@DavidWallace

DUMB & DUMBER GUIDE:HOW NOT TO DOINFOGRAPHICS

David Wallace: CEO - SearchRank

@DavidWallace

WHY INFOGRAPHICS KICK ASS!

THE AVERAGE PERSON IS SUBJECT TO 174

NEWSPAPERS FULL OF INFORMATION EVERY DAY!

99% OF ALL SENSORY INFORMATION IS FILTERED

OUT BY THE BRAIN ALMOST IMMEDIATELY

THIS MEANS ONLY 1% OF INFORMATION ACTUALLY GETS THROUGH TO THE

BRAINImage Credit: http://neomam.com/

@DavidWallace

PUBLISHERS WHO USE INFOGRAPHICS IN THEIR CONTENT MARKETING

STRATEGY GROW IN TRAFFIC ON AVERAGE OF 12% MORE THAN

THOSE WHO DON’T!

@DavidWallace

INFOGRAPHICS: NOT-SO-NEW

WHILE A RELATIVELY NEW TERM TO

INTERNET MARKETING, INFOGRAPHICS HAVE

BEEN USED THROUGHOUT HISTORY,

EVEN DATING BACK TO CAVEMEN.

(c. 1926) (c. 1930)

@DavidWallace

TYPES OF INFOGRAPHICS

Static Animated

Video Interactive

@DavidWallace

INFOGRAPHIC DESIGN MISTAKES

@DavidWallace

DESIGN: (UGLY INFOGRAHICS)

NO MATTER HOW GOOD THE IDEA,

POOR DESIGN WILL KILL THE

EFFECTIVENESS OF AN

INFOGRAPHIC.

@DavidWallace

DISPLAY: TOO SMALL

IF AN INFOGRAPHIC IS NOT LARGE ENOUGH TO READ,

IT HAS FAILED MISERABLY!

IT’S OKAY TO SCALE IMAGES BUT ALWAYS

PROVIDE A FULL SIZE VERSION

@DavidWallace

GRAMMAR: ERRORS

MIS-SPELTINGS &OTHER GRAMMUR

ERRERS ARE MUCH HARDER TOO FIX

ONCE INFERGRAPHIC IS

COMPLET.

#JUSTSAYING

@DavidWallace

DATA: BAD INFO

JUST BECAUSE YOU “GOOGLED” IT

DOESN’T MEAN IT’S TRUE!

GET RELIABLE & FACTUAL DATA

FROM CREDIBLE SOURCES.

@DavidWallace

NO CITATIONS (SOURCES)

IF INFOGRAPHIC INCLUDES

HISTORICAL FACTS, CURRENT TRENDS, DEFINITIONS & THE

LIKE, DON’T FORGETCITATIONS / SOURCES

@DavidWallace

WTF: IS THIS EVEN AN INFOGRAPHIC?

MANY OF TODAY’S INFOGRAPHICS ARE

NOT INFOGRAPHICS AT ALL!

MAKE SURE YOURS MEETS THE

QUALIFICATIONS OF A REAL INFOGRAPHIC.

@DavidWallace

INFOGRAPHIC MARKETING: MISTAKES

@DavidWallace

NOT PROPERLY DISPLAYED

MAKE SURE INFOGRAPHIC IS

DISPLAYED PROPERLY IN POST.

IF PORTIONS ARE HARD TO READ,

PROVIDE LINK TO FULL-SIZE VERSION!

@DavidWallace

NO SOCIAL SHARING BUTTONS

MAKE IT AS EASY AS POSSIBLE FOR PEOPLE

TO SHARE YOUR CONTENT.

INCLUDING SOCIAL SHARING BUTTONS

HELPS IN THIS PROCESS!

@DavidWallace

NO SHARING AMONG SOCIAL NETWORKS

“PUBLISH IT AND THEY WILL COME” DOES NOT

ALWAYS WORK!

TAKE ADVANTAGE OF YOUR SOCIAL

NETWORKS TO ATTRACT EYEBALLS.

@DavidWallace

IMPROPER SYNDICATION TO SOCIAL NETWORKS

THERE IS A RIGHT WAY &A WRONG WAY TO SHARE!

- LINK BACK TO ORIGINAL CONTENT

- INCLUDE SHORT DESCRIPTION

- UTILIZE HASH TAGS

- INCLUDE IMAGES

- CALL OUT INFLUENCERS

@DavidWallace

SOCIAL NETWORKS: TWITTER TIPS

FOR OLDER INFOGRAPHICS, RETWEET

RELATED TO CURRENT TRENDS

EXPERIMENT WITH REPEAT TWEETS AT VARIOUS TIMES

OF THE DAY

EXPERIMENT WITH TWEETS THAT HAVE

IMAGES VS NO IMAGES

IF INFOGRAPHIC REFERENCES COMPANY OR

INDIVIDUAL, INCLUDE@ REFERENCE

@DavidWallace

SOCIAL NETWORKS: PINTEREST TIPS

CONSIDER PINNING A CROPPED VERSION OF

INFOGRAPHIC

LINK BACK TO YOUR ORIGINAL POST TO HELP

DRIVE TRAFFIC

POST INFOGRAPHICS TO TOPICALLY RELEVANT

BOARDS

INCLUDE A SHORT TITLE / DESCRIPTION OF THE

INFOGRAPHIC

@DavidWallace

SOCIAL NETWORKS: TUMBLR TIPS

ADD 2 TO 3 TAGS IN THE TAG FIELD, INCLUDING THE

TAG #INFOGRAPHIC

LINK BACK TO YOUR ORIGINAL POST TO HELP BUILD LINK AUTHORITY

INCLUDE A CUSTOM FILE NAME AT END OF TUMBLR

GENERATED URL

INCLUDE A SHORT TITLE / DESCRIPTION OF THE

INFOGRAPHIC

@DavidWallace

NO EMBED THIS CODE

MAKE IT EASY FOR PEOPLE TO LINK TO YOUR INFOGRAPHIC

WITH AN“EMBED THIS” CODE

@DavidWallace

HIDDEN BEHIND REGISTRATION

STUDIES SHOW THAT 86% OF USERS WILL

LEAVE A SITEWHEN ASKED TO

ENTER CONTACT DATA OR CREATE AN

ACCOUNT!

@DavidWallace

SUBMITTING TO ARCHVES 101

PICK FROM THE BEST ARCHIVES – DON’T TRY

TO SUBMIT TO ALL

CREATEUNIQUE DESCRIPTIONS

FOR EACH ARCHIVE.

@DavidWallace

CASE STUDY 1

- Published April 2014

- 77k+ Pins

- 538 Facebook Likes

- 447k Stumble Views

- 26k+ Page Views (#1 Sep.)

- 9,534 Links / 37 Domains

Infographics Are The Gift That Keeps on

Giving!

@DavidWallace

CASE STUDY 2

- Published September 2013

- 1k+ Pins

- 1k Facebook Likes

- 232k Stumble Views

- 1,143 Page Views (#14 Sep.)

- 383 Links / 18 Domains

Infographics Are Still The Gift That Keeps on Giving!

@DavidWallace

KEY TAKEAWAYS

- If you aren’t using infographics, you are missing out

- Don’t compromise on infographic design elements

- Make it easy for users to share/re-post infographics

- Publish on your own social networks

- Measure for success, rinse & repeat!

@DavidWallace

THANK YOU!

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