Dubai New Venture Creation

22

New Venture Creation ProgrammeAurore HochardHead of Entrepreneurship Programmes T: 020 7040 3553 E: aurore.hochard@city.ac.ukcass.city.ac.uk/new-venture-creationWelcome

NEW VENTURE CREATION

Overview

Whether you have serious ambition to start your own business or want to be more entrepreneurial within your organisation, the New Venture Creation course offers you a great opportunity to learn how to develop and refine your business creation strategy.

Highly experiential in nature and through a variety of lectures, guest speakers’ presentations, group discussions and peer-to-peer learning, this course is delivered over four consecutive days to equip you with the skills necessary to start a scalable business.

In the majority of sessions, you will analyse concepts from business cases and explore the many dimensions of new venture creation and growth, including conceptualising, developing, managing and exiting successful new ventures.

After attending the New Venture Creation course, you will be able to produce a comprehensive business plan and launch your business.

We look forward to welcoming you at the beginning of your entrepreneurial journey at Cass.

The four-day New Venture Creation course is open to individuals and teams who want to launch their own business, pursue employment with a start-up firm or ‘entrepreneurial’ corporate environments as well as those intending to work in the venture capital industry.

Offered as part of the Executive MBA course at Cass, this course also offers great opportunities to network with like-minded people.

DATES: 19th, 20th, 21st and 22nd April 2018

LOCATION: Cass Business School, Dubai International Financial Centre (DIFC)

TAUGHT BY:Professor Costas Andriopoulos, Professor of Entrepreneurship and Innovation

FEES: £3,000 (+ UAE VAT)

APPLY HERE: cass.city.ac.uk/new-venture-creation

KEY BENEFITSOn completion of the course participants will be able to: ■■ Evaluate the viability of a high-

potential new venture ■■ Produce a pitch deck and

business plan for a new venture (and deliver a pitch to an audience of investors)

■■ Analyse a new or growing venture from the perspective of an investor, a family business successor, or an owner-manager

■■ Understand venture capital finance, business angels and crowdfunding

■■ Evaluate the mechanisms through which firms can protect their intellectual property

■■ Develop business planning skills.

“ To any entrepreneur: if you want to do it, do it now. If you don’t, you’re going to regret it.”Catherine Cook, co-founder of MyYearbook

Professor Costas Andriopoulos, Professor of Innovation & Entrepreneurship

Ms Aurore Hochard,Head of EntrepreneurshipProgrammes

3

ABOUT SIR JOHN CASS BUSINESS SCHOOLCass is among the global elite of business schools that hold the gold standard of triple-crown accreditation from the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and the European Quality Improvement System (EQUIS).

54 NEW VENTURE CREATION

Testimonials

“ For someone coming from Tech, this course was great as it was perfectly designed to help me create my business plan within four days. The amount of time the professor spent giving one-to-one feedback was brilliant and I also really enjoyed interacting with the rest of the class. The guest speakers were one of the best aspects: they gave me so much clarity and vision as to what I should be doing.”Zayd Shaikh, Senior Android Developer, New Venture Creation 2017

“ I found the course incredibly applicable and relevant. Every evening I went home full of new ideas. There were also aspects of corporate entrepreneurship, which I think were interesting when I consider my daytime job!”Catherine Darlington, Senior Transition Manager at Legal and General, New Venture Creation 2017

YES

Just as we educate people to become doctors, engineers and lawyers, we can train people to become entrepreneurs.

While successful entrepreneurs are renowned for trusting their instincts and learning from their mistakes, many startups fail in the first couple of years, often due to errors that are predictable and avoidable. To propel new venture success, the New Venture Creation course offers a mix of theory and experiential learning to save aspiring entrepreneurs time and money and increase their success rates.

INSPIRATIONAL TEACHING & EXPERTS IN THEIR FIELDS: Starting a company is not just about rolling up your sleeves and diving in head first.

In charge of delivering this course, Costas and Aurore know first-hand that whilst entrepreneurs do not need to be experts in all business fields, they must have strong fundamentals to run sound startups.

A globally recognised expert on creativity and innovation management, strategy and entrepreneurship, Costas is an award winning scholar and coach, a sought after speaker and a consultant (MD of Apopsis Consulting) to senior teams around the world. He has delivered executive education sessions and advised managers from start-ups to large organisations in a variety of sectors since 2000.

Before heading the Entrepreneurship Programmes at Cass and whilst reading Law, Aurore got the idea for Taskhub, a tech startup she co-founded and ran with her partner. With no tech or business background, Aurore applied for and was selected to join tech accelerator Wayra for a nine-month incubation, allowing her to grow her team, launch Taskhub, raise further investments and sign a partnership deal with a large telecommunications company. Although learning from the ground up was a great experience, Aurore feels she could have avoided a few mistakes if she had attended the New Venture Creation course.

Entrepreneurship, can it be taught?

Entrepreneurship at Cass

1st

7th

in London

globally

Financial Times Top MBAs for

entrepreneurship 2017 ranking

76 NEW VENTURE CREATION

Thurday 19th April 2018 09:00 – 18:00

■■ Welcome & course overview What is entrepreneurship? Why is it important? Why become an entrepreneur? What do entrepreneurs do? What is innovation?

■■ Students pitch their business ideas in 60 seconds

■■ Turning ideas into compelling opportunities

■■ Discovering ideas for innovation

Friday 20th April 2018 09:00 – 18:00

■■ Business plan, pitching opportunities and business model canvas

■■ Pitching, pitch deck, storytelling and networking

■■ Leading the new venture team

Saturday 21st April 2018 09:00 – 18:00

■■ Financing entrepreneurial ventures ■■ Marketing entrepreneurial products/

services ■■ Mastering growth

Sunday 22nd April 2018 09:00 – 18:00

■■ Entrepreneurship within established corporations

■■ Entrepreneurial exits ■■ Final pitches and wrap-up

Class schedule

PITCH YOUR IDEA

All students have 60 seconds to pitch their start up ideas.

OUTCOME: A PITCH AND A BUSINESS PLANDuring the four days, you will work on a pitch deck that you will present at the end of day four. Based on the feedback and suggestions throughout the four days, you will produce a comprehensive business plan and a two-page action plan on how you will take your venture forward. The business plan (up to 4,000 words) will include an executive summary explaining why the business is viable. Evidence of primary and secondary market research, financial data and a development plan will also be required.

Who is the course for?

This course is right for you, if you have the following: ■■ You will typically have a business idea but

would like to improve your business skills■■ You have a serious ambition to start

your own business or want to be more entrepreneurial in your current work

■■ You have a UK upper second-class degree or above, or the equivalent from an overseas institution

■■ You have at least three years experience working in a corporate or start up environment, or have a technical background.

Once selected to the course, you will be required to submit a pitch deck (maximum four slides), which will be reviewed prior to the commencement of the programme. You will be provided with information regarding the format of this submission and with clear guidance regarding what is acceptable for this piece of work.

Please email aurore.hochard@city.ac.uk for more information.

FEE REDUCTION AND SCHOLARSHIPSCass has a number of fee reduction and scholarship options available. Alumni of City, University of London, employees of the DIFC Authority as well as students currently enrolled at a college or institute which is part of the University of London consortium, are entitled to a 15% reduction in the course fee. We have a few scholarships* worth £500 and £1,000 each available.

* Fee reductions cannot be used in conjunction with other sponsorship or bursary schemes and can only be applied to the fees. Whilst reductions will be offered automatically to selected applicants, scholarships are offered on a case-by-case basis.

APPLY NOW■■ Course Dates: 19th, 20th, 21st

and 22nd April 2018■■ Location: Cass Business

School, Dubai International Financial Centre (DIFC)

■■ Taught by Professor Costas Andriopoulos, Professor of Entrepreneurship and Innovation at Cass Business School

■■ Fees: £3,000 (+ UAE VAT)■■ Apply here: cass.city.ac.uk/

new-venture-creationAfter completing the full course and successfully submitting and passing the formal assessment, you may be eligible to a discount on the Cass full-time MBA programme in Dubai.

www.linkedin.com/in/costasandriopoulos

@candriopoulos

www.linkedin.com/in/aurorehochard

@aurorehochard

8 NEW VENTURE CREATION

PROFESSOR CONSTANTINE (COSTAS) ANDRIOPOULOSProfessor of Innovation and Entrepreneurship and Associate Dean for Entrepreneurship at Cass Business School, City, University of London, Constantine (Costas) Andriopoulos holds a BSc in Business Administration, an MSc in Human Resource Management and a PhD in Marketing/Strategy.

He also holds visiting posts in France (Grenoble Ecole De Management), India (Indian Institute of Management, Ahmedabad), the UK (Said Business School, University of Oxford) and Greece (IHU).

Prior to Cass, Costas held academic appointments at University of Strathclyde Business School, University of Aberdeen Business School, Brunel Business School and Cardiff Business School.

Costas regularly delivers management development and training courses for business executives on the themes of innovation management, entrepreneurial thinking and strategic management in various countries, including the UK, France, Greece and in the Middle East. He has published widely in these fields and his articles have appeared in several renowned journals.

A member of the investment committee of the Cass Entrepreneurship Fund, Costas is also an angel investor.

AURORE HOCHARDOriginally from France, Aurore Hochard read law at the City Law School (City, University of London) to change her career after teaching French for a few years in the US and then in the UK.

Aurore first had the idea for her tech startup, Taskhub, while involved with various volunteering and community activities.

With no technical background, Aurore built a team for Taskhub in London and was then selected out of over 1,000 applicants for funding by Wayra, a tech startup incubator. She then went on to raise funding from a Venture Capital fund as well as signing a distribution partnership with a multinational telecommunications provider.

A City alumna, Aurore came back to the education sector only this time to share her passion for entrepreneurship and to work alongside the school’s faculty, staff and students, who are interested in creating and / or supporting the creation of new ventures whilst at Cass.

As well as supporting students contemplating an entrepreneurial venture, Aurore enjoys working with small and large businesses through the creation of entrepreneurship programmes and events, including startup weekends and hackathons.

Biographies

City, University of London is an independent member of the University of London which was established by Royal Charter in 1836. It consists of 18 independent member institutions of outstanding global reputation and several prestigious central academic bodies and activities.

Cass Business School In 2002, the School was renamed Sir John Cass Business School following a generous donation towards the development of its new Bunhill Row premises.

Sir John Cass’s Foundation Sir John Cass’s Foundation has supported education in London since the 18th century and takes its name from its founder, Sir John Cass, who established a school in Aldgate in 1710. Born in the City of London in 1661, Sir John served as an MP for the City and was knighted in 1713.

facebook.com/cassofficial

instagram.com/cassbusinessschool

@cassbusiness

youtube.com/user/cassprogrammes

Cass Business School

Dis

clai

mer

: Al

l the

info

rmat

ion

cont

aine

d w

ithin

this

bro

chur

e w

as c

orre

ct a

t the

tim

e of

goi

ng to

pri

nt. P

ublis

hed

Febr

uary

201

8.

Cass Business School 106 Bunhill Row London EC1Y 8TZ T: +44 (0)20 7040 8600 www.cass.city.ac.uk