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Driving Agent Productivity in the Contact Center

Date post: 19-Oct-2014
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Experience the future today with the new Service Cloud Console and the next generation of telephony integration. Join us to see live production examples of partner and customer applications built using the Service Cloud. You'll learn how to present all of the critical customer information front and center for your agents, provide unique context for each activity, and minimize clicks.
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Driving Agent Productivity in the Contact Center Michael Ramsey, Sr. Director Service Cloud
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Page 1: Driving Agent Productivity in the Contact Center

Driving Agent Productivity in the

Contact Center

Michael Ramsey,

Sr. Director Service Cloud

Page 2: Driving Agent Productivity in the Contact Center

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties

materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or

implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking,

including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements

regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded

services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality

for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results

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litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating

history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful

customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers.

Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-

Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC

Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available

and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features

that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Page 3: Driving Agent Productivity in the Contact Center

Michael Ramsey

Sr. Director Service Cloud

Page 4: Driving Agent Productivity in the Contact Center

Hard to Be Productive with Outdated Tools

Avge. Handle Time 54%

Agents must use multiple

sources to answer

customer inquiries

Unproductive Agents

Multiple applications and screens

Not connected to back-office

No single knowledge source

No collaboration

Source: Forrester Study

Service Agent Desktop

Page 5: Driving Agent Productivity in the Contact Center

Drive Agent Productivity with the Service Cloud

Contextual

Knowledge

Universal Agent

Desktop

Collaborative

Case Management

Source: Salesforce.com Customer Relationship Survey conducted March, 2012, by an independent third-party, MarketTools Inc., on 5,500+ customers randomly selected.

Page 6: Driving Agent Productivity in the Contact Center
Page 7: Driving Agent Productivity in the Contact Center

Pinned List Views

CTI 4.0

Push Notifications

Contextual Detail Components

Suggested Knowledge

Integration Toolkit JavaScript API

Navigation Tab

Highlight Panel

Interaction Log

Hot Keys

Push Notification API

Cross Domain JavaScript API

Save User Session Context

Open CTI

Live Agent

Global Event Model

Application Components

Contextual Workspace Components

Bookmark-able URLs

Custom Logos

Service Cloud Console

Page 8: Driving Agent Productivity in the Contact Center

Case Feed (GA)

Email Publisher

Portal Publisher

Activity Publisher

Case Status Publisher

Enhanced Suggested Knowledge

Quick Text

Visual Force Email Publisher

Visual Force Portal Publisher

Visual Force Status Publisher

Visual Force Activity Publisher

Email Thread Merge Field

Case Teams Reporting

Custom Publishers

Community Publisher

Chat Transcript Feed Items

Social Post Feed Items

Email Drafts and Approvals

Smart Email Templates

Updated Look and Feel

New Declarative Setup Options

Collaborative Case Management

Page 9: Driving Agent Productivity in the Contact Center

Universal Agent Desktop

Cloud CTI

Back-office Integration

Contextual Components

Pinned Lists

Push Notifications

Keyboard Shortcuts

Source: Salesforce.com Customer Relationship Survey conducted March, 2012, by an independent third-party, MarketTools Inc., on 5,500+ customers randomly selected.

increase in agent productivity

+36% Any Modern Browser Any Platform

Page 10: Driving Agent Productivity in the Contact Center

Universal Agent Desktop

Cloud CTI

Back-office Integration

Contextual Components

Pinned Lists

Push Notifications

Keyboard Shortcuts

Source: Salesforce.com Customer Relationship Survey conducted March, 2012, by an independent third-party, MarketTools Inc., on 5,500+ customers randomly selected.

increase in agent productivity

+36%

Page 11: Driving Agent Productivity in the Contact Center

Universal Agent Desktop

Cloud CTI

Back-office Integration

Contextual Components

Pinned Lists

Push Notifications

Keyboard Shortcuts

Source: Salesforce.com Customer Relationship Survey conducted March, 2012, by an independent third-party, MarketTools Inc., on 5,500+ customers randomly selected.

increase in agent productivity

+36%

Page 12: Driving Agent Productivity in the Contact Center

Universal Agent Desktop

Cloud CTI

Back-office Integration

Contextual Components

Pinned Lists

Push Notifications

Keyboard Shortcuts

Source: Salesforce.com Customer Relationship Survey conducted March, 2012, by an independent third-party, MarketTools Inc., on 5,500+ customers randomly selected.

increase in agent productivity

+36%

Page 13: Driving Agent Productivity in the Contact Center

Universal Agent Desktop

Cloud CTI

Back-office Integration

Contextual Components

Pinned Lists

Push Notifications

Keyboard Shortcuts

Source: Salesforce.com Customer Relationship Survey conducted March, 2012, by an independent third-party, MarketTools Inc., on 5,500+ customers randomly selected.

increase in agent productivity

+36%

Page 14: Driving Agent Productivity in the Contact Center

Universal Agent Desktop

Cloud CTI

Back-office Integration

Contextual Components

Pinned Lists

Push Notifications

Keyboard Shortcuts

Source: Salesforce.com Customer Relationship Survey conducted March, 2012, by an independent third-party, MarketTools Inc., on 5,500+ customers randomly selected.

increase in agent productivity

+36%

Page 15: Driving Agent Productivity in the Contact Center

Collaborative Case Management

Multi-Channel Publishers

Unified Case Feed

Agent Collaboration

Suggested Knowledge

Quick Text

Smart Templates

Source: Salesforce.com Customer Relationship Survey conducted March, 2012, by an independent third-party, MarketTools Inc., on 5,500+ customers randomly selected.

increase in agent productivity

+36%

Page 16: Driving Agent Productivity in the Contact Center

Collaborative Case Management

Multi-Channel Publishers

Unified Case Feed

Agent Collaboration

Suggested Knowledge

Quick Text

Smart Templates

Source: Salesforce.com Customer Relationship Survey conducted March, 2012, by an independent third-party, MarketTools Inc., on 5,500+ customers randomly selected.

increase in agent productivity

+36%

Page 17: Driving Agent Productivity in the Contact Center

Collaborative Case Management

Multi-Channel Publishers

Unified Case Feed

Agent Collaboration

Suggested Knowledge

Quick Text

Smart Templates

Source: Salesforce.com Customer Relationship Survey conducted March, 2012, by an independent third-party, MarketTools Inc., on 5,500+ customers randomly selected.

increase in agent productivity

+36%

Page 18: Driving Agent Productivity in the Contact Center

Collaborative Case Management

Multi-Channel Publishers

Unified Case Feed

Agent Collaboration

Suggested Knowledge

Quick Text

Smart Templates

Source: Salesforce.com Customer Relationship Survey conducted March, 2012, by an independent third-party, MarketTools Inc., on 5,500+ customers randomly selected.

+36% increase in agent productivity

Page 19: Driving Agent Productivity in the Contact Center

Collaborative Case Management

Multi-Channel Publishers

Unified Case Feed

Agent Collaboration

Suggested Knowledge

Quick Text

Smart Templates

Source: Salesforce.com Customer Relationship Survey conducted March, 2012, by an independent third-party, MarketTools Inc., on 5,500+ customers randomly selected.

+36% increase in agent productivity

Page 20: Driving Agent Productivity in the Contact Center

Collaborative Case Management

Multi-Channel Publishers

Unified Case Feed

Agent Collaboration

Suggested Knowledge

Quick Text

Smart Templates

Source: Salesforce.com Customer Relationship Survey conducted March, 2012, by an independent third-party, MarketTools Inc., on 5,500+ customers randomly selected.

+36% increase in agent productivity

Page 21: Driving Agent Productivity in the Contact Center

Joe Kipping

Sr. Manager, Service Delivery

Solutions

Page 22: Driving Agent Productivity in the Contact Center

Console View

Source: Salesforce.com Customer Relationship Survey conducted March, 2012, by an independent third-party, MarketTools Inc., on 5,500+ customers randomly selected.

Page 23: Driving Agent Productivity in the Contact Center

Header Information

Source: Salesforce.com Customer Relationship Survey conducted March, 2012, by an independent third-party, MarketTools Inc., on 5,500+ customers randomly selected.

Page 24: Driving Agent Productivity in the Contact Center

Other Cases, Attachments & Histogram

Source: Salesforce.com Customer Relationship Survey conducted March, 2012, by an independent third-party, MarketTools Inc., on 5,500+ customers randomly selected.

Page 25: Driving Agent Productivity in the Contact Center

Consolidated Audit & Notes History

Source: Salesforce.com Customer Relationship Survey conducted March, 2012, by an independent third-party, MarketTools Inc., on 5,500+ customers randomly selected.

Page 26: Driving Agent Productivity in the Contact Center

Quick Edit Pane

Source: Salesforce.com Customer Relationship Survey conducted March, 2012, by an independent third-party, MarketTools Inc., on 5,500+ customers randomly selected.

Page 27: Driving Agent Productivity in the Contact Center

Bobby Buntin

Manager, Deloitte Consulting LLP

@BobbyBuntin

Page 28: Driving Agent Productivity in the Contact Center

All about Deloitte

Deloitte is the world’s largest private professional services

organization with US$26.6 billion revenue in FY 2009/2010.

Deloitte has approximately 170,000 people spread across

150 locations worldwide.

More than 80 Certified Service Cloud Consultants spread across US, EMEA

and Asia (300 Salesforce certified practitioners globally)

Strong relationship with key technology partners in service cloud ecosystem

such as ServiceMax, Boomi, Radian6, BigMachines, and InContact

Experienced practitioners with Global Contact Center expertise, strong

Salseforce.com implementation track record, and knowledge of service

industry best practices

Page 29: Driving Agent Productivity in the Contact Center

Usability in the Enterprise

Image source: Office 2007 Ribbon Saga http://facets.datamanagementsolutions.biz/2008/03/office-2007-ribbon-saga.html

29

Page 30: Driving Agent Productivity in the Contact Center

Dimensions of CRM Usability

Page 31: Driving Agent Productivity in the Contact Center

The Usability Wheel

Page 32: Driving Agent Productivity in the Contact Center

Usability Wheel: Storyboarding Example

Page 33: Driving Agent Productivity in the Contact Center

Usability Wheel: Wireframe Sample

Page 34: Driving Agent Productivity in the Contact Center

Designing for the Console

• Leverage mini-layouts to maximize what you can fit in the highlights panel

• Make the most of built-in “hover” capabilities

• Be cautious of “over-componentizing”

Page 35: Driving Agent Productivity in the Contact Center

Designing for the Console

• Use the footer for

“quick access” such

as:

• Queue views

• Announcements

• Notepad

• Help Button

• (Demo available)

Page 36: Driving Agent Productivity in the Contact Center

Usability: Key Points to Take Home

Users now expect look and feel of consumer application

Mobile is revolutionizing all industries

Agile principles make design process effective

Embed the user in the process

It can never be too easy or too fast

Page 37: Driving Agent Productivity in the Contact Center

Michael Ramsey

Sr. Director Service Cloud,

@mj_ramsey

Joe Kipping

Sr. Manager Service Delivery

Bobby Buntin

Deloitte Consulting LLP

@bobbybuntin

Page 38: Driving Agent Productivity in the Contact Center
Page 39: Driving Agent Productivity in the Contact Center

Visit the

Live Call Center


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