DRIVINGRELEVANTSCALE
TheAskTheWorldWrestlingEntertainment(WWE)werelookingtoexpandtheirglobalappealandconnectwithnewaudiencesviasimilarinterestsandpassions.
.TheSolveThroughdynamicsegmentoptimization,OracleContextualIntelligencewasabletodeterminethekeywordsandstoriestrendingamongstWWEfans.Thisresultedinreal-time,actionableinsightsthatprovidedauniqueunderstandingofcorrelatedtopicsandcontentthatresonatedwithfans.
Thus,WWEwasabletocapturenewpotentialaudiences,increasereachandcostefficiency,whileengagingintherightconversationattherighttime,withthemostrelevantaudiences.
TheTakeaway
TheWWEwasabletoyielda23%CTRincreaseanda351%increaseinconversionratevs.non-[Grapeshot]campaignsrunningduringthesametimeperiod.
Originalterms:WrestlingTerms,EventTerms,Personalities,RelatedSportsEvolvedInterests:CountryMusic,ClassicRock,MusicPersonalities,NRA
Increased CTR
In conversion rate