Dig

ital S

tory

Cub

es /

Lavo

slav

a Be

nčić

Euro

pean

a Cr

eativ

e D

esig

n Ch

alle

nge

2015

Dig

ita

l S

tory

Cu

be

s

Dig

ital S

tory

Cub

es /

Lavo

slav

a Be

nčić

Euro

pean

a Cr

eativ

e D

esig

n Ch

alle

nge

2015

Dig

ita

l S

tory

Cu

be

sMa

ry G

alv

inJa

me

s O

'Su

lliv

an

La

vo

sla

va

Be

nči

ć

DIG

ITA

L ST

ORY

CU

BES

TEA

M

Dig

ital S

tory

Cub

es /

Lavo

slav

a Be

nčić

Euro

pean

a Cr

eativ

e D

esig

n Ch

alle

nge

2015

CUST

OM

ER S

EGM

ENTS

THE

STRO

NG

EST

SEG

MEN

T

• E

uro

pe

an

mu

seu

ms

(200

0 m

useu

ms)

OTH

ER S

EGM

ENTS

• ot

her c

ultu

ral i

nstit

utio

ns (l

ibra

ries,

arch

ives

, gal

lerie

s, cu

ltura

l her

itage

site

s...)

• ed

ucat

iona

l ins

titut

ions

• in

stitu

tions

for s

ocia

l car

e (k

inde

rgar

ten,

eld

erly

hom

es)

• fo

unda

tion

for t

he in

tegr

atio

n of

imm

igra

nts,

min

oriti

es...

• to

uris

m a

ssoc

iatio

ns a

nd c

ompa

nies

to c

arry

out

cul

tura

l tou

rism

Dig

ital S

tory

Cub

es /

Lavo

slav

a Be

nčić

Euro

pean

a Cr

eativ

e D

esig

n Ch

alle

nge

2015

CCCCCUST

OM

ER S

EGM

ENTS

EARL

Y A

DO

PTER

S

• M

use

um

s lo

cate

d i

n A

lpe

-Ad

ria

re

gio

n*

an

d C

ork

**

* Sl

oven

ia, C

roat

ia, N

orth

-Eas

t Ita

ly, C

arith

ia-A

ustr

ia

**

Cork

City

and

Sur

roun

ds

CCCCCCro

ati

a /

18

1S

lov

eeeennnn

ia /

113

1

Co

rk /

12

Dig

ital S

tory

Cub

es /

Lavo

slav

a Be

nčić

Euro

pean

a Cr

eativ

e D

esig

n Ch

alle

nge

2015

HO

W T

O ..

.

CUST

OM

ERS

PRO

BLEM

S

• es

tabl

ish

com

plet

e an

d de

ep in

tera

ctio

n an

d co

mm

unic

atio

n be

twee

n m

useu

m a

nd v

isito

rs?

• es

tabl

ish

a di

rect

and

long

term

invo

lvem

ent (

rela

tions

hip)

in c

onte

nt c

reat

ions

?•

impr

oove

eff e

ctiv

e aw

aren

ess,

deep

lear

ning

(mem

oris

ing)

of t

he m

useu

m c

onte

nt?

EXIS

TIN

G A

LTER

NAT

IVES

Mus

eum

s ap

ply

trad

ition

al (a

nalo

g) s

tory

telli

ng e

vent

s an

d ga

min

g ac

tiviti

es.

• St

ory

card

s, Ro

ry S

tory

Cub

es, S

tory

telli

ng D

ice,

Boi

ng-B

oing

(mor

e sp

ace,

they

don

’t sa

ve th

e re

sults

)•

Dig

ital S

tory

telli

ng P

roto

type

- Eu

rope

ana

API

viv

ify

mu

seu

m p

roje

cts

(exh

ibiti

ons,

them

atic

rout

es, e

vent

s, co

llect

ions

...)

inv

olv

e v

isit

ors

so

cia

lisi

ng

,

coll

ab

ora

tin

g a

nd

co

mp

eti

ng

incr

ea

se t

he

nu

mb

er

of

ne

w

an

d r

etu

rn v

isit

ors

Dig

ital S

tory

Cub

es /

Lavo

slav

a Be

nčić

Euro

pean

a Cr

eativ

e D

esig

n Ch

alle

nge

2015

UN

IQU

E VA

LUE

PRO

POSI

TIO

N

WH

AT

DIG

ITA

L S

TO

RY

CU

BE

S (

DS

C)

EX

AC

TLY

IS

?

WH

AT

WE

OF

FE

R ..

.

a lig

htg

am

ifi c

ati

on

/sto

ryte

llin

ga

pp

lica

tio

n

for A

ndro

id p

latf

orm

*

Man

age

Stor

ies

Man

age

Stor

ies

aag

eSt

oes

Man

age

Stor

ies

Save

Save

Save

PRES

S fo

r pic

ture

s

Exi

t

Crea

te S

tory

Bac

kk

Writ

e st

ory

PRES

S fo

r pic

ture

ssssS

f

Writ

e st

ory

Crea

te S

tory

SB

ack

Plea

se n

ame

your

You

can

writ

e yo

ur s

tory

her

e

Nas

lov

Moj

e zg

odbe

vseb

ina

Moj

e zg

odbe

Nas

lov

zgod

be 1

Nas

lov

zgod

be 2

MSt

iM

anag

eSt

orie

sM

anag

e St

orie

sM

anag

e St

orie

sM

anag

e St

orie

s

Nas

lov

zgod

be 1

Nas

lov

zgod

be 2

Nas

lov

Moj

e zg

odbe

tech

nic

al

sup

po

rt

imp

lem

en

tati

on

se

rvic

es

ba

sic

ap

pli

cati

on

fre

e o

f ch

arg

e

*73.

3% s

mar

tpho

ne u

sers

acr

oss

Euro

pe in

201

4.

Dig

ital S

tory

Cub

es /

Lavo

slav

a Be

nčić

Euro

pean

a Cr

eativ

e D

esig

n Ch

alle

nge

2015

DS

C b

asi

c a

pp

lica

tio

n i

s re

ad

y

to i

mp

lem

en

t in

2 w

ee

ks.

DS

C b

asi

c a

pp

lica

tio

n i

s te

ste

d

in p

rac

tice

.

UN

IQU

E VA

LUE

PRO

POSI

TIO

N

WH

AT

WE

OF

FE

R ..

.

DS

C t

ran

sfo

rms

vis

ito

rs in

to

act

ive

pa

rtic

ipa

nts

an

d s

up

po

rts

en

tert

ain

me

nt

/ d

isco

ve

ry/

cre

ati

vit

y.

Dig

ital S

tory

Cub

es /

Lavo

slav

a Be

nčić

Euro

pean

a Cr

eativ

e D

esig

n Ch

alle

nge

2015

Mu

seu

m's

vis

ito

rs b

uil

d p

ers

on

ali

sed

sto

rie

s,in

spire

d w

ith im

ages

and

exh

ibiti

on e

xper

ienc

e.•

Use

rs s

ele

ct

the

im

ag

es

ran

do

mly

. •

Use

rs w

rite

th

e s

tori

es

ab

ou

t im

ag

es

alr

ea

dy

se

en

.

• U

sers

sa

ve

an

d s

ha

re t

he

ir s

tori

es

in t

o “

mu

seu

m's

ro

om

s”.

FRO

M P

ROBL

EM T

O S

OLU

TIO

N

HO

W I

T W

OR

KS

?

Mu

seu

m c

ho

ose

s a

nd

pro

vid

es

ima

ge

s

(pai

ntin

gs, s

culp

ture

s, ob

ject

s... f

rom

Eur

opea

na d

atab

ase)

.

→ D

SC

viv

ifi e

s m

use

um

pro

jec

ts

Dig

ital S

tory

Cub

es /

Lavo

slav

a Be

nčić

Euro

pean

a Cr

eativ

e D

esig

n Ch

alle

nge

2015

FRO

M P

ROBL

EM T

O S

OLU

TIO

N

Mu

seu

m r

ew

ard

s th

e b

est

s "s

tory

tell

ers

".

Mu

seu

m's

re

wa

rd (T

he M

aste

r of S

tory

telli

ng) i

s a

fo

rm o

f

ac

tiv

e c

oo

pe

rati

on

wit

h t

he

mu

seu

m (g

uidi

ng, w

ritin

g,

pain

ting.

..).

HO

W I

T W

OR

KS

?

→ D

SC

in

cre

ase

s th

e n

um

be

r o

f

n

ew

an

d r

etu

rn v

isit

ors

→ D

SC

inv

olv

es

vis

ito

rs s

oci

ali

sin

g,

co

lla

bo

rati

ng

an

d c

om

pe

tin

g

Dig

ital S

tory

Cub

es /

Lavo

slav

a Be

nčić

Euro

pean

a Cr

eativ

e D

esig

n Ch

alle

nge

2015

CHA

NN

ELS

• w

ord

of

mo

uth

• in

tro

du

cti

on

s

• E

uro

pe

an

a C

rea

tiv

e C

ha

lle

ng

e (p

oten

tial c

usto

mer

s in

the

loca

l env

ironm

ent,

→ P

R, n

ewsp

aper

, rad

io...

)•

Eu

rop

ea

na

Cre

ati

ve

Ch

all

en

ge

(pot

entia

l cus

tom

ers

in th

e w

ider

Eur

opea

n en

viro

nmen

t → d

irect

con

tact

s)•

oth

er

mu

seo

log

y m

ee

tin

gs

an

d c

on

fere

nce

s

• so

cia

l m

ed

ia, b

log

ing

• cu

sto

me

r in

terv

iew

ing

Dig

ital S

tory

Cub

es /

Lavo

slav

a Be

nčić

Euro

pean

a Cr

eativ

e D

esig

n Ch

alle

nge

2015

REVE

NU

E ST

REA

M a

nd K

EY M

ETRI

C

20

12

-20

14

DE

VE

LO

PIN

G A

ND

TE

ST

ING

PE

RIO

D O

F D

IGIT

AL

ST

OR

Y C

UB

ES

(DSC

V1)

• D

SC

V1

wa

s d

ev

elo

pe

d a

nd

te

ste

d i

n a

cad

em

ic e

nv

iro

nm

en

t

(Uni

vers

ity o

f Cor

k, Ir

elan

d; S

choo

l of A

rts

of N

ova

Gor

ica,

Slo

veni

a).

• T

he

co

sts

of

the

DS

C V

1 a

pp

pro

du

cti

on

are

co

ve

red

.•

DS

C V

1 i

s fr

ee

of

cha

rge

fo

r n

on

-co

mm

erc

ial

use

.

20

15

EA

RLY

IM

PL

EM

EN

TA

TIO

N P

ER

IOD

• St

art-

up fu

nds

(200

0€) f

or th

e pr

e-sa

les

activ

ities

(mar

ketin

g, p

rom

otio

n, P

R,

new

par

tner

ship

s/co

wor

kers

...)

• Es

timat

ed in

com

es in

201

5 (2

0000

€) w

ill c

over

our

wor

k an

d st

art-

up e

xpen

ses.

Dig

ital S

tory

Cub

es /

Lavo

slav

a Be

nčić

Euro

pean

a Cr

eativ

e D

esig

n Ch

alle

nge

2015

REVE

NU

E ST

REA

M a

nd K

EY M

ETRI

C

20

16

-20

17

IMP

LE

ME

NT

AT

ION

PE

RIO

D

• Im

plem

enta

tions

in 2

016-

2017

will

brin

g us

a p

rofi t

to in

vest

in fu

rthe

r re

sear

ch a

nd d

evel

opin

g.

• W

e ar

e ab

le to

man

age

up

to

10

0 b

asi

c im

ple

me

nta

tio

ns

in t

hre

e y

ea

rs.

2015

2016

2017

2018

Basi

c im

plem

enta

tions

1030

6010

Estim

ated

inco

mes

€20

000

6000

012

0000

2000

0Es

timat

ed p

rofi t

€0

9000

2400

060

00

20

18

-

FIN

AL

ST

AG

E

• W

e w

ill m

aint

ain

the

rela

tions

hips

with

exi

stin

g cu

stom

ers a

nd im

plem

enta

tions

.

Dig

ital S

tory

Cub

es /

Lavo

slav

a Be

nčić

Euro

pean

a Cr

eativ

e D

esig

n Ch

alle

nge

2015

COST

STR

UC

TURE

CU

ST

OM

ER

’S I

NV

ES

TM

EN

T -

BA

SIC

EX

AM

PL

E

Fir

st t

en

cu

sto

me

rs in

20

15

wil

l in

ve

st fr

om

36

30

€ fo

r DSC

bas

ic im

plem

enta

tion

(1 e

xhib

ition

/ 1

mon

th /

2 us

ers

sim

ulta

neou

sly

/ 60

artif

acts

/ 60

sto

ries)

.

COST

S - I

N T

HE

INST

ITU

TIO

N

2200

-250

0ۥ

hard

war

e: 2

x ta

blet

with

And

roid

2.3

or h

ighe

r 20

0-50

0ۥ

in-h

ouse

sta

ff : c

urat

or, c

oord

inat

or, a

dmin

istr

ator

, dem

onst

rato

r 20

00€

• in

fras

truc

ture

con

ditio

ns: w

i-fi ,

inte

rnet

site

...

COST

S - P

AID

TO

TH

E D

SC T

EAM

14

30-4

130€

(one

impl

emen

tatio

n of

a m

inim

um v

iabl

e pr

oduc

t)•

soft

war

e: D

SC V

1 0€

• id

eatio

nal c

once

pt: d

esig

n, b

rand

80

0-35

00€

• te

chni

cal s

uppo

rt (i

mag

es c

usto

mis

atio

n, s

et u

p, a

rchi

ving

...)

630€

Dig

ital S

tory

Cub

es /

Lavo

slav

a Be

nčić

Euro

pean

a Cr

eativ

e D

esig

n Ch

alle

nge

2015

UN

FAIR

AD

VAN

TAG

E

AD

VA

NT

AG

ES

• W

e ar

e e

xp

eri

en

ced

in

tern

ati

on

al

tea

m w

ith a

sen

se fo

r our

cus

tom

er

segm

ent a

nd fo

r the

ir pr

oble

ms.

• O

ur s

oft

wa

re i

s te

ste

d a

nd w

e ha

ve s

how

n m

esa

ura

ble

re

sult

s.•

Our

sof

twar

e is

rea

dy

to

im

ple

me

nt.

• O

ur b

asic

app

licat

ion

is f

ree

of

cha

rge

.•

We

off e

r com

plet

e im

ple

me

nta

tio

n s

erv

ice

s (c

onsu

lting

by

the

idea

tiona

l co

ncep

t, te

chni

cal s

uppo

rt, m

akin

g us

er g

alle

ries,

mon

itorin

g an

d an

alyz

ing

the

resu

lts (s

torie

s), i

deas

by

rew

ardi

ng p

laye

rs, a

rchi

ving

, and

re-u

sing

resu

lts).

DE

FIC

IEN

CIE

S /

“F

IRS

T M

OO

VE

RS

”

• w

e do

n’t h

ave

insi

der i

nfor

mat

ions

, •

we

don’

t hav

e th

e rig

ht “c

eleb

rity”

end

orse

man

ts,

• w

e di

dn’t

build

the

com

mun

ity /

soci

al n

etw

ork.

Dig

ital S

tory

Cub

es /

Lavo

slav

a Be

nčić

Euro

pean

a Cr

eativ

e D

esig

n Ch

alle

nge

2015

WH

AT N

EXT?

WH

AT

WE

NE

ED

?

• Bu

sine

ss s

uppo

rt

• M

ento

ring

and

coac

hing

• Te

chni

cal s

uppo

rt•

Mar

ketin

g an

d Pr

omot

ion

• Ac

cess

to F

inan

ce•

Faci

litat

ing

part

ners

hips

• Ex

pert

’s su

ppor

t by

spec

ialis

ts in

livi

ng la

bs

Dig

ital S

tory

Cub

es /

Lavo

slav

a Be

nčić

Euro

pean

a Cr

eativ

e D

esig

n Ch

alle

nge

2015

SUM

UP

THE

ESSE

NCE

OF

DIG

ITA

L ST

ORY

CU

BES

DIG

ITA

L S

TO

RY

CU

BE

S..

.

WE

OF

FE

R ..

.

is a

ligh

t ga

mifi

ca

tio

n/s

tory

tell

ing

ap

pli

cati

on

for A

ndro

id p

latfo

rm*

tech

nic

al

sup

po

rt

imp

lem

en

tati

on

se

rvic

es

ba

sic

ap

pli

cati

on

fre

e o

f ch

arg

e

ap

p. r

ea

dy

to

imp

lem

en

t in

2 w

ee

ks

ap

pli

cati

on

te

ste

d in

pra

ctic

e

tra

nsf

orm

s v

isit

ors

into

act

ive

pa

rtic

ipa

nts

an

d

sup

po

rts

en

tert

ain

me

nt

/ d

isco

ve

ry/c

rea

tiv

ity.

Dig

ital S

tory

Cub

es /

Lavo

slav

a Be

nčić

Euro

pean

a Cr

eativ

e D

esig

n Ch

alle

nge

2015

Dig

ita

l S

tory

Cu

be

s

SUM

UP

THE

ESSE

NCE

OF

DIG

ITA

L ST

ORY

CU

BES.

..

...T

O R

ES

OL

VE

MU

SE

UM

'S P

RO

BL

EM

S

DS

C in

vo

lve

s v

isit

ors

soci

ali

sin

g, c

oll

ab

ora

tin

g

an

d c

om

pe

tin

gD

SC

in

cre

ase

s th

e

nu

mb

er

of

ne

w a

nd

retu

rn v

isit

ors

DS

C v

ivifi

es

ev

en

ts,

ex

hib

itio

ns

an

d

coll

ec

tio

ns

Dig

ital S

tory

Cub

es /

Lavo

slav

a Be

nčić

Euro

pean

a Cr

eativ

e D

esig

n Ch

alle

nge

2015

Dig

ita

l S

tory

Cu

be

s

TTH

AAAAAANNNNN

KKKKSSSSSSSSSS!!!