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DSCL HistoryThe Delhi Cloth & General Mills Co. Ltd.
(DCM) was founded by Sir Shriram in 1889.In 1990, to create more manageble business
entities , DCM Ltd. Was restructured into four separate CompaniesDCM Shriram Consolidated Ltd.Shriram Fertilizer & Chemicals Ltd.Shriram Cement Works Swatantra Bharat Mills and DCM Silk Mills
ContinuedIn the decade 1990-2000, DSCL added the
following units to its potfolioShriram Alkali & Chemicals .Shriram Environment & Allied ServicesShriram Bioseed LimitedHariyali Kisaan Bazaar
Company overviewDSCL- turnover Rs.2940crores.Primary business interest in Agribusiness,
Energy Intensive business, Value added business.
Manufacturing units at Kota (Rajasthan), Bharuch (Gujrat), and Ajbapur ,Rupapur, Hariawan and Loni (U.P.)
DSCL meets the needs of a wide range of customers from farmers to industrial users.
Promising future
2000 2001 2002 2003 2004 2005 2006375
750
1125
1500
1875
2250
2625
25.0
75.0
125.0
175.0
225.0
275.0
325.0
Net Revenue-PBDIT performance
Net Revenue PBDIT performance
…Touched Rs 3000 crores by the end of 2007
CHEMICALS GROUP
DESGN: Sr. ED -Chemicals
NAME: S K Agrawal
DESGN: ED & Resident Head - Kota
NAME: KK Kaul
PLASTICS SBU
DESGN: Sr. VP & SBU Head
NAME: Rajat Mukerjei
DESGN: CE Power / Energy
NAME: Dr G C Datta Roy
TEXTILES /REAL ESTATE
DESGN: Chief ED
NAME: S D Omchary
CHAIRMAN & SENIORMANAGING DIRECTOR
Ajay S. Shriram
Ajit S. Shriram
AGRI BUSINESS SBU
DESGN: President & BH
NAME: S Chakravarty
VICE CHAIRMAN & MANAGING DIRECTOR
Vikram S. Shriram
PUBLIC RELATIONS
NAME: Neelam Anand
Corporate IT
NAME: Kamal Karnatak
COMPANY
LAW
NAME: B L
Sachdeva
CORPORATEHRD
NAME: Sushil Baveja
Internal audit &
Risk Management
NAME : S S Gaur
ENERGY SERVICES
DIRECTOR SUGAR DEPUTY
MANAGINGDIRECTOR
Rajiv Sinha
SHRIRAM POLYTECH Ltd.
DESGN: VP & BH
NAME: Dr. G. Mukhopadhyay
AGRI RETAIL
DESGN: President & BH
NAME: Rajesh Gupta
BUILDING PRODUCTS
DESGN: Sr. VP & BH
NAME: Sandeep Mathur
SUGAR
DESGN: ED -Sugar
NAME: S Radhakrishna
FERTILISER, POWER, CEMENT & COMMONSERVICES SBU
CORPORATEFINANCE
DESGN: Sr. VP & CFO
NAME: JK Jain
Organization structure
DSCL TODAYDiverse and fast growing Indian MNC
Innovation and Quality focus
A progressive organization on the pursuit of
excellence
Enduring relationships with all stakeholders –
customers, trade, financial community, technology
suppliers & employees
Strong people focus
Professional and Personal development
Bonding with the families
Strong brand equity
Technological alliances with the global best Haldor Topsoe, Shin-Etsu, Lafarge, Asahi, HW Plastics
Led by top management team trained at the best
Business Schools across the globe – Harvard,
Darden, Wharton,
Michigan, Stanford, IMD
Enabling work environment
A Great Place to Work !! Majority of the employees have worked with us for
more than 20 years
Agri – Input, Output, Retail
Chemicals – Chlor Alkali
Plastics – PVC Resin, Polymer Compounds
Cement
Energy Services
Fenesta – UPVC Windows and Doors
A glimpse of the diverse business portfolio
Kota
Urea
Chlor Alkali
PVC Resin
Compounding (100% sub)
Cement
Captive Power Plant - Coal Based
Manufacturing facilities
Agribusiness over view
Agribusiness is the key growth driver for the DSCL.
Offerings comprise agricultural inputs, both manufactured and merchandised output, distribution and services.
Agri-inputs business provides Urea fertilizer, pesticides, and other agri related products.
In terms of agri-outputs, DSCL manufacture and market sugar and its byproducts – Molasses and Bagases.
The Urea production capacity is 379000 TPA.
Continued….Sugar production capacity is about 33000
TCD.Company deals in Corn, Bajra, Jowar, Paddy,
Bt Cotton, Vegetables and Sunflower.3rd player in hybrid corn business and its
contribute maximum in the revenue of Shriram Bioseed Genetics India Ltd.
Hariyali Kisaan Bazaar- A rural business centre that provides all encompassing solutions to the farmers under one roof.
SOME OF DSCL BRANDS
DSCL in OrissaDSCL had entered into Orrisa during
September, 2008They have entered Western OrissaGood irrigation facility is available in western
Orissa due to Hirakud dam.Paddy grown 2 times a year.Bargarh is the highest paddy producing dist.
in Orissa
Industry and Competitors analysisTotal pesticide market in Orissa- Rs. 80 cr.Market for DSCL- Rs. 1.5 crMarket for Tata ralis- Rs. 10 crMarket for Syngenta – Rs. 7 cr
Product PortfolioINPUT Crop Brand
SEED Paddy Shriram paddy
Lady’s finger Jhilmil
Tomato Pradhan
Bitter Gourd
Composition Brand
PESTICIDE Cypermethrin Shriram Cyper
Monocrotophos Shriram Mono
Endosulphan Shriram Endo
Cholopyriphos Shriram Chloro
Cholopyriphos+ Cypermethrin
Shriram Chloro +
Plant Growth Regulator
Amino-acid Shriram Surya-G
Price: Penetration pricing strategy has been followedBuy ingredients from Tata Rallis and BayerBoth of DSCL and its industrial suppliers sell the
same product in the same market, so the margins of DSCL are low
Place: Western Orissa: Sambhalpur, Burgat, Jhasughar, Bolangir, Sundergarh
Promotion: Print mediaPostersHoardingWall paintingField demonstration
Promotion Price discount- DSCL provides price
discount@Rs 5/lt if a customer buys more than 1000lts in case of pesticide
Ratna wholesaler- Each year DSCL identifies 100 wholesalers all over India and arrange foreign trips for them
Star retailer- Each year DSCL identifies 1000 retailers (performance based)and gives them gifts worth Rs. 20000 like TV, washing machine etc.
Margins to channelDistributor: 5 %Retailer: 10% Schemes: trade schemes, customer schemesPush/ pull strategy
Industrial suppliers of DSCLName of suppliers
Name of chemical
TATA RALIS CONTAF
BAYER CROP SCIENCE FORTIS
UPL LANCER GOLD
Distribution Channel in Orissa
Pesticide Gujarat
M.P. U.P.
Fertilizer (Rajasthan)
Seed (Andhra
Pradesh)
Company owned Godown
(Bhubaneswar)
Distributor (30)
Customer
Retailer
Industrial Supplier
Future plans in OrissaLaunching a new product (Carbendazin +
Mancozeb: Carzeb) Expansion to new places : Koraput,
Nabarampur, Jaipur Promotion through Jeep campaign Intensive demonstration at farmer’s field
Swot analysisStrength:-DSCL is strengthening existing businesses
while incubating newer and value-added businesses for future growth
Locational integration, Product integration:Weekness:-The completion of these business-enhancing
is expected to result in a quantum jump in volumes and financial performance but it takes a bit time.
Opportunity:-Improving cost position, Swing capability, Diversified portfolio, Fiscal conservatism
Threat:-competions from local players,emerging needs for agri reatiling ,dearth of technically low lebel man power
Social CommitmentAgri Extension activity- Shriram Krishak Seva
Kendra.Health care –Shriram Hospital at Kota.Education-Lady Shriram College of
Commerce, Delhi School of Economics.Environment- Plantation of trees.Sports
Feathers in dscl cap
British Safety Council - Sword of Honor
OHSAS 18001:199
9
SA 8000:200
1
ACE Best Customer
Award - SAP
thank you
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