Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
DRIVING YOUR ROI
WITH THE NEW SAS PARTNER PROGRAM
Donna Peek
Director, Worldwide Partner Enablement & Operations
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
DRIVING YOUR ROI
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
DRIVING YOUR ROI I’LL ANSWER THREE QUESTIONS
1. What are the changes to drive your ROI?
2. What’s your investment to get ROI?
3. How can you trust SAS is committed to drive your ROI?
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WHAT ARE THE CHANGES TO DRIVE YOUR ROI?
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CHANGES TO DRIVE
YOUR ROIYOUR CALCULATION
=Opportunity
Investment
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Op
po
rtu
nity
PartnerPath Sourced
=
CHANGES TO DRIVE
YOUR ROIFACTORS THAT DRIVE YOUR ROI
Inve
stm
en
t
Program Support
Financial Reward
Market Demand
Relation-ship
Ease-of-Doing-
Business
Enable-ment
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
Shiva Kommareddi
CoreCompete
David Schwartz
Accenture
Claire McPherson
Deloitte
John Leveille
d-Wise
Gregg Rohaly
IBM
Michelle Homes
Metacoda
Richard Lower
Teradata
David Septoff
Zencos
Greg Rogers
Zencos
Claire McPherson
Deloitte
PARTNER ADVISORS
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SAS PARTNER ENABLEMENT COUNCIL
• Jack May
• Rick Coughenour
• Shawn Kelly
• Jamie Thompson
PROFESSIONAL SERVICES
• Bernard Blais
• Randy Neal
PRE-SALES/BIZ DEV
• Donna Peek
• Lisa Horwitz
• Rani John Britto
• Crystal Kloeber
• Nellie Scott
• Cindy Mann
PARTNER ENABLEMENT & OPS
• Glenn Mann
• Susan Farago
• Kathleen Guerra
EDUCATION & CERTIFICATION
• Susan Duchesneau
• Ron Ross
SALES & SALES
TRAINING
Mitzi Krellwitz
PARTNER MARKETING
Andy Lockhart
US REGIONAL PARTNERS
Lynn Patrick
TECHNICAL SUPPORT
• Elie Mikhael
• Pat Finerty
• Doug McLaren
EMEA/CANADALATIN AMERICA
• Christina Harris
• Donna Strickland
CUSTOMER
LOYALTY/RETENTION• Cynthia Hemme
• Jennifer Clayton
LEGAL/ITScott Reavis
RESELLERS
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
Op
po
rtu
nity
PartnerPath Sourced
=
CHANGES TO DRIVE
YOUR ROIINCREASING OPPORTUNITY, STREAMLINING INVESTMENT
Inve
stm
en
t
Program Support
Financial Reward
Market Demand
Relation-ship
Ease-of-Doing-
Business
Enable-mentNo Program Fees!
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
Op
po
rtu
nity
=Inve
stm
en
t
Program Support Financial Reward
Relationship Ease-of-Doing-BusinessEnablement
CHANGES TO DRIVE
YOUR ROIINCREASING OPPORTUNITY, STREAMLINING INVESTMENT
No Program Fees!
Market Demand
Specializations
Sales
engagement
model
New marketing
benefits
MDF!
Competencies
Partner Demo
Center
- New GTM Models
- Teaming Fees
- Reseller Discounts
- Badging
New Portal!
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
Op
po
rtu
nity
=Inve
stm
en
t
Program Support Financial Reward
Relationship Ease-of-Doing-BusinessEnablement
CHANGES TO DRIVE
YOUR ROIINCREASING OPPORTUNITY, STREAMLINING INVESTMENT
No Program Fees!
Market Demand
Specializations
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
CHANGES TO DRIVE
YOUR ROIINCREASING OPPORTUNITY, STREAMLINING INVESTMENT
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
Op
po
rtu
nity
=Inve
stm
en
t
Program Support Financial Reward
Relationship Ease-of-Doing-BusinessEnablement
CHANGES TO DRIVE
YOUR ROIINCREASING OPPORTUNITY, STREAMLINING INVESTMENT
No Program Fees!
Market Demand
Specializations
New marketing
benefits
MDF!
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
CHANGES TO DRIVE
YOUR ROI
MARKET DEVELOPMENT FUNDS (MDF)
MITZI KRELLWITZ, DIRECTOR, PARTNER MARKETING
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
Op
po
rtu
nity
=Inve
stm
en
t
Program Support Financial Reward
Relationship Ease-of-Doing-BusinessEnablement
CHANGES TO DRIVE
YOUR ROIINCREASING OPPORTUNITY, STREAMLINING INVESTMENT
No Program Fees!
Market Demand
Specializations
Sales
engagement
model
New marketing
benefits
MDF!
- New GTM Models
- Teaming Fees
- Reseller Discounts
- Badging
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
CHANGES TO DRIVE
YOUR ROI
SALES ENGAGEMENT PROCESS
OPPORTUNITY REGISTRATION FORM (ORF)
Submit Opportunity Registration
FormPartner
Review ORF
Partner Manager
Sales & PSD
Review
Partner Manager
Execute ORF
Partner Operations
Communicate to Partner
Partner Manager
• Align with Sales & PSD
• Improve speed and clarity
• Create win-win
• Reduce conflicts
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
Op
po
rtu
nity
=Inve
stm
en
t
Program Support Financial Reward
Relationship Ease-of-Doing-BusinessEnablement
CHANGES TO DRIVE
YOUR ROIINCREASING OPPORTUNITY, STREAMLINING INVESTMENT
No Program Fees!
Market Demand
Specializations
Sales
engagement
model
New marketing
benefits
MDF!
Competencies
Partner Demo
Center
New Portal!
- New GTM Models
- Teaming Fees
- Reseller Discounts
- Badging
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
CHANGES TO DRIVE
YOUR ROINEW PARTNER PORTAL!
Easy
Modern
Relevant
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
Op
po
rtu
nity
=Inve
stm
en
t
Program Support Financial Reward
Relationship Ease-of-Doing-BusinessEnablement
CHANGES TO DRIVE
YOUR ROIINCREASING OPPORTUNITY, STREAMLINING INVESTMENT
No Program Fees!
Market Demand
Specializations
Sales
engagement
model
New marketing
benefits
MDF!
Competencies
Partner Demo
Center
New Portal!
- New GTM Models
- Teaming Fees
- Reseller Discounts
- Badging
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
WHAT’S YOUR INVESTMENT?
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WHAT’S YOUR
INVESTMENT?TIERED BENEFITS BASED ON YOUR LEVEL OF INVESTMENT
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WHAT’S YOUR
INVESTMENT?TIERED REQUIREMENTS BASED ON YOUR INVESTMENT
• Opportunity Registration
• Silver Competency RequirementPartner Profile
• Annual Revenues >$500K FYF
• Designated marketing resource
• Gold Competency Requirement
• Annual Revenues >$10M FYF
• SAS Center of Excellence
• Platinum Competency Requirement
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
WHAT’S YOUR
INVESTMENT?TIERED REQUIREMENTS BASED ON YOUR INVESTMENT
• Opportunity Registration
• Silver Competency Requirement Partner Profile
• Annual Revenues >$500K FYF
• Designated marketing resource
• Gold Competency Requirement
• Annual Revenues >$10M FYF
• SAS Center of Excellence
• Platinum Competency Requirement
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
Op
po
rtu
nity
=Inve
stm
en
t
Program Support Financial Reward
Relationship Ease-of-Doing-BusinessEnablement
CHANGES TO DRIVE
YOUR ROIINCREASING OPPORTUNITY, STREAMLINING INVESTMENT
No Program Fees!
Market Demand
Specializations
Sales
engagement
model
New marketing
benefits
MDF!
Competencies
Partner Demo
Center
New Portal!
- New GTM Models
- Teaming Fees
- Reseller Discounts
- Badging
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
WHAT’S YOUR
INVESTMENT?YOUR PRIMARY INVESTMENT IS COMPETENCY IN SAS
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
WHAT’S YOUR
INVESTMENT?YOUR PRIMARY INVESTMENT IS COMPETENCY IN SAS
Specializations
Competencies
Credentials
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WHAT’S YOUR
INVESTMENT?TIERED COMPETENCY REQUIREMENTS
• 1 credential - in any track, any
competency category
• 4 credentials - in 4 different tracks,
held by at least 2 people
• 10 credentials + EITHER 2
competency badges OR 1 competency
badge and 2 specializations
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
COMPETENCY TRACKS
SalesTech
Sales
Post Sales
COMPETENCY
CATEGORIES
SAS
Programming
Install &
ConfigImplementation Administration
Analytics
Data
Management
Visualization
WHAT’S YOUR
INVESTMENT?CLEARLY DEFINED COMPETENCY PATHS
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
COMPETENCY TRACKS
SalesTech
Sales
Post Sales
COMPETENCY
CATEGORIES
SAS
Programming
Install &
ConfigImplementation Administration
Analytics
Data
Management
Visualization
WHAT’S YOUR
INVESTMENT?CLEARLY DEFINED COMPETENCY PATHS
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SALES COMPETENCY PATH
Product Capabilities &
Value Proposition
Positioning
Competition
Certificate of
Completion
Clearly defined path
Streamlined investment
Faster onboarding
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
WHAT’S YOUR
INVESTMENT?ARE YOU TELLING ME I’VE GOT TO TAKE THESE CLASSES?
Take the test!
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HOW DO YOU KNOW THAT SAS IS COMMITTED?
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SAS COMMITMENT SAS EXECUTIVES CHAMPIONING THE COMMITMENT
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SAS COMMITMENT THIS IS JUST THE BEGINNING!
JANTODAY DECJUN
Global SAS
Certification
WeekDec 7th
New Credentials, More Products, New Assets
Launch!Program
Renewals
Deadline for
meeting
requirements
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SAS COMMITMENT SCALING PARTNER PROGRAM GLOBALLY
Streamlined
Enablement
Global
Consistency =+ Increased
Success!
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We know you have choices
and we want to make it
easy for you to choose SAS!
SAS COMMITMENT DELIVERING ON THE PROMISE
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SAS COMMITMENT AND NOW A WORD FROM OUR SPONSORS…
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QUESTIONS?