LUTHRESEARCH.COM Prepared by Erin MetzgerOctober 11, 2011

WHAT IS LUTH RESEARCH?The Trusted Connection Between People and

Research

Full Service Market Research Firm Focus Group Facilities Call Center (CATI stations) Online Survey Programming, Fielding Mixed Mode Data Collection Analysis and Data Processing Custom Research

WHO IS VISITING LUTHRESEARCH.COM

Existing Clients

Advertising &

Marketing Companie

s

Panel Member

s

Market Research Firms

Marketing Execs

SITE OBJECTIVE Assist with early stage sales

Specifically targeting Marketing Executives for “ZQ” Product

Strengthen Brand Awareness Legitimacy Trust Recognition Promise

CHALLENGES Current Site

Text Heavy Focused on “Middle Men” & MR Firms Poor organization of information

Updated Site Clients don’t like to advertise they are doing

Market Research MR Results often confidential How to make a quick impact with facts, figures &

long explanations of data?

SOLUTIONS New Site Architecture

Reorganize information Add pages to reinforce brand awareness/trust

Add Components to Showcase Results Case Studies Re-Present Omnibus Testimonials

UPDATED SITE STRUCTURE

PRODUCTS Easily Digestible

Parent Page Titles Consolidation of

Information Value Proposition on

Each Page Call to Action –

Contact Form

OUR PROMISE/OUR RESULTS Consolidate Promise

of Data Integrity vSavvy as Service

not Product Results Driven Data

Display to promote brand trust Allow for drill down if

desired but keep most info higher level with key takeaways.

CASE STUDIES

CASE STUDIESVisualize Data, Highlight Key Takeaways that will impact purchase intent.

Balance Style & Function

SHIFT RESULTS FOCUS

Study Results Luth/Client study

found that among X demographic 25% of people reported they are likely to click a Facebook ad.

Client ROI via ZQ data For Example: Clients

ROI on Facebook advertising up by 25% because of data provided by ZQ

Old Model New Model

SUMMARY Assist with early stage sales to new target

group by: Easy to Navigate Site Structure – naming

conventions, proper organization, refocus pages/call to action

Focus on easily digestible information that highlights potential ROI & products value proposition

Branding Add pages that emphasize results, reliability and

data integrity Enhance brand trust with Data Drive Display &

drilldown opportunity