Why ?

The Intend

“A Picture speaks a thousand words”

Businesses, enabled with creation of a virtual world in which the desire of social beings can be collected and shared through their passion pool.Going direct to consumers complement to existing retail relationships.Creating personalized consumer experience.

What is in for Consumers

Social beings by nature are mega-gatherers, into the art of collection.

The bare necessities, then and now have tuned social beings to ponder the future of ownership.

The psychological power of possessions enrich lives of social being both environmental & psychological.

What is in for Business

Community developed around common interest gets emotionally attached to brands, a powerful marketing channel to display business assortments to specific segments.

Brand popularity and increased website traffic are residual and inherent benefits of such huge community virtual movement.

Consumers have embraced digital media are increasingly confident about interacting online.

Business Benefits (1/2)

A platform to analyze consumer behavior towards-

– Communication preferences.

– Levels of social influence.

– Consumption preferences.

– Degree of customization required to cater versatile consumers.

– Consistent brand positioning

Business Benefits (2/2)

Brand personalization: providing consumer segment specific products & promotions.

Social interaction: communicate to consumers on an instant & continuos basis, promoting new products, gathering feedback & building engagement.

Community: brand awareness through educating & communicating with future consumers.

Bridging Business & Consumers

Consumer engagement in a virtual brand community, assist in bridging-

Context dependent requirements, satisfying the psychological needs of a consumer.

Active participation of consumers on a feedback loops.

Individual engages with online activity as the value and interest outweigh the level of perceived risk.

Connecting with DreamStream

A visual bookmarking & discovery tool. Gathering photos of interest on a social media

platform, extending to- Sharing Learning Advocating Socializing

An endless list to be looked into...