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1 © 2012 Alteryx, Inc. Confidential. Driving Growth for Dunkin Brands
1© 2012 Alteryx, Inc. Confidential.
Driving Growth for Dunkin Brands
Confidential information, copying, dissemination or distribution of this information is strictly prohibited.
Who We Are
2
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Source: NPD Group/CREST for year ending February 2011; Omnibus Awareness Study, July 2010; Brand Keys
America Runs on Dunkin’® More Flavors, More Fun™
1 billion + cups of coffee sold in the U.S. annually
Over 95% aided brand awareness in U.S.
#1 in QSR customer loyalty for 5 straight years
Over 50% share of New England coffee servings and morning meal traffic
36 U.S. states and in 31 other countries
1,000+ ice cream flavors
95% aided brand awareness in U.S
#1 hard serve ice cream position in U.S.
#1 market share positions in Fast Food Ice Cream category in Japan and South Korea in 2010
45 U.S. states and in 46 other countries
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Dunkin’ Donuts Fast Facts Founded in 1950, and franchising since 1955
Headquartered in Canton, Mass
Nearly 100% franchisee owned stores– More than 2,000 franchisees and licensees in 52 countries
10,000 Dunkin‘ Donuts stores worldwide– 6,900 franchised restaurants
in the U.S.
– 3,100 franchised restaurants internationally
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An industry leader
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Market Planning Team 6 Market Planners supporting
– 30+ Development Managers,
– 7 Franchisee Sales Managers
– Cross-Functional Partners
Development RoadMap and Strategy
Market Optimization, identifying, ranking and prioritizing Target Trade Areas
Identify Growth Opportunity and Franchising Inventory for Store Development Agreements
New Site Analysis– Proximity Assessment
– Sales Estimate Coaching
– Cannibalization/Sales Analysis
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Benefits provided by Alteryx and Tango MC
Repetitive tasks are automated and expedited….– 50% reduction in analysis time
– Enable deeper focus for data and analysis interpretation
Data is….– updated nightly and real-time
– available at your fingertips
– shared across team members and clients
Enables more complex analyses
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Small Town Assessment
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Inputs
Business Drivers in the Trade Area
Demographic Assessment
Traffic Counts
Trade Area
Polygons Distance Calcs
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Demonstration
10© 2012 Alteryx, Inc. Confidential.
Agenda
Answering the Big Questions Finding Value in the hype
Alteryx and Tango Can Help You to Respond to the
Changing Nature of Site Selection
Access All the Relevant Data
to Optimize your
Investment
Real Estate Choices for
Dunkin Brands
Driving Growth
11© 2012 Alteryx, Inc. Confidential.
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12© 2012 Alteryx, Inc. Confidential.
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13© 2012 Alteryx, Inc. Confidential.
Retail site selectionTrade AreaCustomer analysisReal estateModelRetail locationCustomer analyticsStore networkAlteryxDunkin DonutsDunkin BrandsPaul Ross
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