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PropertyPortalWatchConferenceNewYork25th–26thJanuaryTime Topic Speaker Overview

Monday25thJanuary

08:30–09:00 Registration CoffeeandTeaprovidedinfoyer

09:00–09:15

KickOff SimonBaker–Chairman,PropertyPortalWatch

Overviewofthe2daysandhousekeeping

Session1–TheChangingNatureofOnlineRealEstateMarketing

09:15–09:30

ChangingNatureoftheOnlineRealEstateMarket

(Presentation)

SimonBaker–Chairman,PropertyPortalWatch

Theonlinerealestatemarketingworldisrapidlychanging.Generalclassifiedsitesaretakingontheverticals(andwinning),businessmodelsarechanging,sitesaretryingtoparticipateinthetransactionstream,nichesitesareemerging,plusmuchmuchmore.Thissessionlooksatsomeofthechangesthatarehappeninginonlinerealestatemarketing.

09:30–09:55 FromPaytoAdvertisetoPayperLead–HowHomes.co.jpCreatedValuebyChangingBusinessModels

(Presentation)

KeizoTsutsui–ManagingOfficer,OverseasBusinessDivision(Japan)

TakashiInoue-PresidentandCEOatNextGroup(Japan)

Homes.co.jp,aleaderintheJapanesemarketandlistedontheTokyostockexchange,isahighlyinnovativecompany.

Afewyearsagotheydecidedtochangetheirbusinessmodelfromapay-to-advertiseonetoapay-per-leadmodel.Indoingsotheyreleasedsignificantvalueintheirbusiness.Thispresentationdiscusseshowtheychangedthebusinessmodelandthelessonslearned.

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09:55–10:20 InventingaNiche-BankruptcyListings.com

(Presentation)

BradGeisen–CEOatForeclosure.com(USA)

OnethirdofallforeclosuresintheUnitedStatesfallintobankruptcy.Mostaresnatchedupbyinstitutionalinvestorsorsoldviapoolsalesandveryfewmakeitthroughtothehomebuyer.Itcanalsotakeyearstogothroughtheprocess.

BankruptcyListings.comworksdirectlywiththebankruptcytrusteesthroughourparentcompanyBKGlobal.Thepropertiesgothrougha3-Stepprocess.InReview,ComingSoonandForSale.Thisuniquepre-marketingtechniqueisprovingveryvaluableinsellingtheseproperties.SeveralofthetopUSbankshavealreadysignedupandwehaveroughly100kpropertiesinpipeline.

ThissessionlooksathowtheteamatForeclosure.comhaslaunchedBankruptcyListings.comandistacklingthisopportunityintheUSmarket.

10:20–10:30 SponsorShowCase

90SecondIntroductiontotheSponsors

AndrewCrefeld–CEOandFounder,Houselens(USA)

KornelKathi–Director,Portal.chat(Netherlands)

GerardParatte–CEO,ListGlobally(Switzerland)

10:30–11:10 NetworkingBreak CoffeeandTeaprovidedinfoyer

11:10–11:35

HorizontalsversusVerticals–WhoWins?

(Presentation)

SimonBaker–ChairmanatPropertyPortalWatch

Inallmarkets,theonlineclassifiedssegmentishighlycompetitive.Theadvertiserhassignificantlymorechoicethantheydidinthepast.Therearededicatedverticalsites(forcars,jobsandhomes)aswellasgeneralclassifiedssites(horizontal)thatserviceallmarkets.Isthisawinnertakeallmarketoristhereroomforbothhorizontalandverticalplayers.SimonBaker,theChairmanoftheMitulaGroupandformerCEO/MDoftheREAGroupinAustralia,willdiscusswhatthelikelyoutcomeisbylookingatwhatishappinginthehighlycompetitiveonlinerealestatesegment.

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Time Topic Speaker Overview

11:35–11:55 CaseStudyonPropertyPortalDataSecurity

(Presentation)

CharlieMinesinger–DirectorofSolutionSalesatDistilNetworks(USA)

Yourlistingdataisvaluable.ScrapingitNOTgoodfordistributionofyourlistingstoyourcompetitorsandfraudsters.Controllingyourlistingdataisgoodbusiness-protectsyourvalue,savesoncostsandmaximizesrevenue.ThissessionexploresthespecificofhowonepropertyportalfoundstrongROIwithbotdetectionprotectingtheirlistings.

11:55–12:20 WheretoNextforOnlineRealEstateMarketing

(DiscussionPanel)

SimonBaker–ChairmanatPropertyPortalWatch

ScottHolmes–DevelopmentandStrategyManagerattheREAGroup(Australia)

ChristopheRousseaux–CEOatImmoweb(Belgium)

Thispanelreflectsonthepresentationsaboutthechangingnatureofonlinerealestatemarketingandalsothinksaboutwhatfuturechangescanoccurasthemarketevolves.

12:20–13:50 Lunch Freetimefornetworking

Session2–InnovateApproachestoConsumerMarketing

13:50–14:00 ConsumerMarketingTrends

(Presentation)

SimonBaker–Chairman,PropertyPortalWatch

Consumermarketingisatthecoreofallonlinerealestatesites.Theyhavetoattracttrafficandmoreimportantlykeepthemengagedwiththesite.Portalsaroundtheworldarebecomingmorecreativewiththeirconsumermarketapproaches.Thissessionlooksatthevariousapproachportalsaretakingtoconsumermarketing.

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Time Topic Speaker Overview

14:00–14:20

HowConsumersSearch–LessonsLearnedbyMitula

(Presentation)

GonzalodelPozo–CEOattheMitulaGroup(Spain)

Mitulaisuniquelyplacedseehowconsumersaroundtheworldsearchforrealestate.Theyoperatein41countriesacross3verticals(cars,jobsandhomes),withaover55millionvisitseachmonth.ThissessionlooksatsomeoftheinsightsandfindingtheMitulaGrouphasgained.

14:20–14:45

BuildingRealEstateMarketIndicesfortheBrazilianMarket

(Presentation)

AntonioCarlosAyres–HeadofMarketIntelligenceatZAP(Brazil)

Propertyportalsaroundtheworldhavereadyaccesstoavastrangeofinformationonhomesalesandrentalprices.Fromthese,itispossibletocreateaseriesofmarketindicesthatcantracktheperformanceofamarket.

ZAPinBrazilhaspartneredwithFIPE(InstituteofEconomicResearchFoundation)tocreateaseriesofFipeZAPindicescoveringsalesandrentals.Thissessionlooksathowtheyapproachedthisandthelessonlearnedinbuildingtheseindices.

14:45–15:10 UsingSocialMediatoMarketHouses

(Presentation)

LexGroenewegen–CEOatPlacert(Netherlands)

PlacertisaDutchcompanyfocusedonusingsocialmediatomarketproperties.Onaverageover60,000Dutcharebeingmarketedonsocialmediathroughtheirplatform.Thissessionwilllookatwhatworksanddoesn’tworkinusingsocialmediaasamarketingchannel.

15:10–15:50 NetworkingBreak CoffeeandTeaprovidedinfoyer

15:50–16:10

LeveragingRealEstateSoftwaretoGetClosertotheAdvertiser

(Interview)

NicolasGuillauddeSaint-Ferreol–CEOatApiwork(France)

NicolasPettex-Muffat–GeneralManageratDanielFeauChristies(France)

Gettingclosertotheadvertiserisagoalformanyportals.OnewaytodothisistoimplementaCRMsystemforagentsinthemarket.WhilesomecompaniesbuildtheirownCRMsystems,manyarelookingtowhitelabelathirdpartysolutiontogetclosertotheiradvertisers.

ApimoisonecompanythathasimplementedandrolledoutaCRMsystemforagentsaroundtheworld.ThissessionlooksathowportalsareimplementingApimo’stechnology.

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Session3–EmergingMarkets–NewCompaniesandNewApproaches

16:10–16:20 What’sHappeninginEmergingMarkets

(Presentation)

SimonBaker–Chairman,PropertyPortalWatch

Onlinerealestatesitesinemergingmarketsaroundtheworldaregoingthroughrapiddevelopment.

16:20–16:45 AttackinginanEmergingMarket–LessonsfromtheUkraine

(Presentation)

IvoPerts-CEOatMesto(Ukraine)

Mestoisarelativelynewentrant(2011)intheemergingmarketoftheUkraine.Itistakingonseveralwellestablishedincumbentsandmakinggreatprogress.ThissessionlooksatthelessonslearnedbyMesto.

16:45–17:10

MakingInroadsintotheHighlyCompetitiveTurkishMarket

(Presentation)

AhmetKayhan–CEOatZingat.com(Turkey)

AlthougharelativelyrecententrytotheTurkishmarket,Zingat.comhasmadestrongprogressintakingontheleadersinthisemergingmarket.ThispresentationlooksattheTurkishmarketandhowtheyaretakingontheleaders.

17:10–17:30 Day1WrapUp SimonBaker–ChairmanatPropertyPortalWatch

19:30onwards Drinks Venue

HudsonCommonat356W.58thStreet,NewYork

SponsoredbytheMitulaGroup

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Tuesday26thJanuary

08:45–09:00

Introduction SimonBaker–ExecutiveChairman,PropertyPortalWatch

Overviewoftheday

Session4–HowtheInternetisRevolutionizingRealEstateAgency

09:00–09:15

ChangingNatureofRealEstateSales–OpportunitiesandChallengesforPortals

SimonBaker–ExecutiveChairmanatPropertyPortalWatch

Uberchangedthetaxiindustry,AirBNBchangedtheshorttermaccommodationindustryandExpediahelpedrevolutionizethetravelindustry.Itisnowtheturnofrealestateagencytobecomemoreefficientandintheprocess,forthefeestodropdramatically.Thissessionlooksatthechangesthatareoccurringaroundtheworld.

09:15–09:40

OnlineAgents–WhatTheyOfferandWillTheyWin?

(Interview)

RobEllice–CEOatEasyProperty(UK)

Propertyportalshavedisruptedthetraditionalpropertyadvertisingindustry.Nowitistheturnoftheonlineagenttodisruptthemuchlargerresidentialandcommercialsalesandlettingsindustry.ThissessionlooksathowEasyPropertyintheUKistakingonthe21,000traditionalestateagentsandshakinguptheindustrywithalowercostbusinessmodelthatismoreprofitableandsavesthelandlordandhomesellerthousands.

09:40–10:05

PropertyPortalsandTransactionPlatforms

(Presentation)

StuartAtkinson–Co-FounderatWonego(UK)

StephanGasteyger–Co-FounderatWonego(UK)

Theholygrailforapropertyportalistocapturepartofthetransactionrevenuestream.Thechallengeforthemwillbetwofold–howtoputinplacetherighttransactionplatformandhowtocompetewiththeircustomers.Thissessionlooksatthefirstpartoftheproblem,whattheyneedtothinkaboutinimplementingatransactionplatform.

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10:05–10:30

Ten-X(Auction.com)–ParticipatingintheRealEstateTransactionRevenueStream

(Presentation)

RickSharga–CMOatTen-X(formerlyAuction.com)(USA)

Billionsofdollarsincommissionsflowthroughtherealestatetransactionrevenuestream.Mostportalstinkeraroundtheedgesandcapturesomeofthemarketingdollarshoweveroneportal,Ten-X(formerlyauction.com),iskneedeepinthetransactionrevenuestream.RickShargafromTen-Xwilldiscussthebusinessmodel,thegrowthofthebusiness,newtransactionplatforms,howtheyworkwiththeindustryandwhyGoogleCapitalinvestedUSD50millioninthecompany.

10:30–11:10 NetworkingBreak Coffeeandteaprovidedinfoyer

Session5–HowtheInternetisOpeningInternationalMarkets

11:10–11:20

TrendsandLessonsfromInternationalMarketingofRealEstate

(Presentation)

SimonBaker–ExecutiveChairmanatPropertyPortalWatch

Realestateagentshavealwayssoldpropertytooverseasbuyershowevertheinternetisprovidingagentswithnewandinnovativewaystomarkettheirpropertiestoanevenbroaderrangeofoverseasbuyers.Thissessionlooksatsomeofthelessonsthatareoccurringintheglobalmarketingofproperty.

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11:20–11:50

MarketingListingsInternationally-TheIndustry'sPerspective

(PanelSession)

CelesteStarchild–SVPatMove,Inc(USA)(Moderator)

Panelists:

MaryCapella-VP,PlatformsandE-BusinessatERAFranchiseSystems

ReneGalvan–EVPofHoustonAssociationofRealtors

MicheleGiordano-EVPandCMOatBerkshireHathawayHomeServicesNewJerseyProperties

AnthonyHitt-CEOatEngel&VölkersNorthAmerica

Thisroundtablediscussionwithtopindustryexecutivesexploreshowtheyapproachtheinternationalmarketingoflistings,thelessonstheyhavelearned,andthevalueinternationalclientscanbringtotheircompanies.

11:50–12:10

MarketingPropertiestoAsiaandtheWorld–OptionsandApproaches

(Interview)

GeorgeVarvitsiotis–CEOatAsiaInteractive(HongKong)

AsiaInteractivehasbeenhelpingAsianagentsanddevelopersmarkettheirlistingsingreaterChina,AsiaPacific,andtotheworldviatheirmediasitesPropGO.comandPropGOLuxury.comandtheirpoweredbysyndicationchannelsincludingtheNYTimes,FinancialTimesandadditionalpremiumchannelstargetingaffluentEnglishandChinesereadingpropertyconsumerswherevertheymaybe.Thissessiondiscussesthevariousapproachesagentscantakeandthechallengesofmarketingpropertiesinternationally.

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12:10–12:30

HowtheChineseApproachOnlinePropertySearchandHowtoMarkettoThem

(Interview)

EstherYong–CEOatACProperty(Australia)

ChinacontinuestobeaveryattractivesegmentformanyWesternCountriesastheysearchforoverseasbuyersforlocalproperty.However,therearevastdifferencesinthewaystheChinesesearchforpropertyonline.ThissessiondiscussesthedifferencesbetweenEastandWestinthepropertysearchprocessanddiscusshowbesttomarkettoandengagewiththeChinesebuyers.

12:30–13:50 Lunch FreeTimeforNetworking

Session6–AttackingtheNewHomesDeveloperMarket

13:50–14:00

TheImportanceoftheNewHomesSegmenttoPropertyPortals

(Presentation)

SimonBaker–Chairman,PropertyPortalWatch

Formanyportals,thenewhomessegmentdeliversover60%oftheirrevenues.Thereasonissimple–thissegmenthasthemosttospendandinmanymarkets,theestablishedhomesegmenthasalmostnocapacitytopayforonlineadvertising.

Thissessionlooksatwhatportalsaroundtheworldaredoingtoattackanddelivertothissegment.

14:00–14:25

NewDevelopmentsandWhyPortalsAreNotUsuallyaKeyPartoftheSalesandMarketingPuzzle

(Presentation)

JonEllis–CEOatInvestorist(Australia)

Inmanymarkets,newdevelopmentsarefarmoreimportantthanestablishedhomesales.Thenewhomesdevelopersarefarmoreprofessionalandhaveagreatercapacitytospendonmarketingthanestateagentsandbrokers.However,propertyportalsmaybemissingthemarkwhenitcomestomarketingthesenewdevelopments.ThissessionlooksathowInvestorististacklingthenewhomesmarketandprovidingdeveloperswithanewchanneltomarkettheirdevelopments.

14:25–14:50

HowOnlineHyper-LocalPlatformsareChangingtheMarketingandSaleofNewHomesintheNetherlands

(Presentation)

BorisGeheniau–FundamentalAllMedia(Netherlands)

ThispresentationlooksathowthemarketingandsaleofnewhomesintheDutchmarkethaschangedthroughtheuseofhyper-locallistingsites,andthesettingupofpartnershipswiththerealestatedevelopers,municipalities,agentsandbrokers.

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14:50–15:20

DoYouKnowHowBigtheDeveloperIndustryReallyisinYourCountry?

(Presentation)

ScottHolmes–DevelopmentandStrategyManagerattheREAGroup(Australia)

BigDatrisanAustralianbasedcompany,whohavereplicatedaplatformthattheyhavesuccessfullyrolledouttootherverticalssuchasfinanceandautomotive,totheAustralianPropertyDeveloperindustry.

Theircloud-basedplatformprovidesreal-timemarketinginsightssuchasprojectsthatarebeingmarketed,themediachannelselectionandshareofvoice.

Tosupportafullmarketview,realestate.com.auprovidesdatatoBigDatrandisworkingwiththemtoproducemarketinsightsreportsfordeveloperclients.

realestate.com.auusesthistoolinternallytodiscovernewprojectsonthemarketandwhatmediumstheyaremarketingtheirprojectson.

15:20–16:00 NetworkingBreak Coffeeandteaprovidedinfoyer

Session7–BestApproachestoCapitalRaising

16:00–16:10 CapitalRaisingAroundtheWorld

(Presentation)

SimonBaker–Chairman,PropertyPortalWatchandSerialInvestor

Portalsandotheronlinerealestatecompaniesarestillraisingmoneytofundgrowthbothwithintheircountriesandthroughouttheregions.Thissessionlooksatwhoisraisingsignificantfundsandwhattheyareusingthemfor.

16:00–16:20 WhatInvestorsLookforinPropertyPortalsandOtherOnlinePropertyRelatedBusinesses

(DiscussionPanel)

MalcolmMyers–CEOatEuropeanInternetVentures(Switzerland)

ScottSinclair–ManagingDirectoratCascabelManagement(USA)

Almostallonlinerealestaterelatedbusinessesneedtoraisecapitalfromtimetotime.Somedoagreatjobatitwhileotherstakealongtimetoraiseonlypartofthefundstheywereseeking.Thissessiondiscusseswhatinvestorslookforwheninvestinginbothearlystageandmorematurebusinesses.

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16:20–16:40 HowtoListaCompanyontheStockExchange

(Interview)

GonzalodelPozo–CEOattheMitulaGroup(Spain/Australia)

Inmid2015,theMitulaGrouplistedontheAustralianstockexchange.ThisdiscussionlooksathowtheMitulaGroupapproachedthestockexchangelistingandwhatitlearnedalongtheway.

16:40–17:00

10Do’sandDon’tsofCapitalRaising

(Presentation)

SimonBaker–Chairman,PropertyPortalWatchandSerialInvestor

Allbusinessesgothroughthesamecycleofcapitalraising.Somedoitmoresuccessfullythanothers.SimonBakerisaserialinvestorinapropertyportalsandassociatedbusinessesaroundtheworld.Hehasworkedoncapitalraisingatalllevelsincludinglistings2companies(MitulaandRealEstateInvestar)ontheAustralianStockExchangein2015.Thissessionlooksat10do’sanddon’tsinraisingcapital.

17:00–17:15

Top10PropertyPortalstoWatchandLearnFrom

(Presentation)

SimonBaker–ExecutiveChairman,PropertyPortalWatch

Therearesomepropertyportalsaroundtheworldthatcanbethoughtofasleadersinsomeofthethingsthattheydo.Thissessionlooksat(frommyperspective)thetop10propertyportalsandwhatwecanlearnfromthem.

17:15–17:30 ConferenceWrapUp SimonBaker–ChairmanatPropertyPortalWatch