Date post: | 03-Jan-2016 |
Category: |
Documents |
Upload: | randall-palmer |
View: | 217 times |
Download: | 3 times |
Driving Innovation
V2 140508
Accessing & Commercialising Content in a Digitally Networked Age
Jim ClipsonAlex Stanhope
26th March
Driving Innovation
Agenda
• Introduction to the Technology Strategy Board
• Accessing & Commercialising Content Call– Background & Scope
• Application process - overview
Driving Innovation
The Technology Strategy Board is…
A national body supporting business innovation
for business benefit
for economic growth
for quality of life
Sponsored by the Department of Innovation, Universities & Skills
Driving Innovation
£1 billion investment over 3 years
The innovation climate
Challenge-led innovation
Technology-inspiredinnovation
2008-9 2010-11
Driving Innovation
Criteria for investment
• UK capacity to develop and exploit the technology
• The right potential for impact in the right time frame
• The size of the global market opportunity
• A clear role for the Technology Strategy Board to add value
Driving Innovation
V2 140508
Accessing & Commercialising Content in a Digitally Networked Age
Driving Innovation
Accessing & Commercialising Content
Background• The content industries account for three quarters of the sector’s GVA
contribution • Digitisation & increasing bandwidth are driving opportunities for new
products and servicesBut also facilitating file sharing and piracy on an unprecedented scale
• Converging technologies are opening up new possibilities• Increasingly consumers are wanting to produce and share their own
content.• Volume of content available on the web is growing exponentially
• Emerging economies are investing in skills to compete in higher value services.
Ability to earn an adequate economic return on endeavours is critical to ongoing success and vibrancy of the UK content industries
Driving Innovation
Aim of the Call
To provide technology based solutions to help digital content producers and rights holders realise and maximise the commercial returns from their IP
Driving Innovation
Scope
Accessing & Commercialising Content in a Digitally Networked Age
• New business models, processes, enhanced experiences
• Applications to increase effectiveness of revenue collection
• Solutions to broaden market access
• Intelligent/intuitive access to context relevant content
• Applications to support interaction or extend participation
• Tools to support the emergence of new value chains
Driving Innovation
Requirements
• Deliverable a prototype, demonstrator, proof of concept
• With wide market potential• Rooted in a specific content product exemplar• Looking for innovative solutions not “me toos”• Need to identify specific market opportunity
and route to market for exploitation.
NB Not about promoting knowledge exchange or communicating good practice
Driving Innovation
Partners• UK Film Council
Development of new digital tools to increase the discoverability and provide access to a greater number of films; promote commercial exploitation for rights holders; encourage closer relationships between film and the technology companies.
• Arts & Humanities Research Council
• Economic & Social Research Council
• Engineering & Physical Sciences Research Councils To promote knowledge exchange between industry and academia
Driving Innovation
V2 140508
Driving Innovation
V2 140508
Expression of Interest
Review Criteria
Jim Clipson
Driving Innovation
TSB Strategic Criteria
UK Capacity to Develop and Exploit the Technology: significant research capability/capacity to exploit opportunities,
Potential for Impact and Timescale: further research and innovation with significant impact in right
timeframe, competitive activity – key benchmark for right things at the right
pace.
The Size of the Global Market Opportunity: create value added in UK, taking account of the global market
potential.
A Clear Technology Strategy Board Role: add value identifying and addressing barriers, critical policy
challenges, lever in other public funds, raise engagement, cross-government co-ordination - a clear basis for business to engage in the agenda.
Driving Innovation
The Ideal Project (in this context)• A clear commercial opportunity to open up or exploit a
significant growth market.
• A technical challenge that requires the creation of an industrially driven consortium and innovative and risky research and development to solve.
• A realistic project with deliverables and applications that are innovative, commercially exploitable and of wider benefit.
• A demonstrable need for support.
Driving Innovation
Types of Project
BAS APP EXP
Market readiness
ResearchCouncils
Commercial InvestmentVenture Capital
Research Council + others + Technology Strategy Board Funding
Blue sky
Feasibility
Technology Demo
System Dev.
System Qual.
Technology Development
Prod. Prototype
Commercialisation
Driving Innovation
EOI Structure
The EOI is broken down into 4 sections:
1. How does the project fit the competition call?
2. What is the business proposition that the applicants are trying to address?
3. What will the project entail?
4. Is the project value for money?
Driving Innovation
Gateway Review Process (at EoI review & full Assessment)
1. Does the application pass the Scope
Gateway question?
No Yes2. Proceed to review
process.
Driving Innovation Scope Gateway
Key Points:
• “must align”
• “clear majority of the projects objectives and activities”
Driving Innovation
Question 1 – What is the business opportunity that this project addresses?
Question 2 – What is the size of the market opportunity that this project might open up?
Question 3 – How will the results of the project be exploited and disseminated?
Question 4 – What economic and sustainability benefits is the project expected to deliver to those outside the consortium and over what timescale?
All questions are equally weighted.
Section 1: The Business Proposition
Driving Innovation Question 1
Key Points:
• Have the applicants identified a viable market opportunity?
Driving Innovation Question 2
Key Points:
• “size of the market” requires quantification and if possible, evidence.
• Describe the potential return numerically too.
“If no-one in the consortium knows the market, you haven’t
got the right consortium!”
Driving Innovation Question 3
Key Points:
• What is the project expecting to produce or achieve?
• How do you plan to exploit the results?
• If the intended outputs are sustainability based, what are they and how will the benefits be achieved?
Driving Innovation Question 4
Key Points:
• Who else will benefit from the project and how?
• Will there be any social or environmental impacts? If these are negative how will they be mitigated?
Driving Innovation
Question 5 – What technical approach will be adopted and how will the project be managed?
Question 6 – What is innovative about the project?
Question 7 – What are the risks (technical, commercial and environmental) to project success? What is the project’s risk management strategy?
Question 8 – Does the consortium have the right skills and experience and access to facilities to deliver the intended benefits?
All questions are equally weighted.
Section 2: The Project Details
Driving Innovation Question 5
Key Points:
• Describe the main technical objectives and the basic work plan?
• Will it fly?
Driving Innovation Question 6
Key Points:
• “both commercial and scientific innovations”
• “Evidence” such as patent search
The UK Intellectual Property Office says 80% of published patents are lapsed and estimates that 30% of European R&D expenditure is wasted!
Driving Innovation Question 7
Key Points:
• Risks should not just be technical, remember the commercial, managerial and environmental risks too.
• How will the risks be managed
Driving Innovation Question 8
Key Points:
• Describe the team you have created to carry out the project and exploit the results.
• If there are gaps in the consortium, say so and how you intend to fill them before the main application deadline
Driving Innovation
Question 9 – What is the financial commitment required for the project?
Question 10 – How does the financial support from the Technology Strategy Board and its funding partners add value?
All questions are equally weighted.
Section 3: Funding and Added Value
Driving Innovation Question 9
Key Points:
• Explain the funding model for the project and how the money will be spent.
• If the project spans more than one type, explain the reasoning behind this decision.
Driving Innovation Question 10
Key Points:
• “will increase the amount of money”
• “why not funding the project themselves”
• “how undertake the project differently”
• “why beneficial to the UK”
Driving Innovation
Application Details• Indicative budget £5million
• Must be truly collaborative
• Fasttrack Projects – below £100k– Led by a Creative Industry SME– 12 months in duration 2 competition cycles
• Collaborative R&D – above £100k– Industry led– Typically 24 – 36 months duration1 competition cycle
Entry to market within 2 – 5 years of project completion
Driving Innovation
Fasttrack Projects• Maximum £50k grant for projects of £100k
(i.e. 50% matched in kind funding)
• No partner can have more than 50% of costs covered – including academic
• One stage competition
• Decision within three weeks of application deadline
• Unsuccessful applicants from first cycle can reapply in second cycle
• Application by dedicated form ~ downloaded and uploaded www.technologyprogramme.org.uk
Driving Innovation
The Process Timeline
• Rolling phases with 3 - 4 technology areas per round
• 19 week Application process from Competition Open to Applicants informed
• 2 stages
Driving Innovation
Applicants’ Journey
Launch ActivitiesExpression of
InterestReviewPeriod
Full Stage Application
Assessment Project initiation
6 weeks 2 weeks7 weeks 4 weeks
Grant Offer Letter
Collaboration Agreement
New Projects Workshop
Monitoring process
Optional EOI leading to deadline
Expression of Interest deadline
Applicants informed
Competition closes
Optional Briefing Applicants
Informed
Compulsory Briefing
Driving Innovation
Key DatesCollaborative R&D Programme (+£100k)
Call Opens 16th March
Optional Briefing 1st April
Expression of Interest 23rd April
Feedback 11th May
Compulsory Briefing 20th May
Full Application 25th June
Decision 24th July
Fasttrack Projects (<£100k)
Round 1 23rd April
Round 2 18th June
Driving Innovation
Panel process – Expression of Interest
• 2 week review period – independent panel
• Each application individually reviewed by 3 reviewers
• Panel meets and agrees on scope and consensus score
Driving Innovation
Panel decision and feedback – Expression of Interest
• Numbers invited forward to give about 50% chance of success at Full Stage
• Feedback:– Unsuccessful applicants – relative scores given– Successful applicants – descriptive
• Successful applicants have the option to discuss feedback but must book an appointment for the phone clinic – extranet website
– Only successful applicants will be invited forward to the full stage application
Driving Innovation
Full Stage Application• By invitation only via feedback e-mail
• Download your full stage application form – Finance Form Review 16 Mar to 23 Apr(optional)– Feedback within 4 working days
• Registration of Intent– 22 Apr 09
• Competition funding decision – 29 May 09 – communicated via e-mail
Driving Innovation
Finally…. hints and tips
• The obvious……– Answer the question fully and use all the space available
– Use spell checker
– Reviewers don’t like excessive use of capital letters etc to emphasise a point
• Be clear about what you want to do, the benefits, the target audience
• Be specific when quantifying the opportunity ~ avoid clichés
• Make sure it fits into the scope of the call.
• It’s what you actually write that counts.
• Consider the added value dimension carefully
Driving Innovation
V2 140508
www.innovateuk.org