Get practical advice on the latest pharma marketing strategies, including: • Understanding social media policies, regs, and MLR (including new draft guidance discussion) • Measuring Digital & Social Media-- what really counts? • Identifying how we play nice together with digital and social media—PR vs. Marketing • Navigating the roadmap to a successful digital & social media strategy • Leveraging the power of mobile to improve ROI & increase customer engagement • Identifying the five keys to creating highly trusted, shareable content • Tapping into patient communities to learn more about needs and concerns • Integrating digital media into your overall marketing plan to maximize brand impact Driving Innovation & Measuring ROI While Ensuring Risk Avoidance Joe Kim, Director, Clinical Operations, Patient Engagement & Recruitment, SHIRE Peter Pitts, President, CENTER FOR MEDICINE IN THE PUBLIC INTEREST Bob Brooks, EVP WEGO HEALTH Ritesh Patel, Global Head- Digital & Innovation INVENTIV HEALTH Andrew Robertson, Director, Global Regulatory Policy, MERCK Lindsay Rego, Expert Healthcare Consultant- Oral Care Division GLAXOSMITHKLINE Shwen Gwee, VP/Group Director of Social Strategy, DIGITAS HEALTH Stephan Klaschka, Director, Global Innovation Management, BOEHRINGER INGELHEIM USA Laura Malamud, Social Media Manager, CANCER TREATMENT CENTERS OF AMERICA AT WESTERN REGIONAL MEDICAL CENTER Marc Monseau, Managing Partner, MINT COLLECTIVE, LLC Why This Conference Is Different An interactive format—several small group discussions to share knowledge & network with your peers Content tailored to your questions & challenges Hear from patient group leaders firsthand on the content they want from pharma Attendee networking list provided to all participants to keep the conversation going Engaging two-way conversation with your peers & experts ORGANIZED BY: MEDIA PARTNERS: SOCIAL MEDIA: Where Are We Going & What You Can Do Today To Stand Out Register by AUGUST 6th & SAVE $400! Meet, Network, And Learn From Pharma Marketing Leaders From: 1 REGISTER TODAY: Online: www.aliconferences.com • Call TOLL-FREE: (888) 362-7400 • Phone: (773) 695-9400 Register by August 6th to save $400! Bring a Team and Save—Register 3, Send a 4th for FREE!
Transcript
Get practical advice on the latest pharma marketing strategies, including: • Understanding social media policies, regs, and
MLR (including new draft guidance discussion) • Measuring Digital & Social Media--
what really counts? • Identifying how we play nice together with digital
and social media—PR vs. Marketing • Navigating the roadmap to a successful digital &
social media strategy • Leveraging the power of mobile to improve ROI &
increase customer engagement • Identifying the five keys to creating highly
trusted, shareable content • Tapping into patient communities to learn more
about needs and concerns • Integrating digital media into your overall
marketing plan to maximize brand impact
DrivingInnovation & Measuring ROI While Ensuring Risk Avoidance
Joe Kim, Director, Clinical Operations, Patient Engagement & Recruitment, SHIRE
Peter Pitts, President, CENTER FOR MEDICINE IN THE PUBLIC INTEREST
Bob Brooks, EVP WEGO HEALTH
Ritesh Patel, Global Head- Digital & Innovation INVENTIV HEALTH
Andrew Robertson, Director, Global Regulatory Policy, MERCK
Lindsay Rego, Expert Healthcare Consultant-Oral Care Division GLAXOSMITHKLINE
Shwen Gwee, VP/Group Director of Social Strategy, DIGITAS HEALTH
Stephan Klaschka, Director, Global Innovation Management, BOEHRINGER INGELHEIM USA
Laura Malamud, Social Media Manager, CANCER TREATMENT CENTERS OF AMERICA AT WESTERN REGIONAL MEDICAL CENTER
Marc Monseau, Managing Partner, MINT COLLECTIVE, LLC
Why This Conference Is Different An interactive format—several small group discussions to
share knowledge & network with your peers Content tailored to your questions & challenges Hear from patient group leaders firsthand on the content
they want from pharma Attendee networking list provided to all participants to keep
the conversation going Engaging two-way conversation with your peers & experts
ORGANIZED BY:
MEDIA PARTNERS:
SOCIAL MEDIA: Where Are We Going & What You Can Do Today To Stand Out
Register by AUGUST 6th &
SAVE $400!
Meet, Network, And Learn From Pharma Marketing Leaders From:
1REGISTER TODAY:
Online: www.aliconferences.com • Call TOLL-FREE: (888) 362-7400 • Phone: (773) 695-9400Register by August 6th to save $400! Bring a Team and Save—Register 3, Send a 4th for FREE!
Social Media and Pharma: some may call it an opportunity, while others think of it as an oxymoron.
Whichever side of the fence you sit on, one thing that remains clear is that the bio-pharma industry lags all other industries when it comes to adopting new and emerging technologies, especially those that foster open conversations, quick responses, and two-way engagement.
In fact, despite numerous corporate initiatives focused on “customer centricity”, the very notion of creating opportunities for two-way conversations, often strike fear in the hearts of marketers and communications professionals and conjure images of traumatic MLR reviews.
Even when the industry does succeed and is able to engage in these new and emerging channels, they are often part of a silo’ed effort that may or may not be aligned with the overall marketing strategy.
Yet, despite the challenges—both external and internal—we have seen a glimmer of hope in the industry. For instance, the recent FDA draft guidance appears to suggest a more forward way of thinking, and open approach to regulating social media platforms and engaging in public forums. There are also a growing number of pharma companies that have found ways to “authentically” engage in social media, as well as align their campaigns and programs across multiple channels and media in a more integrated fashion.
Attend this conference to hear how:
• MERCK understands the policy positions and trends concerning FDA regulation of social media
• SHIRE is managing social media chatter in clinical research • BOEHRINGER INGELHEIM is building a disruptive innovation
ecosystem in a large organization
Hence, as we look to the future of marketing and communications within the bio-pharma industry, we hope you will join us at A.L.I.’s 8th updated “Social Media & Multi-Channel Marketing For Pharma” conference to hear from some of these individuals responsible for launching and implementing these integrated campaigns and social media programs within their respective pharma organizations and learn from their collective experiences.
We look forward to seeing you in September to help you re-invent your own pharma marketing strategies with the latest ideas from your peers!
Shwen Gwee, VP/Group Director of Social Strategy DIGITAS HEALTH Conference Chairperson @shwen
Marc Monseau, Managing Partner MINT COLLECTIVE, LLC Conference Chairperson @mdmonseau
P.S. Don’t Miss Our Interactive Patient & Regulatory Panel Discussions
LEARN AND NETWORK WITH YOUR PEERS FROM:
Merck Shire
myHealthTeams
mProve Health
Boehringer Ingelheim USA
GlaxoSmithKline
WEGO Health
Medikly, Inc.
Rebar Interactive
Intouch Solutions
Mint Collective, LLC Digitas Health
Center For Medicine in the Public Interest
Pharma Marketing News
Cancer Treatment Centers of America at Western Regional Medical Center
inVentiv Health
Dell5 REASONS WHY THIS EVENT IS WORTH YOUR TIME:
15+ Speakers from leading organizations will be sharing successes and challenges along with real practical advice and examples in using a range of digital and social media tools and technologies to engage physicians, patients and payors to drive business results
Interactive panel discussions based on your questions and challenges you are experiencing in your own organization. Here you will be an active participant–not just an attendee in a large audience
Roundtable discussions: Network with your peers in an interactive setting, make lasting connections, share stories with those experiencing the same issues as you, and hear solutions from those who were once in your position
Tailor your conference experience by attending up to 3 optional workshops – discuss your biggest challenges in smaller peer groups and gain hands-on experience through interactive exercises and tailored advice
See what multi-channel marketing looks like at other pharma organizations to set your own strategy in the right direction
Register by August 6th to save $400! Bring a Team and Save—Register 3, Send a 4th for FREE!
This conference has been researched with and designed for Directors, Managers, Vice Presidents, Specialists, Office Leaders and Consultants involved in:
Don’t miss out on this opportunity to connect with your peers who are successfully harnessing the power of “authentically” engaging in Social Media & Multi-Channel Marketing!
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PRE-CONFERENCE INTERACTIVE WORKSHOPS: WEDNESDAY SEPTEMBER 17, 2014
Jump-start your conference experience by attending these interactive and practical workshops. These information-packed sessions are a great opportunity to network with fellow attendees while taking a hands-on, common sense approach to better understanding how to add more value and maximize results. Bring your toughest challenges and be prepared to brainstorm.
Choose A, B, C, or ALL 3 for Maximum Value and Learning
7:45am Registration and Continental Breakfast
WORKSHOP A
8:00am to 10:00am Social Media Marketing: From Strategy To Optimization
Research and analysis is essential to develop and execute a social media strategy. In this interactive workshop session, you will learn how to:
• Identify insights that can be used to inform strategy development • Develop the components required for execution • Structure for success • Identify the metrics and measurements needed to track and refine
the program
Don’t miss this chance to get all of your pharma social media questions answered in a unique small group environment from two leading experts.
Shwen Gwee, VP/Group Director of Social Strategy DIGITAS HEALTH Conference Chairperson @shwen
Marc Monseau, Managing Partner MINT COLLECTIVE, LLC Conference Chairperson @mdmonseau
10:00am to 10:15am Morning Refreshments & Networking Break
WORKSHOP B
10:15am to 12:15pm Using Social Media Insights To Get From Big Data To Smart Data
As marketers, we have access to a wealth of data, including web traffic dashboards, customer search trend analytics, market research, customer support inquiries, and customer segmentation. This workshop will help you move from data to information by answering these key questions:
• How can we begin to aggregate this data and pair it with social listening and propensity modeling to begin predicting the content needs of our community?
• In the pharma space, what legal and regulatory challenges might we face?
• How can we measure the value on developing predictive content to ensure that there is a positive ROI on the investment?
• How can we begin to meet the needs of the individual by listening and engaging in the social space?
Also, you will learn:
• The difference between data, information, knowledge and insights • What constitutes “big data” in pharma • Some current challenges regarding the collection/analysis of “big
data” • How the growth in popularity of social media channels is
contributing to the growth of “big data” • Steps marketers can take to start analyzing social conversations
and integrating those insights with other customer-centric data
Sean Nicholson, Senior Director of Social Media INTOUCH SOLUTIONS @seanrnicholson @socmedsean
12:15pm to 1:15pm Lunch On Your Own, But Not Alone. Reservations Are Booked! We will organize groups to go to lunch together to continue the conversations. Lunch cost on your own.
WORKSHOP C
1:15pm to 3:15pm Measure & Optimize Marketing Spend in the Digital Age: How To Effectively Allocate Your Budget By Understanding WHAT To Measure
Today’s physicians are empowered, digitally-savvy & frequently difficult to reach by the sales force. This new landscape represents a contradiction for pharmaceutical companies—there have never been more ways to reach physicians, yet it’s never been so challenging to effectively engage them. Driven by the decline in face-to-face interactions and the increasing availability of on-demand access to digital channels, physicians now choose when, where, how, and if they interact with pharmaceutical companies.With more than $60 billion being spent annually on marketing and communications to HCPs, pharmaceutical marketers need to reinvent how they allocate, optimize, & measure spend through real-time, data-based insights and intelligence. This workshop will introduce you to the Physician Value Index (TM) , a new capability model of measuring marketing performance, and its contribution to bottom-line business value, including: • Determining your digital presence, digital participation, digital
influence, and brand sentiment • Understanding the value of your audience • Make data-driven decisions on when, where & how to engage key
audiences • How to get the right information to the right physician at the
right time & through the right channel • How to you maximize digital ROI
Mark Goldstone, Co-Chief Executive Officer MEDIKLY, INC. @markgoldstone
8:30am Chairperson’s Welcome & Speed Networking: Get To Know Your Fellow Attendees And Their Social Media And Marketing ChallengesThis fast-paced exercise will encourage everyone to share their goals for the conference and what’s keeping them awake at night!
Shwen Gwee, VP/Group Director of Social Strategy DIGITAS HEALTH Conference Chairperson @shwen
Marc Monseau, Managing Partner MINT COLLECTIVE, LLC Conference Chairperson @mdmonseau
9:15am Managing Social Media Chatter in Clinical Research – A Joint Venture: “Speak Out, but Speak Smart”There has been little evidence that the industry has taken steps to understand the impact that social media presents to research, until now. Come learn about the inspiration for and materialization of the industry’s first set of educational campaigns aimed squarely at helping research participants to “Speak Out, But Speak Smart.” In this session, you will learn:
• The risks that unbridled social media brings to development • The pros and cons of social media platforms through a commercial
lens • How to manage social media while maintaining risk avoidance
Joe Kim, Director, Clinical Operations, Patient Engagement & Recruitment SHIRE @joPeKim
9:45am Questions, Feedback & Collaboration
9:50am Deciphering The New FDA Guidances On Social Media And Practical Insights To Help You Get ApprovalSocial media is a driving and dynamic force in healthcare -- except for those companies regulated by the FDA. But, nature abhors a vacuum, and the lack of responsible players sharing important information is a disservice to the public health. “In compliance” and “in the best interests of the public health” needn’t be mutually exclusive. It’s time for savvy pharma marketers to “seize the day.”In this session, you will learn:
• What the two FDA guidances on social media really mean? • Why companies are so frightened about social media (beyond
adverse event reporting)? • How regulated industry can be the first among equals in social
media?
Peter Pitts, President CENTER FOR MEDICINE IN THE PUBLIC INTEREST @peterpitts
10:45am The 5 Keys to Creating Highly-Trusted, Sharable Content: A LIVE Patient PanelPatient Opinion Leaders, Bloggers and healthcare influencers
(aka Health Activists) have developed an information ecosystem of online sharing that fuels the day-to-day decisions of healthcare information seekers. This live panel of Health Activists will speak openly about their online communities and the type of Pharma information shared most actively among patients.
Hear what engages patients and: • The types of information that are valued most by active online
patients • How manufacturers can increase the likelihood of patient-to-patient
sharing • The 5 keys to increase sharing of both unbranded and branded
programs and tools
Moderator: Bob Brooks, EVP WEGO HEALTH bobb@wegohealth – @bobbrooks
ePatient Panelists: Sharon Coyle-Saeed, IBD Health Activist and creator of “IBD Journeys”
Nicole McLean, Breast Cancer Health Activist, and creator of the blog ‘My Fabulous Boobies’ @nic_mclean
Catherine Price, Diabetes Health Activist, health & nutrition writer, Vitamania: Our Obsessive Quest for Nutritional Perfection @Catherine_Price
11:30am Overcoming The Challenge of Marketing In A Multi-Screen, Multi-Channel AgeDigital media consumption is rapidly changing how a marketer can reach an audience, whether they are patients, caregivers, doctors, or any other in the multi-faceted healthcare arena. Hear the latest expert advice and research to help you focus your own digital marketing on the channels proving the most value by:
• Understanding the media consumption and decision-making behavior changes among these different constituencies
• Meeting this new complexity across the various healthcare markets and working within various budgets
Ritesh Patel, Global Head-Digital & Innovation INVENTIV HEALTH @ritters90
12:00pm Questions, Feedback & Collaboration
12:05pm Lunch On Your Own—But Not Alone! Reservations are booked!Please Sign Up At The Registration Table to join a group of your colleagues for lunch with an informal discussion around a Social Media & Multi-Channel Marketing hot topic! (Lunch cost is at your own expense). Take this opportunity to join others in a small, interactive group setting to network and brainstorm solutions to common areas of interest.
BENCHMARK WITH YOUR PEERS1:30pm Social Media & Multi-Channeling Marketing For Pharma Challenges & Solutions:Take advantage of the knowledge in the room and share your most pressing challenges to find solutions to common problems. Based on your reasons to attend this conference, you will be divided into small groups to focus on the topic most relevant to you. Leave this group discussion with new ideas and practical advice to reinvigorate your own initiatives.
Register by August 6th to save $400! Bring a Team and Save—Register 3, Send a 4th for FREE!
2:00pm The 10 Things You Need to Do to Make Your Content Sing Everyone is talking about “content marketing” as “the next big thing,” but how do healthcare companies create content that only resonates, but that drives business results? In this session, you will learn:
• The elements that go into an effective content marketing strategy • What structural and internal changes need to be made to support
such programs • How to reach and inspire the right audience using compelling
content • Attributes that comprise an effective content marketing strategy
Marc Monseau, Managing Partner MINT COLLECTIVE, LLC @mdmonseau
2:30pm Questions, Feedback & Collaboration
2:35pm Afternoon Refreshment & Networking Break
2:50pm FDA and Web 2.0 – Is Social Media A Sand Box Or Regulatory Sand Trap?The emergence of social media, mobile medical applications, and “web 2.0” in the pharmaceutical space has created a new frontier in communication between corporations, medical professionals and patients. But amid a quickly-changing technological landscape and developing guidance from the FDA, it can be tricky for pharmaceutical and healthcare companies to create a social media approach that is both useful to patients and in line with federal regulations. From the ever-evolving social networking sites, such as Facebook and Twitter, to the increased development and marketing of mobile medical apps, pharmaceutical companies are developing creative strategies that take advantage of the latest technological advances, while having to navigate regulatory requirements, advertising laws, and patient privacy concerns. Hear how Merck is navigating the social media landscape by:
• Working with the ever-changing regulatory landscape, as it pertains to web 2.0 including adaptation of old regulations to new technological approaches
• Outlining the unique barriers and opportunities that drug companies experience in engaging social media outlets and marketing of mobile apps
• Recognizing U.S. legal and regulatory issues pertaining to the use of social media in drug development and marketing
• Understanding the policy positions and trends concerning FDA regulation of social media
Andrew Robertson, Director, Global Regulatory Policy MERCK @sciencelawyer
3:20pm Idea Exchange: Questions, Feedback & CollaborationAWARD WINNING CASE STUDY
3:25pm Mobilizing Patient Engagement: How Smartphone Apps Fit Into Your Digital Strategy Smartphones and mobile apps offer an unrivalled opportunity to improve patient engagement in order to drive improved outcomes. This session will discuss lessons learned from award -winning app development programs. Learn how mobile apps can fit into your digital strategy and the key steps to ensure success, including: • Knowing the difference between a patient-centric design and a
“pharma-centric” design • Easy ways to collect actual patient feedback about an app concept • How Pharma apps can stand out relative to other apps in the same
disease category • “Can’t Miss” and “Must Avoid” aspects of app development
• How smartphone apps fit into your digital strategy
Rahlyn Gossen, Principal REBAR INTERACTIVE @rebarinter
Jeff Lee, CEO MPROVE HEALTH @mprovehealth
3:55pm Questions, Feedback & Collaboration
4:00pm How Two Pharma Companies Successfully Partnered with Patient Social NetworksIn the past 6 months, several biopharmaceutical companies have partnered with MyHealthTeams, creators of condition-specific patient social networks, to engage patients in clinical studies, market research and patient education. In this session, you will hear two real case studies between Pharma and MyHealthTeams and identify the lessons learned, best practices to follow, and pitfalls to avoid in your company, including: • How can you tell if a patient social network is for real? • What’s the right way to approach and engage with them? • How do you sell this within your organization? • How do you deal with discussion of adverse events? • What kind of results should you expect to see? • Why is it working so well? • What will the health social networking landscape look like in 5 years?
Eric Peacock, Co-Founder & CEO MYHEALTHTEAMS @ejpeacock
4:35pm Social Media and Regulation: How I Learned to Stop Worrying and Love the FDAAre pharmaceutical marketers still waiting for divine guidance from the FDA? After two different draft guidances there is still significant anxiety on the part of regulated industry to fully engage the potential of social media. This panel will address why -- and what can be done about it so that industry can become social media’s First Among Equals.
Moderator: Peter Pitts, President CENTER FOR MEDICINE IN THE PUBLIC INTEREST @peterpitts
Panelists To Be Announced Shortly - See Website For Latest Additions
5:10pm Day One Wrap Up & Closing RemarksNeed to dive deeper into specific topics? Want more details? Here’s your chance! Digest what you have learned and apply it to your own initiatives and get feedback and ideas for improvement. Discuss the topics you want to hear covered tomorrow.
5:15pm Networking Reception: Please Join Us!We invite you to join us for a drink in the hotel lobby bar sponsored by the Advanced Learning Institute as you relax with your peers. All conference attendees and speakers are welcome to join us for this special opportunity to continue networking. Don’t miss this chance to benchmark new ideas over complimentary drinks!
7:00pm Dinner Dine Around: Reservations Are Booked!Sign up during the networking reception or during the day for dinner with a group. (Dinner cost is at your own expense). Take advantage of Philadelphia’s fine dining while you continue to network with your colleagues.
Register by August 6th to save $400! Bring a Team and Save—Register 3, Send a 4th for FREE!
8:00am Continental Breakfast & Networking
8:30am Social Pharma: Opportunity or Oxymoron?Hear an overview of how the biopharma industry is currently leveraging social media for their corporate, unbranded and branded campaigns, as well as a review of popular social media platforms and the opportunities and challenges each present for the biopharma industry. Additionally, there will be a brief discussion around integrated digital strategy, where social media fits in, and how to measure effectiveness.In this session, you will learn how to:
• Implement a digital landscape in your own organization and leverage social media as part of your corporate and marketing campaigns
• Dive deeper into the understanding of how to integrate and measure social media as part of your larger digital strategy
Shwen Gwee, VP/Group Director of Social Strategy DIGITAS HEALTH Conference Chairperson @shwen
9:00am Questions, Feedback & Collaboration
WHAT PAST ATTENDEES SAY:“I liked the organized networking sessions--good to meet & talk with people who “speak the same language.” Great, solid content, well organized conference, seemless.”
9:05am Building a Disruptive Innovation Ecosystem in a Large, Mature Pharma Organization - From Idea to ImplementationThe life-sciences and healthcare industry observes the arrival of “Pharma 3.0” somewhat puzzled. It comes with fundamental changes to the business environment under the new paradigm of outcomes focus and patient centricity. Large pharmaceutical organizations struggle to find and harness new opportunities. Holding on to the traditional business model of “pushing pills” too tightly, they risk being steamrolled if they cannot adapt to the new environment and implement transformational changes quickly.
How do you change a mature organization with its established culture, structures and processes? In this session, you will learn how to:
• Overcome disruptive approaches by building an effective and proven innovation ecosystem
• Build an ecosystem that shifts the innovation mindset including intrapreneuring, open innovation and internal corporate venturing to shortcut the processes and re-introduce agility
Stephan Klaschka, Director, Global Innovation Management, BOEHRINGER INGELHEIM USA @orgchanger
9:35am Questions, Feedback & Collaboration
9:40am Integrating Mobile Marketing Into Your Mix: What Can You Do To Get NoticedIt’s impossible to talk about the social landscape without bringing up Facebook. For mobile, Facebook can be incredibly important. For certain categories of apps (movies, tv, health, news, and others), connecting with Facebook drives a massive increase in revenue and engagement from users. This session will share strategies to help you listen to your audience, including:
• Real-time optimization, creating dynamic content, getting in-app feedback, leveraging analytics and adapting your architecture to increase virility
• Building the app that your users want to use • Building brand loyalty: Leveraging social media and apps to join the
conversation about your brand
Lindsay Rego, Expert Healthcare Consultant- Oral Care Division GLAXOSMITHKLINE @gsk
10:10am Questions, Feedback & Collaboration
10:15am Morning Refreshments & Networking BreakBENCHMARK WITH YOUR PEERS
10:30am Social Media & Multi-Channeling Marketing For Pharma Challenges & Solutions: Benchmark with your PeersTake advantage of the knowledge in the room and share your most pressing challenges to find solutions to common problems. Based on your reasons to attend this conference, you will be divided into small groups to focus on the topic most relevant to you. Leave this group discussion with new ideas and practical advice to reinvigorate your own initiatives.
11:00am How To Turn A Social Crisis Disaster Into An Effective Communication ResponseFrom the worldwide responses to earthquakes, floods, tsunamis, many international and U.S. government officials, and key agencies now turn to social media and related technologies to prepare the public, to share information, and to connect people during all phases of a given crisis. From the experiences of the American Red Cross and their effective use of social media, you will learn how to leverage the latest tools to drive better communication, engagement and avoid a crisis. Also, you will learn how:
• Healthcare organizations use social media to be “prepared” • Social media is vital to healthcare • To respond to and manage negative comments on social media; what
to do, how to manage policies, etc.
Janice Jacobs, Healthcare Life Sciences Social Media Director DELL @janicejacobs44 @dellhealth
11:30am Questions, Feedback & Collaboration
MAIN CONFERENCE DAY TWO: FRIDAY SEPTEMBER 19, 2014
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INTERACTIVE PANEL SESSION11:35am Multi-Channel Marketing Is Easy To Talk About But Hard To Do: Practical Advice From The Trenches To Help You Make Progress And Prove Your Value
Panelists: To Be Announced Shortly - See Website For Latest Additions
WHAT PAST ATTENDEES SAY: “Substantive, yet very personal. I’ve been to many enormous 1000+ conferences and MUCH prefer this. Great job! Very high level presentations in an intimate, interactive setting.”
12:15pm Lunch On Your Own—But Not Alone! Reservations are booked!
Please Sign Up At The Registration Table to join a group of your colleagues for lunch with an informal discussion around a Social Media & Multi-Channel Marketing hot topic! (Lunch cost is at your own expense). Take this opportunity to join others in a small, interactive group setting to network and brainstorm
1:30pm Activating Social Audiences Through Online RelationshipsAt least a third of consumers are using social media for seeking or sharing medical information and 45 percent of individuals said that social media affects their decision for a second opinion. Cancer Treatment Centers of America® (CTCA) understands the value of online information and the necessity of taking part in existing online conversations, which is why we embarked on a five-month relationship and reputation-building social media campaign that targeted thought leaders in the cancer blogging community and culminated in a two-day blogger summit.
In this session you will learn how to: • Create critical partnerships in the social media world of healthcare
that matters • Understand how online communities are vital to the healthcare
industry • Establish you or your organization as an important member of this
growing online community • Tap into online communities – patient, caregiver and support
groups – to better understand their needs and provide education and information
Laura Malamud, Social Media Manager CANCER TREATMENT CENTERS OF AMERICA AT WESTERN REGIONAL MEDICAL CENTER @LauraMalamud @cancercenter
2:00pm Questions, Collaboration & Feedback
2:05pm Measurement Is Key: How To Effectively Measure Your ROI When Using Multi-Channel Marketing & Social Media To Engage Your Audience In The Pharma WorldWhat is the right time and how? In this day and age in Pharma, the
last thing on the mind is measuring who responds to your social media and marketing with ties to the FDA guidance drafts. Did you know, that is the most important “must know”, and still not highly addressed? By attending this session, you will hear how to:
• Improve & maximize ROI based on making strategic marketing decisions, including whether your budget is better spent converting low-value physicians into higher value, or nurturing those who are already high value
• Understand the value of your audience & the Physician Value Index • Make data-driven decisions on when, where & how to engage key
audiences • Learn what success looks like when using the Physician Value Index
as a marketing guide
Mark Goldstone, Co-Chief Executive Officer MEDIKLY, INC. @markgoldstone
2:35pm Questions, Feedback & Collaboration
2:40pm Ask The Experts Speaker Panel: An Interactive Dialogue With Several Of Today’s Speakers
Don’t miss the chance to get your final questions answered in this lively discussion. Several of today’s speakers will share their tips, tricks, and last bits of advice to help you with your Social Media & Multi-Channel Marketing initiatives.
3:15pm Chairperson’s Recap and Close of General Sessions: Key Takeaways To Do When You Get Back To The Office
We’ll recap the highlights of the past two days and ask you to share key insights and next steps with the group.
Shwen Gwee, VP/ Group Director of Social Strategy DIGITAS HEALTH Conference Chairperson @shwen
Marc Monseau, Managing Partner MINT COLLECTIVE, LLC Conference Chairperson @mdmonseau
ABOUT US:Our conferences bring together industry leaders and experts to share valuable experience, best practices, and proven solutions to common business problems. Our events are unique — you’ll build peer relationships and participate in various networking sessions to help you add more value at work and advance your career.
WE GUARANTEE RESULTS:The Advanced Learning Institute has been successfully providing senior executives with forums to share practical experiences and solutions to a variety of organizational challenges. We are so confident you’ll benefit from the innovative strategies shared during this conference that we’ll guarantee it! If you follow the advice of our speakers, and you don’t improve efficiency valued at the cost of your registration fee, then we’ll send you a full credit to be used for another event.
Register by August 6th to save $400! Bring a Team and Save—Register 3, Send a 4th for FREE!
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VENUE AND LODGING
ALL CONFERENCE SESSIONS AND LODGING WILL BE HELD AT THE: Hyatt at The Bellevue 200 South Broad Street Philadelphia, Pennsylvania, USA, 19102 Tel: +1 215 893 1234 Email: [email protected] Online: http://philadelphia.bellevue.hyatt.com/en/hotel/home.html
Please contact the Hyatt to make your sleeping room reservations and mention you are attending the “Advanced Learning Institute’s Social Media & Multi-Channel Marketing for Pharma Conference.”
We have reserved a reduced group rate of $215 per night. Please call ASAP to ensure this rate.
A member of Historic Hotels of America and perfectly situated in the heart of the city – on the famous Avenue of the Arts – the Hyatt at The Bellevue luxury hotel offers the ideal combination of a premier location with world-class amenities.
REGISTRATION FEESThe following are included in your conference registration: attendance, a conference workbook and any additional meeting materials -- including access to the digital dropbox to obtain electronic copies of speaker presentations, attendee networking list, continental breakfasts, morning & afternoon refreshments, and evening networking reception.
Group Discount: Register 3 colleagues and the 4th is FREE (4th person use promo code FREE) Earlybird Pricing: Regular Pricing: By August 6th After August 6thConference Only (September 18th & 19th) $1,699 $2,099Conference Plus One Workshop (September 17-19th) $2,099 $2,499Conference Plus Two Workshops (September 17-19th) $2,399 $2,799Conference Plus All Three Workshops—ALL ACCESS PASS $2,599 Best Value! $2,999 (September 17-19th) Conference Materials Only (if not attending) $249
Payment is due two weeks prior to the conference. If payment has not been received two weeks before the conference, a credit-card hold, training form or purchase order will be taken to ensure your space.
GROUP DISCOUNTSFour or more attendees, registering together, enjoy a savings of at least $1,699! Register three attendees and the fourth registrant is FREE! Note to small departments—register together with your colleagues from another organization and receive the same group discount. The free registrant must be of equal or lesser value.
A.L.I. PAST ATTENDEE DISCOUNTEarn conference attendance bonuses as you benchmark with other organizations. As a past A.L.I. conference attendee, receive a $200 discount off your next A.L.I. conference.
CANCELLATION POLICYYou may make substitutions at any time; please notify us as soon as possible. If you cancel (in writing) more than two weeks prior to the conference (September 3rd) a refund will be provided less a $295 administration fee. Registered delegates who do not attend or who cancel two weeks prior to the conference or less (on or after September 3rd) will be issued a credit memo. Credit memos will be valid for one year from date of issuance and can be used by anyone in your organization.
PROGRAM CHANGESA.L.I. reserves the right to make changes in programs and speakers, or to cancel programs if enrollment criteria are not met or when conditions beyond its control prevail. Every effort will be made to contact each enrollee if a program is canceled. If a program is not held for any reason, A.L.I.’s liability is limited to the refund of the program fee only.
A Few Of Our Past Attendees Include Representatives From These Leading Organizations:
* Northwestern Memorial Healthcare
* Pfizer
* Nationwide Insurance
* Prudential
* Chrysler
* Allstate Insurance
* Capital One Financial Corporation
* American Heart Association
* State Farm Insurance
* American Express
* Disney
* IBM Corporation
* Mayo Clinic
* Dean Foods Company
* U.S. Department of Defense
* John Deere
* PepsiCo
* Microsoft
* Lockheed Martin
* Southwest Airlines
* Northwestern Mutual
* American Cancer Society
* Pennzoil-Quaker State Company
* Kaiser Permanente
* Target Corporation
* Kimberly-Clark Corporation
* U.S. Postal Service
* AstraZeneca Pharmaceuticals
* Whirlpool Corporation
* Sprint
* Merck
WHAT PAST ATTENDEES SAY: “My brain is full of great ideas and useful tips. I really appreciate the extra opportunities to speak with the experts one-on-one, and am looking forward to continued online communications.”
