JUST ABOUT “C”
Content Curation Crowd Sourcing Cross Linking
1. Content curation
MUSEUM CURATORS – seek & keep value
How many of your last 20 posts were 100 percent original content?
less time-consuming
much quicker rewarding
1. Content
Content makers are the essential part.
2. Aggregate
3. Curate
Organize Position Make relevant
Desirable Unique Premium
Industry Competitors Trends Technology Editorial direction Development plans
A museum director is often the head curator at a museum.
Social media strategist should be head content curator.
2. Crowd sourcing
Jeff Howe
Crowd sourcing OUTsourcing to the CROWD
Crowd wisdom grupe sigurno poseduju više znanja od pojedinaca
Crowd creation masa logično ima više kreativne energije od pojedinca
Crowd voting masa je objektivnija jer je ona ipak grupa pojedinaca.
Crowd funding mnogi daju malo, ali je to mnogo.
23 Nick Bertke I have a dream!
World Remix World Remix
NE ŠTA MASA MOŽE DA URADI ZA VAS VEĆ ŠTA VI DAJETE MASI!
Ne šta masa može vama da da već šta vi dajete masi nazad!
Motivacija Koordinator
Akcionari
Ljudi veruju u ono što stvaraju!
3. Cross linking
+ 20
Connect needs not just content!
@GagaDjermanovic @PRpepper
Thank you!