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C�§rv� | Realtime Pose Instruction

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��9Y | 6 different Amazing Styles

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T��W | Original Stickers

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Who&Why?

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Taking Photos

should be FUN!

You are

Target Customer!

Agenda ●  Design Process ●  Business Plan

Design Process

Discover

User Research

●  Contextual Interview ●  Questionnaire ●  Focus Group

Age Distribution Favorite Photo Style

Favorite Function

Market Research

Define

Persona

Define

Scenario

Define

Design Brief

Develop

Prototype

Step 1: Build 3 prototypes with different information architecture

Step 2: Pilot Usability Test

Step 3: Usability Test 1

Step 4: Triangulation: Online Survey

Step 5: Redesign Information Architecture

Step 6: Usability Test 2

Step 7: Build final paper prototype

Develop

Step 1: Build 3 prototypes with different information architecture

Information Architecture A

Information Architecture B Information Architecture C

Develop

Step 2: Pilot Usability Test

Develop

Step 3: Usability Test 1

Develop

Step 4: Triangulation: Online Survey

A: Too simple, but interesting B: Logical C: Functional, but complex

Develop

Step 5: Redesign Information Architecture

Develop

Step 6: Usability Test 2

Develop

Prototype

Develop

Business Model Canvas

Deliver

Official Website: www.dummyphotography.com

Business Plan

Business Model Canvas

Value Proposition

Strength •  sensitivity of current trend

among youths for special edition production

Weakness ●  deficiency of capital

investment

Threat ●  potential entry of Meitu

Xiuxiu who has heavy capital and quick adaptability

Opportunity

•  popularity of smart phones •  booming market for sticker

selling and photography software •  rare competitors focusing

on the real-time instruction ●  large potential customer base

78.52%

0.10%

18.98%

1.10% 1.30%

Android

�BlackBerry �iOS Windows

Other

Release Channel

Smartphone OS Sales Share for China 2013

42%

31%

14%

4% 9% Baidu Group(����+91�+����)

360 Mobile Assisstant

Snappea(�� )

Gomarket(���)

Others

Release Channel

Promotion Channel

Cost Structure & Revenue Source

Sticker Selling

Filter'Selling

Sponsorship

Managing'Cost'

○  Research)&Developemt)○  Design)○  Tes6ng)○  Cloud)Hos6ng)

Marke0ng'Cost'

●  Distribu6on)●  Marke6ng)

Financing'Cost'

Income Statement

Official Website: www.dummyphotography.com

Will You

download?

Q&A