Block Test ModuleαDrupal Module for Dinner with Drupal
By Taco Potze – GoalGorillaOctober 2010
Today1. Why multivariation testing2. The Block Test Module3. Results4. Questions
Multivariation testing
Case study Valk.com (Dutch)More bookingsBy: Online DialogueCheck: http://tiny.cc/morecaseinfo and http
://tiny.cc/dinnerdrupel
Current moduleshttp://drupal.org/project/multivariate (nodes)
http://drupal.org/project/google_website_optimizer (only javascript)
Drupal: Block Test module
Results (example)Nicely 50/50
With search on frontpage = +34% more search!
Questions?
Thanks for your attention:
Taco PotzeConsultant & Partner
[email protected]