Date post: | 21-Jul-2016 |
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a digital commerce consultancy
san francisco ~ new york ~ london ~ chişinău ~ guadalajara
Best of Breeds: hybris – AEM Integra7ons
Drew Glass | AEM Prac7ce Lead
Agenda
• Why would you want to do this • Ecommerce-‐led: Custom hybris – AEM integra7on • CMS-‐led: Official AEM – hybris integra7on
Who is it for? • Brand is paramount • Vivid story through a premium
experience • Contextual experiences
Who is it not for? • Just concerned about selling
products right now • Simple or complex commerce • Can’t handle complexi7es or cost
OMNI-‐CHANNEL2
More Than One Way
MORE THAN ONE WAY
Custom hybris – AEM Integra7on Technical Design and Roles for Authoring
AEM Author hybris
CRX
WCM WCMS
REST
AEM Authors
hybris Authors
Product Catalog PIM User
1
2 3
Custom hybris – AEM Integra7on
Technical Design and Role for Shoppers
AEM Publish hybris
CRX
WCM WCMS
Shopper
Product Catalog
REST 2
3
4
1
5
Custom hybris – AEM Integra7on
Considera7ons
• Support custom integra7on • Difficult to leverage client-‐side features in AEM
– SiteCatalyst – Scene7 – Personalized content
• Authors need to learn two tools
Custom hybris – AEM Integra7on
Summary
AEM • Marke7ng Content • Easy authoring tools • Limited product informa7on • Requests product informa7on from hybris
Hybris • Serves pages • Detailed product informa7on,
shopping cart and checkout • Processes shopping cart,
checkout, order fulfillment • Product informa7on
management • Product search • Community features
Official Adobe AEM – hybris Integra7on
Official Adobe AEM – hybris Integra7on Technical Design and Roles for Authoring
AEM Author hybris
CRX
WCM WCMS
REST
Product Catalog REST
AEM Author
1
2 PIM User
Official Adobe AEM – hybris Integra7on Technical Design and Roles for Shoppers
AEM Publish hybris
CRX
WCM WCMS
REST
Product Catalog
Shopper
Official Adobe AEM – hybris Integra7on
Considera7ons
AEM • Full feature set available in AEM 5.6.1
• Performance for Authoring – Product import processing – Current limita7on on number of products and structure
• Roadmap
hybris • hybris 5.1 to be supported in Q2 • Telco Accelerator is not currently
supported • Not all features supported
Official Adobe AEM – hybris Integra7on
Summary
AEM • Services Pages • Marke7ng Content • Easy authoring tools • Product informa7on, shopping cart and checkout
• Sends cart and checkout info to hybris
• Community features • Requests product Informa7on from hybris
hybris • Product informa7on management • Processes shopping cart, checkout,
order fulfillment • Product search
More Than One Way
Which One Do You Choose?