WP2 – communication and dissemination

Dubrovnik-Neretva county

Europe-Adriatic SEA-WAYEA SEA-WAY

1st PSC Meeting5th February 2014Trieste, Italy

GENERAL OBJECTIVES WP2 PMCM: „External communication and information of project results to key stakeholders and target

groups → project’s appearance to the outside world ”

What needs to be communicated and to what level of detail? Who needs to be informed? When and how often they need to be informed? How they should be informed? What is the most appropriate medium?

Recommendation: to appoint a communication manager is the person in charge for the implementation of the communication plan, for the coordination of all the communication and publicity activities

General communiction activities and promotion

Coordination of communication done by FBs

Monitoring and checking communication activities

Coordination of meetings and events and all the necessary documents to be produced-

EA SEA-WAY1st PSC Meeting – 5.2.2014 - TRIESTE

WP2 communication and visibility activity – general scope

to increase transparency in the use of European Union funds during the Project implementation,

to achieve the knowledge of the activities and the joint cooperation strategy,

to raise awareness of the main project’s achievements and results among the specific target groups and the general public,

to let citizen know the benefits obtained in the involved territories.

EA SEA-WAY1st PSC Meeting – 5.2.2014 - TRIESTE

WP2 OUTPUTS

1 Communication Plan 1 Website & Visual Identity, 1Database of target groups and stakeholders 50 Press Conferences/Articles 1 Project publication 1 Final Cross Border conference 14 Open Days to present the pilot action 10 Regional/National conferences 9 Promotional materials in English and National

language

EA SEA-WAY1st PSC Meeting – 5.2.2014 - TRIESTE

WP2 RESULTS

Good visibility of the project Positive evaluation of the communication Raised awareness of target groups (administrations,

institutions competent in transport & infrastructures, people, research and technical centres, associations…)

EA SEA-WAY1st PSC Meeting – 5.2.2014 - TRIESTE

WP2 TIMEFRAME AND BUDGET

The foreseen duration for WP2 is 28 months (November 2013 – February 2016).

The foreseen AF budget is € 458.425,93

EA SEA-WAY1st PSC Meeting – 5.2.2014 - TRIESTE

2.1. Elaboration of the Communication Plan (CP) and evaluation

2.2. Website, visual identity and promotional materials

2.3. Awareness raising at transnational and regional level

WP2: SUBACTIVITIES

EA SEA-WAY1st PSC Meeting – 04.02.2014 - TRIESTE

• Content: Reference frameworkCommunication objectives, target audiences, contents of the communications, Communication methods/tools

• CP is divided in 2 sections: • Internal Communication• External Communication

2.1.Elaboration of the Communication Plan & evaluation

Provision of CP Implementation in accordance to CP

Evalution of CP

Responsible PP Dubrovnik Neretva County

All PP’s FB1

Foreseen deadline 28/2/2014 During lifeline of project Mid term and at end of project

Target # 1 / 2

EA SEA-WAY1st PSC Meeting – 04.02.2014 - TRIESTE

• project visual identity is designed and used in all communication Activities

• promotional material: common and local/regional use• transnational events, • regional/local events

2.2. Website, visual identity and promotional materials

Set up of website

Update of website

Visual identity

Promotional material on project level

Promo material on national/regional level

Responsible PP

Dubrovnik Neretva County

All PP’s Dubrovnik Neretva County

Dubrovnik Neretva County

All PP’s

Foreseen deadline

28/2/2014 During lifeline of project

28/2/2014 28/2/2016 28/2/2016

Target # 1 N/A 1 1 9

EA SEA-WAY1st PSC Meeting – 04.02.2014 - TRIESTE

2.3. Awareness raising at transnational and regional level

Transnational directory for stakeholders/ target groups

Final CB conference

Regional/ national conferences

Publication of articles, press releases/conferences

Responsible PP

FB4, All PP’s Dubrovnik Neretva County

FB8,9,10,11,4,16,12,14,13,3

All PP’s

Foreseen deadline

30/3/2014 28/2/2016 28/2/2016 28/2/2016

Target # 1 1 10 regional/national events + 14 open days

50

NEXT STEPS FOR EA-SEA WAY: WP2

Draft of PCP for February Proposals for visual identity Website structure proposal Creating of the Project templates. Media List to be collected/realized; in

correlation with the database of target groups and stakeholders

EA SEA-WAY1st PSC Meeting – 5.2.2014 - TRIESTE

COMMUNICATION PLAN

Programme Management and Control Manual -PMCM communication and visibility manual for EU external actions http://ec.europa.eu/europeaid/work/visibility/documents/communication_and_visibility_manual_en.pdf)

• definition of a more detailed project’s communication and dissemination strategy

• expenditures related to communication and visibility activities that do not comply with the requirements described in PMCM (project visibility and communication chapter) or the Communication plan that is in line with this chapter, are considered as ineligible.

• Copy of any visibility and communication material (e.g. publications, CDs, etc.) produced during the implementation of the project by any of its Project’s partner have to be provided to demonstrate that these requirements have been respected EA SEA-WAY

1st PSC Meeting – 5.2.2014 - TRIESTE

1 Objectives1.1 Overall communication objectives1.2 Target groups1.2 Specific objectives for each target group, related to the project’s objectives and the phases of the project cycle 2 COMMUNICATION ACTIVITIES2.1 Communication tools chosen2.1.1 Internal Publications2.1.2 Dissemination Pack2.1.2.1 Visual identityTemplates / Posters, flyers& brochures2.1.3 External Communication ToolsEA SEA WAY website Press releases & press conferencesNewsletters / Audiovisuals / Social media

Contents of Communication plan

2.1.4 EventsProject Conferences and eventsExternal eventsAwareness campaigns2.2 Main activities that will take place during the period covered by the communication and visibility plan2.2.1 Internal Publications2.2.2 Dissemination Pack2.2.3 EXTERNAL COMMUNICATION TOOLS2.2.4 EVENTS3 INDICATORS OF ACHIEVEMENT3.1 Completion of the communication objectives3.2 Provisions for feedback (when applicable) 4 RESOURCES4.1 Human Resources4.2 Financial resources

WEBSITE

• Design and content of website

• main dissemination tool with up to date information regarding the status of project, its advancement and its connection with other themes

• two main sections: public area and restricted area – intranet

• design: Programme project partners Target groups and stakeholders Gallery News feed Downloads → connected to the intranet section

• FB’s task: uploading deliverables, organisation logo's (in high resolution).

• Links from website: knowledge management tool (WP3), links to social network profiles

example....

EA SEA-WAY visual identity proposals

EA SEA-WAY1st PSC Meeting – 5.2.2014 - TRIESTE

EA SEA-WAY1st PSC Meeting – 5.2.2014 - TRIESTE

Thank you for your attention