The Era of OmniChannel

Alain Fortune – COO, Tapvalue

Founded Nov, 2012

Founders are pioneers of Affiliation in France/Europe

18 persons (as of Feb, 2014)

HeadQuarters at Aix-en-Provence (F)

Sales Offices in Paris (01/2013), London (11/2013),

Berlin or Munich (03/2014) Activity: digital advertisement

Customers: eCommerce, Retail, Personal Finance, Real Estate…

[Source:SiteBeam]

Cookie!

Cookie?

CookieO

And Tomorrow…

Cookie is not dead…

but gives way to

Next Generation Tracking

Hyper-connectivity…

Silos…

Consistent Customer Profile

Management

is KEY

[Source: KeepItUsable]

[Source: KeepItUsable]

[Source: KeepItUsable]

Cross-device Bridging

enhances Customer intimacy

Let’s have a Dream…

Click on ad yesterday

Serial shopper,Lives nearby

Works in area,Lunchs at mall

Regularly in Paris for work

2 visits on the web site today

Chinesetourists

OfficeHome

Leisure

Mall

Understanding

Customer’s

Livespace

Our Belief:

RTB+CRM+Geo

= €

Tapvalue Core Technology

Core Level 1

• Fingerprinting

• Extensible events collection

(web, mobile site, in-app)

• Online-Offline events

Tapvalue Core Technology

Core Level 2

• Multiples identities

• Encrypted CRM Matching

• External Segments

(DMPs, CRM)

• Support for Tapvalue segments

• Complex targeting rules for bidding

Tapvalue Core Technology

Core Level 3

• Devices Bridging

• Cross-Device Bidding

• Support for complex scenarii

• Ready for new devices (IPTV…)

Tapvalue Core Technology

Core Level 4

• Geo data collection

• Proximity Engine (spot, regular, typed)

• GeoSegments

• Offline to Online retargeting

Tapvalue Enablers

• Cross-screen DSP

• Dynamic banner engine

for products, places… whatever

• SDK for AppTracking,

AppEvents, DeepLinking

Major Mall in Paris Suburb

Yearly Christmas operation with « win-a-car » animation

Goal is:

Promote Xmas animation and drive visitors to mall

Get Loyalty Program Subscribers

Budget: 10k€

CPM campaign on Smartphones, Tablets

Target devices surrounding towns (geo-fencing)

Business Case #1 « THE MALL »

RATHER SIMPLE !

BUT…

Our Approach

Combine ScreenGraph© and PlaceGraph©

Target only profiles LIVING or WORKING in the area

Push Ads even if bid opportunities are outside the area

Avoid spendings on Tourists and Passers-by

8.5k€ • 13M impressions

• 31,000+ Ad clicks{

Loyalty Program

+40% subscriptions

( 2150 3000, comparable months)

Win-a-car contest

+100% participants

(25,00050,000)

Large Retail network in France, leader in its category

approx. 250 locations, 1500/3000 sqm each

Strong loyalty program

half the in-store purchases are linked to a cardholder

Goal is:

Push digital ads after in-store purchases

Push in-store offers after digital visits or purchases

And possibly, push appropriate offers after in-store visits

Business Case #2 « CREATE THE LINK! »

Our Approach

Link Retail CRM base with ProfileMatch© base

Collect and aggregate digital (even if fragmented across

multiples devices) and physical events

Connect Cross-device bidder to legacy « CRM Campaign

Management »

Use « RTB as a Channel » to extend actual campaigns

media (mail, sms…) onto cross-device « push-ads »

Project is just starting…

Follow us on:

www.tapvalue.com

@Tapvalue

alain@tapvalue.net