

– 6-speed manual transmission only

– Diesel Badge

Page 27: Draft   lib outexi - postonline training program

Outback 2.0 Diesel Premium key features

• Additional features on top of the entry level Outback 2.0 Diesel:– Electric sunroof

– Leather seats

– 8-way power driver seat with dual memory and lumbar support

• Optional Satellite Navigation features:– Multi-information in-dash satellite navigation system and single

CD/DVD player (8" touch screen) with 6 speakers

– Rear view reverse camera

– Bluetooth enabled with voice recognition

– RCA jack

Page 28: Draft   lib outexi - postonline training program

Why buy Outback?

Diesel Boxer engine

Confidence comes standard: SAWD, Boxer engine, Symmetrical Drivetrain, Five – star ANCAP safety rating, VDC Electronic Stability

ControlPerformance

Symmetrical AWD

2.5 & 3.6L Boxer Engine

More power & torque

Lineartronic CVT in 2.5 models

SI-Drive (3.6R)

Excellent handling

Double wishbone rear suspension

Increased towing capacity – 2000kg (3.6R)

Style & Luxury

New exterior styling

Sophisticated, spacious European interior style

Sunroof (Premium models)

Leather seats (Premium models)

Satellite Navigation (optional)

Smart key & engine push start (3.6R)

Dusk Sensing Headlights and Rain Sensing Wipers (3.6R)

Adventure & Versatility

SUV capability - escape vehicle

High ground clearance - city & country

Excellent off-road capabilities

The largest Outback ever – passenger and cargo

Safety

Five-star ANCAP safety

Std front, side, curtain & knee airbags

VDC electronic stability control

Brake Assist

Efficiency /Economy

Introduction of new turbocharged Diesel Boxer engine

Great fuel efficiency & economy

Environmentally friendly – meets Euro 5 standard

Page 29: Draft   lib outexi - postonline training program

“The adventurous and capable, sophisticated

all purpose SUV”

Genuine Adventure

Outback Positioning

Page 30: Draft   lib outexi - postonline training program

Outback Target Audience - Active Families

– Young Parents - Female skewed– Age 35 to 49– Married with 2+ Children– Looking for a car that can match their active andadventurous lifestyle.Capable and versatile and also safe and reliable

Page 31: Draft   lib outexi - postonline training program

Insert press ad

And TV 2min commercials

Outback Advertising Material

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MY10 Liberty & OutbackCompetitive Review Competitive Set: Mazda6, Accord/Accord Euro, Tiguan, Ford Territory, Lexus

Page 33: Draft   lib outexi - postonline training program

Liberty 2.5 Premium Satellite Navigation vs. Mazda 6 2.5 Luxury Satellite Navigation

If Mazda6 Luxury were to provide the Liberty 2.5i Premium advantages (less their advantages over Liberty 2.5i Premium), their Equipment Adjusted MLP would be $48,405.

(assuming that Mazda prices the Liberty 2.5i Premium advantages in line with the Subaru Australia Internal Value Sets).

MY10 Liberty 2.5i Premium Satellite Navigation

Mazda 6 Luxury Satellite Navigation

LineartronicTM CVT Activematic

MLP $42,4901 MLP $42,9101

Advantages: Advantages:Body Side Molding 8 Speakers (vs. 6)Remote Boot/Hatch Release Side Body SkirtsRear Reverse Camera Rear Mud FlapsSatellite Navigation System Front & Rear Parking Distance SystemDataDot Xenon HeadlightsMore Power (127kW vs. 125kW) Headlights – Dusk SensingKnee Airbags Rain Sensing WipersRear Seat Centre Armrest (boot access)

Variable Transmission (vs. 5)

Symmetrical All-Wheel Drive

Rear Air Conditioning Outlet

Colour Coded Door Mirrors

Total Extra Value Total Extra Value $7,420 $1,925

Liberty 2.5i Premium is 12% better value than the Mazda6 Luxury

Page 34: Draft   lib outexi - postonline training program

Liberty 2.5 Premium Satellite Navigation vs. Accord Euro 2.4 Luxury Satellite Navigation

If Honda Accord Euro Luxury were to provide the Liberty 2.5i Premium advantages (less their advantages over Liberty 2.5i Premium), their Equipment Adjusted MLP would be $49,340.

(assuming that Honda prices the Liberty 2.5i Premium advantages in line with the Subaru Australia Internal Value Sets).

MY10 Liberty 2.5i Premium Satellite Navigation

Honda Accord Euro Luxury Satellite Navigation

LineartronicTM CVT 5-speed automatic

MLP $42,4901 MLP $48,2901

Advantages: Advantages:Body Side Molding 10 Speakers (vs. 6)Rear Reverse Camera Front & Rear Parking Distance SystemDataDot Xenon HeadlightsKnee Airbags Headlight – Dusk SensingRear Seat Centre Armrest (boot access) AlarmVariable Transmission (vs. 5) More Power (148kW vs. 127kW)Symmetrical All-Wheel Drive More Torque (230Nm vs. 226Nm)Colour Coded Door Mirrors Heated Front Seat10-way Driver Seat Power Adjustments (vs. 4) Heated Door Mirrors

Rain Sensing Wipers

18” Wheels (vs. 17”)

Total Extra Value Total Extra Value $4,400 $3,350

Liberty 2.5i Premium is 13.8% better value than the Honda Accord Euro Luxury

Page 35: Draft   lib outexi - postonline training program

Liberty 2.5 Sports Premium Satellite Navigation vs. Mazda 6 Luxury Sports Satellite Navigation

If Mazda 6 2.5 Luxury Sports Navigation were to provide the Liberty 2.5i Sports Navigation advantages (less their advantages over Liberty 2.5I), their Equipment Adjusted MLP would be $53,760.

(assuming that Honda prices the Liberty 2.5i Premium advantages in line with the Subaru Australia Internal Value Sets).

MY10 Liberty 2.5i Sports Premium Satellite Navigation

Mazda 6 2.5 Luxury Sports Satellite Navigation

LineartronicTM CVT 5-speed automatic

MLP $46,990 1 MLP $48,2401

Advantages: Advantages:10 Speakers (vs. 8) Bi-Xenon HeadlightsBody Side Moulding Headlight - Dusk sensing Remote Boot / Hatch Release Rain Sensing WipersRear View Reversing Camera DataDotSymmetrical All-Wheel Drive

Sports Suspension

Variable Transmission (vs. 5 speed)

Driver Knee Airbag

Colour Coded Door Mirrors

Front Seat Lumbar Adjustment

Rear Air-conditioning Outlet

More Power (127kW vs. 125kW)

Total Extra Value Total Extra Value $6,220 $700

Liberty 2.5i Sports Premium is 12.6% better value than the Mazda 6 2.5 Luxury Sports

Page 36: Draft   lib outexi - postonline training program

Liberty 2.5 GT Premium Satellite Navigation vs. Lexus IS250

If Lexus IS 250 were to provide the Liberty 2.5 GT Premium advantages (less their advantages over Liberty 2.5 GT Premium), their Equipment Adjusted MLP would be $70,069.

 (assuming that Lexus prices the Liberty 2.5 GT Premium advantages in line with the Subaru Australia Internal Value Sets).

MY10 Liberty 2.5 GT Premium Satellite Navigation

Lexus IS 250

5-speed automatic 6-speed automatic

MLP $54,9901 MLP $58,9901

Advantages: Advantages:10 Speakers LED Instrumentation on Main Dashboard Body Side Molding AlarmRear Reverse Camera Heated Front SeatsMcIntosh Entertainment Satellite Navigation System 6 Speed Automatic Transmission (vs. 5)Memorized Driver Power Seat Adjustment Heated Door MirrorsSports PedalsXenon HeadlightsMore Power (184kW vs. 153kW)More Torque (339Nm vs. 252Nm)Electric Sunroof10-way Driver Seat Power Adjustments (vs. 5)Sports SuspensionSymmetrical All-Wheel DriveIntermittent WipersRain Sensing Wipers18” Wheels (vs. 16”)Total Extra Value Total Extra Value

$13,079 $2,000

Liberty 2.5 GT Premium is 21.5% better value than the Lexus IS 250

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Outback 2.5i vs. Ford Territory 4.0 TX SSS

If Ford Territory 4.0 TX were to provide the Outback 2.5i advantages (less their advantages over Outback 2.5I), their Equipment Adjusted MLP would be $46,315.

(assuming that Ford prices the Outback 2.5i advantages in line with the Subaru Australia Internal Value Sets).

MY10 Outback 2.5i Ford Territory 4.0 TX AWD SSS

LineartronicTM CVT 6-speed automatic

MLP $40,4901 MLP $44,4901

Advantages: Advantages:6 Speakers (vs. 4) Headlight – Dusk SensingAudio System MP3 Compatibility More Power (190kW vs. 127kW)6 Stacker CD More Torque (383Nm vs. 226Nm)Roof Spoiler Below Seat Storage (Driver)Brake Assist System

Front Fog Lights

Cargo Area Cover/Rear Parcel Shelf

DataDot

Side and Knee Airbags

Leather Steering Wheel

Dual Zone Climate Control Air Conditioning

Colour Coded Door Mirrors

Total Extra Value Total Extra Value $4,250 $2,425

Outback 2.5i is 13% better value than the Ford Territory 4.0 TX

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Outback 3.6R Premium Satellite Navigation vs. Ford Territory 4.0 GHIA AWD

If Ford Territory 4.0 Ghia were to provide the Outback 3.6R Premium advantages (less their advantages over Outback 3.6R Premium), their Equipment Adjusted MLP would be $64,010.

(assuming that Ford prices the Outback 3.6R Premium advantages in line with the Subaru Australia Internal Value Sets).

MY10 Outback 3.6R Premium Satellite Navigation

Ford Territory 4.0 Ghia AWD SSS

5-speed automatic 6-speed automatic

MLP $55,990 1 MLP $57,4901

Advantages: Advantages:10 Speakers (vs. 7) More Torque (383Nm vs. 350Nm)Audio System MP3 Compatibility Seating Capacity (7 vs. 5)Roof Spoiler Below Seat Storage (Driver)Rear Mud flaps 6 speed automatic transmission (vs. 5)Brake Assist System 18” Wheels (vs. 17”)McIntosh Entertainment Satellite Navigation SystemSmart Key and Engine Start ButtonXenon HeadlightsDataDotElectric SunroofSide and Knee Airbags10-way Driver Seat Power Adjustments (vs. 3)Colour Coded Door MirrorsRain Sensing WipersTotal Extra Value $9,275

Total Extra Value $2,755

Outback 3.6R Premium is 13% better value than the Ford Territory 4.0 Ghia

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Outback 2.0D vs. Volkswagen Tiguan 103 TDI

If Volkswagen Tiguan Diesel were to provide the Outback 2.0 Diesel advantages (less their advantages over Outback 2.0 Diesel), their Equipment Adjusted MLP would be $42,585.

(assuming that Volkswagen prices the Outback 2.0 Diesel advantages in line with the Subaru Australia Internal Value Sets).

MY10 Outback 2.0 Diesel Volkswagen Tiguan Diesel 6-speed manual 6-speed manual

MLP $40,4901 MLP $36,6901

Advantages: Advantages:6 Stacker CD 8 Speakers (vs. 6)Body Side Molding Headlights – Dusk SensingRoof Spoiler Rear Seat Centre Armrest (boot access)Rear Mud Flaps Rear Air Conditioning OutletColour Coded Bumpers Heated Door MirrorsIlluminated Vanity Mirror

Front Fog Lights

DataDot

More Power (110kW vs. 103kW)

More Torque (350Nm vs. 320Nm)

Knee Airbags

All Wheel Drive

Dual Zone Climate Control Air Conditioning

Colour Coded Door Mirrors

17” Wheels (vs. 16”)

Total Extra Value Total Extra Value $6,395 $500

Outback 2.0 Diesel is 5% better value than the Volkswagen Tiguan Diesel

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Engineering and Technical Design ReviewPerformance, Safety, Retained Value

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Body wagon• Size - larger outside and more spacious inside

Front track – 1530 (+35), 1535 (+40)

Rear track – 1535 (+50), 1530 (+45) 2.5i – S 1535

Ground clearance – 150 (0), 213 (+13)

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Body wagon• Larger luggage area

MY10 MY09

Cargo size VDA V11 seat up 490 litre 459 litres

Cargo size VDA V14 seat down 1690 litres 1626 litres

Width @ wheel arch SAE W201 1090mm 1071mm

Maximum Width @ ¼ trim 1410mm 1375mm

Height SAE H505 830mm 825mm

Depth @ rear seats up SAE L203

1045mm 1104mm

Depth @ rear seats down SAE 202

1790mm 1902mm

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Body sedan

•Size - larger outside and

more spacious inside

Front track – 1530 (+35)

Rear track – 1535 (+45)

Ground clearance – 150 (0)

Rear door opening width MY10 MY09

Sedan + 405mm 920mm 515mm

Wagon & Outback + 280mm

795mm 515mm

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Body sedan

• Larger luggage area

MY10 MY09Boot volume VDA 476 litres 429 litres

Boot height 505mm 466mm

Boot width @ wheel arch

1104mm 1079mm

Boot max width 1584mm 1556mm

Boot depth 1042mm 1025 mm

Storage of 9 inch golf bags

Four Three

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Weight comparison

Manual Auto Manual Auto Manual Auto2.5i sedan 1398 1432 1340 1365 58 672.5i wagon 1504 1538 1375 1380 129 1582.5i Outback 1465 1505 1410 1420 55 85Outback Diesel 1551 NA2.5i-S sedan 1465 1499 NA NA2.5i- S wagon 1507 1542 NA NAGT-S sedan 1487 1522 1470 1470 17 52GT-S wagon 1529 1564 1495 1495 34 693.6 R sedan 1536 1571 1470 1470 66 1013.6 R Outback NA 1569 NA 1525 44

ModelMY 10 MY 09 Variation

Vehicle Tare Mass, kg

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Environmental performance

MY09 MY10Difference

%MY09 MY10

Difference %

Outback 2.5i 6MT 9.3 8.9 -4.3% 220 209 -5.0%Outback 2.5i CVT 9.5 8.4 -11.6% 223 198 -11.2%Outback 3.0/3.6R 5AT 11.1 10.3 -7.2% 265 242 -8.7%Outback Diesel 6MT NA 6.4 NA 168Liberty 2.5i Sedan/wagon 6MT 9 8.9 -1.1% 213 209 -1.9%Liberty 2.5i Sedan/wagon CVT 9.3 8.4 -9.7% 219 198 -9.6%Liberty GT Sedan/wagon 6MT 10.5 9.8 -6.7% 250 230 -8.0%Liberty GT Sedan/wagon 5AT 10.9 9.7 -11.0% 259 228 -12.0%Liberty 3.0/3.6R Sedan/wagon 6MT 11.9 NA 285 NALiberty 3.0/3.6R Sedan/wagon 5AT 11.1 10.3 -7.2% 266 242 -9.0%

Model TransCombined cycle CO2Combined Fuel consumption

cycle ADR81/02 l/100km

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Acceleration performance

Model Trans

MY09 MY10Difference

%MY09 MY10

Difference %

Outback 2.5i 6MT 9.5 9.6 1.1% 16.8 16.7 -0.6%Outback 2.5i CVT 10.7 10.4 -2.8% 17.6 17.5 -0.6%Outback 3.0/3.6R 5AT 8.5 7.6 -10.6% 16.2 15.5 -4.3%Outback Diesel 6MT NA 9.7 16.8Liberty 2.5i Sedan 6MT 9.4 9.5 1.1% 16.6 16.8 1.2%Liberty 2.5i Sedan CVT 10.3 10.1 -1.9% 17.4 18.1 4.0%Liberty GT Sedan 6MT 6.5 6.3 -3.1% 14.3 14.4 0.7%Liberty GT Sedan 5AT 7 6.2 -11.4% 15.0 14.4 -4.0%Liberty 3.0/3.6R Sedan 5AT 8.2 7.3 -11.0% 16.0 15.5 -3.1%

0 - 100 km/hr 0 - 400m

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2.5i SOHC engine• Improved torque output, fuel consumption & CO2

emissions– New intake port design

– I-Active Valve Lift System (AVLS)• Revised lift and timing

– Direct ignition system

– Lighter pistons

– Improved cooling efficiencyPeak Power & Torque Comparison

MY10 MY09

Max power kW 123/5600rpm 127/6000rpm

Max torque Nm 229/4000rpm 227/4400rpm

Fuel Octane RON Recommended 90-95

Minimum 90

Exhaust emission Std

Euro 4 Euro 4

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2.5 GT DOHC turbo engine• Improved output & environmental performance

– Increased peak kW + 6%

– Increased peak Nm +3.2%

– Rapid power response

– Constant max torque @ 2400rpm

all the way up to 5200rpm

Peak Power & Torque Comparison

MY10 MY09

Max power kW 195/5600rpm 184/6000rpm

Max torque Nm 350/2400 - 5200rpm

339/3600rpm

Fuel Octane RON Minimum 95 Minimum 95

Exhaust emission Std

Euro 4 Euro 3

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Turbocharger • Euro 4 environmental performance & 30% quicker

response– Repositioned closer to exhaust port

– More efficient catalyst

– Larger compressor for more power

– 25% larger intercooler

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Dual Active Valve Control System• Variable valve timing on intake and exhaust

– Timing and lift optimised for fuel efficiency & low speed torque

output

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3.6R DOHC six cylinder engine• Improved output & environmental performance

– Peak torque + 18%

– Peak power + 6%

– Torque increase across the rev range

– Operates on 90 RON fuel

Peak Power & Torque Comparison

MY10 MY09

Max power kW 191/5600rpm 180/6000rpm

Max torque Nm 350/4400rpm 297/4200rpm

Fuel Octane RON Recommended 90-95

Minimum 95

Exhaust emission Std Euro 4 Euro 4

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3.6 litre engine packaging

• Same design as Tribeca– Same size as 3.0 litre engine

– Lower weight (-0.7kg)

– Variable valve timing and lift on intake and exhaust

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2.0D turbo diesel engine• FHI designed & manufactured second generation

common rail turbo diesel engine– World’s first boxer diesel passenger

car engine

– Same torque and power as 1st generation

– Improved exhaust CO2 and particulate emissions (Euro5)

– New piston combustion chamber shape for improved combustion efficiency

– Variable nozzle turbo charger

– Closed loop diesel particulate filter (DPF)

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2.0D turbo diesel engine• Low fuel cons. Quick response high low speed

torque– Max Torque – 350Nm @ 1800 – 2400 rpm

– Max Power – 110kW @ 3600 rpm

– @ only 1600 rpm – 300Nm

– Fuel consumption

• Urban – 7.7 l/100km

• Extra urban – 5.6 l/100km

• Combined – 6.4 l/100km

– CO2 Euro 5 emission standard

• Urban – 202 g/km

• Extra urban – 149 g/km

• Combined – 168 g/km

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2.0D turbo diesel engine• What is a common rail?

– ‘Common rail’ is the name of the high pressure (2800kPa) fuel injection system, common fuel supply manifold (rail) that feeds all four injectors

– Fuel supply amount and timing is controlled by high pressure computer controlled electronic injectors

– The benefit is that it enables more precise multiple fuel injections per cycle, resulting in more efficient combustion, improved fuel consumption, power output & lower exhaust emissions

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2.0D turbo diesel engine• What is closed loop DPF?

– Closed loop Diesel Particulate Filter (DPF) is the most efficient catalyst method of reducing soot particles from the exhaust i.e. black smoke

– Requires periodic regeneration to clean the filter• Computer controlled injection of fuel to clean

• Requires highway running operating temperature

• Monitor of operation is signalled to the driver

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Six speed manual transmission• Wider ratio spread across the model range

– Improved acceleration and fuel efficiency

– 64 kg vs. 99 kg of the STI 6 speed DCCD transmission

– Improved quality cable shift mechanism

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LineartronicTM CVT• Chain drive CVT with infinitely variable gear

ratios– Forward ratio spread 3.525 – 0.558

– Torque converter clutch

– Linear step less feeling of acceleration

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LineartronicTM CVT• High efficiency chain drive system

– Higher strength than alternative belt system

– Smaller pulleys with same ratio spread

– Lighter weight

– Smaller packaging

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LineartronicTM CVT operation

Use HTML from Pre-Launch Online Program

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Body construction• Design objectives

– Increased size with weight reduction

– Rigidity & flexibility tuned to dynamic

suspension performance

– Real world highest levels of occupant

crash safety performance

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Cradle frame• Engine & transmission mounting system

– Improved ride comfort due to better insulation of suspension attachment from body

– Less dynamic suspension geometry change• Better tyre to road contact

– Better crash energy absorption

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Suspension tuning• 12 months prior to launch local tuning commenced

– Subaru Aust. & FHI engineers

– Real world conditions here in Australia

– Setting to suit Australian driver preferences

– Significant improvements in handling and ride comfort

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Front suspension• Improved stability, response, ride comfort & NVH

– Suspension directly mounted

to cradle frame for increased

rigidity and less dynamic

suspension geometry

change for more grip

– Increased size stabiliser bar

for improved anti roll

performance

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Rear suspension

• Double wishbone rear suspension

– Minimal camber change to ensure good

tyre contact with the road

– Improved anti-dive/lift

– Suspension components directly mounted

to sub-frame to absorb impact energy for

better ride comfort

– Rubber mounting bushes insulate road

noise transfer to the interior

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Shock absorbers• New valving provides good ride comfort but greater

control– New ‘initial’ valve retains effective damping to absorb bumps but firmer

when cornering for less roll and greater stability

– Rear shocks feature high response valve on pressure side for better turn

into the corner

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Sports shock absorbers

• Bilstein shock absorbers fitted to Liberty sports models

– Same geometry and stroke but stiffer for sports driving style

– Front struts are ‘inverted’

same as STI design for

improved hard cornering

• Better tyre to road contact

for higher grip level

• Less damping fade

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Wheels & tyres• Wheels & tyres tuned to suspension settings

– Best fit for optimum level of grip and ride comfort

• Outback – 17x7 alloy, 225/60R17 99V Yokohama Geolander

• Liberty 2.5i – 17x71/2 alloy, 215/50R17 91W Yokohama Advan A10

• Liberty 3.6R – 17x71/2 JJ alloy, 225/50R17 91W Bridgestone Potenza RE

050A

• Liberty 2.5i-S – 18x71/2 alloy, 225/45R18 91W Bridgestone Potenza RE

050A

• Liberty GT – 18x71/2 alloy, 225/45R18 91W Bridgestone Potenza RE 050A

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Brakes• Complete review of the total braking

package– Slightly increased disc diameter

– New tie rod tandem brake booster

• Improve linearity & response 20% better due to new high response valve

– VDC standard all models

• Stability control (ESC)

• Traction control system (TCS)

• Brake assist

• Improved ABS

• Electronic brake force distribution

• Limited Slip device (LSD)

• Off switch (Outback TCS off only)

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• Standard on all models with auto off & hill hold function– Press switch (1) to engage, pull to disengage

– Auto off• Seat belt on

• Door closed

• Drive engaged

• Press accelerator

– Hill hold• Press (3) switch to engage

• Default off

• 5% slope

• Apply brake pedal & release

• Auto disengage with drive take-up

Electric parking brake

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SafetyDesign objective to set World benchmark for

– Occupant and pedestrian safety

– Compatibility with other vehicles in real world accident

situations

• Computer aided design & real world testing to ensure good energy

absorption for both vehicle occupants

• Same height bumper & chassis rail as other brands

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Passenger safety cell

Long history of collision performance

– Optimised to provide a extremely rigid

passenger safety cell

– Designed to absorb and

channel the energy away

from the occupants into

the outer frame

– Ring shaped

reinforcement to protect

the occupants

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AirbagsAll models standard with seven airbags

– Dual front SRS airbags– Side torso SRS airbags– Curtain SRS airbags– Knee SRS air bag– Pre-tensioner front seat belts with load limiters

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ANCAP occupant safety ratings

All Liberty & Outback 5 star (34.8 points)

All Impreza 5 star ( 34.66points)

All Forester 5 star (34.31 points)

All Tribeca 5 star (33.07 points)

First manufacturer to achieve 5 star occupant ANCAP safety rating on all models across the range

Australasian specification models tested locally

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ANCAP Video

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Genuine Accessories

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Continued AccessoriesCarpet floor matsRubber floor matsMud flapsHead lamp protectors (non HID)Bonnet protectorsFog lamp protectorsRear step panelsCargo traysSecurity alarmRoof cross barsRoof podsBike carriersRoof spoilerBoot spoilers x2

Waist spoilerFront grilleFront spoilerSide skirtsRear skirtAshtraySubwooferSatellite navigation

INSERT IMAGES

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New Additions to the Accessory Range

• New Tow Bars – no longer require transmission oil cooler

• Reverse Parking Sensors

• Puddle Lamps• Weather shields• Media Hub• Bluetooth hands free

phone connectivity• iPod and USB cables

INSERT IMAGES

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Outback Accessory Pack•Carpet Mat Set

•Mud Flap Set – Front

•Rear Step Panel (Resin)

•Cargo Tray – Low Dish (Black)

•Roof Cross Bars

 

Pack Price Fitted $999.00

Saving over normal fitted RRP $161.35

INSERT PHOTOS

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Liberty Sedan Accessory Pack•Carpet Mat Set

•Mud Flap Set – Front

•Mud Flap Set – Rear

•Slimline Weather Shield

•Cargo Tray – Low Dish (Black)

Pack Price Fitted $999.00

•Saving over normal fitted RRP $161.35

INSERT PHOTOS

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Liberty Wagon Accessory Pack•Carpet Mat Set

•Mud Flap Set – Front

•Mud Flap Set – Rear

•Slimline Weather Shield

•Cargo Tray – Low Dish (Black)

•Rear Step Panel (Resin)

Pack Price Fitted $999.00

Saving over normal fitted RRP $161.35

INSERT PHOTOS

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Assessment


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