Date post: | 12-Apr-2017 |
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WHAT IS CRAFT?
A craft requires particular skill and knowledge.
A product made skillfully by hand.
Made with care, skill, or ingenuity.
No clear definition.
Relates to food or drink made in a traditional or non-mechanized way by an individual or a small
company.
No clear definition. Craft is tricky to define.
Few examples:Organic, locally-sourced,
creatively produced, hand-made, quality ingredients, small-batch
To Producers
In Dictionary To Consumers
Sumerians, Egyptians and Chinese all made beer or beer like beverages
The start of modern craft beer revolution
The start of homebrewing
The rise of U.S. Craft Beer:1,102 craft breweries5.3 million barrels333 new microbreweries
The start of modern microdistilling
The Ontrend Edge:
7000 B.C.
1960s
1970s
1980s
1996
2000 -Craft DistilleryRedesigning Gin, Whiskey, Rum, Vermouth etc...
Redefining
Craft SodaEvidence of crudely distilled alcoholic beverages, liquors made from rice and mare’s milk
800 B.C.
Beer becomes widespread in Europe
500-1000
“Aqua vitae” becomes recreational
1500-1600
DEFINING CRAFTInformal Definitions
“Micro” brewers brewing and distilling locally in small batches.
Size
Ownership
Production Methods
Privately and/or fan-owned.
Traditional or experimental techniques
No legislative definition
Connected Experience
ExperimentalIngredients and combination
Local, history, face to the brand
SUCCESS RESTS ONQUALITY
HONEST AND RELEVANT
INNOVATION
TO BE CONNECTEDPASSION, CARE & RESPECT
SPECIALITYHISTORY
Crafted by people using responsible methods.
Consumers are getting back to
real, old-fashioned values & ethics and sustainable sourcing.
Craft tells a story – about the varietals used, the fermentation process, the barrel or vat types,
the terroir that’s unique to where the grapes are grown.
People value real, human connection, family and local
community.
Products committed to a certain responsible, sustainable sourcing,
and are acutely aware of the ingredients.
Supports local products, locally sourced ingredients and local
communities.
Consumers want to buy from people they know, who will
employ people of the community and invest in the community.
ConnectionResponsibility Community
Product that showcases attention to detail, quality and the creators’ passion for their craft and how it
is made.
Made with passion and care L O V E
Passion and CareCraft respects the sacred art
of brewing/distilling and authenticity.
Craft differentiates simply by making the product better.
Flavour and Taste
CRAFT’S FIVEFOLD SUCCESS
WINE MENU
Craft & Local
Merlot2015, Chile
€28.00
An elegant wine of yellow-green color, with expressive aromas of quince, apple and hazelnut notes intertwined with subtle hints of oak and vanilla.
Pinot Noir2013 New Zealand
€59.00
Kiwa Pinot Noir is bright ruby red in color. The bouquet has complexity with notes of black cherries and plum fruit. There is a lovely softness and texture in the mouth.
Red Wine
Malbec2012, Argentina
€24.50
Bright medium ruby. Deep, ripe aromas of black cherry, blackberry, bitter chocolate and licorice, lifted by a violet topnote.
Chardonnay2014, France
€24.50
A grape variety unique to the Languedoc. We are big fans of it, hence it is our house wine. This a beautifully crisp and fruity wine.
Pinot Gris2010, Italy
€39.99
This Pinot Grigio from a family run vineyard on the banks of the Piave river has a bouquet of tropical fruits with hints of pineapple and lemon.
Rioja2014, Spain
€25.50
Excellent medium-bodied wine from the banks of the River Rhine. Plenty of upfront fruit making this a great wine to enjoy on its own or with lamb.
Chianti (organic)2015, Italy
€34.00
Aged in stainless steel tanks for 6-8 months and thenaged in bottle for at least 2 months before it is released. A wine that is robust and jammy, with hints of tobacco.
Chardonnay2012 California
€35.99
Enticing aromas of ripe apple, bright citrus and melon are layered with creme brulee, baking spices and a touch of butter.
White Wine
BEER MENU
Dark Ale €10.00The nose is restrained and mild, carrying dark sugars, alcohol, and raisins, but the palate really blossoms, with deliciously rich flavors brought out by lively carbonation, with mild esters and low bitterness. There’s a spicy hint of alcohol in the finish.
IPA €14.50A well-hopped black IPA with a light creamy tan head. Aroma is of roasted malts with hints of gooseberry. The beer has a sweet fruity flavour with a good roasted malt and coffee bitterness.
Amber Lager €6.00Woody, lemony hops with some floral character contribute to a nose that is light but pleasant. An intensely creamy mouthfeel presents a good pile of flavor hops, unobtrusive malt, and good bitterness.
IPA €5.50An intense citrus hop character jumps from the glass here, with focused grapefruit and orange tea aromas. Big bitterness is tempered only slightly by light malt presence with big flavor hops.
Rye Ale €12.50The flavour is markedly organic and natural, with a simple but pleasing intermingling of hops and grain blends.
Blond Ale €14.70First, a refreshing, sparkling effect on your tongue, followed by a mild bitterness enhanced by a spiciness, that finishes with a sweeter sensation. A good nose recognizes the hops, in combination with fruity esters.
Pilsner €13.00True Pilsner style brewed with premium Australian malt and authentic Czech saaz hops. Has a spicy floral aroma and a clean rounded palete with a bitter finish.
Lager €5.5The skunk is mild, though, and the light, sweet malt supports a soft bitterness and medium mouthfeel with some nice hop character.
Craft & LocalDraught
Bottle
Indian Tonic €2.50
Spiced Gin €8.00This gin oers a peppery kick, with the malted barley introducing a warming aftertaste, with earthy notes of ginger, liquorice & cardamom.
London Dry Gin €9.50Earthy, crisp, sophisticated gin fromLeicestershire. There are 11 botanicals in this citrus-focused spirit.
Floral Gin €8.0047 botanicals make for an unrivaled complexity. Crisp with a sweet floral aroma.
Modern Classic Gin €9.50The first and only Islay-produced gin featuring 31 otanicals. The distillery encourage drinkers to play about with the garnish for this botanical tipple!
Premium Mixer €2.50
Botanically brewed €2.50
Craft & LocalGin
Tonics
Fruity Gin €13.50Using Valencian Tangerines, the small-batch, copper pot distilled gin has been crafted by generations of ginexperts.
Herbal Gin €15.00FEW Breakfast Gin is so called because it’s a great first drink of the day – aromatic and light. The botanicals include orange, bergamot and juniper, as well as Earl Grey tea, leading to a gin with a note of cinnamon on the finish.
GIN MENU
WHY THE POPULARITY?
Bottled in small batches and contain natural ingredients, preferring natural
sweeteners like pure cane sugar, stevia, and honey.
Craft reflects the places where they are made and gives an opportunity to connect
with local communities, character and flavour.
Consumers’ preference to be connected with clean, natural ingredients and local products will drive the demand
for craft sodas.
Storied, Personal, Unique
CRAFT SODA
OUR SERVICESCraft Builder
Co-developing craft sodas from the start of your journey
Added VitaminAdded Mineral
Added JuiceNo Juice
SugarSweetener
Added Natural ColourNo Colour
FLAVOUR
BEVERAGE EMULSION
DRINK CONCENTRATE
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