Duncan Hines“So moist. So delicious and so much

more”.

About the Contact

• Name: Dan Hua

• Position: Marketing Coordinator for Pinnacle Foods; responsible for e-business that are carried out through the website

About Duncan Hines

• Brand owned by Pinnacle Foods Group LLC• Product line: baked-good mixes• Major Competitors: Betty Crocker, Dr. Oetker

Involved with E-business

“We are constantly upgrading/updating our policies/practices to make sure

that we leverage all the new technologies”- Hua.

Electronic Data Interchange

• product ordering by customers via EDI (eg, Loblaw's order cases on-line, we ship to them)

• Quick, inexpensive and secure method of purchasing

Internet Website• www.duncanhines.ca

Why expand to the Internet?

“That's where consumers are spending their media consumption time.  We want to reach consumers at all the key touchpoints, and Internet is now a key touchpoint.” -Hua

Technologies (website)

• Search Engine Optimization & Search Engine Marketing– Increase traffic

• Google Analytics– Helps identify inefficient and ineffective

website processes; Helps improve usability of website interface

Baker’s Club (website)• Primary method of establishing and

maintaining relations with customers online• Users submit content, comment, review,

rate• Baking experts- create recipes

Benefits of the Website

• Easy provision of info. about products and services (e.g. Tips, recipes, discounts etc)

• Target advertising w/ the aid of data mining

• Saves costs (TV adv vs Web, info. provision)

• Community

ERP System

• Oracle’s Human Resources and Business performance

• Increase productivity via increasing user effectiveness on the Web– Collaboration, embedded analytics.

Kronos Inc.’s Workforce Central Suite

• Extension of the Oracle’s software• Provides highly efficient data collection and

time processing capabilities

LAN network

• Network infrastructure

• 2-way communication (Website)

Security and Disaster Recovery

• Backs up information

• Reduces risks of losing important info. due to terrorism, IT system failures, theft etc.

Willingness to Adopt New Technologies

“We are constantly upgrading/updating our policies/practices to make sure that we leverage

all the new technologies. This does not mean that we constantly chase after the latest technologies available. It means that we constantly assess our

needs, keep apprise of what's out there, then adopt the technology if (and only if) it delivers

values to the business’ needs. In other words, we have the resources and willingness to adopt new technologies, as long as we can make a business

case for it.” -Hua

Group Suggestions

Be Proactive

• Social Sign (login)

• Blogs, Twitter, Youtube

• Chat and a forum (e.g. Bakers give hints and tips)

Mobile

• User engagement, mobile portable technology, real-time web (MacDonald)

• Mobile-compatible browsing

Social Initiative

Social Initiative

Social Initiative

• Example:– Competition to create the healthiest and

best tasting baked good

Benefits of Social Initiative

• Crowdsourcing– Users submit ideas

• It involves the audience.

• It improves reputation, because it fights for healthier living.

Group Members

• Kathryn Hazelle Florencio

• Eric Liu

• Kyle Martin Manoza

• Jessica Quach

Images• http://www.mille-soeren.dk/07_Clipart_JPG_GIF/side07_en.htm

• http://www.presentsir.com/data/Community/CO5/community.jpg

• http://www.telegraph.co.uk/travel/3391028/The-worlds-best-travel-blogs.html

• http://www.aflowersgift.com/dehradun/