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Cisco and Intel cooperationMobility and

Dubrovnik, Croatia, South East Europe20-22 May, 2013

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Connect 11

Mobility and datacenter

Petar Torre

Lead Architect

Service Provider Group

Cisco and Intel Cooperation Cisco and Intel Cooperation MMobobilityility andand ddatacenteratacenter

Cisco Connect SEECisco Connect SEE, 21, 21st st May 2013, Dubrovnik, CroatiaMay 2013, Dubrovnik, CroatiaCisco Connect SEECisco Connect SEE, 21, 21st st May 2013, Dubrovnik, CroatiaMay 2013, Dubrovnik, Croatia

Petar TorreLead ArchitectService Provider Group

Legal DisclaimersLegal DisclaimersSoftware and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. PerfoSoftware and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performarmance tests, such as SYSmark and nce tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any oMobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of tf those factors may cause the hose factors may cause the results to vary. You should consult other information and performance tests to assist you inresults to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated fully evaluating your contemplated purchases, including the performance purchases, including the performance of that product when combined with other products. of that product when combined with other products.

Intel does not control or audit the design or implementation of third party benchmarks or Web sites referenced in this documeIntel does not control or audit the design or implementation of third party benchmarks or Web sites referenced in this document.nt. Intel encourages all of its customers Intel encourages all of its customers to visit the referenced Web sites or others where similar performance benchmarks are reported and confirm whether the referento visit the referenced Web sites or others where similar performance benchmarks are reported and confirm whether the referencedced benchmarks are accurate and benchmarks are accurate and reflect performance of systems available for purchase. reflect performance of systems available for purchase.

Relative performance is calculated by assigning a baseline value of 1.0 to one benchmark result, and then dividing the actualRelative performance is calculated by assigning a baseline value of 1.0 to one benchmark result, and then dividing the actual bebenchmark result for the baseline nchmark result for the baseline platform into each of the specific benchmark results of each of the other platforms, and assigning them a relative performancplatform into each of the specific benchmark results of each of the other platforms, and assigning them a relative performance ne number that correlates with the umber that correlates with the performance improvements reported. performance improvements reported.

SPEC, SPECint, SPECfp, SPECrate. SPECpower, SPECjAppServer, SPECjbb, SPECjvm, SPECWeb, SPECompM, SPECompL, SPEC MPI, SPECjEntSPEC, SPECint, SPECfp, SPECrate. SPECpower, SPECjAppServer, SPECjbb, SPECjvm, SPECWeb, SPECompM, SPECompL, SPEC MPI, SPECjEnterperprise* are trademarks of rise* are trademarks of the Standard Performance Evaluation Corporation. See the Standard Performance Evaluation Corporation. See http://www.spec.orghttp://www.spec.org for more information. TPCfor more information. TPC--C, TPCC, TPC--H, TPCH, TPC--E are trademarks of the Transaction Processing E are trademarks of the Transaction Processing Council. See Council. See http://www.tpc.orghttp://www.tpc.org for more information.for more information.

Intel® Virtualization Technology requires a computer system with an enabled Intel® processor, BIOS, virtual machine monitor (Intel® Virtualization Technology requires a computer system with an enabled Intel® processor, BIOS, virtual machine monitor (VMMVMM) and, for some uses, certain ) and, for some uses, certain platform software enabled for it. Functionality, performance or other benefits will vary depending on hardware and software cplatform software enabled for it. Functionality, performance or other benefits will vary depending on hardware and software confonfigurations and may require a BIOS igurations and may require a BIOS update. Software applications may not be compatible with all operating systems. Please check with your application vendor.update. Software applications may not be compatible with all operating systems. Please check with your application vendor.

HyperHyper--Threading Technology requires a computer system with a processor supporting HT Technology and an HT TechnologyThreading Technology requires a computer system with a processor supporting HT Technology and an HT Technology--enabled chienabled chipset, BIOS and operating pset, BIOS and operating

Copyright © 2013 Intel Corporation

HyperHyper--Threading Technology requires a computer system with a processor supporting HT Technology and an HT TechnologyThreading Technology requires a computer system with a processor supporting HT Technology and an HT Technology--enabled chienabled chipset, BIOS and operating pset, BIOS and operating system. Performance will vary depending on the specific hardware and software you use. For more information including detailssystem. Performance will vary depending on the specific hardware and software you use. For more information including details onon which processors support HT which processors support HT Technology, see Technology, see here here

Intel® Turbo Boost Technology requires a Platform with a processor with Intel Turbo Boost Technology capability. Intel Turbo Intel® Turbo Boost Technology requires a Platform with a processor with Intel Turbo Boost Technology capability. Intel Turbo BooBoost Technology performance varies st Technology performance varies depending on hardware, software and overall system configuration. Check with your platform manufacturer on whether your systedepending on hardware, software and overall system configuration. Check with your platform manufacturer on whether your system dm delivers Intel Turbo Boost elivers Intel Turbo Boost Technology. For more information, see Technology. For more information, see http://www.intel.com/technology/turboboosthttp://www.intel.com/technology/turboboost

No computer system can provide absolute security under all conditions. Intel® Trusted Execution Technology (Intel® TXT) requiNo computer system can provide absolute security under all conditions. Intel® Trusted Execution Technology (Intel® TXT) requiresres a computer system with Intel® a computer system with Intel® Virtualization Technology, an Intel TXTVirtualization Technology, an Intel TXT--enabled processor, chipset, BIOS, Authenticated Code Modules and an Intel TXTenabled processor, chipset, BIOS, Authenticated Code Modules and an Intel TXT--compatiblecompatible measured launched environment measured launched environment (MLE). Intel TXT also requires the system to contain a TPM v1.s. For more information, visit http://www.intel.com/technology/(MLE). Intel TXT also requires the system to contain a TPM v1.s. For more information, visit http://www.intel.com/technology/secsecurity. In addition, Intel TXT requires urity. In addition, Intel TXT requires that the original equipment manufacturer provides TPM functionality, which requires a TPMthat the original equipment manufacturer provides TPM functionality, which requires a TPM--supported BIOS. TPM functionality mustsupported BIOS. TPM functionality must be initialized and may not be be initialized and may not be available in all countries.available in all countries.

Intel ® AESIntel ® AES--NI requires a computer system with an AESNI requires a computer system with an AES--NI enabled processor, as well as nonNI enabled processor, as well as non--Intel software to execute the instrucIntel software to execute the instructions in the correct sequence. AEStions in the correct sequence. AES--NI NI is available on Intel® Core™ i5is available on Intel® Core™ i5--600 Desktop Processor Series, Intel® Core™ i7600 Desktop Processor Series, Intel® Core™ i7--600 Mobile Processor Series, and Intel® Core™ i5600 Mobile Processor Series, and Intel® Core™ i5--5500 Mobile Processor Series. For 00 Mobile Processor Series. For availability, consult your reseller or system manufacturer. For more information, seeavailability, consult your reseller or system manufacturer. For more information, see http://software.intel.com/enhttp://software.intel.com/en--us/articles/ius/articles/intelntel--advancedadvanced--encryptionencryption--standardstandard--instructionsinstructions--aesaes--ni/ni/

Intel processor numbers are not a measure of performance. Processor numbers differentiate features within each processor seriIntel processor numbers are not a measure of performance. Processor numbers differentiate features within each processor series,es, not across different processor not across different processor sequences. See sequences. See http://www.intel.com/products/processor_numberhttp://www.intel.com/products/processor_number for details. Intel products are not intended for use in medical, life saving, life sustaining, critical for details. Intel products are not intended for use in medical, life saving, life sustaining, critical control or safety systems, or in nuclear facility applications. All dates and products specified are for planning purposes oncontrol or safety systems, or in nuclear facility applications. All dates and products specified are for planning purposes only ly and are subject to change without noticeand are subject to change without notice

Copyright © 2013 Intel Corporation. All rights reserved. Intel, the Intel logo, Xeon and Intel Core are trademarks or registeCopyright © 2013 Intel Corporation. All rights reserved. Intel, the Intel logo, Xeon and Intel Core are trademarks or registeredred trademarks of Intel Corporation or its trademarks of Intel Corporation or its subsidiaries in the United States and other countries. All dates and products specified are for planning purposes only and arsubsidiaries in the United States and other countries. All dates and products specified are for planning purposes only and are se subject to change without noticeubject to change without notice

Size/WeightSize/Weight

Long battery lifeLong battery life

MarcMarcMarcMarchhhh 2003200320032003: : : : Notebooks with Intel Centrino™Notebooks with Intel Centrino™Notebooks with Intel Centrino™Notebooks with Intel Centrino™

Battery

Size/weight


Long battery lifeLong battery lifeBattery

Performance

Wireless nature Integrated wireless technology

Top class of notebooks

SSSSmartmartmartmartphonephonephonephone TabletTabletTabletTablet

CCCConvertibleonvertibleonvertibleonvertible UUUUltrabookltrabookltrabookltrabook™™™™ –––– nnnnotebook otebook otebook otebook andandandand ttttablet ablet ablet ablet in onein onein onein one

UltrabookUltrabookUltrabookUltrabook NotebookNotebookNotebookNotebook


Keyboard / Mouse Keyboard / Mouse Keyboard / Mouse Keyboard / Mouse + Touch + Natural Interfaces+ Touch + Natural Interfaces+ Touch + Natural Interfaces+ Touch + Natural Interfaces

Windows 8 – compatibility with earlier versions of Windows

Consumption Creation/productivity

Tablet Tablet Tablet Tablet and smartphone in oneand smartphone in oneand smartphone in oneand smartphone in one


Desktop (AIO) Desktop (AIO) Desktop (AIO) Desktop (AIO) andandandand tablet tablet tablet tablet in onein onein onein one

Cloud Cloud Cloud Cloud Cloud Cloud Cloud Cloud Big Data Big Data Big Data Big Data Big Data Big Data Big Data Big Data InternetInternetInternetInternetInternetInternetInternetInternet

of Thingsof Thingsof Thingsof Thingsof Thingsof Thingsof Thingsof ThingsMobilityMobilityMobilityMobilityMobilityMobilityMobilityMobility


UCS UCS UCS UCS ---- culmination of a long cooperationculmination of a long cooperationculmination of a long cooperationculmination of a long cooperation

Routers, switches, security appliances, collaboration

Unified Computing System UCS ESeriesRouterModule


EtherChannel

Gigabit Ethernet

InterSwitch Link

802.11nBusiness Class Wireless Suite

collaboration

Verified for Centrino

Data Center Ethernet FCoE

WiMAX OPA & IOT

Key Market Trends Addressed by Cisco UCS with Intel® Xeon® processors Inside

Changing role of IT

Help Lead the Business

Support the Business

More users, devices, data, More users, devices, data, storage, traffic …

More Users More Devices

More Data


the Business

Maintenance

Innovation(and new capabilities)

80/20 Split of the Typical IT Budget

gap

time

IT A

rch

Cap

abili

ty

Maintenance costsinhibit innovation

Growing capability gap

What’sNeeded

What’s possiblewith traditional IT architecture capabilities

Intel advantage leveraged by Cisco UCSIntel advantage leveraged by Cisco UCS

Huge Xeon

Developer Base 14M+ 6M+Developers Applications

World Leading Semiconductor Technology

200932nm

201122nm

200745nm

Copyright © 2013 Intel CorporationOther brands and names may be claimed as the property of others.

Cisco & Intel

Jointly Drive Standards

Multi-Platform Support & Open Source VMMs, Windows*, Linux*, Android*...

Tick Tock Development Continues:Tick Tock Development Continues:Innovate. Innovate. Integrate. Integrate. Innovate. Innovate. IntegrateIntegrate..

Intel® Core™Intel® Core™Intel® Core™Intel® Core™ NehalemNehalemNehalemNehalem Sandy BridgeSandy BridgeSandy BridgeSandy Bridge

14nm14nm14nm14nm14nm14nm14nm14nm45nm45nm45nm45nm45nm45nm45nm45nm 32nm32nm32nm32nm32nm32nm32nm32nm 22nm22nm22nm22nm22nm22nm22nm22nm

HaswellHaswellHaswellHaswell

TICKTICKTICKTICK

201220102008 2014


Predictable dependable cadence driving exponentialPredictable dependable cadence driving exponentialPredictable dependable cadence driving exponentialPredictable dependable cadence driving exponentialgrowth in compute power and new business possibilitiesgrowth in compute power and new business possibilitiesgrowth in compute power and new business possibilitiesgrowth in compute power and new business possibilities

20112009 2013

Intel® Core™Intel® Core™Intel® Core™Intel® Core™MicroarchitectureMicroarchitectureMicroarchitectureMicroarchitecture

NehalemNehalemNehalemNehalemMicroarchitectureMicroarchitectureMicroarchitectureMicroarchitecture

Sandy BridgeSandy BridgeSandy BridgeSandy BridgeMicroarchitectureMicroarchitectureMicroarchitectureMicroarchitecture

HaswellHaswellHaswellHaswellMicroarchitectureMicroarchitectureMicroarchitectureMicroarchitecture

TOCKTOCKTOCKTOCK

Integer Throughput PerformanceSingle Core

Dual Core

Quad Core

Six Core

Eight Core

Baseline scoreBaseline scoreBaseline scoreBaseline scoreHigher Higher Higher Higher is betteris betteris betteris better

Historical 2S Integer Throughput PerformanceHistorical 2S Integer Throughput PerformanceHistorical 2S Integer Throughput PerformanceHistorical 2S Integer Throughput PerformanceHistorical 2S Integer Throughput PerformanceHistorical 2S Integer Throughput PerformanceHistorical 2S Integer Throughput PerformanceHistorical 2S Integer Throughput Performance

100X100X100X100X

Intel® Xeon® Processor E5Intel® Xeon® Processor E5Intel® Xeon® Processor E5Intel® Xeon® Processor E5----2600 Product Family2600 Product Family2600 Product Family2600 Product Family


Xeon 1.00 256KB L2

(2000)

Xeon 1.26 512KB L2

(2001)

Xeon 2.20 512KB L2

(2002)

Xeon 3.06 1M L3 (2003)

Xeon 3.20 2M L3 (2004)

Xeon 3.60 1M L2 (2004)

Xeon 3.80 2M L2 (2005)

Xeon 3.00 4M L2 DC

(2006)

Xeon 3.00 8M L2 QC

(2007)

Xeon 3.33 12M L2

QC (2008)

Xeon 2.93 8ML3 QC

(2009)

Xeon 3.46 12ML3 6C 6.4 GT/s

QPI (2010)

Xeon 2.9 20ML3 8C 8.0 GT/s

QPI (2012)

Cisco UCS LifetimeCisco UCS LifetimeCisco UCS LifetimeCisco UCS LifetimeMost Current Business Most Current Business Most Current Business Most Current Business

applications and systems applications and systems applications and systems applications and systems developed heredeveloped heredeveloped heredeveloped here

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. Source: Intel Internal Assessment and Estimates.

For more information go to http://www.intel.com/performance

Intel® Xeon® Delivers 100x100x100x100x Boost in 2S Integer Throughput Performance since 2000since 2000since 2000since 2000

12

2002 2003 2004 2005 2006 2007 2008 2009 2010 2012

HANA revolutionizes SAP HANA revolutionizes SAP decision makingdecision making

HANA

9Min.

13Sec.

600

500

400

300

200

100

Tim

e in

seco

nd

s

lower is better

SAP HANA*• In-Memory Appliance delivers SAP in-memory computing technology

• Instant response times to real-time events

• Instant access to huge volumes of data

• Optimized performance and reliability on Intel® Xeon® Processor


13Sec.

0Optimized On Disk Query

In-Memory System

Tim

e in

reliability on Intel® Xeon® Processor E7 Family

• Certified on Cisco UCS Servers C460 M2, C260 M2 and B440 M2

“Intel and SAP, through joint engineeringthrough joint engineeringthrough joint engineeringthrough joint engineering, have

optimizedoptimizedoptimizedoptimized SAP HANA…enabling greater business

agility and innovative usage models that let

customers respond to changing conditions in real

time.” ---- Press Announcement, December 2010Press Announcement, December 2010Press Announcement, December 2010Press Announcement, December 2010

Source: SAP HANA Benchmark Study

*Note: E7 family 1.37x faster

Other brands and names may be claimed as the property of others.

OLAPOLAPOLAPOLAPOLTPOLTPOLTPOLTP

SAP HANA SAP HANA on Intel® Xeon® Processor E7 on Intel® Xeon® Processor E7 FamilyFamilydisolves technology barriers disolves technology barriers

REAL-TIMEBI

Views/Cubes

LatencyLatencyLatencyLatency

Periodic batch

upload

Smart Devices

e.g. smart metering, Taxis

User

BW Power UserUser

BW

Historical Environment Historical Environment Historical Environment Historical Environment HANA SP5HANA SP5HANA SP5HANA SP5

OLTP + OLAP

ERP

BI

Transactions

Transactions


SAP HANA

DB

LatencyLatencyLatencyLatency

BW

DB

Latency

Storage Storage

• Historical OLTP & OLAP silos• Post purchase Integration• Redundant/Out of time data

• Simplified landscape (single OLTP & OLAP )• Real-time access to mission critical data• Improved user experience & mobility

ERPLatency

SAP HANA SP5 combines OLTP and OLAPSAP HANA SP5 combines OLTP and OLAPSAP HANA SP5 combines OLTP and OLAPSAP HANA SP5 combines OLTP and OLAP

Big Data Big Data –– how did we get here?how did we get here?

Gigabytes to TerabytesGigabytes to TerabytesGigabytes to TerabytesGigabytes to Terabytes

StructuredTransaction

Relational Database

Batch

DataWarehouse

SQLMapReduce

Hive

Unstructured Organize

Devices

Streamed Data

Volume?Volume?Volume?Volume?Volume?Volume?Volume?Volume?

Traditional Data Analysis Big Data Analysis

Cluster

Node Node

Analyze Analyze

Petabytes and Beyond



BatchBatchBatchBatch

Centralized, Data Moves to AnalyticsCentralized, Data Moves to AnalyticsCentralized, Data Moves to AnalyticsCentralized, Data Moves to Analytics


Velocity?Velocity?Velocity?Velocity?Velocity?Velocity?Velocity?Velocity?

Variety?Variety?Variety?Variety?Variety?Variety?Variety?Variety?

Reactive, Query, Reporting, ProprietaryReactive, Query, Reporting, ProprietaryReactive, Query, Reporting, ProprietaryReactive, Query, Reporting, ProprietaryValue?Value?Value?Value?Value?Value?Value?Value?


Real-Time Data Analytics

Distributed, Analytics Moves to Data

Predictive Machine Learning,Optimized Algorithms, …on Standard HW

Big Data Big Data –– how did we get here?how did we get here?


StructuredTransaction

Relational Database

Batch

DataWarehouse

SQLMapReduce

Hive

Unstructured Organize

Devices

Streamed Data


Traditional Data Analysis Big Data Analysis

Cluster

Node Node

Analyze Analyze




BatchBatchBatchBatch

Centralized, Data Moves to AnalyticsCentralized, Data Moves to AnalyticsCentralized, Data Moves to AnalyticsCentralized, Data Moves to Analytics


Velocity?Velocity?Velocity?Velocity?Velocity?Velocity?Velocity?Velocity?

Variety?Variety?Variety?Variety?Variety?Variety?Variety?Variety?

Reactive, Query, Reporting, ProprietaryReactive, Query, Reporting, ProprietaryReactive, Query, Reporting, ProprietaryReactive, Query, Reporting, ProprietaryValue?Value?Value?Value?Value?Value?Value?Value?


Real-Time Data Analytics

Distributed, Analytics Moves to Data

Predictive Machine Learning,Optimized Algorithms, …on Standard HW

Big Data with Hadoop ~ $1KBig Data with Hadoop ~ $1K

Traditional MPP BI $50KTraditional MPP BI $50K

Data Processing Costs Per TeraByteData Processing Costs Per TeraByteData Processing Costs Per TeraByteData Processing Costs Per TeraByteData Processing Costs Per TeraByteData Processing Costs Per TeraByteData Processing Costs Per TeraByteData Processing Costs Per TeraByte

“Tick“Tick--Tock” and Intel Technologies with HadoopTock” and Intel Technologies with Hadoop

>4 hours

Intel® Xeon® Intel® Xeon® E5E5--26902690processorprocessor

~50%improved Intel® SSD Intel® SSD

520 Series520 Series Intel®Intel® 10GbE10GbEAdaptersAdapters

Improving 1 Terabyte sort from 4 hours to 7 minutes


Intel® Xeon® 5690

7200 HDD

1GbE Adapter

~7 minutes

~80%improved

AdaptersAdapters

~50%improved

Intel®Intel® Distribution for Distribution for Apache Hadoop* Apache Hadoop*

softwaresoftware

~40%improved

Other brands and names are the property of their respective owners

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products.Source: Intel Internal testingFor more information go to For more information go to For more information go to For more information go to : intel.com/performance`̀̀̀

Intel and Cisco, a shared vision of innovationIntel and Cisco, a shared vision of innovation


Thank you.

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 19

Thank you.

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