Circular Design & Business Models Dr Nancy Bocken Associate Professor, TU Delft Senior Research Associate, University of Cambridge

Slowing Closing Narrowing

Source: Bocken, Bakker, de Pauw.

(2015) Developed from:

Stahel (1994), McDonough &

Braungart (2002)

Circular Economy

Slowing Closing (Narrowing)

Source: Bocken, Bakker, de Pauw.

(2015) Developed from:

Stahel (1994), McDonough &

Braungart (2002)

Circular Economy

Source: Bocken, Bakker, de Pauw.

(2015) Developed from:

Stahel (1994), McDonough &

Braungart (2002)

Visionary)statements)and)goals))

E.g.$realise$circular$designs;$challenge$planned$obsolescence$or$challenge$unsustainability$

Circular)business)model)strategies)))Slowing)•  Access$and$performance$model$•  Extending$product$value$•  Classic$long$life$•  Encourage$sufficiency$)Closing)•  Extending$resource$value$•  Industrial$Symbiosis$)$

Circular)product)design)strategies)))Slowing)•  Designing$long@life$products$•  Designing$for$product@life$extension$$$$Closing)$•  Design$for$a$technological$cycle$•  Design$for$a$biological$cycle$•  Design$for$dis@$and$reassembly$$$

Source: Bocken et al. (2015)

Developed from: Stahel (1994),

McDonough & Braungart (2002)

Source: Vitsœ and Patagonia websites

Slowing resource loops

Source: NetWorks and RAW for the Oceans

websites

Closing loops

Source: Patagonia and Mud Jeans websites

Closing and slowing loops

Source: Reis (2011)

Weissbrod and Bocken, 2015;

Bocken, Kraaijenhagen,

Van Oppen

Business experimentation

Source: Bocken,

Kraaijenhagen, Van Oppen

10 Steps to a circular business

Step%1:%Leadership%%Step%2:%Vision%and%purpose%%Step%3:%Selec7ng%your%pilot%%Step%4:%Sketching%the%system%%Step%5:%Visioning%with%partners%%Step%6:%Internal%transforma7on%%Step%7:%Circular%business%model%innova7on%%Step%8:%Internalising%externali7es%%Step%9:%Contract%%Step%10:%Pilot,%evaluate,%learn,%adapt%%and%scaleLup%%

Source: Nike company

slogan

Just do it…!