Dubai Metro Launch

8/14/2019 Dubai Metro Launch

1/55

RTA Metro Launch Event 2009

Proposal By

Artaaj Events


2/55

Metro Launch

Artaaj Events - A Dubai enterprise is proud to present to the Roads and Transport

Authority our comprehensive event design for the opening of its new metro

system by His Highness Sheikh Mohammed bin Rashid Al Maktoum UAE Vice

President, Prime Minister and Ruler of Dubai. We would welcome the opportunity

to present our ideas at a later stage.


3/55

Contents

This document is split into four sections:-

1. Concept

Outlines the spectacle and iconic imagery we are going to create in pictures

2. Logistics & Detail

Provides more detail around the event

3. The Team

Presents the credentials of Artaaj and the team who will execute the event

4. Cost Estimate

Will summarise what is included and a guide price


4/55

1. Concept

Proposal By

Artaaj Events


5/55

We have conducted primary

feasibility & technicalstudies on ALL aspects of

our proposal.


6/55

Everything contained

fantastical though it may

seem - is possible.


7/55

Please find a

sequence of


8/55

our conceptual

ideas


9/55

ofturning the

Dubai Skyline


10/55

into a festival

of light.


11/55

These are the

iconic images


12/55

the next day

news feeds


13/55

will carry across

the world.


14/55


15/55

6.30pm Public area at Trade Centre Station

opens


16/55

Overhead of

relevant

areas/stations andmaps Diagram/google map of where we are planning and what is going where,

point out where sky divers will land etc.

6.30-8.30 build-up starts, large screen

broadcasts the action


17/55

8.15 VIPs assemble at Mall of Emirates

Station


18/55

8.20 VIPs tour exhibition at Mall of

Emirates Station


19/55

depicting the building of the Metro


20/55

08.30 pm

10 Live feed projection begins


21/55

On 10 landmark buildings


22/55

For 2 hours for the duration of the launch


23/55

Image :- sheikh mo party on live projection

sheikh mo on building

8.30 live feed carries images of VIP party

touring exhibition on 10 landmark buildings

b d h f h


24/55

Image :- inside metro image with party

8.55 VIP party aboard the Metro for the

inaugural journey


25/55

Image :- Image of screen at Trade Centre

8.55 Outside film crew on board with VIPs

I f h h li


26/55

Image :-

Images of the party are shown live at

Trade Centre and across Dubai

9 06 M k id T d C


27/55

9.06 Metro parks outside Trade Centre

Station


28/55

9.07 Trade Centre Station


29/55

draped in giant UAE Flag

9 07 Li F d f


30/55

Image :-

9.07 Live Feed of

H H Sheikh Mohammed on board

9 08 Giant


31/55

Image :-

9.08 GiantHH Sheikh Mohammed bin Rashid Al Maktoumhologram appears on the Trade Centre stage

9 09 O b d th M t h h


32/55

Image :- button being pressed

9.09 On board the Metro he pushes a

button

9 09 H l d th t T d


33/55

Image :-

9.09 Hologram does the same at Trade

Centre broadcast live around the city

9 09 t l th fl d l T d


34/55

9.09 to release the flag and reveal Trade

Centre Station


35/55

Image :-

VIP Train pulls into Trade Centre Station


36/55

Image :-

9.11 VIPs disembark Metro


37/55

9.14 Official speeches are made


38/55

Image :-

VIPs and gathered public listen


39/55

9.25 Dubai Metro Show begins


40/55

Image :-

9.25 Show and images beamed live


41/55

The show tells the Story of

Dubai Its history and culture the Metro


42/55

Image :-

Dubai - It s history and culture, the Metro

its future

The Story is told by more than 50 artistes


43/55

Image :-

The Story is told by more than 50 artistes

through the medium of projection


44/55

Image :-

through movement and light and


45/55

Image :-

through a giant choreographed painting

9 55 The show ends with the building-


46/55

Image :-

9.55 The show ends with the building-

sized painting

of Sheikh Mohammed the Metro and UAE


47/55

Image :-

of Sheikh Mohammed, the Metro and UAE

Flag unveiled

Then as a Metro Train Approaches Trade


48/55

Image :-

Then as a Metro Train Approaches Trade

Centre from Al Jaffiliya Direction

9 56 an unmanned laser lit Metro passes


49/55

9.56 an unmanned laser lit Metro passes

through Trade Centre bound for Jebel Ali

Outside of the stations along its route


50/55

Outside of the stations along its route

pyrotechnics make the tracks appear on fire!

lighting up the Dubai skyline for 40km


51/55

lighting up the Dubai skyline for 40km

A world first

The Metro will be visible many km away


52/55

The Metro will be visible many km away

creating iconic imagery


53/55

Image :-

GRAND FINALE


54/55

Concept Summary

Iconic Imagery during the event

1. The station is draped in giant UAE flag.

2. On the Stage at Trade Centre public area a 3metre high holographic image of HH. Sheikh

Mohammed will push a button as if live from onboard the Metro and officially open theMetro stations.

3. Through video and light projection onto buildings; aerial artist movement and a building-

sized painting - a world class entertainment created specifically for the launch event with

over 50 artistes will tell the story of the Metro and Dubai to delight a live open air and TV

audience.

4. The Metro train is transformed into a shining laser beacon cutting through the night skywith the tracks being lit by pyrotechnics in its wake.

5. Live feed 10 video projection of the launch onto Dubais landmarked buildings will create a

cityscape that will become alive with Dubai Metro Lighting the Way.


55/55

For inquiries, please contact:

Artaaj Events

www.artaaj.com

T: +971 4 321 4747

M: +971 50 457 8533
http://www.artaaj.com/mailto:[email protected]://www.artaaj.com/

Date post:	30-May-2018
Category:	Documents
Upload:	mdrizn
View:	220 times
Download:	0 times

Dubai Metro Launch

Documents