Drawing Customers North … Discover How Off-Shore Nordic Data Centers Can Bring Big Business to Scandinavia

Datacenter Forum, Helsinki, 2016ADVA Optical Network SE

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The Beauty of the North

• Video ADM card • IRT test report • Close cooperation with customer • Strong market presence• Dedicated GBD support

Cost OperationsFinland<0.07 € / kwh

Europe holds the largest share of

investments

$10.4 billion / 31%Source: Analyses Mason, Boston Consulting Group.

Investments

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Where Big Is Located Public Data CentersGAFAM - Top 5 Data Center Operators

€3.3 billion investment in the NordicsSource: Telegeography

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Size Will Not Be Everything

• Poland, Germany, Switzerland • 118 main nodes • 46 ILAs • 10G / 100G / 400G services• native video transport services

Public Cloud Usage

Four Trends in the Data Center Market

Outsourcing including customization will be 2nd largest part of the data center market by 2020

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Why Bigger Isn’t Always Better• Customized hosting, colocation, hybrid and out-sourcing offerings

• Support of legacy IT workflows (synchronous data mirroring, MF / server cluster) • Twin data center architecture (less than 200km apart) • Preference to use customer-specific technology• Tendency to implement encryption with in-house key management• Flexibility to implement customer-specific policies and governmental regulations

• Secure data center access

• Support of secure connectivity to customer HQ and main sites • Support of secure connectivity to customer branch offices

Encryption as a Service as an overall part of service offerings

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Data Center Applications

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Storage“One” Storage Area Network (SAN)

Server

BackupStorage

LAN(TCP/IP)

FC SwitchSAN

Serv

er R

oom

• Storage separate from server• “One” SAN architecture• Typical HW disks:

EMC² IBM Hitachi HP

• FC switches/directors: Brocade Cisco

• SAN specific protocols 4G/8G/10G/16G FC iSCSI

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Disaster Recovery“One” SAN Across Two Locations

Server

Storage

LAN(TCP/IP)

FC SwitchSAN

Back

up S

ite

Mai

n Si

te

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Business Continuity“One” SAN and Redundant Servers Across Two Locations

Server

BackupStorage

LAN(TCP/IP)

FC SwitchSAN

Mai

n Si

te

Back

up S

ite

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Drawing Customers North

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Drawing Customers North

• Benefits of the Nordics Lowest cost of data center operation Highly skilled employees (IT and data center) Political stability and international trust Green IT fueled by renewable and reuse of energy Competitive telecom network infrastructure

• Data center architecture Tier 3+ data center type Twin data center architecture Meet me rooms

• Legacy IT Disaster recovery (twin data centers <200km) Business continuity (twin data centers <100km)

• Differentiators Legacy IT support Secure and scalable connectivity Free “shuttle bus” to off-shore data centers

Helsinki

Amsterdam

Frankfurt

Stockholm

CLine

Baltic Highway

Others

© 2016 ADVA Optical Networking. All rights reserved. Confidential.12

Summary

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Summary• Service portfolio• Architecture • Data center type• Latency• Security• Bandwidth• Meet-me rooms • Service bundling as the key differentiator

© 2016 ADVA Optical Networking. All rights reserved. Confidential.14

ADVA Optical Networking’s Solution

• Scalable bandwidth

• Secure connectivity

• Real-time programmability

ADVA Optical Networking’s Fiber Service Platform- secure, scalable and programmable connectivity for all users

Thank You

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