Driving Store Traffic in a Digital Age

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Perficient is a leading information technology consulting firm serving clients throughout

North America.  

We help clients implement business‐driven technology solutions that integrate business processes, 

improve worker productivity, increase customer loyalty and create a more agile enterprise to better 

respond to new business opportunities. 

About Perficient

Presenters:

Jim Hertzfeld, Solution Director of Consumer Markets, PerficientJim has more than 20 years of experience in technology strategy, architecture and delivery.  He has provided client leadership to enterprise systems and strategic initiatives at companies like Target, Luxottica and Honda.  His areas of focus include commerce, digital marketing and complex systems Integration in the consumer markets.

Michael Forhez, a Director of Consumer Markets, PerficientWith more than twenty years of diversified experience in sales, marketing and management consulting, Michael is currently responsible for evaluating and developing new solutions, and overseeing efforts to extend Perficient’s presence in the consumer products and retail sectors.

Agenda

How to enable them

What experiences

workWhy stores

matter

Stores Aren’t Going Anywhere Soon

8

Why Do Consumers Visit Stores?

13

Shopper’s Journey: Digital and Stores

Why Stores MatterWhat Experiences WorkHow to Enable Them

Search

Visit Stores

Location/Site

Online shopping list

Appointment Booking

In‐Store Coupons

Alerts/Notifications

Beacons

Shopping Concierge

Personal Shopper

Virtual Product Trial

In‐Store Product Trial

Mobile Check out/Scan & Go

Buy Online

Pick up In‐store

Delivery to DoorAlerts/Notifications

Follow Up Emails/Surveys

Social Media

Referral Programs

Word of Mouth

“There is no future in vanilla… the future belongs to those who know how to make the richest chocolate sauce, the sweetest lightest whipped cream, and the juiciest cherries to sit on top, or how to put them all together into a sundae.”

Thomas Friedman, The World is Flat

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For more information, contact: barbara.ferrara@perficient.com