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DRIVING VALUE THROUGH VIDEO Michael Weissman General Manager
2. #C3NY2AGENDADriving Value Through Video1. Intro to Vimeo2. Fun Stats3. Three Stories4. Q&A 3. #C3NY3INTRO TO VIMEOThe Quality Platform for Video Creators and their AudiencesCreator Platform Audience Networks Best-in-class, customizable HD player Clutter-free, no ad experience Simple, rock-solid privacy controls VOD monetization tools Supportive, positive communityConsumers &EnthusiastsVideo Pros &Video SellersBusinesses &MarketersFamily &FriendsFans &PatronsCustomers &ClientsProfessional grade toolsfor all skill levelsInspiring premium contentfor all interestsCreate and view on any device 4. 4#C3NYINTRO TO VIMEOVimeo Reaches ~170M Global Viewers per Month (and growing fast)6080100120140160180Sep-11Oct-11Nov-11Dec-11Jan-12Feb-12Mar-12Apr-12May-12Jun-12Jul-12Aug-12Sep-12Oct-12Nov-12Dec-12Jan-13Feb-13Mar-13Apr-13May-13Jun-13Jul-13Aug-13Sep-13Oct-13Nov-13Dec-13Jan-14Feb-14Mar-14Apr-14May-14Jun-14Source: ComScore Video Metrix(MM) 5. #C3NY5FUN STATS ABOUT VIDEOAnd, yes, its true. Video does work.1.8million1 minute of video equatesto 1.8 million words (1)64%Consumers are 64% more likely topurchase after viewing videos (2)53xVideos are 53x more likely toappear on 1st SERP versus text (3)3xSocial posts with video drive 3xmore inbound links versus text (4)1. Forrester Research, Dr. James McQuivey2. Comscore, August 20133. GigaOm.com, The Great Video SEO Frontier4. SEOMoz, What Makes a Link Worthy5. Forrester Research200-300%Email with explainer videoincreases CTR by 200-300% (5) 6. #C3NY6THREE STORIESHow are major retailers and brands using video?1. Using video to drive conversion and sales on-site (Gilt, Tesla)2. Brand as original content producer (Filson)3. Retailer as feature length film producer (Patagonia, Arcteryx) 7. #C3NY7STORY ONE: CONVERSION AND SALESUsing video to drive conversion and sale on site through service or productdescriptionGilt.com Homepage TeslaMotors.com 8. #C3NY8STORY TWO: ORIGINAL CONTENT PRODUCTIONEmergence of the brand as original, quality content producer 9. #C3NY9 10. #C3NY10STORY THREE: FEATURE LENGTH FILM PRODUCTIONBrand becomes feature length film producer and sponsor 11. #C3NY11 12. #C3NY12INSIDER TIPSSome basics to remember1. Authenticity is key2. Passionate storytelling3. Make use of new technology4. Sometimes its OK to give up control5. Be vague with your creative brief 13. MICHAEL WEISSMAN | VIMEOGeneral Manager, Creator [email protected]
