Drink Driving Assessment

In Phnom Penh

July 2009

Content

1. Introduction

2. Research objective

3. Research methodology

4. Research results (Section I & II)

5. Conclusion and recommendation

Research Objective: • To understand the perception of the people towards drink driving• To provide recommendation to set up an effective awareness

campaign

Quantitative research methodology:

The research questionnaire was designed based on the theory of planned behavior

Total population in PP: 1,500,000n: Sample Sizee: Standard Error = 0.05N: Population

Sampling method:

n = 399.89

Research results-General background

Section I

Behavioral belief (Drink-Driving and Speeding)

Drink driving resultsDrink driving results

0% 20% 40% 60% 80% 100%

Driving under the influence ofalcohol will make me drive

slower

Driving under the influence ofalcohol will make me feel guilty

Driving under the influence ofalcohol makes me become more

inattractive to the driving task

Driving under the influence ofalcohol makes speeding become

more likely

Driving under the influence ofalcohol increases the risk of

striking another vehicle or object

Strongly Disagree Somew hat Disagree Depends Somew hat Agree Strongly Agree

Section II

Behavioral belief (Drink-Driving and Speeding)

Behavioral belief (Drink-Driving and Speeding)

Drink-Driving and Speeding

Behavioral belief (Drink-Driving and Speeding)

Behavioral belief (Drink-Driving and Speeding)

Driving under the influence of alcohol makes speeding become more likely

Male Female TotalDisagree strongly 48 38 86Somewhat disagree 50 24 74depends 112 36 148Somewhat agree 60 18 78

Strongly agree 71 20 91Don't know/refuse 1 2 3No answer 5 1 6

Total 347 139 486

Behavioral belief (Drink-Driving and Speeding)

• Among the 486 respondents, 41.15% confirmed strongly agree that parents find to never drive under influence of alcohol , but only 29.49% demonstrated that their friends strongly agree to never drive under the influence of alcohol.

Normative Belief

Normative belief

Normative belief

• Over 42% of the respondents are very much aware and strongly agree to the fact that driving under influence of alcohol is a major treat to a person and family and they also support the measure to prevent from drink drinving as to set up sobriety police check point.

• However, only 17.49% of respondents confirmed strongly agree to the statement of there is no excuse to drive under influence of alcohol.

• More than 50% of the respondents felt that they agree to drinking and driving as long as not drunk: - Strongly disagree: 6.79% - Somewhat disagree: 19.14%- Agree: 50.62%; - Somewhat agree: 14.61%; - Strongly agree: 7.6%

Normative belief

Normative belief

Normative belief

Normative belief

Normative belief

Normative belief

Drink Driving normally takes place during:

• Khmer New Year and Chinese New Year

• When there is a party and

• Family celebration

Control belief

Control belief

0% 20% 40% 60% 80% 100%

It is likely that I will drive under influence of alcohol during the weekend

It is likely that I will drive under influence of alcohol when there's a party

It is likely that I will drive under influence of alcohol when there's a family celebration

It is likely that I will drive under influence of alcohol after work before going home

It is likely that I will drive under influence of alcohol when at a restaurant with family

It is likely that I will drive under influence of alcohol when at night

It is likely that I will drive under influence of alcohol during KNY and Chinese New Year

Strongly Disagree Somewhat Disagree Depends Somewhat Agree Strongly Agree

Control belief

Control belief

Control belief

Attitude towards drink driving

• Negative aspect towards drink driving

• Full responsibility for drink driving

• 61% strongly disagreed that it was acceptable to drink and drive. Nevertheless, for some, drinking and driving is acceptable with certain caveats applied. 7.6% found to be agreed that ‘Driving after drinking is acceptable as long as not drunk.

• 44.86% of the respondents confirmed that they are fully responsible for cause of drink driving and slightly confirmed 1.44% strongly disagree.

Attitude

Attitude

Attitude

Subjective norm

Slightly different between people who are important and friends/family

Subjective norm

Slightly different between people who are important and friends/family

Perceived Behavioral Control

Perceived Behavioral Control

Perceived Behavioral Control

• There is still chance for drink driving for the behavioral intention

• Confidence to drink driving …..

Behavioral intention

4%7%

33%

28% 29%

15%

28%

42%

9%7%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Strongly Disagree Somewhat Disagree Depends Somewhat Agree Strongly Agree

I will not drive after drinking

I will probably drive under the influence of alcohold at least one in the next year

Behavioral intention

Behavioral intention

Not at all Just a little Somewhat Quite a lot Very much No answer

How much do you want to drive sober in the next 3 months?

10%

20%

30%

40%

39%

30%

28%

1%0%

Over the last six months period, roughly how many times have you driven under the influence of alcohol in a typical week?

Never Seldom Sometimes Often Always Don't know No ans.Total

Never 202 19 6 1 2 0 0230

Seldom 24 82 33 2 0 0 1142

Sometimes 10 42 36 3 0 0 1 92

Often 0 5 9 5 0 1 0 20

Always 0 0 0 0 2 0 0 2

Total 236 148 84 11 4 1 2486

Behavioral intention

Evaluation questions

Male

Female

Gender

Yes No

Do you drink?

0%

20%

40%

60%P

erce

nt

58%

12%13%

17%

Male

Female

Gender

Yes No

Do you drink?

10%

20%

30%

40%

50%

60%

70%

80%

90%

Per

cen

tag

e o

f re

spo

nd

ents

Conclusion and recommendation

• The respondents have good understanding towards risk of drinking and driving;

• The perception towards drink driving is still acceptable as long as not drunk

• More …………………….

• ……………………………

See you again in next the presentation.