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July 21, 2015 DREAMERS, BUDGETS AND GUNS: MESSAGING ON CHALLENGING STATE LEGISLATIVE ISSUES Teri Lucie Thompson
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Page 1: DREAMERS, BUDGETS AND GUNS: MESSAGING ON … · july 21, 2015 dreamers, budgets and guns: messaging on challenging state legislative issues teri lucie thompson

July 21, 2015

DREAMERS, BUDGETS AND GUNS:

MESSAGING ON CHALLENGING

STATE LEGISLATIVE ISSUES

Teri Lucie Thompson

Page 2: DREAMERS, BUDGETS AND GUNS: MESSAGING ON … · july 21, 2015 dreamers, budgets and guns: messaging on challenging state legislative issues teri lucie thompson

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6.7 Million

people are estimated to be living in Arizona

$9.1 Billion

annual operating budget to fund the

entire state

Ranked 48th

in the United States for per-pupil

spending

Background State of Arizona

The Grand Canyon State

• Consistently been more Republican on state and national levels since 1952

• Douglas A. Ducey (R) recently sworn in as 23rd Governor of Arizona

• One of the least formally educated Legislatures; almost 1/3 of its 90 members do not hold college degrees

• #1 Alternative Energy Industry Leader

• Home to 1,200+ aerospace and defense companies; ranking 5th in the U.S. for A&D employment

• Home to one of the fastest growing bioscience industries in the nation

• 65% of U.S. copper production is from Arizona

State of Arizona Impact

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State Budget Crisis

• State appropriations for public universities have declined by $505 million since 2008

• University net tuition and fee revenues have increased significantly over the last 8 years

• Revenue growth has slowed considerably due to decrease in state tax collections

• Nearly 2/3 of state budget is protected

• $1.6 billion K-12 lawsuit facing the state

$8.3 Billion

estimated annual economic impact on the State of Arizona

$580 Million

estimated research investment brought

in by the UA

$2.1 Billion

operating budget of the University of Arizona in 2015

Situation Declining State Appropriations

University of Arizona Impact

Page 4: DREAMERS, BUDGETS AND GUNS: MESSAGING ON … · july 21, 2015 dreamers, budgets and guns: messaging on challenging state legislative issues teri lucie thompson

State General Fund

Net Tuition & Fees 34,752

43,358

29,000

31,000

33,000

35,000

37,000

39,000

41,000

43,000

45,000

-

200

400

600

800

1,000

1,200

FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 Est. FY16 Proj.

Stu

den

t FT

E

Mill

ion

s

Financial Aid Paid from Tuition

Situation Declining State Appropriations and Increased Tuition

Tuition and State General Fund Allocation

4

Student FTE

Page 5: DREAMERS, BUDGETS AND GUNS: MESSAGING ON … · july 21, 2015 dreamers, budgets and guns: messaging on challenging state legislative issues teri lucie thompson

K-12 Education

Medicaid

Corrections

14%

11%

8%

41% 6%

5%

4%

11%

Universities

Health Services

Economic Security

Child Services

Other

$9.3 BILLION BUDGET

Voter-Protected

Politically-Protected (Recent State Investment)

Situation Small Part of Budget with Many Fixed Obligations

5

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Governor’s Recommendation

Final Approved Budget

Legislature’s Recommendation

Arizona Governor Doug Ducey recommended a state budget that reduced university funding coupled with reduced administrative burdens and statutory changes:

• Total reductions: $75 million

• Funding reductions based on a per-pupil basis

• Introduce legislation that would improve university operations

The State Legislature recommended a state budget dramatically reducing university funding:

• Total reductions: $105 million

• Funding reductions based on a per-pupil basis

• No reductions in administrative burdens or outdated statutory language

The Governor ultimately signed a budget reducing university funding based on a per-pupil basis and additional cuts:

• Total reductions: $99 million

• Funding reductions based on a per-pupil basis

• No reductions in administrative burdens or outdated statutory language

Situation Milestones–Higher Education Budget

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Situation Backstory

Ducey Signs $9.1B Arizona Budget Plan That Cuts Spending “We’re going to index the income tax to inflation,” Ducey said ahead

of signing a new $9.1 billion spending plan which includes close to $500 million in cuts to existing programs. While the overall amount of the budget

remains level, it adds funding for more prison beds even as it takes $99 million from the universities.

—Arizona Capitol Times

March 13, 2015

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Communications What Worked Well—Press Statements

MEDIA STATEMENT–Post Governor’s Budget Announcement

Jan. 16, 2015

University of Arizona Statement on Governor’s Budget Proposal The following statement was issued today by University of Arizona President Ann Weaver Hart in response to the budget proposal released by Gov. Doug Ducey.

Governor Ducey has a difficult job before him. Given the slow pace of the economic recovery in Arizona and increased needs, Arizona faces more years of financial constraints. The University of Arizona is part of the solution. We are educating our students for the next generation of jobs, some of which do not exist today, and our research is helping to build a varied and vital economy for Arizona.

We will be taking the next several days to determine what we would have to do to meet the governor’s budget and what we would recommend. Whatever we do we will focus on decisions that advance the University of Arizona’s core mission and qualities to maximize the benefit to the state of Arizona. We will reduce peripheral activities and protect our core, paying particular attention to academic quality and student services. We will move with even greater energy to develop partnerships like the pending Banner Health relationship, more activities under the auspices of Tech Launch Arizona, more business and industry partnerships, and increased philanthropy.

These tough decisions will not be easy, but it is not easy for anyone. We all understand and appreciate that these tough decisions cannot be without consequences. ALL Arizonans will need to have serious discussions about what the long-term structural solutions look like. This will alter our course and reduce the field of liberty in which we make decisions about the future structure and operations of the University of Arizona. In short, we will be reshaping the future for outcomes — not just expenditures — as we will not conduct business as usual.

###

March 7, 2015

President’s Response to Final Budget

"I am deeply disappointed with the size of the cuts to higher education in the budget just passed by the Arizona Legislature. All of us at the UA believe universities are a major economic driver for our state and are critical to our future. The innovations and human talent generated by our great universities have shaped and will continue to shape the solutions to grand challenges faced by all of us. These cuts will have devastating effects on the University of Arizona, but we will continue to strive for excellence and serve the students who are at the heart of that future.

"While the reductions in state support will require tremendous sacrifice and change, we appreciate the hard work of our elected officials as well as the tremendous support from our alumni and the business community and hope that we can work together on a long-term plan for stable funding that includes a strong role for higher education in Arizona."

###

RECOGNITION OF STATE

SITUATION

SPIRIT OF PARTNERSHIP

SPIRIT OF PARTNERSHIP

HOW WE SPEAK TO MULTIPLE AUDIENCES

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• Red and Blue Day

• Delivered a letter to the Governor’s Office urging the Governor to stand against additional budget cuts

• Wildcat Wednesday, a series of weekly alumni-legislator meetings at the Capitol (led by Government Relations staff)

• Over 30 individual Alumni meetings were held with members in the Legislature and Governor’s Office

• 8 advocacy days at the State Capitol

Communications What Worked Well—Alumni Advocacy

RECOGNITION OF CHALLENGES

DISPPROPORTIONATE CUT TO THE UA

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Communications What Worked Well—Alumni Briefing Cards

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Communications What Worked Well—Alumni Briefing Cards: Protocol Tips

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Communications What Worked Well— The UA Spotlight E-Newsletter

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Communications What Worked Well— Internal Communications: Legislative Update

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www.arizona.edu/impact-map

Communications What Worked Well— The UA Impact Map

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Communications What Worked Well— UA Impact Cards

Legislative District Impact Card County Impact Card

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Outcome FY15 Legislative Session

University of Arizona Total Reductions

FY16 Enacted Budget

$28.4 MILLION

SCARY REALITY: A $28.4 MILLION LOSS IS CONSIDERED A WIN!

Page 17: DREAMERS, BUDGETS AND GUNS: MESSAGING ON … · july 21, 2015 dreamers, budgets and guns: messaging on challenging state legislative issues teri lucie thompson

QUESTIONS?

[email protected]

@TeriLucie


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