Drake

About Drake

• Drake, the world's only black Jewish-Canadian rap star, was born Aubrey Drake Graham on October 24, 1986, in Toronto, Canada. Drake grew up with music in his blood. His father, Dennis Graham, was a drummer for legendary rock star Drake's parents divorced when he was 5 years old, and he was raised by his mother in Forest Hill, an affluent and predominantly Jewish Toronto neighborhood.

Started from the bottom….Room For Improvement• Drake started his music career by releasing his first mix tape online in 2006 called ‘Room for

improvement’. • In the mixtape it featured artist such as Trey Songz and Lupe Fiasco. • The mixtape achieved modest sales of around 6,000 copies sold.Comeback Season• This mixtape took drake into the light , by releasing his first music video and hit single ‘Replacement

girl’• 2008 – Lil Wayne got given Drake music from a Rap-A-Lot founder and called Drake to come to

Houston to join his tour and then joint ‘Young Money ‘ Lil Waynes crew with artist such as niki minaj.

So Far Gone• February 2008 drake released his third mix tape ‘So Far Gone’• This mix tape was for free to download on his blog site.• The mix tape got over 2,000 downloads in the first 2 hours. • This mix tape reached and was played around the radio , giving Drake more recognition. • It went onto to being released as an EP• MTV named it the ‘Hottest mixtape of 2009’

Now we here…

Signing with Young Money Entertainment…First Album - Thank Me Later• June 2010 – ‘Thank Me Later’ was released.• 447,000 copies was brought on the first week. • Reached number 1 in billboard charts.• He holds the record for the most records for any hip hop artist in

a week.Second Album – ‘Take Care’• From the success of his first album , Drake released a second

album called ‘Take Care’ in 2011.• His album won the 2013 Grammy Award for best rap album,

among several other honors.

Website

The background of Drake website Is his album artwork of his latestAlbum. This will help promote the Album for the public when they Visit the page.

On Drakes homepage He has information on hisMost successful album ‘take care’The text talks about howDrakes album is a similarMeaning to Marvin gayes .This is to help promote His best album which won A Grammy.

The homepage is very simple and plain , but unique too.Most websites will have their name on the homepageHowever drake doesn’t.He just has a image of him , which can show that he doesn’tNeed a name along his homepage as everyone knows him by His look.

The tabs/links go down the side of the page Allowing the background image to catchThe audiences eye.

Drakes has a linksTo his social networkPages. Showing he Has a fan base and thatHis audience is more ofA younger generation.

These are the other pages on drakes homepage where you can buy products associated withDrake himself. The first link his the store , where the link takes you straight to his iTunes pageWere fans can buy his music and albums. Its not complicated so it can be used for any age.However , drake has a link to his clothing store , which is definitely for a younger audience.Here drake sells his clothing range ‘OVO clothing’ which the super fans will buy as Drake designed it. You can tell its for the younger generation as the clothing he is sellingIs hoodies tshirt ect and the design of the clothing is for a younger generation.

• These are other links on Drakes website. A link to his youtube page to watch music videos , a link to buy tickets for when he is touring and a link on his biography about him. Again its simple design , for example the biography is the same as the home page with just a text box about himself but the main focus is the same image of his new album cover just like the home page.

Album Artwork

• Drakes album artwork is dominated by images of himself. Each album that he has released has himself on the front cover. Showing that he is the main selling point .

Drakes Album Promotion

• http://www.hotnewhiphop.com/drake-nothing-was-the-same-promo-clip-video.18375.html

Album Promotion

• Drakes albums have been promoted using different techniques like shown in my previous slide. The print promotions are of the album cover itself , making the image stuck in the audiences mind. The posters and videos , also have the release date so the audience know when it is released. Furthermore , you can tell the album is for younger generation as it been advertised through social media sites and apps such as instagram. Drake used his instagram for photos to advertise his latest album.

Music Video – Drake ‘ Find your love’

• This music video is story told by drake about a girl who he liked but she was already owned by a man who is a leader of a gang in Africa. The girl plays around Drake and in result Drake feelings get stronger and wants to try and save her from this man , but she leads him on with him ending up in getting killed by the girl.

Music video – Camera Shots/Angles• There a loads of close ups and

extreme close us used in this music video to show the dominance and power both men ( Drake and the girls owner) have or believe they have.

• Drake believes he has power as he believes he can set the girl free and stronger than him.

• However the owner , has power over the girl as he owns her like a slave, as part of his gang.

Music Video – Camera Shots/ Angles

• The camera angles differ when Drake is shown with the girl. They both together on the beach or in bed or in the club. The wide shot shows the romance between them as they are a couple. Furthermore , on the beach the sun setting in the background gives off a romantic love atmosphere.

Music Video - The Lighting • The lighting in this video differs for

each character. Drake is shown in brihgt light , suggesting he is kind and loving and in love towards the girl.

• The man , who owns the girl, is shown in dark rooms with shaddows suggesting evil and nasty.

• The girl who is playing drake about , is shown in mix , when she with drake drake is the light but there is still darkness in the shot as she creating trouble playing him around suggesting evil with in her but yet drake is in love which hints half the shot being in light.

Godwin's Analysis Close up on the artist through out

Cinematic story line Lyrics go along with the visuals- Drake points to his heart when sings - The line ‘ I better find your heart’ about the girl

he likes

The music and visuals – connected through edit cutting the beat and increase in pace as he starts to think about the memories when the girl going to kill him.